MEMORANDUM

To: Franchisees Company: Donut King Date: November 2016 From: Head Office Subject: New Menu Panels

After many months of refining, trialling and testing, the new Donut King menu panels and blades are now rolling out across the country. Stores with printed menus will begin to have new menu panels delivered to their store free of charge. Before we get into all the details, we would like to thank all franchisees for their patience during this time. Depending on which state you are in, there may have been some changes to the way in which certain products are displayed and sold. An updated Task till keypad will reflect this.

The new look menu panels have been trialled in numerous stores and now offer a consistent style of menu across all Donut King outlets. While updating menu panels, this is also a great time to conduct your own price review and implement new pricing where appropriate. All stores with printed menu panels/blades must change over between close of business on Monday 5th December and store opening Tuesday 6th December.

Note: we are in the process of finalising a changeover schedule for stores with digital menu panels. Details will be shared with those stores in the coming weeks.

MENU PANEL CHANGES – ALL STORES

Changes to the menu panels have been made for the following reasons: Simplify the customers decision making process Provide up-sell and cross sell opportunities Entice customers to try something they haven’t previously considered Deliver a consistent menu across all Donut King stores Refresh the look of old menu panels

STANDARD MENU PANELS

All stores will receive the following menu panels.

MENU PANEL IMAGE CHANGES

COFFEE

This panel shows the new cup design and is in a clean and simple layout to make it easy for the customer to read and order from. It now only displays the regular and large size options, however ‘small’ size is still available if a customer requests. It now also promotes the different coffee syrup flavour options.

COLD DRINKS

This panel includes all ‘iced’ drinks and smoothies along with the option to ‘add soft-serve’ to create ‘spider’ style products. Fruit Freeze options have been removed.

DONUTS

The Donuts panel is simple to read and promotes multi-buy options (clearly advising customers that it does not include The Royal Range). It promotes the Any 4, 6 and 12 box packs and now also includes Churros.

HOT DOGS

Available are 4 types of Hot Dogs with the old relishes removed while the Chilli Dog has replaced the El Grande. Customers can decide to ‘make it a combo’ with an easy upsell to include a regular drink.

SOFT SERVE

The major change here is to Sundaes. The Arnott’s Sundaes have been removed due to licensing not being renewed and the menu has been restructured to a ‘basic create your own’ concept. Ensure you price each ‘topping’ accordingly in your till system.

SHAKES

Both regular and large Thickshakes and Milkshakes are available in all flavours listed. The traditional 4 Quakeshakes varieties have returned along with the Quake Combo now being advertised for easy upsell.

EXTRA MENU PANELS (approved stores only)

Some stores which have approval to sell certain extra product categories, will receive the following menu panels.

TOASTIES

Toasted Sandwiches are now sold within a large portion of Donut King stores. Stores can now price each toastie separately, When pricing your ‘combo’ be mindful that it includes ‘any’ Toasted Sandwich.

HOT PASTRIES

Although the full range of Hot Pastries has been ever changing, only the standard product options have been included on the menu panel. This encourages customers to check the cabinet to see what is available on the day.

FRAPPES

A visually appealing and easy to read panel promotes the standard Frappe flavour options.

PROMO / COMBO MENU PANELS

Some stores which have space for extra menu panels may also receive some of the below promotional panels.

FUN COMBO

This menu panel promotes the old ‘Kids Combo’ which includes a Novelty Donut and Regular (aka Junior) Milkshake.

BREKKIE COMBO

The famous ‘pre-lunch’ style of combo now has it’s own menu panel promoting a regular coffee and 2 slices of raisin toast.

OH MY DOG DEAL

With a design refresh, the famous ‘OMD Deal’ is back showing the Milkshake option on the menu panel, but is still available with different regular drinks.

HOT STUFF DEAL

Following the success of the ‘Better Together’ campaign, this very popular combo promotes what the brand has become famous for… Coffee and Donuts.

FULL PACKAGE DEAL

Feedback from franchisees have led to this combo menu panel being created as it is a great ATV driver and an easy customer up-sell.

BIRTHDAY/

CELEBRATION

DONUT CAKES

This menu panel showcases a number of cake options which are available to customers.

