Menu Of Opportunity

Digital inspiration and strategy that delivers results for clients wherever they may be

THE MENU OF OPPORTUNITY

Roger Smith www.thedigitalconsultant.biz

The Menu Of OpportunityThe Menu Of Opportunity


A PLAN SO CUNNING ……A PLAN SO CUNNING ……(With apologies to Edmund Blackadder)


The Online ChallengeThe Online Challenge

Web ‐Open Social Networks – ‘Closed’

Content / Brand / Communication

Web Open Social Networks Closed

Online Reputation – if you don’t build it others will



The definition of the Digital Vision, supporting and enhancing the Vision of The ClientConfirmation of the three key strands that will impact upon Confirmation of the three key strands that will impact upon the Digital Strategy‐Digital Environment & TrendsBusiness & Marketing Objectives and their digital ‐ Business & Marketing Objectives and their digital

alignment‐ Investment & ResourcesP f d R O I Performance measurement and Return On Investment analyticsIdentification and clear directions on the establishment of digital channels‘Competitor’ analysis and benchmarkingDigital revenue Streams Digital revenue Streams



Digital Strategy encompassing the following:

The management and propagation of digital content across multi The management and propagation of digital content across multi channelsMonitoring, leading and managing the ConversationsP ti d i th ff ti f th li b d Promoting and measuring the effectiveness of the online brand values of the ClientTools to help with the delivery the digital strategyNew and emerging opportunities & technologiesThe Social Media Marketing Mix – what it isHow to optimise publications for online deliveryHow to optimise publications for online deliverySetting up your own live streaming video channel for eventsMobile & Apps



Web Development including site architecture analysis and development

Digital Strategy Development

Social Media Development & Market Research Servicesp

UX ‐User Experience Analysis

Project Management & DocumentationProject Management & Documentation

Digital / Online Policy Development

Training & DevelopmentTraining & Development


Social Media Development & Social Media Development & Market Research Services


Social Media Development & Social Media Development & Market Research Services

Buzz Monitoring – what is being said, trends, opportunities, threats?

Competitor and trend analysis ‐ who are they, what is the size of their following?

Social media content propagation and integration – spread the message from one source to multiple sources

Blog management – content, copyrighting, promotion, evaluation

Facebook, Twitter, stand alone social media platform development and management

Social media Project Management & Documentation

Corporate Social Media Training

S i l M di P li D l t Social Media Policy Development

Social Media Project Management & Documentation


About thedigitalconsultantAbout thedigitalconsultant

Roger Smith is an international digital consultant specialising in digital strategy development and social media.As Director of Online Operations for the As Director of Online Operations for the British Council in East Asia he developed regional and country strategies for Digital Engagement and was one of a small group of three that developed the global strategy for the British Council

www.thedigitalconsultant.biz

for the British Council.He has chaired international committees in marketing and public relations for the nonprofit, cultural heritage sector and managed online operations for universities

http://thedigitalconsultant.blogspot.com

http://twitter.com/digiconsultantmanaged online operations for universities His TheDigitalConsultant blog charts social media trends and digital developments and is one of the highest ranked for all European and UK IT blog sites.

http://www.facebook.com/pages/Auckland/The‐Digital‐Consultant/118738971514155

[email protected] and UK IT blog sites. He was a Singaporean PR until July 2010 ConsultMeNow


Documents

Menu Of Opportunity