INDEX

11 A Few Facts and Figures 124

12 A National Role Model 126

• Inauguration• Public Art• Culinary Battle• Ceasar Guiness• Fighting Breast Cancer• Business Encounter• Satellite Launch

• Innovamoda• The National Lottery• Meditation for Peace• Mosaico Tijuana (Tijuana Mosaic)• Pa’ Bailar Tijuana (Let’s dance Tijuana)

• Strategic Design Pavilion• Pedaling Toward Greatness• Cultural Program• Postal Stamp• The Binational Region• Closing Ceremony

10 Mega Events 98

14 Tijuana Innovadora Collective

140

• Art in Industry• Tijuanizando Mexico• Casa de Ideas (House of Ideas)

• Donation of Public Art• Recycling• Time Capsule

• Project Managers• Staff/Volunteers• Credits/Memoir 2012

• I’m a Tijuana local, who was born in...• SD/TJ Stronger together

• Press Conferences • Mexico City • Tijuana • San Diego • Tijuana Innovadora

• Media• Web and Networks

13 Communicating 128

01 Introduction 4

04 Volunteers 14

02 The Buildingof Citizenship

6

05 General Overview 21

08 Training, Education and Leadership

92

09 Innovative Careers 94

07 Sponsors. Socially Responsible Investment

82

• Pavilion Exhibitors and Sponsors

• Dinners

06 From Tijuana to the World and from the World to Tijuana• Speakers• Creativity

22

• Industry• Humanism

03 The Generation of Wealth and Social Capital

8

• The Agora

2

3

Tijuana went through a difficult period

between the years 2007 and 2010, as it dealt

with a wave of crime and violence. Tijuana’s

image was thoroughly tarnished by the deluge

of reports alluding to the dangers it harbored.

Its positive attributes, strengths, and the

opportunities it had to offer were little known,

even to the very citizens of Tijuana.

In the midst of this depressing situation,

local business leader and philanthropist,

José Galicot, had the misfortune of requiring

an emergency heart-valve transplant. While

discussing the details of his pending surgery,

he discovered incredibly that the valve that

would be inserted in his heart, as are the

INTRODUCTIONvast majority used throughout the world, was

designed and manufactured in Tijuana.

Following his recovery, he shared this fact while

dining with friends, along with the pride he felt,

knowing that many people throughout the world

carry with them “in their heart” a little piece

of Tijuana. Subsequently, the conversation of

those present (renowned architect and sculptor,

Jack Winer; Senior Vice President of Operations

at Plantronics, Alejandro Bustamante; and

accomplished marketer, Tomas Perrin) turned

to an exchange of information regarding still

more products that were locally designed,

manufactured, assembled in Tijuana and then

exported throughout the world.

4

At that moment, Mr. Galicot made a decision:

In the face of the difficult times Tijuana

was experiencing, these positive, extremely

encouraging achievements that were

placing our city at the international forefront

in numerous areas of science, the arts,

education and technology must be made

known to the nation and the world.

Show others that at the heart of ourcity beats the innovative, hard-working energy of its citizens!

5

Tijuana Innovadora was first conceived as a

sort of intervention by the business sector,

originally developed as a novel, short-term

event, which would bring together an active

and engaged community.

Under the guiding principle that “The

only protagonist is Tijuana,” people who

called Tijuana home, whether by birth or

by circumstance, came together –as a

counterbalance to the media’s message of

Tijuana’s devastation and helplessness- and

effectively demonstrated the economic,

creative and innovative reality of the city.

The first event brought together a diverse mix

of participants from the private sector, the

Federal, State and Municipal governments,

regional and national media, professionals

from wide-ranging disciplines, civil society

organizations, as well as hundreds of

students and residents from Tijuana and its

surrounding areas, all whose sole objective

was the wellbeing of Tijuana.

During this course of events, Tijuana Innova-

dora developed into an authentic grassroots

movement fed by fundamental changes in

the community spirit of hundreds of volunteers

and active participants, producing a dynamic

redefinition of goals and focus, sensitive to the

conditions of the region and its residents.

Together, we restored our collective dignity as a city, promoting a sense of belonging and our own development as citizens.

What makes Tijuana Innovadora different from any other seminar, conference, meeting, festival or exhibition?

THE BUILDING OF CITIZENSHIP

6

We motivated people from far beyond our borders to look into exactly what was taking place in Tijuana.Many different groups, organizations and

projects began to spring up and were

supported within this social context, looking to

construct and rebuild social relations, generate

economic development, and encourage

and disseminate values, while promoting a

regional sense of calling. Other supported

projects focused on collaborative projects

based on principles of mutual support and

the thoughtful appropriation of public areas.

Tijuana Innovadora also continued its search

for innovative, participant-promoted projects in

the areas of science industry, art and culture;

some of these with governmental participation.

In 2012, in this our second Tijuana Innovadora

event, we sought to complement and

enrich the original concept. The volunteer

coordinators presented their proposals and

Tijuana Innovadora set out three objectives: to

strengthen binational relations; to stimulate

the creation of new and innovative vocations;

and to continue sharing the experience and

methodology acquired collectively by Tijuana

Innovadora. This was all of this had to be done

under the one working principle: Advancing

Tijuana toward greatness.

7

GENERATION OF WEALTHAND SOCIAL CAPITAL

During the intermediate period between

the first (October 2010) and second

(October 2012) Tijuana Innovadora events, the

organization was working on different issues

through a number of committees-

De Voluntarios a Lideres (From Volunteers to

Leaders), Tijuana Verde (A Greener Tijuana),

Why do we say that Tijuana Innovadora ceased to be just an event, as has become a movement?

Comité Binacional (Binational Committee),

Innovación y Juventud (Innovation and Youth)

– the main purpose of which was to maintain

the dynamics of and breathe new life into

these new social, economic, educational,

environmental and cultural activities and

spaces our citizens were experiencing.

This ongoing process of empowerment

through cooperative, joint and volunteer efforts

encouraged a series of proactive behaviors

and attitudes. Under the precept “Yes we can!”

Tijuana’s citizens looked to generate new

economic and social development. For over

two years, with our founder Jose Galicot as

host, Tijuana Innovadora and members of

the community-at-large

have met every Wednesday

from 8:00 to 9:00 in the morning to

share what’s going on in our individual

areas of activity, as well as the achievements

of different organizations, collective

projects, institutions and individuals that

pursue common goals to those of Tijuana

Innovadora: To promote a feeling of belonging,

generate economic growth, bring about

positive and sustainable changes in the

environment, facilitate access to knowledge,

skills and abilities, and to strengthen

our capacities to live in friendly,

respectful, solidarity with others.

These are the fruits of these efforts.

8

9

THE AGORA

10

11

- George Washington.

Discipline is the soul of

an army. It makes small

numbers formidable;

procures success to the

weak, and esteem to all.

12

The

Tijuana Innovadora

organization would like to collectively

invite all those interested to find out what’s hap-

pening within our various committees and be brought

up-to-date on our project schedule, as well as to exchange

information relating to the activities and achievements of

innovators from the Tijuana/San Diego region. We meet every

Wednesday from 8:00 - 9:00 am at National Chamber of Com-

merce (CANACO) building in the Tijuana’s Zona Río area and

also have periodic meetings in the U.S. The doors to the

Agora, as we affectionately refer to it, are always open to

anyone who is curious or interested in joining the

Tijuana Innovadora Movement, as long

as they join us in a rousing“Yes we can!”

13

VOLUNTEERS

14

15

The greatest example of Tijuana Innova-

dora achievements, and what we are

most proud of, has been the volunteer work

of businessmen and women, professionals,

academics and students; hundreds of men

and women from all walks of economic,

social, educational and cultural life, who

willingly and willfully responded to the crisis

situation our city was going through, conse-

quently renewing community spirit within

the region and enriching the meaning of the

term “social responsibility” in the process.

16

What is the best example of TI and what we pride ourselves on?

It is precisely these efforts that have sustained the strength and

progress of the Tijuana Innovadora movement. The crisis has

passed; however, the challenges facing our city are many. It is

essential that we, as members of our community, be actively

involved in organized efforts that transcend our day-to-day re-

sponsibilities, convinced that our grain of salt is beneficial and

indeed vital, a reflection of our humanitarian spirit; this notwith-

standing the fact that one invariably receives more than he or

she gives, as this is truly stimulating work, where one makes

many new friends and has a wonderful time in the process.

17

18

Leyva fotografía

19

Find the Differences

VOLUNTEERSA FEW FIGURES...

SCHOOLS

MAJOR FIELDS OF STUDY

UAB

C ITT

CU

T

CET

YS

IBER

O

CEC

YTE

Prep

arat

oria

Fed

eral

Láz

aro

Cár

den

as

Xoch

ical

co

No

estu

dia

CO

NAL

EP

CB

TIS

Sou

thw

este

rn C

olle

ge

CET

IS

CIP

CO

M

Nor

mal

Fro

nte

riza

de

Tiju

ana

UD

C

UN

ID

UTT

CES

UN

CO

BAC

H

Col

egio

An

glo

Esp

añol

Inst

. Tec

n d

e M

onte

rrey

Inst

itu

to C

uau

htém

oc

Inst

itu

to M

éxic

o

UN

EA

UN

IDEP

Com

mu

nic

atio

ns

Law

Bu

sin

ess

Adm

inis

trat

ion

an

d r

elat

ed fi

eld

s

Gen

eral

req

uir

emen

ts, u

nd

efin

ed m

ajor

s

Econ

omic

s

Info

rmat

ion

Sys

tem

s

Edu

cati

on fo

r H

igh

Sch

ool i

nst

ruct

ion

or

equ

ival

ent

Lan

guag

es

Mar

keti

ng

Publ

ic a

dm

inis

trat

ion

an

d a

ccou

nti

ng

Econ

omic

s an

d In

tern

atio

nal

rel

atio

ns

Ind

ust

rial

En

gin

eeri

ng

Hu

man

itie

s

Psyc

holo

gy

Inte

rnat

ion

al r

elat

ion

s

Engi

nee

rin

g

Arch

itec

ture

Info

rmat

ion

Tech

nol

ogy

Che

mic

al S

cien

ces

and

En

gin

eeri

ng

Mec

han

ical

En

gin

eeri

ng

Inte

rnat

ion

al B

usi

nes

s

Des

ign

Tou

rism

an

d M

arke

tin

g

Publ

ic A

dm

inis

trat

ion

Elec

tron

ics

Info

rmat

ion

tech

nol

ogy

Bio

chem

istr

y

Mec

hatr

onic

s En

gin

eeri

ng

Com

pu

ter

Sys

tem

s

Cu

stom

s p

roce

ssin

g

Adm

inis

trat

ion

an

d p

olit

ical

sci

ence

s

Com

mer

ce a

nd

For

eign

Trad

e

Acco

un

tin

g

Ped

agog

y /E

du

cati

on

Sof

twar

e p

rogr

amm

er

Edu

cati

on fo

r Pr

imar

y an

d m

idd

le-s

choo

l

inst

ruct

ion

Elec

tro

mec

han

ics

Ind

ust

rial

ele

ctro

mec

han

ics

Com

pu

ter

Engi

nee

rin

g

Dig

ital

Gra

phi

c D

esig

n E

ngi

nee

rin

g

Che

mic

al E

ngi

nee

rin

g

His

pan

ic L

iter

atu

re a

nd

Lan

guag

e Ar

ts /

Lit

erat

ure

Ind

ust

rial

Mai

nte

nan

ce

Nan

otec

hnol

ogy

Opt

omet

ry

Psyc

hop

edag

ogy

Arts

& C

omm

un

icat

ion

– Te

lem

edia

Inte

rnat

ion

al C

omm

erce

Sp

orts

Philo

sop

hy

Gas

tron

omy

Adm

inis

trat

ive

man

agem

ent

Logi

stic

al E

ngi

nee

rin

g

Elec

tron

ic C

yber

net

ics

Engi

nee

rin

g

Med

icin

e

Nu

trit

ion

Prof

essi

onal

Tech

nic

al d

egre

e in

Acc

oun

tin

g

Edu

cati

on fo

r p

resc

hool

inst

ruct

ion

Ind

ust

rial

Che

mis

try

GENDER

Female

Male

20

GENERAL OVERVIEWCreativity• Tijuana Verde

• Education

• Cinematography

• Medical Excellence

• Civic Participation

• Mass media

• Strategic Design

• Culinary Arts

Humanism• Leaders and Entrepreneurs

• Humanitarianism

• Economics

• Digital City

• Philanthropy

• Innovative Greatness

• Metropolitan Development Plan

Industry• Electronics

• Automotive

• Energy

• Organizational Excellence

• Medical Industry

• Aerospace

• Science and Technology

21

FROM TIJUANA TO

THE WORLD

In 2010, during our fi

rst event, “T

ijuana

Innovadora

, the Intell

igent Frontier

,” renowned

experts

and famous pers

onalities fr

om the

areas o

f politics

, enviro

nmental scien

ce,

education, arts

and culture w

ere invite

d to

awaken the

consci

ence of t

he peop

le of

Tijuana and the

world to

the eve

ryday re

ality

regarding Tiju

ana’s safety

, in stark c

ontrast to

the dark “

reality

” reporte

d in the m

edia. Nobel

Prize laurea

te Al Gore

, co-fo

under of Tw

itter,

Biz Ston

e, co-f

ounder of W

ikipedia, Jim

my

Wales, jou

rnalist and talk-s

how pers

onality

Larry Kin

g, and business

man Carlos

Slim, among oth

ers, thr

ough their

mere

presence,

astonish

ment and presentation

s,

demonstra

ted Tiju

ana’s enorm

ous stren

gths,

opportunitie

s and ch

allenges.

The res

idents

of Tijuana and its

surrou

nding areas, a

s

well as re

gional and nation

al media ou

tlets,

enriched the

se visi

ts even

more

, by ha

ving

good thi

ngs to sa

y about Tij

uana for the

first

time in

a very lo

ng time.

22

AND FROM TH

E WORLD TO TIJ

UANA

For our s

econd event, “Tiju

ana

Innovadora, Bound for G

reatness,”

the challenge was more aspirin

g. In

our election of to

pics, thematic blocks,

conferences and activities, w

e sought

to stimulate debate, analysis and

proposals regarding the re

quirements

and demands of changing regional

circumstances, whether e

conomic,

cultural or social. W

ithin this process

of “rethinking” th

e city, vo

lunteer

coordinators, the board and executive

committee of Ti

juana Innovadora

established the following prioritie

s: To

reinforce a regional sense of p

ride and

belonging through the dissemination

and fostering of th

e activities within

diverse areas; to

promote business

investment and the exchange of

commercial agreements, and to provide

expertise and inform

ation relatin

g

to economic, philosophic, scientific,

aesthetic, and other corre

sponding

concepts regarding the latest n

ational

and international trends, so as to

enrich and to keep new (and curre

nt)

generations abreast, as they d

evelop

and rebuild their o

wn perceptions and

expectations; first, o

f themselve

s as

citizens and secondly,

of Tijuana as a

dynamic, energetic and innovative city.

23

SPEAKERS24

Paola Antonelli Steve Berlin Johnson Richard A. Boucher Maurizio Corbi Phillipe P. Cousteau

Wolfgang Flur Richard Florida Arturo Elías Ayub Denise Dresser

Eduardo Verástegui

Sebastian

Charlie Iturriaga

Carlos Kasuga Natalie Jeremijenko

Martin Krammer

Ada Yonath

Katherine Grigsby

Anand Mahindra Blake Mycoskie

Richard Stallman Steve Wozniak Alejandro Ramírez Enrique Norten

Silvia Torres-Peimbert Claudio X. González Carlo Ratti Richard Yelland Andrés Madrigal25

Carlos Alazraky Esra’a Al-Shafei

Patricia AubanelCarolina AubanelMónica AspePedro Aspe

Scott KirsnerRobert KaplanDoug JonesTonatiuh GuillénFederico Graef

Rick Goings

Sam ZienSharon ZagaGianfranco Zaccai

Ricardo ArnaizChris AndersonRaul Alcalá

Gabriela EnrigueSalomón Chertorivski

Edoardo ChavarínJorge Carrillo

Mily Cohen

Amy Lyman Sarah Reinertsen

Michel Rojkind Carlos Sánchez Liebano Saénz

Ximena Valero Enrique Villa Rivera

Viviana Martínez MorenoJeff Light

Pablo Latapí

Jorge GarraldaMaricarmen Flores

Adela Navarro Carlos Puig

Ezra Shabot Yuriria Sierra Armando Talamantes

Gabriela Warketin

Alan Bersin

Salvador Camarena Iván CarrilloLourdes BotelloMartin Borchardt

26

David Abeles Maria Eugenia Acevedo Luis Aguirre Lang Francisco Javier Allard Horacio Almanza Miguel Ángel Alonso Mario Anguiano

Orlando CamachoClaudia CalvinMiguel Ángel CadenaLuis Ricardo Bonilla

Guillermo Bernal Moritz BilagherEnrique BetancourtFelipe Bayón

Dale DoughertyMargarita Díaz Lopez

David Cuartielles Felipe Cuamea

Claudio CossíoJosé Luis Cordeiro

Rodolfo GerschmanRaúl García

Marco GallardoEric FrostJavier FirpoIgnacio Fimbres

Laura Gómez Erika Gómez

Rodrigo Arboleda Rodolfo Argote Claudio Arriola Jorge Arroyo Aaron D. Bare Claudio Bartolini Mark Baydarian

Jorge Camarillo Jose R. Castillo Jose Castillo Derrik Chinn

Michael Chu Jae Chul Nam

Hernando DuránFlavio Díaz Mirón

German Escorcia Francisco Fernández Lagos Jorge Ferráez

José Carlos González-MéndezJavier González Graciela Guerra Rivas

Joe da Rosa David del Ser

27

Roland Kwemain Michael P. Lasen Armando León Alexei Licea Navarro

Yolanda Loria Christina Anne Luhn

David Livingstone Smith Gloria López

Alberto NúñezJordi MuñozAlejandro Mungaray Lagarda Virgilio MuñozBruce MooreMaria Elena Miranda PascualFrancisco Javier Mendieta

Gastón Melo

Rafael Peréz Hernández

Juan Antonio López Corvala Jorge López Pérez

Nancy A. Marlin Ana Laura Martínez

David Mayagoitia Alejandro Maza Kevin McGovern

Flavio Olivieri Jorge Olmos Soto Hernando Ortega Ariel Ortiz Lagarde Juan José Parceró Valdéz Armando Pedrero

Kelly Koskella Juan Pablo Kuri

Juan Manuel Hernández NieblaÁaron Hernández VázquezMatt Hebert H. Hendler

José Miguel Guerrero Guerrero Manuel GuevaraMiguel Ángel Guerrero Mark HatchRodolfo Ham-ZhuMartin Gutiérrez Lacayo Carlos Guzmán Bofill

Luis Herrera-Lasso Mijares H. Herrera Kurt Honold

Gibrán Horemheb Pascual Ibánez Lourdes Ibáñez Aldana Humberto Jaramillo

Roberto Kobeh GonzálezRichard Kay

28

Jesús Pérez Ismael Plascencia Javier PlascenciaEric Pilaud

Jason ShortJuan Sarracino Ruiz

Manuel Sandoval Ríos Martín San RománEdgar San Juan

Miguel Salinas Yáñez

Halla RazakAlejandro Poiré Felix Recillas

Andrés Reyes Botello Pablo Reyes Pruneda Rivelino Daniel Rubio René y Uriel Salgado Velazco

Bob Slapin Kit M. Song

Rodrigo Sánchez Ríos

Héctor Tajonar Carlos Tamés Arjona

Doretta WinkelmanCole Wilbur

George WhitesidesMartín G. Vázquez Hugo Villa SmytheMarcela Valladolid

Jair Téllez Montaño Ofelia Toledo Bacha Pineda

Chris Yanov Jorge Zavala

Carlos Zavala Ruiz Arturo Zizumbo López Albert Zlotnik Waldo

Alfredo Renán González

29

30

CREATIVITY

A Greener Tijuana

Education

Cinematography

Medical Excellence

Civic Participation

Media

Strategic Design

Culinary Arts

31

Urban Water Management: Examples and Challenges

Iván CarrilloChief Editor, Revista Quo

Hernando DuránDirector General, CESPT

Bruce MooreSpecialist in water issues

Halla RazakDirector of Colorado River programs

Innovation in Solving the World’s Water Pollution Problems

Kevin McGovernPresident, The Water Initiative

Recovery of the Tijuana River: Reconnecting the Urban with the Natural. Premier of the Video “The Tijuana River Connects”

Martín Gutiérrez LacayoDirector, PRONATURA

Hernando DuránCESPT

Virgilio MuñozDirector, CECUT

Whoever solves the water problem wins two Noble

Prizes; one for science and the other for peace.

