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Meralco’s Prepaid Retail Electricity Service (PRES)
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About Meralco 2
About Meralco
9,690 (0.18%)
439,206 (8%)
4.82M (91%)
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We are part of a bigger group… 4
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Our Vision
With our own , we will enable Filipinos to enjoy more reliable and affordable electricity.
With our wider distribution network, we will reach more homes and businesses.
With our and through our , we will
allow Filipinos to experience:
•Home Area Network •Pre-paid electricity •Affordable electricity rates
MERALCO, as a responsible corporate citizen, will support , one of our efforts to keep our planet green.
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Our Vision
Customers with access to Prepaid Electricity
System Wide Implementation
of network automation (FLIR, IVVO,
OMS)
Customers managing
consumption using Home
Energy Management (HEM) & Rate
Options
Reduction of critical peak
demand through demand
response and critical peak
pricing
Support EV ecosystem to
enable deployment of E-Cars, E-Jeeps,
E-trikes
7 Meralco’s version of PRES
8 Meralco’s version of PRES
9 Meralco’s version of PRES
10 Meralco’s version of PRES
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Embrace a regulatory
direction
Forge stronger partnership with the
regulator
Why Meralco is doing PRES
Provide better service to customers
84% want it across all
socio economic classes
20- year Smart Grid roadmap is
business case positive
For DU
For Customers For Country
12 Prepaid Electricity Global Experiences
Source: Orga Systems Market Research
Country Utility/
Program Year
Started # of
Customers Loading
Findings / Future Plans
USA Salt River Project (M-Power)
1993 125,000 Card topped up through kiosk
• 12% less consumption than typical postpaid customer
USA Oklahoma Electric
Cooperative
2011 5,000 AMI-based Online, over the
phone or OTC
• 11% savings on the consumption after one year of Pilot
UK E.ON, Southern Electric
Early 20th century
(coin-based)
6.8 million Key and card-based
• Current prepayment meters to be retained
• Recently started mandated nation-wide roll-out of AMI meters with prepayment feature
South Africa Eskom 1996 4.0 million STS-based Token from
vending machine
• Existing STS deployment shall be retained
• Recently commenced AMI Project, with Phase 2 to include support for Prepaid
Indonesia PLN 2005 5.0 million STS-based Token via ATMs
• Expecting 2.5M more customers by end of 2013
India NDP, BSES, MGVC 2005 18,000 Token via phone, online, outlets
• Pilot ramp up to 40,000 customers in the following years
Australia Horizon Power 2011 1,660 Card-based • For Aboriginal communities
New Zealand
Contact Energy, Genesis Energy
1992 28,000 Top-up online or OTC
• GLO-BUG prepaid program uses an IHD to indicate remaining credit
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PRES Learnings & Challenges
84% will avail of prepaid electricity!
Derived from the choices and trade-offs in the adaptive conjoint test done with GE*
Broad C segment:
P1K-P3K/mo. Ave. Bill
Budget-conscious
Over-indexed in delinquency
Flying connectors
Condo dwellers
Lessors
Initial Target Consumption
Class Count
ABC+ 429,627
C mid 735,620
C minus 1,391,429
DE 2,075,089
We expect to hit 1.5M
“broad C” customers
*Using sample size of 443 which is statistically representative of the Meralco customer base.
83%
86%
84%
84%
80% 82% 84% 86%
DE segment <1,000PhP
(n=93)
C- segment1,000 to 2,000PhP
(n=130)
Cmid segment2,001 to 3,500PhP
(n=107)
ABC+ segment>3,500PhP
(n=113)
84%
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Why Customers want it
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PRES Learnings & Challenges
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PRES Learnings & Challenges
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700
PRES Learnings & Challenges
* Franchise-wide totals
Increased out of pocket cost will drive customers to more affordable alternatives
30
300k
PHP 100 PHP 200 PHP300 PHP 500 PHP 1000
No transaction fee
Fixed fee of 5 pesos
P10 P20 P30 P50 P100
*
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Moving forward…
Change in electricity consumption
Loading- denominations to be made available
Notifications- sufficiency of 3-day low-load warning and daily consumption push
Number of inquiries being made
Perceived benefits/motivations on shifting to prepaid
Effective communications messaging and materials
End
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