MAGAZINE MEDIA KIT

MEN’S LIFESTYLE

MNI

NETWORK

MEET THE MNI

For more information please contact Rob Moore, VP of Sales, at 203-967-6500 or Rob_Moore@timeinc.com.

Esquire is a lifestyle magazine for educated men of style and achievement, and those headed there. With cutting-edge, informative articles on business, entertainment, culture, fashion, and style, Esquire has everything the modern man needs to excel in this fast-

paced life.

2017 Adweek’s Hot List Nomination | Hottest Men’s Magazine

Our world-class brands ensure that your message gets in front of the

right audience. Iconic brands like Esquire, Forbes, Fortune, Men’s

Journal, and Sports Illustrated are an unbeatable way to inform and

inspire on-the-go guys who work hard and play hard.

For more information, please contact us at info@mni.com or at 1-877-ASK-4MNI.

MEN’S LIFESTYLE NETWORK

Forbes gives advertisers exclusive access to an influential community of business leaders, entrepreneurs, affluent investors, and avid consumers. Forbes’ distinct editorial viewpoint has stood on the steadfast belief in the power of free enterprise for more than 80 years. This unique audience and point-of-view makes Forbes one of the world’s most

influential business publications.

2015 Adweek’s Hot List Nomination | Hottest Business Magazine

Written for successful executives who need to know about business trends and analysis, Fortune is famous for its in-depth profiles of the hard-to-access movers and shakers of the business world. Fortune specializes in stories about business personalities, technology, marketing, personal finance, politics, and important

corporate trends.

2016 Luce Awards Winner | Reporting

2015 Adweek’s Hot List Nomination | Hottest Business Magazine

Edited for adventurous, affluent men, Men’s Journal is full of information about maintaining a healthy mind and body. From tips on travel and fitness to expert product reviews and food trends, Men’s Journal is a

trusted guide for active guys.

2015 ASME National Magazine Awards Finalist | Personal Service

Widely revered as the gold standard of sports

journalism, Sports Illustrated is much more than

scores and statistics. With each issue, readers are

treated to award-winning writing, stunning photo-

journalism, and in depth reporting about the people,

places, and events that define the excitement and

emotion of sports.

2017 Adweek’s Hot List Nomination | Hottest Sports Magazine

2016 Luce Awards Nomination | Cover of the Year Hottest Sports Magazine

TARGET INFLUENTIAL AND STYLISH MEN.

MEET ALEX. Alex has been at his current company for five years. He truly

loves his job and has established a reputation as a fun-loving, put-together

guy. He works to maintain that status, wearing trendy watches and stylish

shoes, staying after hours to get a jumpstart on projects, and making time to

go to happy hour after work. Alex and a group of his colleagues also formed a

softball league, and every Monday night they get together to work out, play a

game, and enjoy a few beers.

Alex holds a strong belief that investing for the future is very important. On

his way to work, he reads financial news and magazines to stay abreast of the

market. He enjoys learning about financial products and services from others,

and is happy to take the opportunity to discuss his knowledge with friends

and family. Since new technology fascinates him, Alex enjoys reading about it,

and he reaches out to his trusted magazines for tech-related content.

THAT’S MNI’S MEN’S LIFESTYLE MAN.

WE GET YOUR MESSAGE IN FRONT OF PEOPLE LIKE ALEX.

Available in 71 markets, let’s get going with MNI’s Men’s Lifestyle Network.

For more information, please contact us at info@mni.com or at 1-877-ASK-4MNI.

Source: GFK MRI, Spring 2016

For more information, please contact us at info@mni.com or at 1-877-ASK4MNI.

GQ Men’s Fitness

READERPROFILE

UNRIVALED REACH OF YOUR TARGET AUDIENCE.

Quickly build a relationship with a first class and five-star audience,

compared to a single national magazine buy.

TARGET: AFFLUENT, ADVENTUROUS MEN

8%6%

26%M

NI M

EN

’S L

IFE

STY

LE

MNI MEN’S LIFESTYLE READERS ARE:

Sports and automotive enthusiasts.

Influentials others rely on for home

electronics and new technology advice.

Avid investors who have made

multiple transactions in the past year.