- Kevin McGovern, McGovern Capital LLC, quoting Kennedy.

- Hernando Durán, CESPT.

The CESPT (State Public Services Commission of Tijuana) has taken measures

to recycle water and to create a culture of conservation, such as the “Arturo

Herrera” water plant, the InnovaCespt theme park, the plant at La Morita that

includes an experimental vineyard, the infiltration project at Valle de las Palmas,

and studies on systematization and lowest ecological cost, among others.

- Armando León, Aonori Aquafarms.

...the production of the marine algae Aonori has been a great success because it’s comprised of 25% protein, 24%

soluble fiber, and 27% minerals...at our farm in San Quintin, Baja California, the production cost is lower, because it

requires sea water, and we have it just a couple of kilometers away.

A GREENER TIJUANA

- Phillipe Cousteau quoting his grandfather Jacques Cousteau.

Baja California is the

aquarium of the world.

32

We are all connected

to the Colorado River.- Bruce Moore, SNWA.

As a result of the Tijuana River Restoration project, we expect to regain trees,

such as willows, aspen, and oaks, as well as over 100 species of flora and birds

that have not been seen along the Tijuana River for quite a while and will now

return to this site.- Gutiérrez Lacayo, Pronatura.

…1.2 billion people in the world do not have access to water...

due to the lack of access to this precious resource, seven

thousand children die each day...half of the hospital beds in

the world are occupied by cases related to the lack of water.

- Kevin McGovern, McGovern Capital LLC.

What changes the planet is conscience, and what changes

conscience is education.

- Margarita Díaz, Proyecto Fronterizo de Educación Ambiental A.C.

We have been relying on one single source of water,

and that is the big problem.

- Halla Razak, SDCWA.

Environmental Educationwithout Borders

Margarita Díaz LópezDirector, Proyecto Fronterizo de Educación Ambiental

Carlos de la ParraEnvironmental specialist, COLEF

Doretta WinkelmanDirector of Binational Education, San Diego Museum ofNatural History

Aonori Aquafarms, A Sustainable Business on the Brink of Conquering Global Markets

Armando A. LeónPresident and Director, Aonori Aquafarms

Forging a Sustainable World in the 21st Century

Philippe CousteauEnvironmentalist, Explorer, Social Entrepreneur, and Defender of the Environment

We have published several texts in collaboration with the

Tijuana-San Diego region,...Marine Oasis is our representa-

tive film.

- Doretta Winkelman, SDNHM.

Moderators:Carlos de la Parra. Hernando Durán. Gastón Luken. Patricia Saharagui Ruiz.

33

EDUCATION

Make all programs are free, so that all users are free...Free software

is a matter of Human Rights.

- Richard Stallman,Free Software Foundation

- Katherine Grigsby, UNESCO.

Memory is part of our existence and the societies of knowledge find

themselves with the challenge of recovering it, notwithstanding the

incessant production of digital documents.

- Javier Firpo, Khan Academy.

Good grades do not guarantee a good job. Critical thinking and

collaboration is what we need our youth to learn.

- Enrique Villa, Conacyt.

Latin America is generating, participating and contributing 3.5%

of the world’s knowledge, the United States contributes 25%, and

China collaborates with 17%. These numbers are proportional to the

development of those regions and show the close correlation between

knowledge and the evolution of societies.

Education and Innovation

Germán Escorcia SaldarriagaPresident, International Academy of Science andTechnology - AiTyC

Moritz BilagherUNESCO Regional Office for Latin America and the Caribbean

Javier FirpoDirector of Education for Latin America, INTEL

Richard YellandDivision Chief, Directorate for Education and Skills, OECD

Nancy A. MarlinProvost, San Diego State University

Ezra ShabotJournalist, MVS Radio

Enrique VillaDirector, CONACyT

All the Knowledge, All the People

Felipe Cuamea VelázquezRector, Universidad Autónoma de Baja California, 2011-2015

Katherine GrigsbyDirector and representative, UNESCO México

Tonatiuh Guillén LópezPresident, COLEF

34

- Moritz Bilagher, UNESCO.

Children are in school, but they are not learning. This is attrition!

- Dinorah Miller.

...there is a paradox because those who are the highest educated, are those with the highest unemployment.

...high performing teachers, produce high performing

students...school leadership, the classroom atmosphere,

classroom strategy, and parents are four areas

fundamental to quality.

- Richard Yelland, OCDE.

- Roger Díaz de Cossío, UNAM.

The priority of national education must be the

education of the poor.

- Nancy A. Marlín, SDSU.

...during the course of three decades of educational investment, it has

not been possible to bring the knowledge of students up to the speed at

which it is being generated...the role of the teacher is fundamental.

- Felipe Cuamea Velázquez, UABC.

...3.5% of knowledge worldwide is contributed by the

countries that make up Latin America, which places

them at a distinct disadvantage, seeing that as of 2020,

knowledge will be renewed every 27 days, as opposed

to today, when it is renewed every five years.

- Tonatiuh Guillén, COLEF.

The challenge of institutions such as ours...is to continue generating quality knowledge and making it available to everyone.

The access to it should be universal.

- Gilberto Guevara, CIEYAPA, AC.

The educational system has focused on developing the cognitive aspect of students. However, the moral, artistic,

civic, and physical aspects have been set aside and are being abandoned by teachers; thus it is not complying with

the provisions referenced in Article 3 of the Constitution.

Educate: A Verb in All of its Tenses

Roger Díaz de CossíoSystems Engineering Coordinator, Engineering Institute, UNAM

Gilberto GuevaraSpecialist in Education

Gastón MeloPresident, Espacio de Vinculación A.C.

Dinorah MillerAcademic and Researcher

Free Software and Your Freedom

Richard StallmanPresident, Free Software Foundation

Moderator:Márgara de León.

35

Mexico is becoming an economy based on efficient production...nev-

ertheless, we register just one patent for every one million people, and

this is contingent on the quality of education.

- Alejandro Ramírez, Cinépolis.

CINEMATOGRAPHY

Innovation and the Future of the Movie Audience Experience

Alejandro Ramírez MagañaPresident, Cinépolis

Technology in Cinema; a Storyof Mistrust

Scott KirsnerWriter, journalist and movie critic

Creativity and the Cinematographic Art of Baja California

René CastilloFilm and television promoter

María Estela FernándezCostume Designer

Erika GómezGraphic Designer

Marco NiroArt Director and Production Designer

Josué PalosGraphic Designer

Edgar San JuanProducer and Director

Each time the movie studios have

decided to set aside their fears and

resistance to innovation, the film

industry has grown.

- Scott Kirsner, researcher.

- Maria Estela Fernandez, costume designer.

There is very strong interest in making films right here in Baja

California, and everything necessary to make it happen.

- Erika Gomez, Twitter.

...there is a very powerful weapon to further creativity, and it is the

Internet...we must search for new things and not cease to learn.

- Edgar San Juan, movie maker.

...I came to Tijuana to write the movie ‘Norteado’...the city embraced

me, and I was able to present an image of Tijuana to the world...now,

the people of Tijuana identify quite a bit with the movie.

Mexico has personnel crossing the border to generate and train

production staff...I am not worried about investing money in

someone that is going to remain with us for a long period of time.

- Kelly Koskella, Hollywood Rentals.

36

México: competitivenessand foreign productions

Kurt HonoldBaja Estudios

Doug JonesFilm Producer

Kelly KoskellaPresident Hollywood Rentals

José LarroqueAttorney, Partner at Baker & McKenzie

Hugo Villa SmytheMexican Institute of Cinematography

“Little Boy” – Made in Baja California

Eduardo VerásteguiActor and Producer

...the simpler the mechanism for receiving incentives, the more likely

they’ll be to return to the country with a new production project.

- Doug Jones.

...we must provide incentives for producers to come

to Baja California, not only producers from the United

States, but also from the interior of Mexico.

- José Larroque, Baker & McKenzie.

...we have to educate more film industry professionals

in Baja California.- Hugo Villa, IMCINE.

One must watch cinema that elevates human dignity.

- Eduardo Verástegui, Metanoia Films.

This state is expecting

important investment

projects in cinema

and a year-long tele-

vision series in which

150 million dollars

will be invested and

which will generate

an abundant eco-

nomic spillover.

- Kurt Honold, Baja Estudios.

Moderators:Carlos Carrillo. René Castillo.

37

MEDICAL EXCELLENCE

The Training of Health Professionals

Lourdes BotelloGeneral Editor, Balance magazine

Miguel Ángel CadenaChief of the Health Science Center of the UABC, Valle de la Palmas Campus

Alfredo Renán GonzálezDirector of the School of Medicine and Psychology, UABC Tijuana

José Antonio HurtadoDirector of the School of Medicine, Centro de Estudios Universitarios Xochicalco

Tijuana’s Talents

Flor Ma. Guadalupe Ávila FemattDirector of Research and Teaching, National Institute of Geriatrics

Juan Antonio López CorvaláDirector, Center for the Training of Minimally Invasive Surgeryin Tijuana

Juan José Parcero ValdésCardiac Surgeon, Head Researcher,Institute of Regenerative Medicine

Sergio René Salgado PerazaChief, U.S. President’s Office for the Control of Malaria in Africa

The Certification Process for Health and Patient Safety Services

Pablo BarragánTV Azteca and Milenio

Rigoberto Pallares AcevesInternal medicine, Investigative Committee member, Hospital Ángeles Tijuana

Rodrigo Robledo SilvaHead of the Medical Arbitration Committee of Baja California

Carlos Zavala RuizBusiness Development Director, Angeles Health International

At the UABC (Autonomous University of Baja California) there are avenues of research projects in the areas of diabetes and hypertension. Drug and HIV problems are being addressed on a bi-national level. Advancements are also being made in the treatment of diabetic ulcers with silver nano-particles.

- Alfredo Renán, UABC.

Genomics, through sciences such as molecular biology, biochemistry or computer science, among many other fields of research, allows us to foresee the behavior of, and ways of treating, diverse illnesses...Baja California is an ideal place for the development of biotechnology.

- Albert Zlotnik, UC Irvine.

If we join robotics, the diagnostic capability, bionics, genome medicine, and progenitor cells, and we align them effectively, we are talking about reaching one hundred years of life expectancy within the next ten years.

- Salomon Chertorivski, Ministry of Health.

...this border is also the home to the ATLS and ACLS courses for medical graduates –or those about to graduate- and physicians, and it’s practiced in the best local hospitals; this results in Tijuana having the best hospitals, with physicians who are board certified and recertified up to four times, and therefore, the quality of the service is the most suitable.

- Rigoberto Pallares Aceves, Hospital Ángeles Tijuana.

Diabetic and hypertensive patients, whose situations

are not brought under control, affect world health.

- José Antonio Hurtado, Universidad Xochicalco.

There are only two duly certified hospitals

in the city.

- Carlos Zavala Ruiz, Ángeles Health International.

65% of infants that receive medical attention at Shriners Hospitals have no sort of medical insurance...10% are

from Mexico...of those children coming from Baja California, 50% are from Tijuana...

- Kit M. Song, Shriners Hospitals for Children.

38

The Medicine of the Future: Moving Toward Greater Life Expectancy

Salomón ChertorivskiMexican politician and economist

Gibrán Horemheb RubioGBV-C/HIV Researcher

Hernando OrtegaResearch Institute in Applied Mathematics andSystems (IIMAS), UNAM

Félix Recillas TargaResearcher in Molecular Genetics

The Influence of Genomics

Albert ZlotnikProfessor of Physiology and Biophysics, UC Irvine

Shriners Hospital for Children: The World’s Greatest Philanthropy

Kit M. SongMedical Director, Shriners Hospitals for Children

For 22 years I’ve been teaching surgeons throughout the continent the surgical technique known as endoscopy...a surgery that is non-aggressive for our body...for the last few years, I have trained physicians in the U.S in the application of the gastric band...a method that fights obesity.

- Juan Antonio López Corvalá, Center for the Training of Minimally Invasive Surgery in Tijuana.

With stem- cell transplants it is possible to regenerate the damaged areas of the heart and to have them recover 100% of their function. The patients can get back to his/her or normal life and considerably prolong his/her life expectancy.

- Juan José Parcero Valdés,Institute of Regenerative Medicine.

There are advancements in genetic reprogramming for therapeutic purposes, which is where the world’s great laboratories are currently placing their bets with regard to innovation, as they seek to develop medicines that correct molecular structural deficiencies of cancer cells or of illnesses caused by genetic mutations.

- Félix Recillas Targa, UNAM.

...we have 500 students distributed in the areas of medicine, dentistry, psychology and nursing... Valle de las Palmas is a focal point for the development of physicians in Baja California.

- Miguel Ángel Cadena, UABC.

Tijuana occupies the forth spot nationwide in terms of offering the best medical

treatment in Mexico, which has resulted in the promotion of medical tourism

and the arrival of patients and users predominantly from Southern California.

- Rodrigo Robledo, State Government of Baja California

When a life is saved, humanity is saved.

- Sergio Rene Salgado Peraza, Office of President Barack Obama.

In our country, there are 10 million elderly people, and that number will tend to double.

- Flor María Ávila Fematt, National Institute of Geriatrics.

We are developing mechanical prosthesis of arms and hands controlled by the brain. This technology is already on the market, but their sales and maintenance could be less costly in Mexico and the United States than those manufactured in Europe and Asia.

- Hernando Ortega, UNAM.

Moderator:Javier López.

39

Civic Participation in Mexico

Carolina AubanelDirector, Síntesis TV

Orlando CamachoDirector, Fundación México SOS

Rafael Liceága CamposFounder, Tijuana Opina

...we want to support those who have no voice, and

I devote myself to provide a voice or representation

for those who feel they have no representation, to

shake up some consciences and to sow some

seeds of everlasting indignation...

- Denise Dresser, ITAM.

CIVIC PARTICIPATION

Adrián MichelCongressman for the Federal District

Alberto Nuñez EstevaPresident, Sociedad en Movimiento

Gabriela Posada Reacciona Tijuana, and Director, FGK Publicidad

Democracy and the Media

Denise DresserPolitical scientist, writer and professor

...the outlook began to change once three elements

fell into place: the political commitment at all

three levels of government; the breakdown of

established patterns of action, by involving the Army

in surveillance; and above all, civic participation...

- Carolina Aubanel, Síntesis TV.

Moderators:Rafael Liceaga. Patricia San Román.

40

In 2009, new phrases, such as ‘In spite of everything, Tijuana takes

action,’ emerged and were painted on walls as examples of social

activism that involved artists, publicists, and ecologists, and which have

even been replicated in cities such as Medellin.

- Gabriela Posada, Reacciona Tijuana.

Citizen Committees, where neighbors take part in making decisions

regarding the implementation of their delegation’s budgets, are of

great value.

- Adrián Michel, Congressman.

...I have two great examples of Tijuana: The Penal Reform, where, believe me, nowhere else is this being better imple-

mented, and the community organization demonstrated by the residents of Tijuana in dealing with problems head on.

- Orlando Camacho, S.O.S. México.

- Orlando Camacho, S.O.S. México.

Tijuana Innovadora, the celebration of dignity.

- Alberto Núñez Esteva, Sociedad en Movimiento.

...what is needed is to promote education and civic

participation, as the citizens come first, set above the

government and its politicians.”demonstrated by the

residents of Tijuana in dealing with problems head on.

41

MEDIA

The Foreign View of Mexico, from the Media’s Point of View

Martín BorchardtMedia host and producer

Pedro CalderónTV host, Univisión, San Diego

Jeff LightEditor, San Diego Union-Tribune

In Mexico, the media have two challenges, one of form and the other,

substance: Of form, as we must learn from investigative journalism

and reclaim the different journalistic genres; of substance, as this

implies maintaining a distance from the government and closeness

to the public; a returning to the principles of journalism.

- Adela Navarro, ZETA.

...one must not confuse the “what” with the “how”...we can all

be witnesses to a story...that does not make us all journalists or

reporters...

- Salvador Camarena, journalist.

In order to carry out altruistic work, one must first abandon their

vanity and jealousy, and then begin to do something in earnest. I

do it on television, because it is where I began in journalism, and

this is my tool.

- Jorge Garralda, TV Azteca.

…The sources used by foreign media are police reports, press

bulletins and the coverage provided by the Mexican media.

One possibility could be that local media further develop their

information with other threads about life in Tijuana.

- Jeff Light, San Diego Union Tribune.

New Challenges in the Handlingof Information

Adela NavarroCo-director, Zeta

Interview: “Pablo vs. Pablo”

Pablo BarragánJournalist, TV Azteca and Milenio

Pablo LatapiJournalist, TV Azteca

Social Responsibility in the Media

Jorge GarraldaTelevision journalist

How the Social Networks Co-exist

Jorge Camarillo GoveaBusiness Thinking

Laura GómezTwitter

Manuel TamézHead of Public Policy and Government Affairs for Mexico, Central America and the Caribbean, Google Inc.

42

Tijuana is like a woman who knows she’s not pretty, but knows she’s

not ugly either. Still, she knows she is charming, she’s engaging, and

she’s passionate.

- Pablo Latapí. TV Azteca.

Innovation in Social Networks and Communities

Salvador CamarenaJournalist

Carlos PuigJournalist

Yuriria SierraJournalist, Grupo Imagen

Gabriela WarketinCommunications expert

Tijuana is no longer the country’s most danger-

ous border city. It has managed to turn things

around and become a city of investment and

infrastructure; a city that calls us together.

- Yuriria Sierra, Imagen.

