Mentored by a Millionaire

The Laws of Extraordinary Success

By Steven Scott

First Law

• People who achieve ordinary outcomes do so by using conventional approaches and methods taught in schools and used by the masses.

• People who achieve extraordinary to near impossible outcomes do so by using a different set of master strategies that are universally and consistently used by superachievers and are virtually unknown to the masses.

Four Types of People

• Drifters– Go with the flow (50%)

• Pursuers– Pursue but rarely achieve present goal (25%)

• Achievers– Achieve significant outcomes, but rarely extraordinary

ones (24.99%)

• Superachievers– Consistently achieve extraordinary outcomes by using

master strategies for super achievement (.01%)

How People Pursue Their Dreams

• Drifters– Walk through life in dress shoes

• Pursuers– Sprint in running shoes

• Achievers– Run marathons in running shoes

• Superachievers– Drive toward their dreams in a 415-

horsepower Porsche Turbo Carrera

Find a Mentor

Four Questions to Ask Mentor

• What degree of success has he or she personally achieved in his or her are of expertise?

• How legitimate are his or her credentials?

• Is he or she a man or woman of integrity?

• Does his or her personal experience reflect the degree of success you are dreaming of achieving?

Second Law

• Superachievers learn these master strategies from mentors (the fast way), or through the agonizing process of trial and error (the slow way).

Third Law

• Regardless of past programming for mediocrity, anyone can reprogram their brain for extraordinary outcomes. All they need is the right software and the commitment to use it.

Fourth Law

• Lack of know-how only appears to be an insurmountable obstacle. For superachievers, it serves as a springboard to extraordinary achievement.

Fifth Law

• Superachievers remove the limits of limited resources by accurately assessing their resources, wisely allocating them, and expanding them by recruiting outside sources.

Sixth Law

• It is impossible to achieve extraordinary success in any arena without effectively partnering. Every extraordinary or impossible dream ever achieved has been achieved through partnering.

Seventh Law

• Effective partnering raises the level of success exponentially, accelerates success meteorically, and reduces risk enormously.

Eighth law

• Achievement is accelerated by effective and persuasive communication skills and is retarded by the lack of those skills.

Ninth Law

• It’s the speaker’s sole responsibility to grab a listener’s undivided attention, hold his or her attention, impart a clear understanding of what’s being said, and implant what is being felt into his or her emotions.

Tenth Law

• Extraordinary achievement is impossible to attain without a clear and precise vision and a detailed plan to achieve that vision.

Eleventh Law

• Vision infuses life into any project or endeavor, and the lack of vision infuses the dying process.

Twelfth Law

• Dreams without clearly defined goals, and goals without clearly defined steps, will never be achieved expeditiously or efficiently, and will rarely be achieved at all.

Thirteenth Law

• No one has ever achieved extraordinary success without shooting for the moon. Everyone who has ever achieved their “impossible dream” has done so by shooting for the moon.

Fourteenth Law

• Extraordinary success can never be achieved without encountering extraordinary roadblocks, setbacks, and failures. These can only be overcome through creative persistence.

Fifteenth Law

• Fears of failure blind one’s vision to opportunity. Extraordinary success cannot be achieved until those fears are effectively dealt with and vision is restored.

Sixteenth Law

• Failure when revisited will rarely be relived. Failure when analyzed will provide the building blocks for future successes that will be far greater than the failure itself.

Seventeenth Law

• Conscious or subconscious avoidance of criticism will short-circuit the ability to achieve extraordinary success and happiness.

Eighteenth Law

• If you can’t control your time, you won’t achieve extraordinary success.

Nineteenth Law

• No matter how much success a person achieves, if he or she becomes a positive person, he or she will achieve more and enjoy the journey a lot more.

Twentieth Law

• Without developing a controllable passion for a vision, extraordinary success is impossible.

“Where there is no vision, the people perish.”

Proverbs 29:18

Persuasive Communication

9 Barriers

• Listener’s frame of reference• Listener’s ego• Gender differences• Personality types• Semantics (Different definitions)• They’d rather be speaking than listening• Op[posing opinions• Time• You

FoundationEffective Communication

• Approach of honor and respect

• Timing

• Listening

• Response and validation

• An attitude of consideration

• Full perspective

• Thorough preparation

Four Challenges

• Grabbing the listener’s undivided attention

• Holding their attentionlevel high throughout the communication

• Imparting and implanting understanding and feeling

• Influencing their will to make the right choice for the right reason

Techniques

• Hooking a person’s undivided attention– Strong and captivating statement– Personal reference– Specific question

• Salting your conversation to keep your listener’s attention level high– Create curiosity about what you are going to say before you say

it. (Don’t oversalt)

• Use emotional word pictures– Implant understanding in the listener’s mind and feeling in the

listener’s emotion

Emotional Word Picture

• A word, statement, or a story that creates an instant picture in the listener’s mind that clarifies what you are trying to say and implants a feeling into their emotions.

• Right side of the brain influence

Why Emotional Word PicturesAre So Effective

• Like a hook, they instantly grab and direct a person’s attention.• Have the power to change a person’s thinking and beliefs.• Can breathe life into any communication.• Lock understanding and feeling into a person’s memory, sometimes

for life.• Provide a gateway to deeper relationships because they enable the

listener to actually feel what you’re feeling.• Enable you to correct or reprove someone’s behavior or attitude in a

way that can be easily received without negative consequences.• Provide the only comunication method that can bridge the chasm

between right brain-dominant individuals and left brain-dominant individuals.

