Memorial Care Medical Centers

By: Ebonni Davis, Adam Nicholas, And Amy

Story

OVERVIEW

On March 19, 2007, Group Four Testing, Inc. received a request for proposal from Memorial Care Medical Centers. We began by studying the background of Memorial Care and their competition so that we could grasp how business is handled not only within Memorial Care itself, but the entire field of health services as a whole.

The primary objective of this measure was to fully understand what functions the website serves, and if it is fully withstanding the demands of those functions.

We used this research and combined it with our background research to compose a model usability test which we then submitted to a sample of employees from within Group Four Testing.

BACKGROUND

Memorial Care Medical Centers & the field of health services that they operate in

The most impressive aspect for Memorial Care

Memorial Care’s Competition

OUR TEAM

Three Lead Testers Usability Testing experience togetherAccomplishments Duties and the process of how the project

will be accomplished

Why Conduct a Usability Test?

Cost Efficiency Internet Accessibility

– Currently, websites serve two main purposes: provide information, or provide a method of purchase for goods or services

Two Factors taking into an account when looking at a website:– Image

– Usability

Why Conduct a Usability Test? (cont’d)

“A company’s website can be loaded with information, but if that information is difficult to locate, it can turn a customer off of the company as fast”

Facts about Usability Testing Why is Usability Testing required for

Memorial Care?Our Goal for Memorial Care’s Website

Expected Benefits of a Usability Test

A usability test will help Memorial Care…– Learn whether your users understand the value of the web site– Pinpoint specific areas of a web site (e.g. navigation, content,

functionality) that may need changes– To feel empowered during the decision making process regarding

the next phase of testing– Save time and avoid the expense of major revisions– Improve retention rates of users– Uncover critical glitches, such as site availability, to prevent

abandonment– Minimize the risk of operating a site that does not properly address

user needs

Model Testing

Sample Testing of Memorial Care’s existing website

The Scenarios that have been created ProcedureOutcome

Analysis of Model Testing

Observations from the testers– the large picture graphic on the home page – lack of consistency from the pages for different

hospitals – lack of use of the main search box in the top

right corner – Memorial Care’s sale of the Anaheim campus

Expected Results and Benefits

We anticipate that once we conduct a full-scale test and analysis, the results will lead us to recommend some very beneficial, albeit somewhat drastic, changes to the Memorial Care site.

We expect our recommendations to examine and provide examples of alternate layouts that could be utilized to make the immense information of the Memorial Care site more organized and efficient

Anticipate to put more prominence on the awards and recognition that the Memorial Care sites have received over the years

Thank You

For Your Time and Patience

Group # 4