...unfortunately, all these (notions) are

nothing new. They have are ideas that have

been carried over from past decades.

- Pedro Calderón, Univisión.

- Gabriela Warketin, communications expert.

Society has begun embracing using another way to access

information, and the media have changed along with the

public’s access to social networks; they have been able

to handle this transformation, and we are consuming

information like never before, although I don’t know how

willing we are to pay for it.

Google+ is not referred to as

a social network; it is a tool

for socializing and for shar-

ing your work product, and

with all of the services that

this search engine offers.

- Manuel Taméz, Google Inc.

Facebook is a platform for

keeping up with the ac-

tivities of the people we

know, while Twitter is an

open platform.

- Laura Gómez, Twitter.

Fifty-eight percent of

Facebook users sign

on through their mobile

devices, and in our country,

38% of the population use

this Social Network.

- Jorge Camarillo Govea.

SOCIAL NETWORKS

- Carlos Puig, Milenio.

...unlike in the past, we will, now, actually be seeing real competition,

which will get rid of the media that are lacking in content, allowing

only those that provide content to survive.

Moderators:Pablo Barragán, Alejandra Santos

43

Urban Design Trends of theXXI Century

Alejandro HernándezArchitecture critic and curator

Michel RojkindCEO, Rojkind Arquitectos

The importance of Design in Economic Development

Gianfranco ZaccaiIndustrial designer

Successful Tijuana Designers

Mary Carmen FloresJournalist

Carlos Sánchez Automobile designer

Ximena ValeroFashion designer

...to create is not just a question of sensitivity, but rather one of

understanding that which moves us to do what we’re doing, that

“something” that motivates us…the creation must also generate an

air of respect with regard to that which already exits...

- Michel Rojkind, Rojkind Arquitectos.

- Carlos Sánchez, Italdesign-Giugiaro.

...a in order to design an automobile, one must not only be skilled in

drawing, but also be knowledgeable in the fields of aerodynamics,

ergonomics, mechanics, assembly and disassembly…it can take up to six

years for an automobile to go from first sketch to market introduction.…

STRATEGIC DESIGN

...the lack of choices was what led me to come up

with the idea of “transformable fashion.”

- Ximena Valero, designer.

There is a great deal of environmental pollution…and we think plastic

waste is to blame; one solution would be recycling polymers for the

creation of furniture, as well as recycling agroindustrial waste, such as

sugarcane bagasse, which can also be reused for this purpose, as it

contains cellulose, a material ideally suited for this.

- Arturo Zizumbo López, Instituto Tecnológico de Tijuana (ITT).

44

Furniture and Household Equipment Design

Alma BejaranoModerator

Matt HebertDesigner

Yolanda LoriaRegional Director, Muebles Dico

Lectures by Sculptors

RivelinoSculptor

SebastiánSculptor

Héctor TajonarJournalist

- Gianfranco Zaccai, Design Continuum.

Everybody wants to form a part of the community, but also, that their traditions are preserved and that

their local culture is respected, for which reason it is recommended to combine the global with the local.

María Elena Miranda PascualResearcher and professor

Armando PedreroOwner, Authentic Furniture de México

Arturo Zizumbo LópezPolymer specialist

The selection of furniture depends on practical and esthetic fac-

tors, where one must consider its functionality, based on size,

shape, dimensions of spaces and distribution constraints.

- Yolanda Loria, Muebles Dico.

Passion gave me the strength to do whatever was

necessary.- Rivelino.

Art is the soul of Mexico.

- Héctor Tajonar.

...my work stands out for the mathematic precision of its design,

which goes beyond geometry…I’ve implemented this style in all

that I do: fashion design, industrial design, transformable miniature

figures, architecture, and of course, in my sculptures...

- Sebastián.

...Baja California’s furniture tradition began during the sixties,

reaching its highpoint in the nineties, when this type of

craftsmanship was in high demand.

- Armando Pedrero.

Moderator:Alma Bejarano.

45

CULINARY ARTS

Reclaiming Our Gastronomyand History

Ofelia Toledo Bacha Oaxaca chef

José Ramón CastilloMaster chocolatier

Rodolfo GerschmanFood editor and critic, wine columnist

Ana Laura MartínezDeputy Director, The Culinary Art School

Gloria López MoralesMexican Gastronomic Culture Conservatory

From Tijuana for the World

Luis Ricardo Bonilla CazarínCulinary arts specialist

Javier GonzálezDirector, Culinary Art School

Miguel Ángel GuerreroChef

Javier PlascenciaChef

Martín San RománChef

Jair TéllezChef

Microphone on the Grill: Cooking Can Also Make You Famous

Marcela ValladolidChef, winner of Iron Chef

Sam ZienMedia personality “Sam, The Cooking Guy”

In Mexico, gastronomic journalism has existed for quite a while;

nevertheless, it was limited to the restaurant reviews. Now, there

are more gastronomic publications;...the Association of Gastro-

nomic Journalists was founded to review and highlight national

culinary art.

- Rodolfo Gerschman, food editor and critic, wine columnist.

Traditional Mexican cuisine: Cultural Heritage

of Humanity.

- Gloria López, Mexican Gastronomic Culture Conservatory.

We have one of the best cocoas in the world;

unfortunately, we have very little of it.

- José Ramón Castillo, ¡Qué Bo!.

Baja California’s restaurateurs aremaking history.

- Javier Plascencia.

The quality of the meal is simply the interaction

between the individual and the food.

- Pascual Ibáñez, Escuela de los Sentidos.

I like to promote cooking as a cultural legacy

for our children...

- Ofelia Toledo, restaurante Yu Ne Nisa.

Moderator:Maribel Moreno.

46

Waking up the Senses;Multisensory Gastronomy

Pascual IbáñezDirector, Escuela de los Sentidos

Cooking with Senses,Witness to the 21st Century

Andrés MadrigalChef

We are focused on rescuing local cuisine, that cuisine preserved by the Kiliwas, Cucapah and

Kumeyaay people. We have a lot to learn from them. We have to work to...make them noticed; have

fishing returned to them; remove barriers so they can gather things; put them back on the map.

- Ana Laura Martínez,The Culinary Art School.

I find an ‘innovative Tijuana’ that has de-

cided to invest in its origins…that has em-

barked on this adventure, that has taken

the pathway home.

- Andrés Madrigal.

The Baja Med concept has developed because there was

no Baja California cuisine. I defend it and I live it, as I believe

it goes beyond just providing the region with a cuisine.

- Miguel Ángel Guerrero, chef.

The cuisine of Baja California...doesn’t dominate...

it accompanies.

- Javier González Vizcaíno, Culinary Art School.

...this place grew due to the demand for Baja California products

in the United States. Based on said demand, producers began

planting what the local gastronomy required, and from there, great

chefs began using these products.

- Martín San Román, chef.

The pride that Tijuana residents feel

for their city hasn’t come free.

- Sam Zien, “The Cooking Guy”.

In order to be universal, you have to be local.

- Jair Téllez, chef.

47

48

INDUSTRY

Electronics

Automotive

Energy

Organizational Excellence

Medical Industry

Aerospace

Science and Technology

49

ELECTRONICS

Global Competitiveness

Mark BaydarianPresident, Leviton Manufacturing Co.

Adriana EguíaRepresentative, Endeavor

Juan Manuel HernándezBusinessman, Former President of Coparmex

Luis Aguirre LangPresident, CNIMME-INDEX

Eric PilaudPresident, Custom Sensors and Technologies (CST)

Open Hardware Madness

David CuartiellesCo-Founder, Arduino

Mark HatchPresident, TechShop

Jason ShortDirector of Design and Image, Smart Design

Binational Map

Eric FrostDirector, Viz Center, SDSU

Dave HesterKyocera International

Christina LuhnDirector, Mega-Region Initiative

David MayagoitiaCo-founder of in3 and DEITAC

Using a Google map, our remote-control drones fly over the

countryside to obtain data on matters such as reforestation, fauna

and climatic conditions.

- Jason Short, Smart Design.

What we do, we do openly so that anyone can use it in their

products, whether for commercial purposes or not. That’s not of

concern to us.

- David Cuartielles, Arduino.

The binational map system is a useful tool for businesses, as it

facilitates locating potential clients or data necessary to develop

their infrastructure and location.

- Dave Hester, Kyocera International.

Tijuana has the potential to craft its own identity through the

development of the animated film industry, this in addition its

privileged geographic location close to Los Angeles and Hollywood

where these are made.

- Raúl García, animator.

50

The Rise of the Manufacturers: Rethinking Innovation and Education

Dale DoughertyFounder, “Make” magazine

The Future of Baja California in the Production of CGI Content

Raúl GarcíaBoxel Interactive

Andrés Reyes BotelloFounder and General Director, Boxel Interactive

Silicon Valley: A Culture on Innovation and Risk

Rocío GalvánJournalist

Laura GómezTwitter

It is a plant open to everyone; there are engineers, artists, fathers, mothers,

working in the same space.

- Mark Hatch, TechShop.

- Christina Luhn, Mega-Region Initiative.

One of Tijuana Innovadora’s themes is binational collaboration,...

not only what this region has to offer the world, but also the benefits

these efforts can bring about for the mega-region and how San

Diego, the Imperial Valley, Tijuana, Ensenada, Tecate and Mexicali

can work together.

The city is being forged by numerous creative projects; the

animated film industry and the content industry, which will

be in a position to compete with foreign projects.

- Andrés Reyes Botello, Boxel Interactive.

We’re strategically positioned in the Pacific; we have complementary

abilities and we are not competitors.

- David Mayagoitia, Deitac.

Moderator:Guillermo Romero.

51

AUTOMOTIVE

Requirements and Benefits of a Supply Chain in the Region

Alfonso CarrilloUndersecretary, SEDECO

Jorge CarrilloResearcher, COLEF

Luis Olive HawleyChief, International Businesses Promotion Unit, PROMEXICO

Jorge LoyoGeneral Director, Autoliv

Steven WilingGeneral Manager, Delphi

...we must think not only of the United States as our main buyer...

Mexico is the world’s fourth largest exporter of light automobiles -

we surpass even the United States - this confers upon us a great

responsibility...as leaders.

- Luis Olive Hawley, PROMEXICO.

Tijuana has the possibility of becoming a logistic enclave...at a

fundamental point of influence with the United States – to the east

and to the west -; with the Asia-Pacific traffic, and also, it is close to

Europe – through the Panama Canal-...

- Eduardo Aspero, Pacer México.

...the ‘thinking’ work, that of design, was done in the United States. Now,

it has to be done here. Develop the talent. That is the trend.

- Steven Willing, Delphi.

My industry has achieved a close relationship with the universities,

while everyone else is thinking about materials...the people

graduating from universities must have the skills that are needed

in order to develop local suppliers.

- Jorge Loyo, Autoliv.

52

Technology and Trends inAutomotive Design

Maurizio CorbiSenior Designer, Pininfarina

Regional Challenges in Infrastructure and Logistics

Eduardo AsperoGeneral Director, Pacer México

Carlos Guzmán Bofill General Director, PROMEXICO

Joe Da RosaPresident, Toyota, B.C.

Baja California enjoys great wealth with regard to its human capital;

developed within a binational culture … Mexican engineers are

training their foreign colleagues abroad.

- Alfonso Carrillo, Sedeco.

The migration of ‘the old school’ to the contemporary has been

a gradual process, where I have made space for learning and

assimilating new trends and thus be able to apply a global artistic

expression in my work.

- Maurizio Corbi, Pininfarina.

80% of our exports are in manufacturing, more than half of this is

high-tech.

- Carlos Guzmán Bofill, Proméxico.

This is my dream; that our state become the country’s best option with

regard to automotive design and manufacturing...

- Joe Da Rosa, Toyota.

Moderator:Emmanuel Campillo.

53

ENERGY

The Logistics and Delivery of PEMEX and Refining

Francisco Fernández LagosDeputy Director of Distribution, Pemex Refinación

Energy Overview: Challengesand Opportunities

Miguel Ángel Alonso RubioGeneral Director, Acciona México

Eduardo AndradeCorporate Director, Iberdrola México

Claudio BartoliniGeophysicist, Repsol USA Holdings Corporation

Felipe BayónHead of special projects, BP

PEMEX Exploracion has 31,256 wells that have been drilled in the country,

6,000 of these in production; sixty-five thousand kilometers of pipeline

that run throughout the country; and 15 marine terminals.

- Francisco Fernández Lagos, PEMEX.

54

Energy Sustainability

Eduardo Oviedo GonzálezFounder, INOV Energía and Co-founder,LEDSS La Era del Sexto Sol

...the main challenge that we will face will be to

supply safe, reliable energy , sufficient for a growing

population.

- - Eduardo Andrade, Iberdrota México; Claudio Bartolini, Repsol USA Holdings Corporation; Felipe Bayón, BP; and Miguel

Ángel Alonso Rubio, Acciona México.

This invention has the capacity to provide food and water to the

population, to create an oasis in the middle of the dessert, to fight and

reverse solar warming, and to provide decent and well-paid jobs to the

residents of this region, and it is an innovation made in Tijuana.

- Eduardo Oviedo Gonzalez, INOV Energía LEDSS.

Moderator:Jaye Galicot.

55

Baja California Companies that Standout in the World

María Eugenia Acevedo MárquezGeneral Director, Certus Laboratorio Clínico

Jae Chul NamGeneral Manager, Skyworks Solution de México

Ignacio Fimbres SánchezPresident, Grupo Calimax

Juan Manuel HernándezBusinessman, former president of Coparmex

Aaron H. VázquezIndustrial sector specialist

Tijuana: Perception Trumps Reality

Carlos AlazrakiPublicist

The Future of Pensions in México

Dario LunaEconomist

Pedro Vázquez ColmenaresDirector of Economic, Social and Cultural Benefits, ISSSTE

In order to achieve success, we must be

clear on the goal to be achieve, have a

strong foundation in order to be able to

grow, bring together a great creative team,

and learn, learn and learn...

- María Eugenia Acevedo Márquez, Certus Laboratorio Clínico.

ORGANIZATIONAL EXCELLENCE

...we’ve been here through the good

times and the bad.

- Ignacio Fimbres, Calimax.

The key to success is based on the

philosophy of a single mind, focusing

on one sole objective...

- Jae Cul Nam, Skyworks Solution de México.

Something very good about the city is

that it is overflowing with talent, and

we’re exporting it.

- Aarón H. Vázquez, Turbotec.

56

Winning OrganizationsPresentation of the 22nd Baja California Awards recognizing Quality and Competitiveness

Jonathan Díaz CastroPresident, Baja California Institute for Quality and Competitiveness

Alejandro MungaraySecretary of Economic Development for Baja California

Innovation: CompetitivenessAgainst Competition

Arturo Elías AyubBoard of Directors, TELMEX and Uno Noticias

It’s a very delicate matter that we cannot ignore; we must have

a new national pension system, one that is comprehensive,

financed and that covers the majority of Mexicans.

- Pedro Vázquez Colmenares, ISSSTE.

Tijuana Innovadora is an ongoing effort, a

fantastic event that I’ve not seen anywhere

else in Mexico, not even in Mexico City.

- Carlos Alazraki, Publicist.

This isn’t a contest, but rather a process, whereby companies are

invited to form part of a model of efficiency that allows them to

become better organizations, this requires quality companies.

- Jonathan Díaz Castro, Baja California Institute for Quality and Competitiveness.

The ‘secrets’ that have allowed us to grow: simple organizational structures,

austerity measures, always keeping in mind the good times and the bad,

productive assets, open-mindedness, and reinvestment of profits.

- Arturo Elías Ayub, TELMEX.

In Baja California there are around eighty-five thousand

businesses, of which 99% are micro, small and medium,

and which generate 68% of the jobs and distribute 45%

of the wealth.

- Alejandro Mungaray Lagarda, Ministry of Economic Development of Baja California.

Category Industry, Large-sizedCategory Education, Medium-sized Category Service Industry, Large-sizedCategory Government

Moderator:Miguel Gracia.

57

MEDICALINDUSTRY

Innovation in Education

José Guerrero GuerreroDirector, Instituto Tecnológico de Tijuana

Jaime González LunaBucher Industries

Juan Manuel HernándezBusinessman and former president of Coparmex

Salvador Lozano LuquínDirector of Information Systems,Universidad Iberoamericana, Tijuana

Luis E. PalafoxDean of the School of Chemistry, UABC

Eduardo SalcedoSenior Vice President of DJO Global LLC

Miguel Salinas YáñezDirector of the School of Engineering of CETYS

Martín G. VázquezVice President, Manufacturing Management, Carefusion

...to those of you young people who lose patience because you

don’t see an immediate triumph, this is something achieved,

bit-by-bit, over time. You don’t achieve success immediately. It

comes with time, as a result of work, effort and sacrifice…

- Raúl Alcalá.

There are two types of stem cells: embryonic stem cells (ES)

cells and adult stem cells… they can be obtained from bone

marrow, fat, peripheral blood, the umbilical cord, etc.

- Luis Romero Guerra, Progencell.

We have various post-graduate offerings, thirteen engineer

specialties, six master degree programs, four doctoral programs,

and over 25,000 graduates.

- José Guerrero Guerrero, ITT.

Through the student exchange program, approximately 400 students

are studying at more than 72 universities in 20 different countries.

- Luis Enrique Palafox, UABC.

We have to become specialized in certain processes. Graduates

must go abroad and return.

- Martín G. Vázquez, Carefusion.

I’m not telling you my story to impress

you, but rather to leave a mark and to in-

vite you to innovate.

- Sarah Reinertsen.

58

State-of-the-Art Medicine:Stem Cell Use in Ophthalmology

Patricia AubanelRenowned clinical cardiologist

Luis Gonzaga Romero GuerraOrthopedist, Medical Director at Progencell

Jackie R. SeeCardiologist, Pioneer in Stem Cell Research

Norma Niño SulkowskaPioneer in Stem Cell Use in Ophthalmology

When the Medical Industry Meets the Indomitable Human Spirit

Pedaling from Within: The Tour of Life

Raúl Alcalá Gallegos Cycling champion

Sarah ReinertsenAthlete and motivator

Tijuana, the cradle of information on bariatric surgery

Ariel Ortiz LagardereDirector, Obesity Control Center

This procedure was first researched in Russia...there are

more than 35,000 stem cell trials and 8,700 laboratory

tests going on right now in the Western Hemisphere.

- Jackie R. See.

Bariatric surgery consists in modifying the stomach or

intestines so the patient eats less and loses weight … a

third part of the population is overweight; this is 1.6 billion

people worldwide.

- Ariel Ortiz, OCC.

At our institution we have two

principal goals; to maintain our

relevance in the industry and

to constantly analyze our pro-

grams oriented toward interna-

tional practices.

- Miguel Salinas Yáñez,School of Engineering, CETYS.

Graduates should have global

knowledge, but also local ex-

perience.

- Salvador Lozano Luquín,Universidad Iberoamericana,

Tijuana.

We need

entrepreneurial talent.

- Jaime González Luna,Bucher Industries.

It’s no longer enough to just

mass produce the ideas of a

third party.

- Eduardo Salcedo, DJ Ortho.

There has to be a better pros-

thetic. I searched for it, and I

couldn’t find it, so I decided to

create it.

