Memphis No.2

1 CEREAL NATION 2013



Almost three years ago in 2010,

coincidentally during the Children’s

National Day, a group of artist,

illustrators, photographers, and most

importantly mothers and fathers marked

the beginning of Cereal Nation.

Their collaborative effort was

realised in a children’s line

featuring various pieces of apparel,

accessories, posters and special

edition storybooks that highlights

the spirit of chievous characters of

the Cereal Nation kids.

Designed under the direction of Studio

1212, for this season, Cereal Nation’s

latest collection is inspired by the

Memphis movement once popularised by

a group of postmodernist designers

based in Milan during the 1980s. A

movement fronted by Italian architect

and designer, Ettore Sottsass that

values absurdities and challenges

the idea of formality and function in

its manifestation of design and takes

reference on various art movements

from ancient Egypt, Art Deco, to even

Pop Art.

As the Memphis movement was dispersed

through various mediums of design

platforms - from architecture, interior,

to music - for this collection, with

the thought of experimenting with

various unconventional materials,

unlikely shapes, and striking patterns,

Cereal Nation is introducing a range

of apparel that includes T-Shirts,

Dresses, Foldable Jacket, Hats,

Bags and Board Shorts and a special

collaboration between Cereal Nation

and Kandura ceramics that introduces

a new series of ceramic ornaments in

the form of a Clock, Money Bank, and

a Lamp.



Chicken Mary, hawk de near and when him de near, you must beware!

POLKA-POLKA TEE

colour:- Black & White- Torquoise & Purple



EYES WITHOUT A FACE

colour:- Black- White


Beneath the apple-trees, I thought my eyes were big pork-pies and my nose was smelly as blue-cheese.


100% COTTONMACHINE WASH LOWTUMBLE DRY LOW MEDIUM IRONIRON INSIDE OUTDO NOT BLEACHWASH SEPARATELY

WAVEY DRESS

colour:01. Black & White02. Torquoise & Purple


BEWARE OF PICKPOCKETS

He thought he saw a Argument that proved he was the Pope. He looked again, and found it was a bar of mottled Soap.‘A fact so dread,’ he faintly said,‘Extinguishes all hope!’


100% COTTONMACHINE WASH LOWTUMBLE DRY LOW MEDIUM IRONDO NOT BLEACHBEWARE OF PICKPOCKETS

MULTIPOCKET DRESS

colour:01. Black02. Grey



MEMPHIS FOOTBALL No.2 TEE

colour:01. Yellow02. Turquoise

100% COTTONMACHINE WASH LOWTUMBLE DRY LOW MEDIUM IRONDO NOT BLEACHWASH SEPARATELY



CEREAL NATION RECORDS2013

CEREAL NATION RECORDS TEETWO COLOURS AVAILABLE


Do you know what breakfast cereal is made of? It’s made of all those little curly wooden shavings you find in pencil sharpeners!

SALMON AND BLACK

CN RECORDS

colour:

01. Black

02. Salmon




MYSTYC SISTER MAGICKBROTHER HAWAIIAN TEE

colour:01. Fade Green02. Brown

Remember in the lives before we walked the path and reached the door.I knew you then & there we swore, we’d never fight another war.


“Fairy tales to me are never happy, sweet stories. They’re moral stories about overcoming the dark side and the bad.” - Joe Wright


THE UPSETTERS BAG

colour:

- Red over black with some

stripes.

100% CANVASSDO NOT WASHCOLOUR MAY FADE SLIGHTLYSUITS FOR ADULTS TOOCEREAL NATION BAG


100% STRETCHMACHINE WASH LOWTUMBLE DRY LOW MEDIUM IRONDO NOT BLEACHWASH SEPARATELY

CN LEGGING GALORE!

CEREAL NATION LEGGINGSFOUR VARIATIONS AVAILABLE


The cities sink beneath the Sea.The Golden gate has lost the key.The prophets told them long agoThat one in all in one is so.

SALMON AND BLACK

CN LEGGINGS

Patterns:

01. Worm

02. Wavey













MEMPHIS DEVO REVERSIBLE HATcolour: off white &

yellow

01 Patterned Side

02 Yellow Side

01

02


01 MEMPHIS DEVO HAWAIIAN SHIRTcolour: white

02 MEMPHIS DEVO BOARD SHORTcolour: white

01

02


01 MEMPHIS DEVO DRESScolour: white

02 MEMPHIS DEVO SHIRT colour: white

03 MEMPHIS DEVO DRAWSTRING BAGcolour: off white

26 x 35 cm

01

02 03



01 MEMPHIS FOOTBALL colour: red

02 MEMPHIS DRESScolour: red

01

02



01 MEMPHIS FOOTBALL colour: eggshell blue

02 MEMPHIS 3/4colour: eggshell blue

03 MEMPHIS DRESScolour: eggshell blue

01 02

03



MEMPHIS EGYPTIAN

LONGSLEEVE

colour: white

01 front

02 back

01

02



01 CN BALLOON

colour: black with

glow in the dark

prints

02 CN BALLOON

colour: purple

01

02


01 02 03


01 LAMP No.1

Glazed Stoneware,

Stainless Steel Stand,

Canvas Head Lamp.

02 LAMP No.2

Glazed Stoneware,


Canvas Head Lamp.

02 LAMP No.3

Glazed Stoneware,


Canvas Head Lamp

04

05 06 07

04 LION WALL CLOCK

Glazed Stoneware

05 MONEY BANK (DOG)

Glazed Stoneware

06 MONEY BANK (CAT)

Glazed Stoneware

07 MONEY BANK (BIRD)

Glazed Stoneware










01 MATH LONGSLEEVEcolour: green

02 MATH LONGSLEEVEcolour: black

01

02


03

04

03 SCIENCE FOOTBALLcolour: red

04 SCIENCE FOOTBALLcolour: green


01

02

01 CN PEACEcolour: black

02 CN PEACEcolour: red


03

04

03 MUSICcolour: black

04 MUSICcolour: purple


01

03

05

02

04

06


07

09

08

10

01 BASIC 3/4colour: red & blue

02 BASIC 3/4colour: yellow &

light blue

03 HENLEYcolour: navy

04 HENLEYcolour: orange

05 POCKET TEEcolour: green &

orange

06 POCKET TEEcolour: orange &

misty grey

07 BALIcolour: light green

08 BALIcolour: white

09 KID DYNAMITEcolour: green

10 KID DYNAMITEcolour: misty grey


01

02 03

PEACE TOTE BAG

colour: off white

01 Camouflage Quilted

Peace Sign

02 CN Pink

03 CN Cyan


01

02 03

LEOPARD BACKPACK

colour: off white

01 Hidden Eyes

02 Red Stripe

03 Light Green Stripe


Know-It-Nothing

51 Haji Lane

Singapore City 189244

Singapore

www.knowitnothing.com

Ak.sa.ra Bookstore

Jln Kemang Raya 8B

Jakarta 12730

Indonesia

www.aksara.com

TRIBUTE

Jalan Wijaya IX No. 23

Jakarta 1216,

Indonesia

www.tributejakarta.com

Widely Project

Jalan Riau 107

Bandung 40114

Indonesia

www.widelyproject.com

THE GOODS DEPARTMENT

One Pacific Place

Jl. Jend. Sudirman

Kav. 52-53 SCBD

Indonesia

www.thegoodsdept.com

SHOP INDEX

THE GOODS DEPARTMENT

Pondok Indah Mall 2

3rd Floor #321

Jl. Metro Pd. Indah,

Jakarta 12310

www.thegoodsdept.com



Documents

Memphis No.2