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Merger & Acquisition Plan
Company A: A mid sized tech company that specializes in commercial applications used with a leading virtual reality (VR) headset that possesses it’s own proprietary image capturing software for VR environment creation.
Company B: A slightly smaller sized tech company has not yet created applications for VR commercial use, but has created it’s own unique technology, which simplifies, speeds-up, and enhances the quality of images captured for VR application.
*The names and events in this plan are fictional** VR, virtual reality
The story/ The inspiration / The pitch
As a leader and innovator in the VR application industry Company A is taking their business to the next level by acquiring Company B which will improve their hardware and software portfolios. Company B will benefit
from the industry experience and resources of Company A. This strategic merger will result in a more efficient application and higher quality
production process, resulting in a broader line of applications and better user experience for Company A’s clients. The new partnership will create a sense of community as the two harmonize their services into one end
product.
Pre-AnnouncementBranding, Communication, PR, Advertising, Social
Media
Pre- Announcement: Advertising & Social MediaBranding: Executed in a way that communicates clear and precise messaging. Add a new slogan: redefining reality. #redefinereality
Display advertising, Facebook advertising, Instagram advertising, Twitter updates, and Email blasts.
Blog posts on company websites and interviews with bloggers
Press release: to address acquisition through all major forms of media: traditional, broadcast and digital
Press Release Sample: Company A redefines reality. Company A continues to evolve their products and drive growth.
Austin, TX - March 1st, 2016 -Through it’s strategic mergers and acquisitions with innovative technology partners, Company A continues to maintain it’s role as a leader in the virtual reality application industry by offering the best VR experience to it’s clients.
Company A is acquiring Company B in order to improve their products and offer a better user experience. Company B offers it’s own unique technology, which simplifies, speeds-up, and enhances the quality of images captured for virtual reality application.
Company A’s CEO, Jill Summers, is looking forward to collaborating with the head of Company B, Scarlett Witty. Jill says, “Scarlett brings a wealth of knowledge and years of industry experience to the table and I look forward to working with her.”
The new partnership will create a sense of community as the two companies harmonize their services into oneend product.
Press Contact:Jessica [email protected](936)-569-4851
Blog Post Sample:Company A redefines reality. Company A continues to evolve their products and drive growth.Austin, TX - March 1st, 2016 -Through it’s strategic mergers and acquisitions with innovative technology partners, Company A continues to maintain it’s role as a leader in the virtual reality application industry by offering the best VR experience to it’s clients.
Company A is acquiring Company B in order to improve their products and offer a better user experience. Company B offers it’s own unique technology, which simplifies, speeds-up, and enhances the quality of images captured for virtual reality application.
Company A’s CEO, Jill Summers, is looking forward to collaborating with the head of Company B, Scarlett Witty. Jill says, “Scarlett brings a wealth of knowledge and years of industry experience to the table and I look forward to working with her.”
The new partnership will create a sense of community as the two companies harmonize their services into one end product.
BY: JESSICA HOOPER
Social Media Post Sample: Company A’s Facebook and Instagram PostWe are thrilled to announce our new partnership with Company B. Together we are improving the user experience at impressive speeds. #redefinereality (insert photo)
Company A’s Twitter We are thrilled to announce our new partnership with Company B. #redefinereality www.companyA.com (insert photo)
Photo to be used in all three social media posts
E-Blast Sample: This email blast will go out to Company A’s client list
Subject Line: Let’s Celebrate and Meet the New A Team!From: Company A
Dear {Insert Client Name},
We have some exciting news! As of March 1st, 2016 we have a new A Team! You may have heard in the press that we recently acquired Company B. This strategic merger will result in a more efficient application and higher quality production process, resulting in a broader line of applications and a better user experience for you.
We would love for you to meet the new A Team in person so we are hosting a party at our local head quarters. This email will serve as your personal invitation for you and the guest of your choice. We look forward to seeing you.
When: April 1st, 2016 6-9pm CSTWhere: Our company headquarters in Austin, TXAttire: Business Casual Who: You + 1RSVP: By clicking here
Meet the new A Team!
Warm regards,Jill Summers, CEO Company A
Tactical Execution PlanPrepared with collateral to address the media,
clients, customers and employees
Tactical Execution PlanCollateral:
* Company meetings lead by upper management to address acquisition. How will this effect employees and clients day to day? How will this effect their future?
* Q & A for both internal and external parties
* Company wide newsletters will be sent to employees work email addresses
* E-blasts to all clients, customers and stake holders
* Account executives will have discussions with clients as needed, in addition to the email communication
* Continued press release updates as needed
First 100 Days: Key integration phase
Open communication to all parties. Be prepared to operate smoothly during the transition. Managers will be monitoring overall performance
to ensure all parties are on board.
Schedule company wide ‘all hands on deck’ informational meetings as needed to discuss progress and challenges
1 Year Post Acquisition
The newly joined companies are now functioning as one fully integrated team. Any lingering divisions between the two companies can result in a failed acquisition. Continued monitoring and listening
is necessary.
Thank you!Contact Info:
Jessica Hooper Marketing and Advertising Specialist
https://www.linkedin.com/in/[email protected]
936-569-4851