- Sarah Reinertsen quoting Van Phillips, creator of the

“Cheetah Leg.”

Moderators:Cynthya Rodríguez. Eduardo Salcedo.

59

AEROSPACE

Mexico’s Value Added in the Future of the World’s Aerospace Industry

Roberto CorralDirector of Sales and Marketing, Volare Engineering

Flavio Díaz MirónRepresentative, Bombardier

Manuel Sandoval RíosExecutive Director of Prospective Analysis and Innovation, ProMexico

Tomás SibajaPresident, Aerospace Cluster of Baja California

Eduardo SolísSales Manager, Eaton

Future Challenges in Civil Aviation

Roberto Kobeh GonzálezPresident, International Organization of Civil Aviation

Virgin Galactic and the Space Company: Opening Up Space to Everyone

George WhitesidesPresident and CEO, Virgin Galactic

The certification that companies must obtain in order to be in

the global market is AS9100...since 2010, the number of Mexican

companies certified has increased by 32%.

- Eduardo Solís, Eaton.

Mexico has many engineers...I you invite young people to study

mathematics and the sciences because this is what Mexico needs.

- Roberto Corral, Volare Engineering.

...there is an important task at hand because the world is setting

its sight on Mexico; we are number one in terms of receiving

investment...we represent 0.6% of the world-wide aerospace

industry, so there is a huge market opportunity.

- Tomás Silbaja, Baja California Aerospace Cluster.

In the aerospace industry we have a total

of 266 companies that produce 33,000

direct jobs throughout the country.

- Flavio Díaz, Bombardier.

During the next twenty years, the number of flights will increase from

30 million currently to 60 million; passengers will increase from 3 to

6 million...and investment is projected to reach 120 billion dollars...

educational institutions and young people should take a close look

at the field of aeronautics: This represents a great development and

investment opportunity for Tijuana and the rest of the world.

- Roberto Kobeh González, OACI.

60

...we are hiring a lot of pilots for the command of

spacecraft, and even though the capsules do not

require a lot of steering, these types of vehicles

have to be controlled manually...we need some

of the world’s best pilots in order to fly safely

into space.

- George Whitesides, Virgin Galactic.

The creation of the ‘DIY Drones’ forums

has served to inspire young talent to

build small aircraft; an activity that in

some cases has served as the basis for

creating companies to manufacturing

these devices to scale and to sell their

parts and components.

- Chris Anderson, Wired.

The exploitation of space in Mexico is in its infancy in comparison to aeronautics, - it only covers 2% - but the

future looks bright because we have good work in the areas of telecommunications and satellites; we have talent,

researchers, coordination and cooperation with space agencies such as NASA, RKA and JAXA. We have the science,

but not the technology.

- Francisco Javier Mendienta, AEM.

Projects and International Cooperation

Francisco Javier MendientaGeneral Director, Mexican Space Agency

DIY Drones: Open-source Innovation and its Affects on the Aerospace Industry

Chris AndersonWired Magazine

Moderator:Gilberto Macías.

61

The Role of Innovation as a New Source of Growth

Richard A. BoucherDeputy Secretary-General, OECD

Charting the future: The Impact of Science, Technology and Means of Communication in Modern Life

Steven Berlin JohnsonBest-selling Author on the interaction of science, technology and personal experience

Mexican Scientists

Horacio AlmanzaResearch Professor

José CordeiroDirector, Venezuelan Node of the Millennium Project and Professor, Singularity University

Graciela GuerraResearcher and Professor, UABC

Alexei Licea Director, Biotechnology Division, CICESE. (Research: Diabetes,HIV, Tuberculosis)

Jorge OlmosScientific, Biotechnology Innovator. (Research: Cancer)

Silvia Torres-PeimbertInternational Astronomical Union

First Mexican Astronomer, Women of science UNESCO. (Research: Chemical composition of nebulas).

...there are over 65,070 foot amputations of diabetic patients, mostly due to bacterial infections, which

would justify the application of silver nanoparticles after the necrotic tissue has been removed.

- Horacio Almanza.

...98% of bacteria are beneficial to plants, animals and humans. In search of these qualities, we’re

working to isolate various proteins that have potential in the treatment of breast cancer...we have

been working with bacteria for the last 15 years. We are going to look for metabolites to kill cancer

cells and seek to have bacteria produce these (metabolites).

- Jorge Olmos Soto, UABC.

...our research consists in isolating

a marine protein with biological

activity to fight cancer, tuberculosis

and diabetes.

- Alexei Licea Navarro, CICESE.

...anticoagulant agents, proteins that are the

basis for vaccines, as well as antioxidants that

can be useful in the prevention of illnesses

have been discovered in the ocean.

-Graciela Guerra, UABC.

SCIENCE AND TECHNOLOGY

Mexico faces a fair number of obstacles to free

competition: It has a lot of regulatory red tape...The

government and banking institutions have financing

programs, but they are earmarked for strong, already

established markets and not for those that require

encouragement.

- Richard A. Boucher, OCDE.

62

ICT: A Disruptive Development Factor

Javier AllardGeneral Director, AMITI

Claudio ArriolaDirector, BIT Center

Mónica AspeCoordinator, Information and Knowledge Society, SCT

Claudia CalvinGeneral Director, Mexican Board of Intl. Affairs and Founder, Mujeres Construyendo

Eduardo GranielloFounder, Intellego

Armando TalamantesCNN México

Manuel TamézMexican Internet Association

Solving Mankind’s Challengesthrough Innovation

José CordeiroDirector, Venezuelan Node of the Millennium Project and Professor, Singularity University

Federico GraefDirector, CICESE

Juan José MartínezCEO, Vydra

Ismael PlascenciaResearch Coordinator, School of Accounting and Administration, UABC

Juan SarracinoPresident, Sarracino & Sarracino Consulting

...take those investments in hardware...and turn them into valuable information...

- Eduardo Graniello, Intellego.

...we work in high tech; we do a lot of development of instrumentation and computing techniques for the purpose of expanding our knowledge of nature, the understanding of our solar system, stars, gas among the stars...we want to know it all.

- Silvia Torres Peimber, UAI.

...the country’s research on the interstel-lar medium and the formation of stars is very important; these efforts require support and high technology.

- José Cordeiro, Project Millennium/ Singularity University

...the success of people…will depend on their capacity to generate and access information…and to transform it into knowledge.

- Javier Allard, AMITI.

...Tijuana’s principal institutional buildings will be incorporated into the group consisting of the 40 most important cities, which will be linked by Internet with an upgraded broadband of between 100 megabytes and 10 gigabytes per second...

- Mónica Aspe Bernal, SCT.

Moderators:Andrea Flores. Héctor Uraga.

63

...CICESE has been granted 9 patents, 10

are currently being processed; copyrights

and brands.

- Federico Graef, CICESE.

Capitalism is focused on generating wealth,

but it forgets to share it.

- Ismael Plascencia, UABC.

...observation, perpetual questioning, experimentation, the development of networks

and association of ideas are the skills of innovators.

- Juan Sarracino, Sarracino & Sarracino Consulting.

...it’s in the government’s hands

to implement technology...as we

implement new computing tools on a

large scale, to find patterns in order to

make predictions, and make decisions

that have an impact on the country’s

economy and in people’s lives.

- Manuel Tamez, AMI.

...according to the Report on Global

Competitiveness, Mexico occupies the 117th

position out of 139 in terms of the incorporation

of women within the labor market...behind

Croatia, Nepal, Senegal...competitiveness

cannot be built up if half of the population is

not incorporated into productivity.

- Claudia Calvin, Mujeres Construyendo.

64

...the other area we believe has a lot of potential

is education...the adoption of technology...and

this has dual characteristics: It creates a new

market...and boosts productivity.

- Claudio Arriola, BIT Center.

From an energy perspective,

the field of efficiency offers

the most possibilities for

innovation.

- Juan José Martínez, Vydra.

...the company has an audience of

five million people that read their

magazines and now 17 million

that read their [Internet] portals...

we’re facing is different method

of keeping oneself informed...

- Armando Talamantes, CNN México.

...the four technologies of the

future are: nano, bio, cogno

and info...Japan could be

manufacturing brains in 2018.

- José Cordeiro,The Millennium Project.

...an innovative team requires an intellec-tual diversity amongst its members.

- Steven Berlin Johnson.

65

66

HUMANISM

Leaders and Entrepreneurs

Humanitarianism

Economics

The Digital City

Philanthropy

Innovative Greatness

The MetropolitanDevelopment Plan

67

Yo Tijuaneo ¿y tu? (I Tijuaneo! And you?)

Representatives of Tijuana’s Youth

Innovation within India

Anand MahindraBusinessman, philanthropist, New Delhi

Young Tijuana Professionals inthe Silicon Valley

Rodolfo Ham-ZhuBioengineering

Juan Pablo KuriSpecialist in new technology

Viviana MartínezRadio host

Rodrigo Sánchez RíosMaster’s degree student in business and private capital investor

Carlos M. Tamés Project Director and Consultant, Project Management Advisors, Inc.

The Impact of One: The Ability of Youth to Create Positive Change

Roland KwemainPresident, Junior Chamber International

Leadership Worthy of Trust

Amy LymanCo-founder, A Great Place to Work Institute and Expert in Leadership

Leaders

Jorge FerraezPresident, editorial board, Líderes magazine

There is no story of leadership that does not entail work; regardless of at what

level, many of hours of sacrifice and organization are required, and above all,

efficiency, intelligence and a lot of determination...

- Jorge Ferraez, Líderes.

LEADERS AND ENTREPRENEURS

- Jordi Muñoz, 3D Robotics.

...here in Tijuana, neighboring California, we have no excuse for

not initiating projects.

Show Mexico and the rest of the world the Tijuana modus operandi.

- Gaby Roldán, Yo Tijuaneo.

...we must avoid the ABC syndrome of our generation: A stands for ‘Accuse’- accuse

everyone else; B for ‘Blame’- blame everyone else, and C for ‘Complain’- complain

about everyone else.

- Roland Kwemain, Junior Chamber International.

- Anand Mahindra.

Break the mental chains of colonization,

the thinking that everything good comes

from abroad.

68

Innovative YouthTranscending Borders

José Manuel AguilarBiologist with a master’s degree and Ph.D. in biotechnology

Jordi Muñoz BardalesPresident, 3D Robotics

Enrique BetancourtExecutive Director, National Center for Crime Prevention and Citizen Participation

Edoardo ChavarínBrand developer and creator of the NaCo clothing line

Derrik ChinnCreator of Turista Libre

Christopher YanovFounder, Reality Changers

Entrepreneurs Transformingthe Region

Ricardo ArnaizFounder, ANIMEX

Hernán FernándezFounder, Angel Ventures, México

Fermín GarcíaPresident, Sosvia, Inc.

Marco GallardoGeneral Director, Power Pet

Andrés Reyes BotelloFounder and General Director, Boxel Interactive

Mexico’s Most Outstanding Entrepreneurs

Eduardo Durazo WatanabeTechnology entrepreneur

Jorge LópezMexican entrepreneur

Alejandro MazaCo-founder, “Yo propongo” (I propose)

Uriel and René SalgadoInnovators in construction

The strange case of the Mexican Behind the Oscar

Charlie IturriagaSpecial effects producer

The Global Game of Golf:Economical and Social Impact

David AbelesDavid Abeles, Senior Vice President and General Manager, Taylor Made Golf Adidas and Ashworth Golf

- Charlie Iturriaga, OLLIN VFX.

...in our company, we’ve created the technology that we

required but couldn’t find on the market...

- Hernán Fernández, Ángel Ventures México.

Entrepreneurs, capital does exist; dust off those

ideas and let’s get to work!

- Marco Gallardo, Power Pet.

...we are experiencing the ‘humanization’ of pets.

- Fermín García, Sosvia, Inc.

Have a cause!

- Alejandro Maza.

Our objective is to transform Mexico.

- Andres Reyes Botello, Boxel.

Learn to listen…get rid of your ego

- David Abeles, TaylorMade Golf Adidas.

Doing what one truly loves, becomes a calling.

- Derrik Chinn, Turista Libre.

...I eliminate the stereotypes.

- Ricardo Arnaiz, Animex.

Look for Mexican talent...

- Eduardo Durazo Watanabe.

...we seek the use of energies that don’t harm the environment.

- René and Uriel Salgado.

Break the paradigms within the construction industry.

- Amy Lyman, Great Placeto Work Institute.

There is no leadership

without trust.

Moderators:Laura Araujo. Miguel Marshall. Gabriela Roldán. 69

HUMANISM

Japanese-style Quality andProductivity, Applied to Smalland Medium Businesses

Carlos KasugaPresident, Yakult

Less than Humans; Understanding the Psychological Roots of War, Genocide and Atrocity

David Livingstone SmithPhilosopher and author

Tijuana, the Frontier between Development and Knowledge

Alan BersinAssistant Secretary of International Affairs, U.S. Department of Homeland Security

Luis Herrera-LassoMexican diplomat

- Carlos Kasuga, Yakult.

Be punctual, honest, hard-working, studious, and respectful.

...there are no instances of universities, schools, research centers or governments studying and tending the phenomenon of dehumanization.

- David Livingstone Smith.

What’s happening here in Tijuana and San Diego will happen along the border, from here to Matamoros and Brownsville, to people from both countries.

- Alan Bersin, Department of National Security of the United States.

...the best practices in border regions in any part of the world do not usually originate in the federal capital cities. It is the local communities, the people and authorities, which can really know and understand the underlying dynamics of the problems and the ways to solve them.

- Luis Herrera-Lasso, Grupo Coppan.

Moderator:Magnolia Pineda.

70

Leadership...Talent; Something Acquired or Developed?

José Carlos GonzálezSenior VP-Global CSR, Sustainability and Philanthropy, McDonald’s Corporation

The role of Innovation as aSource of Growth

José Luis OchoaExecutive Secretary, Institute for the Protection ofSavings in Banks

Outlook on the EconomicSituation of Mexico

Pedro Aspe Economist and Mexican politician

ECONOMICS

...integrity is not explained; it is seen, it is felt, it is noted.

- José Carlos González,McDonald’s.

Mexico’s economic policy

has been well managed,

and we’ve overcome the

mistakes of the past.

- Pedro Aspe Armella.

...the banking system in

Mexico has remained solid

due to strong regulation

and monitoring of lending

institutions.

- José Luis Ochoa,Institute for the Protection

of Savings in Banks.

Moderator:Jaye Galicot.

71

...it is the responsibility of the Federal Government to establish public policies that foster knowledge; access to digital information…has gone from 6,000 public locations with Internet access to 36,000...

- Mónica Aspe, SCT.

...when the objects come back to us, they’re able to tell us unexpected stories.

- Carlo Ratti, MIT SENSEable City Lab.

There is a deficit of five thousand computer engineers in San Diego.

- Bob Slapin, Executive Director, San Diego Software and Internet Council.

- Claudio Arriola, BIT Center.

...we have faith in you, our bilingual, bicultural border young people...

DIGITAL CITY

We have the idea that it’s difficult to go and sell to the United States, and I’m not going to tell you it’s not; but it’s also difficult for them to sell here; it is a huge business opportunity.

- Jorge Zavala, TecBa.

Tijuana, the Path to a Sensibleand Digital City

Carlo RattiDirector, MIT SENSEable City Lab

The Binational Digital Agenda

Mónica AspeInformation and Knowledge Society, SCT

Claudio ArriolaDirector, BIT Center

Jorge ArroyoFounder and CEO, Arkus Nexus Software Nearshoring Services

Flavio OlivieriPresident, Tijuana EDC

Bob SlapinExecutive Director, San Diego Software and Internet Council

Jorge ZavalaChief Digital Officer, TechBA

Digital Education in Latin America

Rodrigo Arboleda HalabyChairman and CEO, One Laptop per Child Association

72

The Montessori philosophy that considers that children learn better by playing should be reformed, as it has been proven that students learn better by doing.

- Rodrigo Arboleda OLPC.

Creativity knows no race, gender or orientation, nor does it differentiate be-tween people; it emerges from its environment.

- Richard Florida .

...as a result from our participation in Tijuana Innovadora 2010, we were invited to run pilot tests in Silicon Valley schools.

- Lourdes Ibáñez, Club LIA.

Globally, we are the second leading country with regard to social applications. Tijuana has 1 million people interacting daily.

- Claudio Cossio, Maestros del Web (Webmasters).

If you don’t develop your people, you are not going to grow your company. The engine must always be innovation.

- Ángel Sánchez, Arkus Nexus.

we need to take advantage of our relationship as neighbor to the United States; there should be “ambassadors”...who cross the border to preach the capabilities that exist in Tijuana.

- Jorge Arroyo, Arkus .

If you want to work with the best, you have to have the best.

- Miguel Mejía, TRESS International.

Creative Economy, a New Calling for Baja California

Richard Florida Expert in Creative Economy

Success Stories in Digital Development

Claudio CossioEuropean Editor, Maestros del Web

Tanya EscamillaJournalist

Lourdes IbáñezCo-founder and General Director, Club LIA

Miguel MejíaDirector, Grupo Tress Internacional

Ángel SánchezArkus Nexus

Moderator:Enrique Jiménez “Ejival”.

73

- Alejandro Poiré, Secretary of the Interior, Mexico.

We must find better ways to foster these ways of working together between the public sector and private social organizations, such as here...in Tijuana.

PHILANTHROPY

What We Do with Our Emotions

Mily CohenVice President and Co-Founder, Memory and Tolerance Museum

Sharon ZagaPresident and Co-Founder, Memory and Tolerance Museum

- Mily Cohen, Co-founder, Memory and Tolerance Museum, Mexico City.

...there are three parties in any genocide: the perpetrators, who tend to be a small group of people; the victims, who are much more numerous; and the indifferent, who make up the vast majority.

- Cole Wilbur.

In philanthropy, it is necessary to plan what one is going undertake, what will be done, what the mission will be, the objectives, strategies...create big ideas.

- Rick Goings, Tupperware.

We have to reevaluate the role of companies and of people in a world where the wealth is concentrated among only a few...

- Michael Chu, Harvard University.

...the mobilization of time, talent and treasure to benefit our fellow human beings...are ways in which philanthropy can be expressed.

Alternative Business Models for the Creation of Social Value

Esra’a Al ShafeiFounder, CrowdVoice.org

David del SerFounder, Frogtek

Gabriela Enrigue GonzálezFounder, Prospera

Javier LozanoFounder, Clínicas de la Azúcar

Alejandro PoiréAlejandro Poire, Secretary of the Interior, Mexico

Conscientious Capitalism and the Future of Business

Blake MycoskieTOMS Shoes

Problematic Educational Issues: Challenges and Solutions

Claudio X. González GuajardoPresident, Mexicanos Primero A.C.

- Robert Kaplan, IAF.

Work together to share knowledge.

- Sharon Zaga, Co-founder,Memory and Tolerance Museum, Mexico City.

Compassion without action makes no sense.

Moderators:Antonieta Beguerisse. Patricia Hernández.

74

- Claudio X. González Guajardo, Mexicanos Primero A.C.

From the beginning with its first event in 2010, Tijuana Innovadora had a large-scale effect in terms of its influence, which extended far beyond the state. Its impact is national and international.

