Mesa Present

Brand Vision

Alluring and Indulging PeopleIn Signature ExperiencesBrand Mission

Offer collections Of Signature Experiences

Through the collections, offer our customers selections of experiences from our wide choice and distinct products and services

Offer Memorable Experiences, Everyday

Make everyday a chance to inspire people through memorable experiences

We believe in providing excellence through great attention to details

Expand The Collections Globally

Through the collections, offer customers variety of signature experiences

Brand Platform

Experience The ExperienceMESA believes in providing an environment that indulge people in signature experiential journey to inspire and elevate their life.

Brand Positioning

MESA provides distinct and inspiring experiences to elevate life trough an anthology of distinct hotels and resorts.

Brand Functional Benefits

• High quality hotels and resorts• A new and exciting destination• An array of hotels and resorts that each are distinct

Brand Emotional Benefits

• Signature Experiences• Life’s Inspiration• Life’s Elevation

Brand Value 1

Customer Oriented

InsightfulBrand Vision









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Customer Oriented

PassionateBrand Vision









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Customer Oriented Open

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Brand Value 2

Distinctive

Innovative

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DistinctiveDaring

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DistinctiveUnique

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Brand Value 3

Experiential Driven

Signature

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Experiential Driven

Memorable

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Experiential Driven Inspiring

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Brand Value 4

Integrity

Commitment

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IntegrityCaring

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IntegrityHonest

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MESA- The Central Idea

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MESA Brand Strategy - Brand Personality

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Brand Personality

Mesa personified as an accomplished 35 year-old male who is at the peak of his performance, successful in career and personal life. He has a clear vision of the future and have the commitment, integrity, and determination to achieve it.He has a great charisma, cool style, and wit yet he’s also caring, affectionate, and warmhearted that make people around him easily attracted to himHe’s a very lively person, confidence, not afraid to be different and always seeking for new experiences to enrich his life with wisdom and happiness.

Brand Personality

Mesa personified as an accomplished 35 year-old male who is at the peak of his performance, successful in career and personal life. He has a clear vision of the future and have the commitment, integrity, and determination to achieve it.He has a great charisma, cool style, and wit yet he’s also caring, affectionate, and warmhearted that make people around him easily attracted to himHe’s a very lively person, confidence, not afraid to be different and always seeking for new experiences to enrich his life with wisdom and happiness.

MESA

• Mesa (literally means a hill with a vast and wide level area

on the top) symbolized the height of experiences and the elevation quality of life that Mesa hotels and resorts have to offers.

Brand Name Rationale

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Brand Strategy - Brand Concept

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MESA Experience The Experience

MESA transcends you to the world of opulence through our anthology of signature experiences that are distinct to each of our hotels and resorts.

MESA provides a distinct and inspiring experiences to suit myriad customers while elevating their lives in the journey (escapade, hideaway or a body and soul contemplation)Engage to this wonderful journey to experience the complete understanding of “The Experience”.

MESA Experience The Experience

MESA transcends you to the world of opulence through our anthology of signature experiences that are distinct to each of our hotels and resorts.

MESA provides a distinct and inspiring experiences to suit myriad customers while elevating their lives in the journey (escapade, hideaway or a body and soul contemplation)Engage to this wonderful journey to experience the complete understanding of “The Experience”.

mesanarafrom narati, sanskrit for “delighting creation”

mesastilaStila means “Tranquil”(sweden)

mesanilanila means “blue sky”(kawi)

mesakarafrom vicara, sanskrit for “reflection”

Brandname MESA

Brandname

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• MESANARA lets you escape to the life enriching and elevating experiential escapade at the heart of metropolis, away from your everyday routines

• Nara derived from sanskrit phrase “nirmanarati”, which means “delighting creation”.


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• MESASTILA provides a serene and inspiring environment for a total rejuvenation of soul and body trough an experiential contemplation wellness experience

• Stila is swedish for “Tranquility”


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• MESANILA yields the moment of peaceful and serene experiential life’s retreat that inspire the mind and elevates the heart to achieve the great life harmony

• Nila is sanskrit for “Blue Sky”


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• mesakara beckons you to the inspiring experiential intimate hideaway trough harmonization of self and nature to rejuvenate and elevate your quality of life.

• kara derived from sanskrit word “vicara”, which means “reflections”.


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Branding Example

MesaHotels & Resorts

grandkemangmanaged by Mesa

mesanaraDago, Bandung

The Edgeby Mesa

mesanilaBingin, Bali

The Reefby Mesa

Brand Architecture Mesa

mesastilaMagelang, Java

mesakaraUbud, Bali

RAZANby Mesa

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Branding Example

MESA transcends you to the world of opulence through our anthology of signature experiences that are distinct to each of our hotels and resorts.MESA provides a holistic inspiring experiences that suited to each and every desire (escapade, hideaway or a body and soul contemplation) designated to elevate your quality of life.Engage to this wonderful journey to receive a complete understanding of the experience




MESANARAlets you escape to the life enriching and elevating experiential escapade at the heart of metropolis, away from your everyday routines

MESASTILAprovides a serene and inspiring environment for a total rejuvenation of soul and body trough an experiential contemplation wellness experience

MESANILAyields the moment of peaceful and serene experiential life’s retreat that inspire the mind and elevates the heart to achieve the great life harmony

MESAKARA beckons you to the inspiring experiential intimate hideaway trough harmonization of self and nature to rejuvenate and elevate your quality of life.

MesaHotels & Resorts

grandkemangmanaged by Mesa

mesanaraDago, Bandung-

The Edgeby Mesa

mesanilaBingin, Bali

The Reefby Mesa

Brand Architecture Mesa

mesastilaMagelang, Java

mesakaraUbud, Bali

RAZANby Mesa

Organization Chart Mesa

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PT. MESA INDONESIAHOTELS & RESORTS

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Brochure Profile

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Restyle Brochure Profile

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MESA HOTELS & RESORTS

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Print Ad

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Communication Print Advertisement - Thematic No.2A

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Communication Print Advertisement - Thematic No.3A

Documents

Mesa Present