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Messaging and Mobilization Workshop
“Using Social Media
to Drive Change”
Roxanne JoffeCEO, MagnifyGood
@RoxanneJoffe
Anthony ShopCo-Founder, Social Driver
@afshop
Matt ScottDigital Strategist, Social Driver
@MattScottGW
@ReadingBy3rd
@MagnifyGOOD
@SocialDriver
#GLRSocial
Social Media: An
Integral Part of Your
Communications Plan
What do you hope
to gain from today’s
session?
Funders RoleFunder’s
Role
Suncoast Campaign
Display
Ads
Bus Shelters
and
Bus Interiors
Promoted FB Posts
Digital (Mobile)
Suncoast Camp GLR
Website
our agenda
Why #TheDress?
#GLRSocial
our agenda
It’s all about you.
#GLRSocial
our agenda
Why #TheDress?
our agenda
Why #TheDress?
#GLRSocial
put people at the center
our agenda #GLRSocial
SOCIAL MEDIA STRATEGY // MARCH 2015@SOCIALDRIVER 12
The Media MixAUDIENCE RELATIONSHIP
MES
SA
GE C
ON
TR
OL
SHARED
OWNED
EARNED
PAID
our agenda #GLRSocial
WE BELIEVE...
The future is bright
All progress is social
The drivers make history
#GLRSocial
our agenda
ELEVATE
our agenda
EASE, ENTERTAIN & EDUCATE
our agenda
EMPOWER & ENTERTAIN
our agenda
EMPOWER & ELEVATE
our agenda
ENTERTAIN
our agenda
ELEVATE
our agenda
EDUCATE
Questions?
Messaging and Mobilization Workshop
“Using Social Media
to Drive Change”
Roxanne JoffeCEO, MagnifyGood
@RoxanneJoffe
Anthony ShopCo-Founder, Social Driver
@afshop
Matt ScottDigital Strategist, Social Driver
@MattScottGW
@ReadingBy3rd
@MagnifyGOOD
@SocialDriver
#GLRSocial
Created in partnership with MagnifyGood and Social Driver.
1. Listen to the conversations of the community and join in
2. Start small
3. Be strategic
4. Use a content calendar
5. Integrate social media into marketing activities
As you get started, remember the 5 E’s of Engagement:
Ease Educate Empower Elevate Entertain
Social Media: Tips to Get Started