- Richard Kiy, ICF.

With regard to charitable donations, the tax regulations in the United States are more attractive than those of Mexico.

One thing that is really important is to partner with other entrepreneurs.

- Gabriela Enrigue González, Prospera.

Investment is reflected in the savings we provide Mexico in investments and in healthcare.

- Javier Lozano, Clínicas del azúcar.

Nothing in this world is more valuable than hope.

- Esra’a Al Shafei, CrowdVoice.org.

We chose to concentrate our efforts on a specific type of customer.

- David del Ser, Frogtek.

Philanthropy and Social Investment in Mexico and Latin America: Lessons in Tijuana

Michael ChuProfessor, Harvard University

Rick GoingsPresident and General Director, Tupperware Brands

Robert N. KaplanPresident and CEO, Inter-American Foundation (IAF)

Richard KiyCEO, International Community Foundation (ICF)

Cole WilburPhilanthropist

People want to see you are do well, that you are successful.

- Blake Mycoskie, TOMS Shoes.

75

The Past, Present and Futureof Technology

Stephen Gary WozniakCo-Founder, Apple Computer

A Shift in Paradigm?

Liébano SáenzPolitical analystPresident and CEO, Gabinete de Comunicación Estratégica (GCE)

INNOVATIVE GREATNESS

The challenge lies in the content and in the means of communicating, in that in this new era represents a shift in paradigm.

- Liébano Sáenz.

76

Institutions don’t teach students to be skeptics, to question their teachers. They don’t invite us to explore. Those students are labeled as rebellious.

- Stephen Wozniak.

I was a Robot

Wolfgang FlürElectronic music pioneer, Kraftwerk

Here, the people are not cured. They redefined their health. We don’t call them ‘patients’, but rather ‘inpatients’, because they are anxious to remedy their situation.

- Natalie Jeremijenko.

Qué sigue en innovación y diseño

Natalie Jeremijenko Scientist and digital artist,New York University

This will kill that

Enrique NortenFounder, TEN Arquitectos

spaces as a means of communication, such as a land, a community where areas of disagreement are exposed and areas of agreement are discovered; even when these are temporary and precarious agreements

- Enrique Norten.

The drums are physical labor. The synthesizer is mental.

- Wolfgang Flür.

Moderators:Jaye Galicot. Jorge Izquierdo.

77

Digital Opportunities inEmerging Markets

Aarón BareGlobal entrepreneur, Aaron Bare & Co.

Video: Agentes de Cambio(Agents of Change)

José CastilloCo-founder, Arquitectura 911sc

Metropolitan Strategic Development Plan: Tijuana, Tecate, and Playas de Rosarito

Rodolfo ArgoteDirector of Land Planning, Metropolitan Planning Institute

Raúl Islas EspinozaPresident, Economic Development Advisory Board,Playas de Rosarito

José Manuel JassoPresident, Advisory Board, Economic Development of Tecate

Humberto JaramilloExecutive President of the Board, Tijuana Economic Development Council (CDT)

Sergio MontesDeputy Secretary of Infrastructure and Urban Development, State of Baja California

Rafael PérezArt and Design Department, Universidad Iberoamericana,León, Guanajuato

Daniel RubioExecutive Director General, Metropolitan Planning Institute

...we must continue working, so as to not put future generations at risk.

- José Manuel Jasso, CCET.

...a metropolis such as Tijuana merits long-term planning.

- Humberto Jaramillo, CDT.

The strategies...include generating means for the economic growth, project evaluation and follow-up with the development teams that are working on the plans, and seeking financial alternatives in response to these actions.

- Daniel Rubio, IMPLAN.

...of the 56 metropolitan areas that exist in this country, the area encompassing Tijuana, Playas de Rosarito, and Tecate occupies the 6th spot nationally in terms of economic development; and registers 21st within Latin America.

- Rodolfo Argote, IMPLAN.

Within the Strategic Metropolitan Plan, the three cities, Tijuana, Tecate and Playas de Rosarito, will no longer be independent, though they will conserve their own identity.

- Sergio Montes Montoya, B.C.

- Raúl Islas Espinoza, CDR.

...in the past, Rosarito belonged to the Municipality of Tijuana, and now that it has become a municipality, it reintegrates itself, but now, within this innovative greater metropolitan area.

The concept of city has seen a broadening of meaning to include economic, social and cultural perspectives.

- Rafael Pérez Fernández, IBERO.

METROPOLITANDEVELOPMENT PLAN

78

Life Expectancy: Rhetoricand Reality

Ada Yonath Noble Prize Laureate in Chemistry

Creative Cities andCultural Development

Martin KrammerCreative Economy

The New Frontiers of Design

Paola AntonelliCurator, Museum of Modern Art (MoMA)

I want to urge all women of the world to dedicate themselves to science, to potentiate their expertise; if this isn’t done, the capacity of the human brain is being wasted, because we represent half the population...

- Ada Yonath, Noble Prize Laureate.

The new type of design is also old; whenever we want to be constructive and positive with regard to the future, we also need to reflect on the past.

- Paola Antonelli, MoMA.

...in creative cities, disciplines such as architecture, design, gastronomy, music, literature are applied. Cities are not only sustained by economics, but also by creativity.

- Martin Krammer.

This era has given rise to the phenomenon of disruption, in other words, of those technologies and innovations that provoke the disappearance of other products in the marketplace.

- Aarón Bare.

The city dies when its citizens fails to participate. The one who innovates is the one who physically takes to the street.

- José Castillo, Arquitectura 911sc.

Moderators:Raúl Cárdenas. Ana Martínez.

79

Germany

Argentina

Australia

Bahrain

Brazil

Bulgaria

Cameroon

Canadá

Chile

Colombia

South Korea

Spain

United States of America

France

Honduras

India

Israel

Italy

Japan

Malta

Mexico

United Kingdom

Venezuela

ORIGIN OF THE SPEAKERS80

81

SPONSORSSOCIALLY RESPONSIBLE INVESTMENT

As we’ve mentioned elsewhere, the idea of

Tijuana Innovadora came about as the

result of a conversation among friends, which

was then brought to fruition: An event that would

present, both to locals and those not from our

City, the innovative reality of Tijuana, as opposed

to the image presented by the media.

Tijuana Innovadora 2010, the Intelligent Frontier

and Tijuana Innovadora 2012, Bound for Great-

ness were made possible thanks to the contri-

bution of economic resources, time, talent and

the collaboration of businesses, government,

educational institutions, charitable organiza-

tions, the media, students and local citizens.

Under the disciplined leadership of Jose Ga-

licot, we have worked to generate human - Alejandro Bustamante.

This event isnot about

making money; it’s about

earning respect

1

2 18

19 22 23

10

12

6

3

4

5 7

1314151617

20 21 24

27

8 11

9

82

and economic resources that allow for the

project’s self-sustainable growth. The Tijuana

Innovadora Movement is now registered as a

not-for-profit, charitable organization.

Furthermore, we’ve sought that all the involved

organizations, manufacturing plants, busi-

nesses, institutions, collective projects, artists,

etc., benefit both directly and indirectly from

the investment in an event that promotes and

markets the city’s virtues and potential.

Tijuana Innovadora 2012, Bound for Greatness,

is profoundly grateful to the businesses, go-

vernment entities, charitable organizations

and individuals that collaborated and showed

their commitment through direct and in-kind

investment in pavilions, the channeling of re-

sources, tickets purchased for gala dinners,

conferences and panels, as well as their input

regarding program management initiatives.

Together, we once again demonstrated, regio-

nally, nationally and internationally, the origi-

nal and innovative nature of Tijuana; a national

role model to be followed.

36

37 39 52

28

29 31 45 47

49

30 32

33

3435

38 40

41

42

43

44 46

48

50

51

53

25

26

83

PAVILION EXHIBITORS AND SPONSORS (PICTURES) (COLORS)

1. ABC Aluminum

2. Aeroméxico

3. Agencia Aduanal Jorge Díaz

4. AIMO/CST

5. Arte Público.

Cardinal 5. Ciudad Habla.

6. Axis

7. Baker & McKenzie

Abogados, S.C. FIC

8. Calimax

9. Canacintra - Clúster

mueblero

10. CANACO Tijuana

11. Capta

12. Carl Zeiss Vision

13. Cecyte

14. Cervecería Tijuana

15. CESPT

16. CETYS

17. Clínica de Ojos de Tijuana

18. Coca Cola

19. Conacyt

20. CDT / FIDEM

21. Corrugados de Baja

California

22. Cotuco

23. D’Volada

24. DJ Orthopedics

25. El Informador

26. El Mexicano

27. Endeavor: Indegsa / BTB /

Motiva / PowerPet

28. Focus

29. Foxconn

30. G Tel

31. Gasmart

32. Gobierno del Estado

33. Grupo ATISA

34. Grupo Tress Internacional

35. HARMAN

36. Heineken

37. Hermosillo y Asoc.

38. Ibero

39. IMERK

40. Innovatec Baja CDITBC

41. Inpade

42. Instituto de Ciencias

Cardiovasculares

43. Interpoint Security Systems

44. IOS Office

45. IPN / CITEDI

46. Kyocera

47. Kyomex

48. L.A. Cetto

49. La Estrella de Michoacán

50. Loginam

51. Logística BLS

52. Macroplaza

53. MAR Intl.

54. Mental Tech

55. Milenio Radio

56. Mind Hub

57. Morzan

58. Morzan

59. MVS

54

56

57

60 61 62 63

64

70 71

737475

77 80

55

58

66

67 68

79

72

59

65

69

76

78

84

60. Nihon Robotics Institute

61. Nissan

62. Panasonic

63. Parque Industrial El Florido

64. Periódico Frontera

65. Periódico Frontera

66. Medios PPI

67. Procopio

68. Publimedios

69. Radio Latina

70. Santander

71. Secretaría de Economía /

ProMéxico / Pymes

72. Secretaría de Educación

Pública

73. Secretaría de Gobernación

74. Sedesol

75. SEICA

76. Sempra

77. Síntesis

78. Síntesis

79. Sol de Tijuana

80. St Petersburg Vodka

81. Tacna

82. Techmaster

83. Telcel

84. Televisa

85. Televisa

86. Telnor

87. Telvista

88. Teska

89. The Union Tribune

90. Tijuana Duty Free

91. Total Logistics

92. Toyota

93. Turbotec

94. Tv Azteca

95. Tv Azteca

96. UABC

97. Unifront

98. Uniradio

99. Uniradio

100. UNIVER

101. Univision

102. Univision

103. Universidad Xochicalco

104. Xolos de Tijuana

105. XX Ayuntamiento de Tijuana

81 83 84

86

878891

92

93 94 96 98 100

101

103

105

90

97 99

82

104

85

89

95

102

Promoters:Liliana Castellanos. Javier Espinoza. Patricia Hernández. Tomás Perrín. Jack Winer.

85

86

87

FELIPE CALDERÓNPRESIDENT OF MEXICO

DINNER

Music by Do Re Mi Network Project, conducted by Eduardo Barrios, Director of the Baja California Orchestra, Tijuana Opera Company: Norma Navarrete, María Vargas, Andrés Olivares, Oscar Angulo, and Charlie Chávez, accompanied by Aiko Yamada on the piano

- Felipe Calderón.

We need the commitment of the people who are

promoting, demanding, opining, constructing, suggesting, and

complying with their civic responsibilities.

88

Music by the “Arcano” duo, comprised of siblings Erika and Vick del Real Alvarado

ÁNGELES MASTRETTAMEXICAN WRITER AND JOURNALIST

DINNER

- Ángeles Mastretta.

This, our country, is breaking down with each and every day, and according to most all of the news, there seems

to be remedy. Philanthropists, nevertheless, believe there is. That is why they are so

valuable.

89

Music by DJ Chris Ruelas

ALFONSO ROMO GARZAMEXICAN BUSINESS LEADER

DINNER

- Alfonso Romo.

I’m a bit embarrassed. I’m here to speak about changes in attitude; precisely here, where you have already achieved your doctorate in change of attitude.

90

Music by tenor, Marco Antonio Labastida

DINNER

- Carlos Falcó, Marquis of Griñón.

I hope to come back many times, because I’ve enjoyed

everything that I’ve seen.

- Anand Mahindra.

This is a wonderful evening I will never forget. Tijuana Innovadora is a project that I would love to replicate in my own country, so

that the world will also know of all the good things India has to offer.

CARLOS FALCÓMARQUIS OF GRIÑÓN (SPAIN)

ANAND MAHINDRABUSINESS LEADER AND PHILANTHROPIST (INDIA)

91

TRAINING, EDUCATION AND

LEADERSHIP

The decidedly educational labor of

Tijuana Innovadora seeks to en-

rich formal and informal educa-

tion efforts and to collaborate in

the comprehensive development

of our region. These efforts include

the designation of resources to a

significant number of initiatives

and not-for-profit organizations;

the Volunteer and Leadership Pro-

gram; the Education Committee

with its Innovation Awards, guided

tours and numerous workshops;

as well as the Arte en la Industria

(Art in Industry) program and par-

ticipation in the Casa de las Ideas

(House of Ideas) project.

From the inception of Tijuana Innovadora,

we have sought to be “educators.” We

see teaching as a process that, among

other things, includes: Reflecting on

one’s ideas and prejudices; having the

opportunity to transform society through

sound communication, listening to others

and, certainly, to one’s self; developing

attitudes, talents and vocations that revive

personal preferences and passions; having

an innovative disposition; developing

competencies that enhance productivity

and improve the quality of life as a direct

result of the collaboration between

businesses, public and educational

institutions; and empowering both

individuals and society alike.

The Tijuana Innovadora Movement’s

channeling of resources and activities has

been designed to comply with our concept

of education, described above, through the

mainstreaming of innovative leadership,

solidarity and thinking.

92

93

INNOVATIVE CAREERS

94

A Greener Tijuana

Strategic Design

Organizational Excellence

Cinematography

Electronics

Ciencia y Tecnología

Digital City

Education

Culinary Arts

Aerospace Industry

Humanism

The Media

Automotive Industry

Leaders and Entrepreneurs

Philanthropy

8

3

2

9

1

10

2

10

6

1

1

7

1

9

6

SUBJECTS

23

3

2

11

4

10

2

10

56

1

1

8

13

19

6

WORKSHOPS

SUBJECTSTOTAL

76

TOTALWORKSHOPS

169

95

WORKSHOP FACILITATORS

96

CINEMATOGRAPHY

MASSMEDIA

CULINARY ARTS

ELECTRONICSAUTOMOTIVE INDUSTRY

ORGANIZATIONAL EXCELLENCE

AEROSPACE INDUSTRY

SCIENCE AND TECHNOLOGY

LEADERSAND

ENTREPRENEURSHUMANISMDIGITAL CITY

STRATEGIC DESIGN

PHILANTHROPY

A GREENER TIJUANA

EDUCATION

Basic Sound Effects Workshop

Visual Effects Workshop

Aerial Cinematography Exhibit

Mass Acting Workshop“Silence, Camera, Action”

IMCINE, Support for Film Production

Cinematographic Lighting Demonstration

Aerial Cinematography Exhibit

Cinematographic Lighting Exhibit

Cinematographic Lighting Workshop

Saulo Cisneros

Rodrigo Álvarez

Ivor Shier

Eduardo Cisneros

Hugo Villa Smythe

Victor Duran

Ivor Shier

Victor Duran

Victor Duran

Marketing Strategies Using Social Networks

Cross-Border Journalism

Applying the Use of Social Networksto Civic Participation

How do You Get to the Truth?Journalism in the Digital Age

Television Workshop

Presentation of the Book, “A Chorus of Monologues”

Behind the Cameras with Televisa Tijuana

Armando León Valladolid y Jorge Camarillo Govea

Laura Castañeda, Carmen Escobosay José Luis Jiménez

Enrique Davis Mazlum

Dean Miller

Guillermo Wilkins

Raul Rodriguez

Mari Pili Becerra, Patricia Álvarez, Rigoberto García, Félix Guarello, Pablo Martínez e Iván Quezada yMaricarmen Flores

Dionisio Del Valle, Rodolfo Gerschman

Roberto Riatiga López y Omar Lopez Toscano

Alberto Song Trujillo

Alberto Song Trujillo

Chef Luis Castro

Alberto Song Trujillo

The Barrel Monologues

Craft Beer Brewing

Coffee AppreciationWorkshop: Extraordinary Coffee,

No Sugar, No Milk...Enjoy It!

A Week of Coffee Tastings at Sospeso:Coffees from Around the World

The Culinary League for Special Youth

Innovation in Coffee: Creating a New Styleand Method of Distinguishing Coffee

Raúl Montoya, Jesús Caín, Oscar Nuñezy Guillermo Romero

Innovation with Drones

Gabriela Anaya, Juan GuzmanFundamental Skills for theManufacture of Vehicles

Gerardo Brizuela Altamirano

Israel Mendoza García

Access to Resources at a Symbolic Cost, as a Platform to Further Entrepreneurship

How to Win the Noble Prize for Quality: The Design of an Innovative Business Model

Carlos Cesar Apodaca y Sharon Jacqueline VilledaThe Key to the Universe

Oscar Edel Contreras López

Gustavo Alonso Hirata Flores

Leonel Susano Cota Araiza

Eduardo A. Durazo

Carlos Roman

Fernando Ávila

Uri López, Cecilia Aguillon y Hector Uraga

Alexei Miridonov y Kuotaro Sanay Robles

The Nanocharacterization and Research Unit

Synthesis Methods of Nanomaterialsand Biomaterials

Nanotechnology of the XXI Century

Learn to Develop Technological Ideas and Projects with Club Digital

Astronomy for Children

Workshop on Light Polution

Solar Energy

Revlux, How to Identify aQuality LED Product

Introduction to Biotechnology

Andrés Araujo Sanz

Simon Somohano

Rocío Álvarez

Miguel Ángel Isla Zavala / Axialent

Omar Jacobo Monroy Soltero

Wendy Montaño Gómez

Marco Alfonso Lepe Cisneros

Marco Alfonso Lepe Cisneros

Claudio Armando Cossio Saucedo

Constructive Creativity

How to do Business in Mexico

Women as Key Factors in Business

Conscientious Leadership

Startup Weekend

Do You Save or Do You Invest?

Business Geometry

Business Culture for an Innovative Tijuana

The Search for Mobile Applications Opportunities: Word-of-Mouth and User Acquisition

Esteban CamachoYoga and Emotions

Protolab Movil: “Interactive Electronics for Children”

Music and the Music Industry, Today and Tomorrow / Demonstration of Reactable

Carmen González

Pepe Mogt y Ramón Amezcua (Bostich + Fussible)

Daniela Villa y Emedel García

Hector Alejandro Hinojosa

Roberto Lara Valenzuela

Creativity in Fashion Design

The Creative Process toDesign a Collection

New Trends in Experimental Design

Gracia Goya, Michael Layton, Andy Carey

Marcos Reyes

Andrés Hofmann

Roxana Salcedo y Homero Fuentes

Alejandro Maza Ayala

Gabriela Enrigue González, Macarena Hernández De Obeso y Sandra Fernández Rodríguez

Philanthropic Contributions byFoundations for Hispanics-Latinos in

the U.S. and Latin America

Municipal Citizenry, Government and Democracy

Governmental Transparency, What’s Next?“In coordination with the Institute of

Transparency and Access to Public Information of Baja California (ITAIPBC)”

Today, You Get to Touch Yourself

Civic Intelligence,Strategies and Tools

Are you an Activist and Live Day-to-Day?

