CASE STUDY ABOUT MERCK Merck is a global healthcare leader working to help the world be well. Through their prescripon medicines, vaccines, biologic therapies and animal health products, they work with customers and operate in more than 140 countries to deliver innovave health soluons. They also demonstrate their commitment to increasing access to healthcare through far-reaching policies, programs and partnerships. FOUNDED IN 1891 OPERATES IN MORE THAN 140 COUNTRIES HAS APPROXIMATELY 69,000 EMPLOYEES 88 MILLION PEOPLE REACHED THROUGH THEIR MAJOR PROGRAMS AND PARTNERSHIPS DISABILITY BY THE NUMBERS 1 in 5 Americans self-idenfy as having a disability. More than 8 in 10 people with disabilies disregard a service provider because of barriers encountered. THE GOAL To make Merck’s internal and external digital properes inclusive and disability-friendly. THE SOLUTION Merck is working with eSSENTIAL Accessibility to implement a comprehensive accessibility soluon, which includes: Assisve Technology: eSSENTIAL Accessibility’s assisve technology app is featured on Merck’s internal and external website for visitors who have trouble typing, moving a mouse, gesturing or reading a screen. Brand Disability Channel: When a visitor clicks the recognizable, interacve icon prominently displayed on the website, they land on Brand Disability Channel. This gives Merck the opportunity to communicate messages around diversity and inclusion, career opportunies and inclusive hiring policies, iniaves and special programs that beneﬁt people with disabilies. Digital Evaluaon & Remediaon: Technical and funconal tesng by people with disabilies was completed on the user interface of Merck’s digital properes to idenfy barriers faced as per WCAG 2.0 Level A and AA. Key recommendaons and ﬁxes with code-level snippets are provided upon compleon of the audit. THE BENEFITS By implemenng eSSENTIAL Accessibility’s innovave soluon, Merck is able to: Create a culture of trust and inclusion: By making assisve technology communicaon supports available to employees, Merck has built an environment that has made it easier for people with disabilies to pursue career opportunies and receive on the job support. Project a disability-friendly and inclusive brand: Placing a recognizable and interacve icon on the homepage allows Merck to immediately signal its commitment to serving customers and job seekers with disabilies. To date, over 13,000 individuals who care deeply about diversity and disability have been able to engage with Merck digitally. Achieve and maintain compliance: Having all digital properes comply with web accessibility standards, regulaons and the Web Content Accessibility Guidelines (WCAG) technical requirements enhances the customer experience and allows people with disabilies to seamlessly engage with Merck online. 1 “53 Million Adults in the US Live with a Disability”, Centers for Disease Control and Prevenon 2 “The Evidence”, Business Disability Forum BROUGHT TO YOU BY www.essenalaccessibility.com

Merck: An eSSENTIAL Accessibility Case Study · Merck is a global healthcare leader working to help the world be well. Through their prescription medicines, vaccines, biologic therapies

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C A S E S T U DY

ABOUT MERCKMerck is a global healthcare leader working to help the world be well. Through their prescription

medicines, vaccines, biologic therapies and animal health products, they work with customers and operate in more than 140 countries to deliver innovative health solutions. They also demonstrate their

commitment to increasing access to healthcare through far-reaching policies, programs and partnerships.

F O U N D E D I N 1 8 9 1

OPERATES IN MORE THAN

140COUNTRIES

HAS APPROXIMATELY

69,000EMPLOYEES

88 MILLIONPEOPLE REACHED THROUGH THEIR

MAJOR PROGRAMS AND PARTNERSHIPS

DISABILITY BY THE NUMBERS

1 in 5 Americans self-identify as having a disability.

More than 8 in 10 people with disabilities disregard a service provider

because of barriers encountered.

THE GOAL To make Merck’s internal and external digital properties inclusive and disability-friendly.

THE SOLUTIONMerck is working with eSSENTIAL Accessibility to implement

a comprehensive accessibility solution, which includes:

Assistive Technology:

eSSENTIAL Accessibility’s assistive technology app is featured on Merck’s

internal and external website for visitors who have trouble typing, moving a

mouse, gesturing or reading a screen.

Brand Disability Channel:

When a visitor clicks the recognizable, interactive icon prominently displayed

on the website, they land on Brand Disability Channel. This gives Merck the opportunity to communicate messages around diversity and inclusion, career

opportunities and inclusive hiring policies, initiatives and special programs

that benefit people with disabilities.

Digital Evaluation & Remediation:

Technical and functional testing by people with disabilities was completed on the user

interface of Merck’s digital properties to identify barriers faced as per WCAG 2.0 Level A and AA. Key recommendations and fixes with code-level snippets are

provided upon completion of the audit.

THE BENEFITSBy implementing eSSENTIAL Accessibility’s innovative solution, Merck is able to:

Create a culture of trust and inclusion: By making assistive

technology communication supports available to employees, Merck has

built an environment that has made it easier for people with disabilities

to pursue career opportunities and receive on the job support.

Project a disability-friendly and inclusive brand: Placing a recognizable and interactive icon on the homepage allows Merck to immediately signal its commitment to serving customers and job seekers with disabilities. To date,

over 13,000 individuals who care deeply about diversity and disability have been

able to engage with Merck digitally.

Achieve and maintain compliance: Having all digital properties comply

with web accessibility standards, regulations and the Web Content Accessibility Guidelines (WCAG) technical requirements enhances

the customer experience and allows people with disabilities to seamlessly

engage with Merck online.

1 “53 Million Adults in the US Live with a Disability”, Centers for Disease Control and Prevention2 “The Evidence”, Business Disability Forum

B R O U G H T T O YO U B Y

www.essentialaccessibility.com

https://www.essentialaccessibility.com