Six Steps to Creating EffectiveEmotional Word Pictures

• Set a pecific time to create the word picture.• Think about the other person’s interests.• Create your word picture from one of the following inexhaustible

sources:– Passions, hobbies, or interests of the other person– Memorable events fron the past or present events they are currently involved in– Everyday objects that the person is familiar with– Images from nature– Imaginary stories

• Practice using a word picture before sharing it• Pick a convenient time wih minimal distractions to communicate

your word picture• Without overusing them, be persistent and soft in using emotional

pictures

Presentation Worksheet

• Description of listener• Desires or needs your idea or product fulfills• Idea or product advantages and benefits• Desire for gain• Fear of loss• Objections and excuses• List and prioritize how your idea or product oversomes each

objection or excuse• Create an opening that INSTANTLY “grabs” the listener’s undivided

attention, using a strong of a hook as you can create• “Set up” the problem or problems your idea or product is going to

solve

Peresentation Worksheet

• “Salt” the preentation with curiosity building statements or quesitions as often as you need to raise your listener’s attention level

• Using “Emotional Word Pictures” to make your most important points crystal clear and unforgetteble, take your most important benefits and answers to your objections and illustrate them with word pictures.

• Use testimonials of others who have benefittted from your idea or project.

• Use comparisons to other ideas, products or prices to build a “perceived value” that far excceds the cost of the idea or the product

• Close with a quick summary of the most important benefits, a risk/reward comparison (minimizing the potential risk and maximizing the potential gain) and a clear cut reason for action aor a call to action

Vision

Precise and clearly defined objective or goal.

Vision Mapping Preliminary Steps

• Make a list of the most important areas of your life.

• Prioritize your list.– Place a letter (A, B, C) next o each numbered

dream

• With tab dividers, create sections in your notebook for each important area.

Vision Mapping Process

1. Convert dreams into specific goals

2. Convert goals into specific steps

3. Convert complex steps into tasks

4. Set target completion dates for each task, step, and goal

Must be written!

Shooting for the Moon

• Process of defining dreams and setting goals that are extraordinary to immpossible for a person to achieve on his or her own.

• This process is powerless without utilizing the other master strategies, but it fully empowered when used in conjunction with the other master strategies.

Summary Steps for Shooting for the Moon

• Make the choice to shoot for the moon in a specific dream, goal, project, or endeavor.

• List the obstacles that may prevent you from hitting the moon on that specific dream, goal, or project or that might keep you from completing specific steps or tasks that are necessary to complete to achieve a goal.

• Identify the types of partners or outside resources you will need to recruit to overcome any of the obstacles you have listed.

• Identify the specific individuals or resources you will try to recruit.• Recruit the partners or resources needed and begin to complete the

steps and tasks you have listed on your vision map.

Creative Persistence

Six Steps ofCreative Persistence

1. Define the idea or dream in writing.

2. Enumerate the broad ramifications of achieving the dream.

3. Infuse your dream into the hearts and minds of others.

4. Expect criticism, problems, and failures and predetermine the right way to deal with them.

5. Use roadblocks, obstacles, and failures as a springboards to develop creative alternatives.

6. Recognize a three-legged horse, and take it out of the race!

Defeating your conscious and subconscious fear of failure

Failure is the most often missed key to extraordinary success.

Dealing with the Fear Factor

• Define what you really want in each endeavor, project , or dream you are pursuing.

• List the potential obstacles that could stand in the way of getting what you really want.

• List the reasons for not confronting each obstacle.• Create a risk-reward analysis chart for each of your

fears.

“Failure is an event, not a person.” Zig Ziglar

Bucket of Criticism

Coronado Island in San Diego

• Lot of water (Emotional part)

• Some sand (Stinging part)

• Little bit of gold (Truth that makes us wiser)

Turning Criticism into Your Powerful Ally

• Consider the source of the criticism.

• Consider the accuracy of the criticism.

• Take responsibility for your response to the criticism and mine it for gold.

What is the basisof the criticism?

• The critic’s emotion or feelings. (E)• The critic’s past experiences. (P)• Your past experience and track record. (YP)• The critic’s failure. (CF)• Your past failures. (PF)• The critic’s lack of understanding of your intentions, motives, goals,

or vision. (LU)• The critic’s inability to think creatively outside the box. The critic may

be a conventional thinker tring to judge your creative thinking. (CT)• The criticism may be based on logic or wisdom that is grerater than

yours. (LW)

Taking Control and Keeping It

Taking Control

• Priority planning

• Sustained focus

• Personal Accountability

Positive Personality

• Take responsibility for your responses

• Build an attitude of gratefulness

• Strive to achieve excellence

• Maximize your relationships at home and at work

Seven Keys to Maximizing Your Relationships

• Honor

• Encouragement

• Security

• Respect and admiration

• Effective communication

• Fighting by the rules

• Correct criticism

Passion

Three Ingredients of Passion

• Vision: A clearly defined dream with a precise and detailed map or plan to achieve that dream within a defined amount of time.

• Hope: A well-founded and confident expectation that a specific dream, goal, or task will be accomplished within a defined amount of time.

• Fulfillment: The inner joy and excitement that comes from achieving meaningful goals, steps, and tasks that reflect your core values.