Celeste Castillo y Rocío Ibarra

Carlos David Castro López

Omar Pérez, Montserrat Alarcóny Enrique Soto

Brenda Gonzalez Vazquezy Marlene Serrano Rojas

Aseret Brito, Danna Priscila García Chavez, Elizabeth Torres y Anahí Sánchez

Rosa Angélica Hernández Galán, Alma Leola Guerra Canizalez y Delia Judith Gonzalez Zuñiga

Adrian Posadas

Ing. Alejandro Caloca Galindo

Terpsicore Tabares Torres

Life Project

Solar Oven

Compost Bin

Organic Agriculture

The Green School

Ecological Garden

Conservation and Reuse of Water in Tijuana

Infiltration in the Tijuana River Basin

Hydroponic Cultivation

Iván Martínez

Rosa Ma. Fernández De Zamora

Darío Sánchez

Blanca Margarita Parra Mosqueda, Deyanira Castilleja De León y Ana Cristina Bórquez Garcés

Guadalupe Curiel Defossé yRicardo J. Jiménez Rivera

Richard Stallman, Yuridia Itzel Sierray Ivan Martinez

Tito Ávila Moran

Diana Caballero

José Alejandro Andalón Estrada

José Alejandro Andalón Estrada

The Use of Wikipedia in the Classroom

Memory of the World

A Heroic Imagination as an Antidoteto Bullying in Schools

Educamp ITC for Teachers

The National Digital Periodical Library of Mexico

Dialogues Concerning Royalty-Free Licenses

The National Sound Archive of Mexico: We Preserve the Memory of Sound for the Future

Cloud-based Platform Collaboration:Office 365 for Education

MATH2ME: Mathematics for All (Class)

MATH2ME: Mathematics for All (Mini Conference)

97

98

99

INAUGURATION

100

- Felipe Calderón.

…you have, once again, demonstrated (…) your profound love for Tijuana, which, once again, places you at the front and center of national public opinion and a good part of International public opinion, and for all the right reasons; for the reasons that Tijuana

should always be on everyone’s mind.

101

PUBLIC ART

Taking into consideration the axes of TI

2012, creativity, industry and humanism,

as well as the concepts of personal roots and

identity, we created the “Cardinal 5” project.

Citizens completed: “What I most like about

Tijuana is...,” “I am a Tijuanense (citizen of

Tijuana) from...,” “Tijuana is...” and “I work at...”

At each of these locations, which included

the international airport, main bus station,

the lighthouse at Playas de Tijuana, toll-road

booths and at the Puente Mexico bridge, were

then assembled to form one huge canvass,

alluding to the interwoven social fabric of

Tijuana. Here, we also created “Textil Cardinal,”

a piece which repeat 33 times a pattern

representing the connection between the

referenced sites. The piece on the Interne is

a work in algorithmic composition that takes

data in real time from the RSS (news channel)

of the US Department of Homeland Security,

Cardinal 5

generating an audiovisual interpretation of

the data, that is transformed into a musical

score for 24 instruments sequenced

according to the quantity of individuals and

the quickness and resolve of the guardians

to get these people through the San Ysidro

Border Crossing.

CreatorsIván Abreu, Olga Margarita Dávila, Luis Garzón, Illya Haro, Eric Morales el “Dr. Morbito”, Ángeles Moreno, Gabriela Posada, Jhosell Rosell, Catalina Silva.

102

Tijuana Innovadora, in coordination the public

art collective Arte Público Reacciona Tijuana,

created the Ciudad Habla project as a part of

the renewal and continuity process of the “Con

Amor a Tijuana” (To Tijuana, with Love) project

created by the Tijuana Image Committee

founded by Jose Galicot.

With the participation of local citizens, in

addition to artists such as Once Cero Dos,

Mode Orozco, Spell, Pablo Vega, and Shente

Elizondo, and also, students and graduates

of the UABC’s Faculty of Arts, images were

captured reflecting the feelings of those who

pass through the San Ysidro Border checkpoint.

To date, work has been undertaken on walls

located under the bridge a few meters away

from the México border crossing when entering

by car from San Ysidro and in two more places

along the area between the pedestrian

walkway and the Sentri Lane as you approach

the US border crossing on your way out.

Without a doubt, this magnificent coordination

between artists, the state, and the activism of a non-for-profit organization (Tijuana

Innovadora) can be considered the social application of Relational Aesthetics, as formulated by Nicolas

Bourriaud, but above all, this is symptomatic of the multiple

relationships that make up the social, cultural and political fabric of a city like Tijuana.

- Eduardo Egea, Arte al Día.

Ciudad Habla (City Speaks)

103

BATALLA CULINARIA (THE CULINARY BATTLE)

Trends, concepts, trademarks, festivals,

food pairings, and wine tasting trips; Like

its people, the region’s gastronomy reflects

a mixture of regions, ingredients and

cuisines… the election, transformation and

combination of ingredients that awaken

our senses...The region’s gastronomy is

another seductress that could not be left

out of Tijuana Innovadora. This included the

Batalla Culinaria (Culinary Battle), Culinary

Expo; Gastronomic Pavilion, and master

classes by renowned chefs.

- Sam Zien, “The Cooking Guy”.

Tijuana´sculinary scene has taken a huge leap

forward...

104

HostsMarcela Valladolid and Sam Zien, “The Cooking Guy”.

Master Classes by Renowned ChefsStephanie Armenta, 100% Organic, Macrobiotic Vegan Cooking; Ofelia Toledo, Pre-Hispanic and Isthmian Cooking; José Ramón Castillo, Evolutionary Mexican Chocolate Making.

Culinary Battle, Participating ChefsRoberto Alcocer, Drew Deckman, Martín González, Miguel Ángel Guerrero, Diego Hernández, Paul McCabe, Javier Plascencia, Chad White.

Chefs Serving as JudgesRicardo Bonilla, José Ramón Castillo, Bill Esparza, Javier Gonzales, Pascual Ibáñez, Ernesto Jiménez McFarland, Andrés Madrigal, Martín San Román.

GestoraMaribel Moreno.

105

CAESAR GUINESS

To commemorate the anniversary of the

creation of the Caesar Salad by Italian im-

migrant Cesar Cardini on October 20, 1927, and

in honor of having set a Guinness Record for

world’s largest Caesar Salad back in 2007, hun-

dreds of people joined in tasting the traditional

Caesar salad, which is yet one more example of

innovation in Tijuana.

To break the Guinness Record in 2007, 3 tons

287 kilograms of salad were prepared. For the

2012 occasion, approximately 110 kilos of lettu-

ce were used.

Remembering “Caesar Guinness” was carried

out in collaboration with CANIRAC (the restaurant

industry chamber), Caesar’s restaurant, and the

students of the Culinary Art School of Tijuana.

- Chef Andrés Madrigal, quoted from the Huffington Post.

...much to the pride of Tijuana’s

residents, this salad has transcended

borders, finding a place in

many of the world’s leading

restaurants.

106

FIGHTINGBREAST CANCER

The Fundacion Papalotl Mujeres en Mov-

imiento and Tijuana Innovadora joined forc-

es to raise breast cancer awareness in men and

women, coloring the Tijuana Cultural Arts Center

(CECUT) pink, presenting the workshop “Hoy te

toca tocar” (Today, You Get to Touch Yourself) and

we dressing in pink to emphasize the impor-

tance of detecting cancer at an early stage.

- Mily Cohen and Sharon Zaga, Memory and Tolerance Museum.

Is it hard for us to stop being indifferent?

107

BUSINESS ENCOUNTER

Baja California’s driving force companies of

presented an exhibition of the inputs they

require for their production processes. We then

held Business Encounters with regional small

and medium companies (referred to in Mexico

as PYMES) to identify potential suppliers.

The primary industrial sectors represented in-

cluded: Aerospace, Food, Promotional Articles,

Automotive, Beverage, Electrical, Electronic,

Printing, Medical, Metalworking, Metrology, Fur-

niture, Optical, Paper, Chemical, Recycling, and

Transportation. The main certifications required:

AS 9100 and NADCAP, HACCP, ISO 9001 and ISO

14001, and JPMA. We have a lot of work to do!

SECTOR

AEROSPACE

FOOD AND BEVERAGES

AUTOMOTIVE

ELECTRICAL-ELECTRONIC

MEDICAL

FURNITURE

OTHERS

TOTAL

No. OFPURCHASERS

5

2

1

13

8

2

12

43

DEMAND (USD)

50 000

3 M

468 000

23 M

18 M

6 M

-

50.5 M

No. OFAPPOINTMENTS

310

155

76

732

836

193

289

2 591

INPUTS IN HIGHEST DEMAND

Machining, coatings and finishes, calibration

Packing, packaging, laboratory supplies and equipment

Industrial maintenance, abrasives, industrial safety equipment

Machining, packing, coatings and finishes

Injection molding, packaging, extrusion molding

Injection molding, waste management

Packing, stationary, printing

- Dale Dougherty.

Everyone is an innovator. Not one of us knows where is next Steve Jobs is going to come

from.

40

14

8

911

37

24

33

41

5Mexicali

Tijuana

Tecate

Rosarito

Packing

Machining

Services

Plastic

Coatings and Finishes

Chemical Products

Transport

Classification of Leading Companies

Principal Sectors Represented

CoordinatorsRodrigo Caballero. Jorge Figueroa.

108

SATELITE LAUNCH

Under the coordination of Eduardo Guizar

from NASA, the group Jovenes de Baja

California Unidos en el Espacio 71 (Baja

California Youth United in Space 71), made up of

students from the Universidad Iberoamericana,

the Universidad Autónoma de Baja California, the

Centro de Capacitación #6 and the Politécnico

de Baja California, launched two nanosatellites

into space: “Cimarrón Sat 1” and “Lobo Sat 1”.

- David Cuartielles.

What we do, we do openly so

that anyone can use it in their

products, whether for commercial purposes or not.

That’s not of concern to us.

CoordinatorEduardo Guízar, NASA.

109

INNOVAMODA

CoordinatorsEsperanza Collin. Ana Gurría. Claudia Muñoz. Jefte Padilla.

110

DesignersXimena Valero, Louis Verdad, Ermedel García, Daniela Villa and Llenuel.

111

THE NATIONAL LOTTERY

- Gómez Moreno.

...Tijuana is considered one of the most

important cities in the world; it is a city that has witnessed a positive and

transcendental change, to become a place filled with

life and progress; this is reflected in projects such as Tijuana Innovadora, in which we are proud to

participate.CoordinatorJaye Galicot.

112

MEDITATIONFOR PEACE

- Amado Nervo.

There issomething that is

as necessary as our daily bread, and it is our daily peace; the peace without which

even our bread tastes bitter.

Honorable Gurú Javier Ferrara. CoordinatorEsteban Camacho.

113

MOSAICO TIJUANA (Tijuana Mosaic)

A Tijuana Innovadora research project carried

out with support from Maria Luz Bravo and

Yo Propongo.

1. Process of civic participation: Tijuana In-

novadora sought to learn what worries Tijuana

residents about their city and how these things

can be remedied.

2. Video: Thirty-two Tijuana residents, who were born

in other states, share why the stayed in Tijuana.

3. Photos: An aesthetic approach by photogra-

phers to document these immigrants.

PhotographyCarmela Castrejón. Roberto Córdoba-Leyva. Angélica Escoto. Luis García. Jofras. Itzel Martínez. David Maung. Julio Orozco.

Safety

Ecology

Public Spaces

Employment

Development

Mobility

Education

Civic participation

Culture

Didn’t respond

Content with things as they are

Economy

Reputation

Didn’t propose anything

Technology

Migration

Health

Sports and Recreation

114

PA’ BAILAR TIJUANA (Let’s dance Tijuana)

- Nezahualcóyotl.

I am Netzahualcoyotl, I am the singer, I am the parrot with the

great head. Take your flowers and your fan, and dance with them!

¡La Ciudad Despierta! (The City Awakes!)

The musical group La Ballena de Jonás and

the Lux Boreal dance company, respective

creators of the song and the dance.

CoordinatorsEunice Sandoval. Henry Torres.

115

STATEGICDESIGN PAVILION

- Iván Ilko, Furniture Cluster.

Ten or eleven years ago, we had

1500 factories in Tijuana

with 25,000 employees. Now, only 22 of these remain, and we

want to see them flourish once

again.

CoordinatorAlma Bejarano.

116

PEDALING TOWARD GREATNESS

- Raúl Alcalá.

With the necessary discipline, it is very easy to achieve success.

CoordinatorsAlfredo Pérez. César Pérez.

117

CULTURAL PROGRAM

Expositions

Materia de Deseo (Matter of Desire), by Xawery

Wolsky. La Línea (The Line), by Francisco

Toledo. Trascendencia y Vanguardia desde

Tijuana (Transcendence and Vanguard from

Tijuana), by Benjamín Serrano.

Cinema

Metropolis, by Fritz Lang. 2001: A Space

Odyssey, by Stanley Kubrick. Modern Times

by Charlie Chaplin. Las Buenas Hierbas (The

Good Herbs) by invited guest, María Novaro.

Chalán and La Sirga, by invited guest, Edgar

San Juan.

Cultural Kiosk

Guitar and Bass Duo, Péndulo Cero. Norma Na-

varrete and Aiko Yamada. Briz’s Latin Jazz Band:

Jazz LatinoRay. Hozé Melendéz, Judy Garland.

Lux Boreal. La Ballena de Jonás, Colin McAllister.

Subterráneo Danza Contemporánea. Trio Elixir

Solar. Proyecto Lizárraga. Tijuana Camareta.

Luna Azul. SAOKO. Jorge López and Rubén Her-

nández. Pavlova Dance Company, Madame Ur

y sus Hombres. Luna Clásica. Jorge Villalobos

and Friends, Ticos Big Band. Lorena Villaseñor

and Francisco Guerrero. Soprano Trio Concerto

Recital. Grupo Ecléctica. Corazón de Piedra Ver-

de. Ticuán Dance Company. Ópera Ambulante

(Traveling Opera) with the Mariachi Águila.CoordinatorVirgilio Muñoz.

118

POSTAL STAMP

We want people to talk about Tijuana and to speak well of it! We thank the Mexican Postal Ser-vice, Correos de México, for having responded to our request and shown us their support and solidarity for the issuance of this stamp!

- SPM, Correos de México.

In acknowledgement of the cities and

architectural icons of Mexico, the

Mexican Postal Service is issuing a special postal

stamp, Grandezas de Mexico: Tijuana

CoordinatorJaye Galicot.

119

BINATIONAL REGION

- 2011 American Community Survey.

33.6 million United States residents are

of Mexican origin.

120

We created the Binational committee to enrich and strengthen our binational, cross-border and intercultural relationships. Did you know that 53 million Hispanics live in the United States? We love you, Paisanos! Come join us as we prepare for Tijuana Innovadora 2014: We’re linking ideas, and we’re building realities. The Diaspora!

- San Diego Chamber of Commerce / INEGI

2010 Regional.

Tijuana-San Diego is the largest metropolitan

area in the world, situated in two

countries, with a total population of

4.7 million.

CoordinatorTatiana Martínez. Laura Araujo.

121

CLOSING CEREMONY

The 2012 Closing Ceremony was a mandate

from TI 2010. After Pa’Bailar Tijuana, the pub-

lic in attendance called for an event that would

allow the people of Tijuana and visitors alike to

continue celebrating our city. We prepared a pro-

gram with Hernán del Riego that would include a

performance of Tijuana’s DO RE MI Comunidad

youth orchestra together with the Baja California

Orchestra under the direction of Garcia Barrios,

plus a review of our most popular events, per-

formances by Azul Monraz, Effectronix, Pa’Bailar

Tijuana with Lux Boreal, and La Ballena de Jonas,

a message from our founder, Jose Galicot, and

as our finale, performances by Nortec, Bostitch &

Fussible; all of them, proudly, Tijuana artists.

122

- José Galicot.

Sí se puede...

CoordinatorsJorge Izquierdo. Hernán del Riego.

123

Binational Region Events (Terrace) 1,386

Closing Ceremony Activities

18,766

Meditation for Peace Participants

346

Pa Bailar Tijuana(rehearsal and event)

14,900

Participants inPedaling Toward Greatness

3,000

1,400

Dinner Attendees

Pavilion Antendance

501,477

Conference speak-ers invited

Over

300

18STAFFpermanent and temporary

Suppliers

104

Binational meetings

70Committee meetings

228Wednesday

Plenary meetings

96 Mosaic Tijuana(surveys)

7,000

Gastronomic pavilion and closing ceremony participants

22

300,000Collective Canvas/Cardinal 5/City Speaks projects

Public Art Participants

InnovamodaAttendees

1,200Esplanade Cultural Program Attendees

18,500

Workshop attendees

14,800Culinary Battle,

Expo, and Master Class Attendees.

2,050

Attendees via School

Tours

198,561

Caesar GuinessAttendees

2,480

TI Postal Stamps Issued

200,000

National Lottery Presentation

Attendees

800

124

Purchasing businesses,

Business Encounter43

Media reps 250

Satellite Launch 700

Xolos Soccer Match Spectators

84,000

Time Capsule

100

Agora attendees

9,600

Fighting Breast Cancer

700

Inauguration5,500

Tijuana Press Conference 380

Attendance forIndividual Events

873Mexico

City Press Conference300SD Press

Conference80

Media PlacementSeptember 2012/November 2012

Mentions Generated

5,816

MetropolitanStrategic

Development Plan

985Agents of

Change events

350

Furniture Cluster Fair

11,200

127Event

Banners in

SAN DIEGO

Press conferences during the event70

Accredited Mexican andforeign journalists

255

Innovamoda

Participating Models

60Castings for

Models

3

Business Encounter

2,591Matches

506Small/Medium businesses

making offers

Workshops provided

169Workshop facilitators

105

125

When facing crisis situations, as hu-

man beings, we can react in dif-

ferent manners. The incredible value of

the Tijuana Innovadora Movement lies in

the fact that diverse areas of society, with

distinct individual interests, joined collec-

tively to discover the power of supportive

nexus for the greater common good. In its

infancy, the Movement had to learn and

demonstrate its congruency, and much

as a rolling snowball, it gradually began

to grow, strengthened by the outspoken,

native, migrant, diverse and exceptional

community that is Tijuana.

ROLE MODELA NATIONAL

Mexicali

Culiacán

Comarca Lagunera

Ensenada

RosaritoSacramento

La Paz

Los Cabos

Mazatlán

Puerto Vallarta

126

Various cities have approached us to

get an understanding and grasp of

Tijuana Innovadora’s know-how, and in

an exercise of humility, commitment,

congruence, philanthropy and love

for our country, we have shared -

and continue to share – what we’ve

learned with our fellow citizens. In this

process, we’ve shared the message of

our city and made many new friends;

the most precious part of our journey.