QUAKESHAKES

This panel promotes the 4 Quakeshake flavours so customers can get a good visual understanding of what these amazing products offer.

TASK RETAIL STORES – TILL UPDATE 5/12/2016 (pm) These menu panel changes need to be reflected on your store till system to ensure customers can order items as displayed and so that functional order slips can still be achieved.

For stores with a Task Retail till system, changes will be automatically made to your till overnight between Monday 5th December and Tuesday 6th December. Ensure your till is online so that these changes can take place.

Other changes such as pricing and staff training will be the responsibility of each Franchisee to implement as required.

Any new product PLU has been set to RRP, however it can be changed manually via the ‘Edit Products’ menu or in the ‘Combos’ category of the ‘System’ section. There will be no pricing changes to existing products on your tills.

TASK RETAIL STORES – NUTRITIONAL INFORMATION LOCATION

All stores on the Task till system have access to nutritional information via their till.

There will be two options. Either find the product and read its content on the staff side of the screen, or highlight the item that appears in the sale screen and press the ‘Print Product Nutritional Info’ button. This button is located on the ‘Admin’ keypad. This will print out the information via your receipt printed so that you can provide it to the customer. ICE CREAM / SUNDAES TASK TILL KEYPAD

No more Arnott’s Sundaes

Select flavour Sundae or Soft Serve and the select the toppings/extras Note: Toppings/extras are 1 set price and do not become cheaper the more the customer selects

HOT DOG TASK TILL KEYPAD #1 - The Hot Dogs options are located at the top of the screen for easy idetification. #2 - Oh My Dog and Full Package Deals have their own buttons that step through the selections. #3 - Toppings/extras are 1 set price and do not become cheaper the more the customer selects.

All the combos are priced within the Combo Library and are referenced by the deal name and MFID#

Make It a Combo (MFID390)

When an individual Hot Dog is selected, there will be a pop-up prompt to ‘make it a combo’. If selected, the next screens will display the different drink options which staff will select from.

The added drink becomes the same price as per what is displayed on the menu panel screen near the ‘make it a combo’.

No matter the price of the Hot Dog selected, the additional ‘make it a combo’ drink price will always be the same.

Full package Deal (MFID372) & Oh My Dog Deal (MFID51)

These deals will also prompt through the drink selections however The ‘Full Package Deal’ will auto add the 2x Cinnamon donuts. Set the pricing of these 2 deals in the Combo Library.

Any 4,6 & 12 Donuts (MFID188,182,184)

These Donut Box Pack (Any X Donuts) buttons will all be removed as the products selected will auto combo. Set this price of these box packs in your Combo Library.

DK Cold Drinks - Quakeshakes

The functionality to choose a Quakeshake flavour and add toppings will be removed and no longer available on the Task Till.

The 4 original Quakeshake varieties will make a return and have their own buttons on the Task Till. Quakeshake PLU’s are as follows:

566 - Cherry Explosion

564 - Choc Volcano

733 - Honeycomb Lava

883 - Peppermint

TECHNICAL MANUAL INSERTS – ALL STORES Updated Technical Manual inserts for any/all of the new menu is available on RIOT and are attached to the email. If you would like assistance updating your Tech Manual, please contact your S&P Manager.

The Tech Inserts cover off the changes made to the Hot Dogs, Quakeshakes and Sundaes which have been modified (depending which state you are in).

Please use the updated sections to replace the no longer relevant parts within your Technical Manual. Ensure your staff are familiar with all new product and menu changes.

WHAT YOU NEED TO DO:

Check that you have received all the elements for your store.

Test the material provided to ensure it fits correctly (eg the Menu Panels provided fit your blades

correctly).

Price your menu panels with the menu panel pricing stickers provided. Take the time to carefully price

each panel so it looks professional and is easy to read. Ensure pricing on menu panels matches the pricing

in your till and that combos are aligned with other menu items.

Training with staff to ensure they are fully aware and comfortable with the new menu panels and any

particular changes that affect your store.

Switch over all menu panels after close of business on Monday 5th

December

Contact your S&P Manager or FCC on fcc@rfg.com.au if you have any questions or concerns about being

ready for the rollout.