Pitch Guidelines Lesson 8

Ibrahim & Ahmed

Lakshmi Raj

Replicon Inc. is a time- and expense-tracking software company based in Calgary), with offices in San Francisco and Bangalore. Founded in 1996, Replicon has more than 1.5 million users in more than 68 countries with clients such as Amazon and Health Canada.

Co-founder and co-CEO of Replicon Inc.

One of Canada’s top female entrepreneurs by Profit magazine and one of Canada’s Top 100 Women.

Schedule

• Unit 1 & 2 – Introduction & Defining the Issue - Feb 4th

• Unit 3 – Brainstorming Solutions - Feb 11th

• Unit 4 – User-Centered Design - Feb 18th

• Unit 5 – Competitive Analysis - Feb 25th

• Unit 6 – Branding & Promotion - March 4th

• Unit 7 – Potential Revenue - March 11th

• Unit 8 – Pitch Guidelines - March 25th (Workbook – page 28)

• Unit 9 – Demo Guidelines - April 1st

• Unit 10 – User Feedback - April 8th

• Unit 11 – Video Editing - April 15th

• Unit 12 – Submission - April 23rd

3

Modules

8.1 Revise potential revenue based on feedback

8.2 Pitch Guidelines

8.3 Plan Your Pitch

8.4 Continue working on prototype

8.1 Revise Potential Revenue

• Was there feedback from your teacher and mentor about your potential revenue calculations?

• Incorporate the feedback into your calculations.

8.2 Pitch Guidelines

• The story of your app

Who, what, where, when, why, how?

• Sell your company to whoever is listening.

It’s worth investing with us because…

How would you persuade a customer to purchase your app?

• Connect potential customers/investors with an idea not just the app itself

See page 28 of the workbook

OnTheGo (School bus tracking)

http://2015course.technovationchallenge.org/unit?unit=8&lesson=2 https://www.youtube.com/watch?v=QqEQum-fjz0 https://www.youtube.com/watch?v=V_PJROWce_o https://www.youtube.com/watch?v=FXkvclZZIHU

Pitching/Workbook

Pitch Requirements

• The pitch is 4 minutes long (+/- a few seconds)

• All members of the team need to appear in the video.

• The video can be any format the team wants: a skit, presentation in front of slides, testimonials from users, etc.

• You can also search Technovation on Youtube to watch some other examples.

Pitch Suggestions

• Speak clearly and confidently

• Make eye contact with the camera

• Instead of “um”, try pausing or taking a natural breath

• No gum or candy while speaking

• Dress for success. Make sure your outfits are appropriate and professional.

• SMILE! Be proud of your work

Visual Aid for Your Pitch

• People often use slide decks to give the audience a visual reference for presentations.

• You can choose to do that here if you want to do so.

Generate some buzz

• Get people talking and show you are on to something

• Use social media to spread the word and create excitement

• You can use this as part of your pitch video.

8.3 Plan Your Pitch

• Plan out how your team wants to do the pitch video.

• Write out a script if you need to do so.

• What are the things you need to make the video you’re planning? (video camera, computer to edit video, etc)

Pitching/ Workbook

8.4 Continue Working on Your App

• Continue working on your app!

• Check off the features you’ve already completed and see if the features you have left can be completed in the next few weeks.

• Take a look at the priorities you set before and see if they’re still correct. Reassign priorities if you need to do so!

Next Week

• Begin filming Pitch Video

• Demo Video guidelines

• Continue working on prototype