44yrs

29%71%FemaleMale

$81,588

Median Age:

Median HHI:

Source: GfK MRI, Fall 2017.

Source: GfK MRI, Fall 2017.

For more information, please contact us at info@mni.com or at 1-877-ASK4MNI.Source: GfK MRI, Fall 2017.

FREQUENCY BUILDS RECALL

REACH YOUR TARGET AUDIENCE MORE THAN ONCE.MNI’s built-in frequency means the most sought-after consumers

see your message more. Since your ad will be running in multiple

MNI Men’s Lifestyle Network publications within your local market,

it has maximum impact.

READING THE CHART

Find the title in the left-hand column for which you want duplication. Follow across

the row until you intersect with the column that represents the title being duplicated.

For example, 31% of people who read Men’s Journal also read Sports Illustrated.

Esquire

Esquire —

8

10

13

6

18

—

44

10

11

11

20

—

11

4

12

10

—

5

35

28

25

31

—

ALSO READ:

RE

AD

ER

S O

F:

Forbes

Forbes

Fortune

Men’s Journal

Sports Illustrated

Fortune Men’s Journal Sports Illustrated

GENDER

Adults 25,425 100 10 100

Men 18,153 71 15 148

Women 7,272 29 6 55

EDUCATION

Any College 16,137 63 11 107

Currently Attending College 2,276 9 12 118

College Graduate+ 8,664 34 11 111

AGE

18-24 3,467 14 12 112

25-34 4,810 19 11 106

35-44 4,680 18 12 113

45-54 4,665 18 11 105

55+ 7,804 31 9 85

65+ 3,462 14 7 70

Adults, 25-54 14,155 56 11 108

Women, 25-54 9,969 39 16 154

HOUSEHOLD INCOME

$50,000 17,950 71 12 112

$75,000 13,679 54 12 117

$100,000+ 10,012 39 13 122

$200,000+ 2,508 10 14 139

Dual Income 7,179 28 11 110

CATEGORY TARGETS

Automobiles Influential 2,263 17 9 161

Finance/Investment Influential 1,347 18 5 170

Business Influential 1,190 18 5 174

Sports Influential 2,799 19 11 187

Avid Investor 778 13 3 123

NETWORK AUDIENCEEsquire • Forbes • Fortune • Men’s Journal • Sports Illustrated

AUD (000) COMP % COV % INDEX

4

For more information, please contact us at info@mni.com or at 1-877-ASK-4MNI.

BEAUTY

HOBBIES & ATHLETICS

Almost 40% of editorial is related to hobbies and athletics.

Featured Network Issues:

• Sports Illustrated | Swimsuit Issue

• Men’s Journal | Ultimate Grilling Guide for Adventurous Men

• Esquire | Rewrite the Rules

BUSINESSES, FINANCES & REAL ESTATE

25% of editorial is related to business.

Featured Network Issues:

• Fortune | 21st Century Corporation

• Forbes | Next Billion Dollar Startups

• Esquire | Mavericks of Big Money

CELEBRITIES & FASHION

Almost 10% of editorial is related to celebrities and fashion.

Featured Network Issues:

• Sports Illustrated | The Fashionable 50

• Fortune | Crystal Ball

• Forbes | Centennial Anniversary Special Issue

CONTENT COMPOSITIONEsquire • Forbes • Fortune • Men’s Journal • Sports Illustrated

CLIENT SUCCESS

Here are some of our clients who have used the MNI Men’s Lifestyle

Network to successfully reach their audience.

Our readers look forward to receiving their favorite magazines in their

mailbox, a bond that doesn’t exist with other media. And with the most

popular and trusted magazines in the country, the MNI Men’s Lifestyle

Network delivers:

• Eye-catching ads in award-winning magazines.

• The chance to connect with high-powered and influential men and women.

• Access to the precise consumers you need to reach, multiple times, in your desired markets.

• Customized messaging by market (free copy-splitting).

Add additional titles, in grey, to help drive your message home. With a huge array of leading brands in our pocket,

the opportunities are endless.

AMPLIFY THE MNI MEN’S LIFESTYLE ROSTER EVEN FURTHER.

© 2018 MNI Targeted Media Inc. | Stamford, CT 06905 | mni.com