We thank you for your trust. Here is a

small sampling...

Morelia

Cuernavaca

Distrito Federal

Distrito Federal

Cd. Nezahualcóyotl

Poza Rica

Chihuahua

Cd. Juárez

El Paso Washington

Oviedo

127

I’M ATIJUANA LOCALWHO WAS BORN IN______

Alejandro RamírezCinépolis

128

129

SD/TJSTRONGER TOGETHER

130

PRESS CONFERENCESSAN DIEGO

131

MEXICO CITY

132

TIJUANA

133

TIJUANAINNOVADORA

134

135

Fuente: Ciudad Tijuana. Fecha: 12/03/12. Autor: Redacción. Página: Portal. Género: Comunicado de prensa. Comunicado: Sí. Tema: Mipymes. Costo: 4400 Tendencia: Positiva. No. Sección: General. LINK Hora: 00:00:00 Impactos: Duración: 00:00:00

Comentarios: La SE instalará un pa-bellón Mipymes en Tijuana Innovadora 2012.

Instalarán pabellón MiPyme en TI2012.

Comentarios: se realizará mañana (martes) a las 18:00 horas, en Palacio Municipal, aunque las puertas abrirán a las 16:30 horas; cabe destacar que los boletos de este magno sorteo llevan impreso el logo de "Tijuana Innovadora"

Gritarán Lotería en Palacio Muni-cipal.

Fuente: Ciudad Tijuana. Fecha: 07/10/12. Autor: Redacción. Página: Portal. Género: Comunicado de prensa. Costo: 3500. Tema: Sorteo EnTi Tendencia: Positiva. Sección: General. LINK

Comentarios: Debido a la trascenden-cia de este evento, la LN llevará a cabo el sorteo como parte de las actividades del EnTI 2012.

Realizan sorteo de lotería nacio-nal en conmemoración a EnTi.

Fuente: Uniradio. Fecha: 09/10/12. Autor: Redacción. Página: Portal. Género: Comunicado de prensa. Costo: 4000. Tema: Sorteo. Tendencia: Positiva. Sección: Noticias. LINK

MEDIA

Notas por mediosSan Diego

136

Enter Keywords or SourceCode

Tuesday, September 4, 2012 Follow Us: Subscribe | Log In

NEWS | SAN DIEGO

Tijuana plans conference to boost biz

By TIERNEY PLUMB, The Daily TranscriptThursday, August 16, 2012

RELATED SPECIAL REPORTSInternational Business

Name:E-mail:Comment:1000 char. max.

San Diegans are invited to Tijuana’s massive-sized housewarming party this fall to potentially open up lines of business, culture and communication.

Tijuana Innovadora, which will take place Oct. 11 to 21, aims to educate San Diegans and the world about what Tijuana has to offer.

The event showcases innovation occurring in the region in such industries as automotive, aerospace, clean tech, electronics and medical devices, as well as strategic design, mass media and cinematography.

Only 9 percent of San Diegans currently think Tijuana is important for them, and conference founder Jose Galicot wants to raise that figure.

“This is not a tourist program,” he said. “We want two neighbors to know each other.”

Some of the best minds in the world will flock south of the border to shed a light on Tijuana's leading — yet widely unknown — role in manufacturing and exporting.

Confirmed speakers include Steve Wozniak, co-founder of Apple Inc. (Nasdaq: AAPL); entrepreneur Blake Mycoskie of Toms Shoes; Nobel laureate Ada Yonath; Richard Florida, bestselling author; and Emilio Azcárraga, who heads the largest media network in Latin America.

Galicot gave an overview of the event at a press conference Aug. 14 at the Mingei Museum.

“The first time we did it we were trying to make a noise so people will look around and see what is happening in Tijuana,” he said, referring to the inaugural Tijuana Innovadora held in 2010.

This time, he said, planners are bringing in more educators, engineers, architects and artists from all over the world.

Other notable expected attendees include New Delhi powerhouse Anand Mahindra, who heads 100 companies; Philippe Cousteau Jr., grandson of undersea explorer Jacques Cousteau; and Earl Anthony Wayne, the U.S. ambassador to Mexico.

A goal is to educate outsiders on what Tijuana is doing and making in its factories every day, ranging from TVs to telecommunications equipment for airports and astronauts to heart pacemakers.

“Tijuana is exporting $85 million a day in technology. We have 50 years of quality products that we make for the world,” Galicot said.

Tickets cost $35 for a half day, including keynote addresses and panels, or $70 for a full day. The event also includes an expo to showcase small businesses on both sides of the border, as well as dozens of workshops.

Planners are expecting about 50,000 Americans to attend, with an additional 5,000 from other countries. When the conference was last held in 2010, there were about 30,000 people north of the border who attended, according to event organizers.

Round-trip transit to and from San Diego is being offered for $15.

Starting Sept. 1, downtown San Diego will be sprinkled with banners publicizing the event. There will be about 80 banners in the Gaslamp area, including along Market Street.

The San Diego region has 3 million people, compared to Tijuana’s 2 million.

“We have more engineers in Tijuana than in San Diego. We can make a difference together and create more businesses and more ideas,” Galicot said.

He said 2,000 volunteers are on board to help orchestrate the event and drive down costs.

The event will also highlight Tijuana’s fashion industry, with an international “InnovaModa” fashion show Oct. 14. Locally-based designers will include Louis Verdad, who has designed for Madonna and other entertainers, and Ximena Valero, who once designed for Victoria’s Secret.

Chefs from Tijuana and San Diego, including Food Network star and San Diego resident Marcela Valladolid, will whip up their best dishes during a culinary battle Oct. 13 at the Tijuana Grand Hotel.

Leave Your Comment

Article Comments

Page 1 of 2San Diego Source > News > Tijuana plans conference to boost biz

9/4/2012http://www.sddt.com/news/article.cfm?SourceCode=20120816czd&_t=Tijuana+plans+conf...

Enter Keywords or SourceCode

Tuesday, September 4, 2012 Follow Us: Subscribe | Log In

NEWS | SAN DIEGO

Tijuana plans conference to boost biz

By TIERNEY PLUMB, The Daily TranscriptThursday, August 16, 2012

RELATED SPECIAL REPORTSInternational Business

Name:E-mail:Comment:1000 char. max.

San Diegans are invited to Tijuana’s massive-sized housewarming party this fall to potentially open up lines of business, culture and communication.

Tijuana Innovadora, which will take place Oct. 11 to 21, aims to educate San Diegans and the world about what Tijuana has to offer.

The event showcases innovation occurring in the region in such industries as automotive, aerospace, clean tech, electronics and medical devices, as well as strategic design, mass media and cinematography.

Only 9 percent of San Diegans currently think Tijuana is important for them, and conference founder Jose Galicot wants to raise that figure.

“This is not a tourist program,” he said. “We want two neighbors to know each other.”

Some of the best minds in the world will flock south of the border to shed a light on Tijuana's leading — yet widely unknown — role in manufacturing and exporting.

Confirmed speakers include Steve Wozniak, co-founder of Apple Inc. (Nasdaq: AAPL); entrepreneur Blake Mycoskie of Toms Shoes; Nobel laureate Ada Yonath; Richard Florida, bestselling author; and Emilio Azcárraga, who heads the largest media network in Latin America.

Galicot gave an overview of the event at a press conference Aug. 14 at the Mingei Museum.

“The first time we did it we were trying to make a noise so people will look around and see what is happening in Tijuana,” he said, referring to the inaugural Tijuana Innovadora held in 2010.

This time, he said, planners are bringing in more educators, engineers, architects and artists from all over the world.

Other notable expected attendees include New Delhi powerhouse Anand Mahindra, who heads 100 companies; Philippe Cousteau Jr., grandson of undersea explorer Jacques Cousteau; and Earl Anthony Wayne, the U.S. ambassador to Mexico.

A goal is to educate outsiders on what Tijuana is doing and making in its factories every day, ranging from TVs to telecommunications equipment for airports and astronauts to heart pacemakers.

“Tijuana is exporting $85 million a day in technology. We have 50 years of quality products that we make for the world,” Galicot said.

Tickets cost $35 for a half day, including keynote addresses and panels, or $70 for a full day. The event also includes an expo to showcase small businesses on both sides of the border, as well as dozens of workshops.

Planners are expecting about 50,000 Americans to attend, with an additional 5,000 from other countries. When the conference was last held in 2010, there were about 30,000 people north of the border who attended, according to event organizers.

Round-trip transit to and from San Diego is being offered for $15.

Starting Sept. 1, downtown San Diego will be sprinkled with banners publicizing the event. There will be about 80 banners in the Gaslamp area, including along Market Street.

The San Diego region has 3 million people, compared to Tijuana’s 2 million.

“We have more engineers in Tijuana than in San Diego. We can make a difference together and create more businesses and more ideas,” Galicot said.

He said 2,000 volunteers are on board to help orchestrate the event and drive down costs.

The event will also highlight Tijuana’s fashion industry, with an international “InnovaModa” fashion show Oct. 14. Locally-based designers will include Louis Verdad, who has designed for Madonna and other entertainers, and Ximena Valero, who once designed for Victoria’s Secret.

Chefs from Tijuana and San Diego, including Food Network star and San Diego resident Marcela Valladolid, will whip up their best dishes during a culinary battle Oct. 13 at the Tijuana Grand Hotel.

Leave Your Comment

Article Comments

Page 1 of 2San Diego Source > News > Tijuana plans conference to boost biz

9/4/2012http://www.sddt.com/news/article.cfm?SourceCode=20120816czd&_t=Tijuana+plans+conf...

137

WEB ANDSOCIAL NETWORKS

• Access to 71,818

distinct users

• 123,524 visits lasting

5:15 minutes on average

• 605,454 screen

impressions

COUNTRIES

138

Cities

Currently has 47,004 Likes

Insta

139

TIJUANA INNOVADORA

140

COLLECTIVE

141

ART IN INDUSTRY

- Adriana Lujan, worker.

I am greatly pleased

and honored that this is

happening in my factory;

it brings us closer to art, to

culture, even if just a little...

thank you...and more so

due to the magnitude of the

artist, who reflects feelings

of love and glory for Mexico

Coordinator. Eduardo Gurría

142

Production. Claudia Basurto

As we launched our use of the word

#Tijuanizando, we were looking to

orchestrate an imaginary intervention of sorts

to neutralize and even counter the use it had

been given in the media, seeking to give it a

nuance relating to culture, space, habits, and

forms of interacting, creating and innovating.

TIJUANIZANDO (TIJUANIZING) MEXICO

143

CASA DE LAS IDEAS (THE HOUSE OF IDEAS)

Architects.Adriana Cuellar y Marcel Sánchez

Director.Francisco Orozco

We believe in the power of art and culture as a

instrument to promote creative and innovative

thinking, and as part of the prevention process.

We seek to strengthen peaceful coexistence

through activities, workshops and laboratories

relating to innovative vocations, all for the

children, youth and adults of Camino Verde

and its surrounding neighborhoods that allow

us this privilege.

- Simone de Beauvoir.

To act is to add something of our own

to the world.

144

DONATION OF PUBLIC ART

- José Galicot.

For the love of Tijuana

El Histrión(The Histrion), CECUT.

Artist: Jack Winer

Sitio de Seguridad 2(Safe Space 2), El Trompo.Artist: Daniel Ruanova

145

RECYCLING

- Antoine de Sain Exupery (paraphrased).

It is a question of discipline,” the Little Prince said to me later on. “When you’ve finished cleaning up in the morning, then it is time to attend to your planet, just so,

with the greatest care

146

TIME CAPSULE

- Emmeline Pankhurst.

We can’t change the world as

much as we want, but we can give it

a few touches.

Coordinator: Jack Winer

2034

147

PROJECT MANAGERS

Laura Araujo. Pablo Barragán. Claudia Basurto. Antonieta Beguerisse. Alma Bejarano. Rodrigo Caballero. Esteban Camacho. Emmanuel Campillo. Raúl Cárdenas. Carlos Carrillo. Liliana Castellanos. René Castillo. Esperanza Collins. Eunice Contreras. Olga Margarita Dávila. Joe daRosa. Carlos de la Parra. Margara de León. Hernán del Riego. Hernando Durán. Adriana Eguia. Javier Espinoza. Jorge Figueroa. Andrea Flores. Jaye Galicot. Luis Garzón. Miguel Gracia. Eduardo Guízar. Ana Gurría. Eduardo Gurría.

148

We’ve talked about how Tijuana Innova-

dora’s most significant efforts, greatest

examples and sources of pride have been

evidenced through the volunteer work of many

individuals that took on the responsibilities of

planning and implementing the Tijuana In-

novadora 2012 program.

The project managers are specialists in the

areas of responsibility that they assumed

and in which the presented proposals.

They provided suggestions pertaining to

speakers, workshops and projects to for

design and execution and evaluated the

Tijuana Innovadora Activities Program.

Illya Haro. Patricia Hernández. Jorge Izquierdo. Enrique Jiménez “Ejival”. Rafael Liceaga. Javier López. Gastón Luken. Gilberto Macías. Miguel Marshall. Tatiana Martínez. Ana Martínez. Maribel Moreno. Claudia Muñoz. Virgilio Muñoz. Rodrigo Pacheco. Jefte Padilla. Alfredo Pérez. César Pérez. Magnolia Pineda. Gaby Posada. Cynthya Rodriguez. Antonio Rodríguez. Gabriela Roldán. Guillermo Romero. Patricia Saharagui Ruiz. Eduardo Salcedo. Paty San Román. Alejandra Santos. Kathy Silva. Henry Torres. Hector Uraga. Jack Winer.

A small number of them are part of the

staff, but the vast majority of them are

professionals with ongoing responsibilities

in other organizations, who find the time to

support and promote their city. Many thanks

to all of them!

149

150

STAFF AND VOLUNTEERS

151

152

153

Asesores / Advisers: Jacobo Ackerman.

Antonieta Beguerisse. Jeffrey Davidow. Her-

nando Durán. Mario García. Eduardo Gurría.

José Ángel Gurría. Kurt Honold. Humberto

Jaramillo. Jorge Kuri. José M. Larroque. Luis

López Moctezuma. Gastón Luken. Gastón

Luken Garza. Adrián Michel. Virgilio Muñoz.

Liébano Sáenz. Manuel Sandoval.

Organismos / Advisory Organizations

and Cabinet: AIM. AIMO. ARHITAC. CANACIN-

TRA. CANACO. CANIRAC. CANIETI. CCE. CDT. CE-

CUT. CIRT. CMIC. COLEF. COTUCO. COPARMEX.

DEITAC. OCDE. SCT. SECTURE. SEGOB. SRE.

SE. PEMEX. ProMéxico. SEDESOL. SENER. SEP.

SALUD. SECTUR. /

Asesores Binacional / Binational Advi-

sors: James Clark. US-México Business Cen-

ter. Remedios Gómez-Arnau. Consulado de

México en San Diego. Pely Guevara. Red Corp

Alliances. Viviana Ibánez. Otay Mesa Chamber

of Commerce. Yolanda Ingle. USD. Mary Lydon.

Urban Land Institute. Nancy Nicholson. WTC.

Johanna Saretzki. Mingei Museum. Charles

Shapiro. Instituto de las Américas. David Shrik.

ICF. Rob Sidner. Mingei Museum. Héctor Vane-

gas. SANDAG. Roxana Velázquez. San Diego

Museum of Art. Mary Walshok. UCSD

Consejo Directivo / Board of Direc-

tors: Presidente / President: José Galicot.

Coordinador Ejecutivo / Executive Coordi-

nator: Jaime González Luna. Miembros del

Consejo / Board Members: Claudia Basurto.

Jaye Galicot. Alejandra Santos. Jack Winer.

Programación / Programming: Claudia Ba-

surto. Jaye Galicot. Gestores. Ejecutivo de

Programa / Programme Manager: Antonio

Rodríguez. Director de Proyecto / Project Di-

rector: Jorge Izquierdo. Tesorería / Treasurer:

FIC: Antonieta Beguerisse. Ana Reyes. Jurí-

dico / Legal Affairs: Mariona López. Karina

Morales. Directora de Proyectos Especiales

/ Special Projects Director: Claudia Basurto.

Prensa / Press: Alejandra Santos (México)

Aída García (EU). Enlace y Relaciones Pú-

blicas / Public Relations and Liaison: Su-

sana Orozco. Coordinador de Conducción

/ Presenters Organizer: Pablo Barragán.

Operaciones y Logística: Jorge Garza. Je-

sús Dávalos. Binacional / Binational Affairs

Organizer: Tatiana Martínez. Atención al

Visitante / Guest Services: Emma Cruz.

Pabellones / Pavilions: Jack Winer. Javier

Espinoza. Patricia Hernández. Voluntariado

/ Volunteer Organizer. Laura Araujo Patro-

cinios / Sponsorships: Liliana Castellanos.

Talleres / Workshops: Patricia Hernández.

Casa de las Ideas: Francisco Orozco.

Staff y Voluntarios staff / Staff and

staff volunteers: Alma Ruiz. Beatriz Váz-

quez. Carlos Martínez. Carlos Mercado. Clau-

dia Morales. Debbie Vieyra. Dennise Apodaca.

Elda Rodríguez. Frank Sauz. Gabriela Flores.

Ismael Benítez. Juan Zamudio. Laurence

García. Luisa Alvarez. Lyzeth Jiménez. Ma-

riana Bernal. Marla Guzmán. Marlon Vázquez

Nayeli Castañeda. Osvaldo Guzmán. Paola

Fuentes. Perla Montes. Salvador Valera. Ser-

gio Ramírez. Sofía Márquez. Ulises Sandoval.

Yesica Morfin. Zahira Alcántar.

Equipo Binacional / Binational Team:

Laura Araujo. Alan Bautista. Mayra Carbajal.

Aída García. Pely Guevara. Viviana Ibáñez.

Mario López. Tatiana Martínez. Flavio Olivieri.

Genaro Valladolid.

Conductores / Presenters: Alejandra

Gaxiola. Ana Velia Guzmán. Christian Oroz-

co. Claudia Chavero. Fernanda López Trevi-

ño. Gerardo Marín “Jerryboy”. Javier Rentería.

José Ibarra Amador. Karina Muñoz. Manuel

Chavarín. Martha Antillón. Nelly Sanoja. Pablo

Barragán. Patricia Valay. Tatiana Martínez.

Fotografías: Claudia Basurto. Claudian

Contreras. Raymundo Jaime. Eduardo

Jaramillo. Antonio Leyva. Omar Martínez.

Gabriela Valay. Reporteros: Juan Carlos

Domínguez. Manuel Rosales.

Comunicación / Communication: Ro-

drigo Bustamante. Roberto Clemente. Oscar

Ciares. Oscar Hernández. René Sánchez

Hernández. Jennifer Rocha Galván. Aída Gar-

cía. Alejandra Santos. Edwin Sosa. Roberto

Salazar. Publicidad e Imagen / Advertising

and Image: Tomás Perrín (Director). Verónica

Cabrera. Alma González. Michel A. Mendo-

za. Mariel Mora. Rogelio Treviño. Iván Vega.

Redacción y Guiones / Writing and Scripts:

Guadalupe Rivemar. Diseño / Design: Erwin

Carrillo. Ana Muradás. Mario Rubio.

Proveedores y Empresas de Apo-

yo de Tiempo Completo / Full Time

suppliers and supporting Companies:

Álvaro Ávila. José Avelar. Roberto Karlo. Rodri-

go Caballero. Román Sosa. Rubén González.

Axis. Cuatro Comunicación. Morzan. Red Corp

Alliances. TDM. Tips Marketing. Producciones

Vanguardia. Zimat Consultores.

Jóvenes Voluntarios / Youth Volun-

teers: Aarón DelaCruz. Abigail Meza. Ada

Melina. Adán Negrete. Adrián Estrada. Adrián

Murray. Adrián Vázquez. Adriana García.

Adriana Rivera. Agustín Guerra. Alan del

Callejo. Alejandra Jocelyn Rodríguez. Ale-

jandra Valeria Pulido. Alejandro Figueroa.

Alejandro Carvajal. Alejandro Figueroa.

Alejandro Martínez. Alejandro Montenegro.

Alexandra Moreno. Alexandra Lara. Alexia

Kerim. Alexis Recoba. Alfonso González .

Alicia Sánchez. Alma Gabriela Aréchiga.

Ana Trejo Félix. Ana Jazmín Terán. Ana Karen

De la Cruz. Ana Karen Esparza. Ana Karen

Palomino. Ana Karina Sánchez. Ana María

Ortiz. Ana Paulina Díaz. Ana Yessica Pérez.

Analí Yuriria Garibaldi. Anallily Arce Galván.

Andrea Rosas. Andrea Guadalupe Farías.

Andrés Padilla. Anette Ornelas. Ángel Velas-

co. Ángel J. Acereto. Ángela M. Cortés. Annel

L. González. Ansony J. Vázquez. Antonio

Martínez. Antonio Tapia. Antonio Rodríguez.

Areli N. Fuentes. Ariel Acosta. Arturo Mijan-

gos. Aszhamel Chávez. Aurelia Ruiz. Ayrebi

Cuanalo. Azucena Flores. Beatriz Torres.

Beatriz López. Beatriz Urquidez. Bernardo

Ramírez. Bibiana Barrutia. Blanca Suárez.

Brenda Hernández. Brenda Valdés. Brenda

Rodríguez. Brenda Coral Vargas. Brenda

González. Brenda García. Brenda Zavala.

Brian Alatriste. Brianda Herrera. Bryan Cas-

tillo. Carla Peña. Carlos Arguello. Carlos Ca-

bada. Carlos Guevara. Carlos Gómez. Carlos

Jiménez. Carlos Martínez. Carlos Espinoza.

Carlos Madrigal. Carlos Acosta. Carmen

Quiroz. Carolina Bojórquez. Carolina Carva-

jal. Carolina Padilla. Carolina Díaz. Celeste

Díaz. César García. Christian Ramírez. Chris-

tian Avila. Christofer Regalado. Christopher

Vara. Cindy Palma. Claudia Pierce. Claudia

Velázquez. Claudia Soto. Clementina Flo-

res. Cotty. Fernández. Cristian Pérez. Cris-

tina Ruiz. Cynthia Ballesteros. Daniel Vieyra.

Daniel Soltero. Daniela Páramo. Daniela

Rangel. Daniela Sánchez. Danilo Fernán-

dez. Danna Hernández. Darius Torres. Da-

vid García. David García Pérez. David Arre-

dondo. David Amarillas. David Hernández.

Denise Calette. Denisse Camarena. Diana

Avilés. Diana Chaídez. Diana A. Briseño. Dia-

na Vásquez. Diana Vázquez. Diego Solorio.

Diego Mercado. Dora Iduarte. Dulce Cuevas.

Eckaterine Hernández. Edgar Gómez. Edgar

Rentería. Edlin Zaragoza. Eduardo Reyes.

Eduardo Cecilio. Elba Hernández. Elba Rive-

ra. Elizabeth García. Elsa Ayala. Emmy Ma-

rrón. Erandi García. Erica Ávila. Erick Aguayo.

Erick Fraile. Erik Zepeda. Erik Cuevas. Erika

Oliva. Ernesto Preciado. Ernesto Zepeda.

Ernesto Gus. Esmeralda Ahumada. Eva

Saavedra. Evelyn Sánchez. Evelyn Jazmín.

Uscanga Hernández. Evymareth Gutiérrez.

Ezequiel Medina. Felipe Borbón. Fernanda

Ayala. Fernando Santiago. Francisco Mala-

gón. Francisco Altamirano. Francisco San-

doval. Francisco Casique. Franzia Armenta.

Fredy Medina. Frida Ruiz. Gabriel Decena.

Gabriela Mejía. Gabriela Páramo. Gabrie-

la Rodríguez. Gabriela Salcedo. Gabriela

Toscano. Galilea Zaillo. Gemma Guereña.

Georgina Castro. Geovanni Silva. Gerardo

Guajardo. Gerardo Gutiérrez. Gerardo Jara-

millo. Gerardo Simental. Gerardo Hurtado.

Giovanni Marin. Gladis López. Gladys Martí-

nez. Grecia Ruiz. Greta Paz. Guendolín Ga-

mino. Guillermo Díaz. Guillermo Zulbarán.

Guillermo Ledesma. Gustavo Aguayo. Héc-

tor Gallegos. Héctor Lizárraga. Héctor Yánez.

Héctor López. Héctor Rafael. Hikosuke León.

Hilda Martínez. Iliana Carapia. Iram Vargas.

Irene Jiménez. Irlanda Gil. Isabel Frausto.

Isabel López. Isael Machado. Isai Castillo.

Isaura Lara. Isis Jazmín Castillo. Israel Gar-

cía. Israel López. Israel López. Itzel Zamu-

dio. Ivonne Apolo. Jacqueline Rocha. Jared

Pardo. Javier Prado. Javier Soto. Javier Pérez.

Jenifer Ramírez. Jessica Martínez. Jessica

Ramírez. Jessica Villanueva. Jessica San-

doval. Jessica Iribe. Jesús López. Jesús

Escobar. Jesús Alba. Jonathan Gutiérrez.

Joaquín Sapiens. Joaquín Cordero. Jocelyn

Sepin. Jocelyne Avilés. Joel Valenzuela. Joel

Ramos. Joel Velázquez. Joel Sicairos. Jor-

dy Lugo. Jorge Espejel. Jorge Flores. Jorge

Mendoza. Jorge Flores. Jorge Luis Arámbu-

ro. Jorge Sandoval. José Alejandro Martínez.

José Andrés Gutiérrez. José Antonio Albino.

José Antonio Cristina. José Carlos Valencia.

José Carlos Gómez. José Elías Muñoz. José

F. Solís. José Iván Sandoval. José Luis Ana-

ya. José Luis Carreto. José Manuel Chavolla.

José Manuel Gil. José Miguel Martínez. José

Raymundo Ayala. Jocelyn Medina. Joshua

Aranda. Josué Cuevas. Juan Alberto Solís.

Juan Antonio López. Juan Arturo Fuentes.

Juan Carlos Pino. Juan Luis Mora. Juan

M. Benítez. Juan Miguel Hernández. Juan

P. Matías. Juan Ramón Guzmán. Judith

AGRADECIMIENTOS / ACKNOWLEDGEMENTS

154

Duarte. Julio Cesar Anguiano. Julie Villalo-

bos. Karen Hermosillo. Karen Macías. Karen

Peña. Karen Torres. Karina Basto. Karla Cor-

zo. Karla Dávila. Karla López. Karla García.

Karla Carranza. Kasandra Calderón. Kathe-

rine Ibarra. Katia Patiño. Kenia Caracoza.

Kenny Gómez. Kevin Lugo. Laura García.

Laura Jiménez. Laura García. Laura Barra-

gán. Laura Virgen. Leira Valencia. Leslie J.

Estrella. Lidia Chacón. Lidia González. Lidia

Martínez. Ligia Luján. Lilia Covarrubias. Lilia

Montijo. Lizeth González. Lizmaelyn Altuzar.

Lourdes Alicia. Lucerito Zagal. Lucero Fave-

la. Lucía Hernández. Lucio Arredondo. Luis

Vázquez. Luis Ángel Téllez. Luis A. Gutiérrez.

Luis Jiménez. Luis Macías. Luis Fajardo.

Luis Rivera. Luis Álvarez. Luis Jesús Vega.

Luis Julián Cruz. Luisa Fernanda López.

Luisa M. López. Ma. Fernanda Guyot. Ma.

Fernanda Herrera. Magda Ruiz. Maira Gar-

cía. Manuel Yuriar. Manuel Olivas. Marcela

Huerta. Marcella Ruíz. Marco A. Martínez.

Marco A. Machuca. Marco A. Martínez. Mar-

co A. Valderrábano. Marco A. Valencia. María

Alejandra Gómez. María Betsabé Márquez.

María Concepción Rojas. María Félix Pérez.

María Fernanda Nieves. María Guadalupe

Vega. María Isabel Molina. María José Ra-

ygoza. Mariana Granados. Mariana Navarro.

Mariana Sánchez. Maricela Parga. Marina

Aguayo. Mario Delabra. Mario Rodríguez.

Mario Alberto Agüero. Mario Saúl Vargas. Ma-

risol Romero. Marlene Rojo. Martha Valdez.

Martín Hernández. Martín Fernández. Marti-

na Zamoran. Martina Isabel Zamoran. Max

Izquierdo. Mayra Ortiz. Mayra Luna. Mayra

Sánchez. Melina Gaxiola. Melina Leyva. Me-

lissa Mora. Melissa Moreno. Melissa Flores.

Melissa Carolina Sariñana. Melissa Esme-

ralda Sariñana. Melissa García. Merari Soto.

Miguel Ángel Ríos. Miguel Ángel Tolentino.

Mildred Cruz. Miriam Sánchez. Montserrat

Pérez. Nadia Ramírez. Nallely Mares. Nan-

cy Grimaldi. Nancy N. Moreno. Nancy Pérez.

Natacha Yuriria. Natalia Inda. Nayeli Zepeda.

Nayeli Torres. Nidia Arzola. Octavio Salcido.

Omar Luna. Omar Velasco. Omar González.

Oscar Ceja. Osvaldo Loera. Pablo Naufal.

Paloma Luna. Paola Blanche. Jacobo Aviña.

Patricia Hernández. Perla Taboada. Perla

Juárez. Priscila Chávez. Priscila González.

Rafael Fernández. Ramiro Ramos. Ramón

S. Borbón. Raúl Chavarría. Raúl Salas. Re-

beca León. Ricardo Díaz. Ricardo González.

Ricardo Cuenca. Ricardo Omar. Rigoberto

Domínguez. Rocío Sánchez. Rosario Vea.

Rubén Palacios. Sajid Ochoa. Samantha

Rodríguez. Samuel Macedo. Sandra Vargas.

Sandra Cerón. Sara Rubio. Sara Ortega. Sara

Infante. Sarah Aguilar. Saraí Solís. Saraí Za-

vala. Saudy Alcántar. Saúl Green. Selene

A. Manilla. Sergio Espinoza. Sergio Erick.

Shirley Blanco. Soraya Castrejón. Stepha-

nia Rodríguez. Stephanie Estrada. Susana

Espinoza. Susana García. Susana Cosío.

Tania Lizárraga. Tania Bravo. Thania Herrera.

Teresa Martínez. Valeria Acosta. Valeria Mo-

rales. Vianey Bueno. Vicente Ramírez. Víc-

tor Bernal. Víctor Americano. Víctor Castro.

Víctor Tolentino. Víctor Ramírez. Victoria Del

Castillo. Viridiana López. Wendy Canizález.

Wendy Ortega. Yael Beltrán. Yessenia Flores.

Yiuliana Martínez. Zenón Cabrera.

Voluntarios / Professional volun-

teers: Alejandra Luna. David Moreno.

Gabriel Ortiz Vega. Gerardo Mora. Jennifer

Rocha. Leonardo Franco. Luisa Álvarez. Mar-

cela Mendoza. Mark Banks. Rosario Vázquez.

Apoyo en talleres / Workshops: Alber-

to Song Trujillo. Alma Bejarano. Ana Cecilia

de Anda. Azteca B.C. Bibiana Maciel. Carlos

Carrillo. Carlos C. Apodaca. CESPT. Conalep

B.C. Emmanuel Campillo. Ejival. FIC. Flavio

Olivieri. Gerardo Brizuela. Guillermo Rome-

ro. Héctor Uraga. Luis Castro. Marco A. Lepe.

Márgara de León. Tony Robles. María Gonzá-

lez. Maribel Moreno. Nina Pizá. Patricia Sa-

haragui. Ruiz René Castillo. Roxana Salcedo.

Televisa TJ. UCD. Wendy Montaño.

Agencias de modelos / Modeling

agencies: Class. Contempo Models. G.H.

Management. Higher Model Management.

Queta Rojas. Wanted Models. Modelos / Mo-

dels: Aileen García. Aliki Cosmidis. Andrea

Hurtado. Blanca Iñiguez. Brisell Sánchez.

Candy Arballo. Dafne Anda. Dafne Fuer-

te. Daniela Dominique. Daniela Gómez.

Denisse Aldor. Elizabeth Alcántara. Ellen

Drane. Eva Hernández. Fernanda Encinas.

Grissel Osuna. Jimena de la Torre. Laura

Cárdenas. Lili Zamora. Madeline Martínez.

Marcela Gudiño. Mariana Castrillón. Maria-

na Muñoz. Marlis Grajeda. Myriam Valdez.

Nancy Moeller. Paulina Aseemat. Paulina

Hernández. Paulina Kim. Rosela Ramírez.

Shardell Lamas. Shennel Lamas. Sofía

Aguay. Stephanie Escobar. Stephanie Ra-

mírez. Tania Cantú. Violeta Trujillo. Wendy

Ruiz. Yolanda Guzmán.

Patrocinios Innovamoda / Innova-

moda Sponsors: Antología. Blooming-

dales. Cervecería Cuauhtemoc. Chef Diego

González. Co Columbia. Eccole Accesorios.

Elle Magazine. Gama Photography. Hotel

Palacio Azteca. L.A. Cetto. Miluke Colección.

Nordstrom. Obesity Control Center. Oriflame

Cosmetics. Pancake House. Pía Joyería.

Landinis. T.G.I. Fridays. Tarango Boutique.

Tequila Cachanilla. Vitamine Water. Peina-

dos / Hairdo: Basilio Muñoz. Luis Almanza.

Richard Cabral. Maquillaje / Make-up: Adria-

na Pichardo. Basilio Muñoz. Elvia Félix. GOC

Make up. Tec Italy. Accesorios / Accesories:

Clay.Pro. Eccole Accesorios. Ziur Designs.

Agencias de modelos / Modeling agency:

Tony Barragán. Perfect Top Model.

Patrocinios Satélite / Satellite Spon-

sors: EATON. INFRA.

Patrocinios Batalla Culinaria / Cu-

linary Battle Sponsors: Arballo vinos y

licores, Asombro Marketing, Cerveza fronte-

ra, Club Gourmet, Cooking Choice, Culinary

Art School, El Sargazo, Grand Hotel Tijuana,

I Print - Chef Work, La canasta, Mision19,

Mundo BRG, Secretaria de Turismo B C,

Smart & Final, Studio Arsa, Telnor, ZECA

Mosaico Tijuana: María Luz Bravo. Yo pro-

pongo. Con el apoyo de Reacciona Tijuana.

Conapo. Sedesol. IMPLAN. Ayuntamiento de

Tijuana. Testimonios / Testimonies: Blanca

Dávalos. Ramón Aguirre. Roberto Blanco.

Mario Pavón. Nina Moreno. Paola Valencia.

Juanita Ortiz. Max Mejía. Anita Hernández.

Rosa María Martínez. Rocío Gallardo. Ber-

ta Vivar. Alberto Licona. Teresa Riqué. Olga

Micaela de Sampedro. José Luis Ortiz. Jor-

ge Bautista. Kevin y Ana Rosa Maldonado

Daniel Salinas. Nahum Hernández. Elías y

Benjamín Sánchez. Said Rodríguez. Car-

men Padilla. Wendy Melisa Lugo. Raúl Cár-

denas. Gabriela Posada. Roberto Rosique.

Mely González. Rómulo Sosa. Carlos Adolfo

Rosario. María Teresa Quijano. Adelaida del

Real. Fotografía / Photography: Car-

mela Castrejón. Roberto Córdoba-Leyva.

Angélica Escoto. Luis García. Jofras. Itzel

Martínez. David Maung. Julio Orozco.

Pedaleando rumbo a la Grandeza /

Pedaling toward greatness: Baja Bike

Team. Enduro. Gct Team. Linces. Afferrados.

MTB. Lobos Team, Bici Mart. OpBc. Otay en

Bici. Playas NBC. Freitas. Rayos. Biker Soler.

Ladies Ride. Bici Boys. Baja Lobos Team.

DJO Global Team. TKT MTB

Cápsula del Tiempo / Time Capsule:

1. Introducción. Breve Semblanza. 2.Memo-

ria Tijuana Innovadora 2010. 3.Plan Estraté-

gico Metropolitano. 4.IMPLAN. Centro Históri-

co. 5.CIT. Paseo de la Fama. 6.CIT. Mosaico

de Tijuana. 7.Colección Tijuana Innovadora

2010/2012. 8.CIT. El Alma de Tijuana. 9. El

Colef. Actualidad-Perspectivas 2042. 10.El

Colef en el tiempo. 11.Universidad Xochi-

calco. 12.Instituto Tecnológico de Tijuana.

13.CETYS Universidad. 14.Universidad Ibe-

roamericana. 15.Cesun. 16.Diócesis de Ti-

juana. 17.Centro Israelita de Tijuana. 18.CIT.

Película Imaginando Tijuana. 19.Cecut.

Nuevo Cecut Remodelado. 20.USAID. Planes

Maestros para la Prevención del Delito. 21.

Nueva Puerta México. 22.Propuesta Ciuda-

dana Diseño Urbano. 23.Situación Empre-

sarial. 24.Tijuana Digital. 25.Tijuana Verde.

26.Sedesol. Camino Verde y Mi Comunidad.

27.XX Ayuntamiento. 28.Periódicos del 10 de

diciembre del 2012.

DIFERENCIAS

Memoria / Memoir: Idea Original y textos

/ Original Idea and writing: Claudia Basurto

(claudiabasurto@me.com). Diseño / Design:

Sergio Picos. Medicis Comunicación. Mayra

Alejandra Luna. Ashelin Estrada. Voluntaria.

Traducción / Translation: Mark Banks. Mariona

López. Gracias al apoyo de Susana Orozco y

Alejandro González / Thanks Susana Orozco

and Alejandro González for their help.

***155

http://tijuanainnovadora.com | Tel. +52 (664) 635-6337@TjInnovadora /MovimientoTijuanaInnovadora /tijuanainnovadora /user/TijuanaInnovadora10

AND THE EXCITEMENT CONTINUES!

THE DIASPORAOCTOBER 16-26 2014

TIJUANA INNOVADORA

JOIN THE ADVENTURE!