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Membership Resources
Robin Matsumoto
October 19, 2011
Overview
Champions
Finding New Members
Engaging - Retaining Members
Converting Students
Keeping Younger Members
Resources
Current Membership
More than 140,000 members
More than 25,000 students
20,000 life members
10% of membership is international
ASCE Membership Champions
Champions are the personal “face” of ASCE
Increase the visibility of ASCE in local organizations on a grassroots level
Encourage members to get more involved (retention)
Promote ASCE membership to non-ASCE Members
Work with the local membership committee to develop and carry out the membership plan
With local Board approval/support
How Does ASCE Support its Membership Champions?
www.asce.org/champion
■Robin Matsumoto, Champion Liaison
Finding New Members - SILVER
A Few Member Prospect Ideas
Former/Dropped members Active non-members who may attend meetings or classes State licensing and registration boards Public and private sector organizations
Finding New Members
Work with ASCE HQ on joint development mailings
Pizza Parties – on us
• Success Snapshot:
The Northern Colorado Branch has a plan to visit ALL of the local engineering firms in their area to give a 1-hour talk about ASCE member benefits.
The Wichita Branch diversifies its board with members from local engineering firms and they spread the word throughout their companies.
Engaging All Members - GOLD
Welcome new members using our FTP site
New Member Welcome Kit Send a special letter, e-mail or postcard welcoming new
members Personally invite them to events Establish welcome committee Volunteer Opportunities Follow-up with first-time attendees
Engaging All Members
Contact at-risk members 1st, 2nd, 3rd year members Recently graduated students and students in their last semester Members who have not renewed by February
All at-risk members are available on the FTP site
Transitioning Students
Reaching out to student members:
Invite a Younger Member to a meeting (preferably an alumnus)
Join Younger Member Group activities, including K-12 outreach opportunities
Find an active Practitioner Advisor, like recently graduated alumni
Hold a joint Chapter-Section/Branch meeting
Hold your Section and Branch meeting on campus
Transitioning Students
Only 27% of students know about the graduated dues scale, including 64% of officers – plus Students upgrade FREE for the first year
Year of baccalaureate degree $50
First year after $50
Second year after $80
Third year after $115
Fourth year after $160
Fifth year after $210
Transitioning Students
ASCE’s partnership with EWB-USA lets you join or renew your EWB-USA membership through ASCE, at an exclusive discount online.
EWB-USA Professional Membership $100
ASCE Membership discount – you pay $60.00
Keeping Younger Members
ASCE Sections and Branches are a safe environment for developing and refining: Leadership styles Communication skills An appreciation for skills in business development Expanding their circle of influence Mentoring Networking opportunities
Keeping Younger Members
eLearning Workshops FREE member-only access to live, monthly Web learning
programs Each a $249 value Hone critical career skills in areas such as:
Effective communications Leadership Team-building and management Improving people skills
www.asce.org/elearning
ASCE Resources
ASCE Resources
Online Advertising Library
Sample letters and scripts
Career Stages Brochure
Membership Resource Guide
FTP tip in the Section Informant
Membership PowerPoint (professional and student versions)
Best practices submitted from Sections & Branches
For other tips and dates throughout the year, download the Section/Branch calendar
ASCE Resources
Request membership brochures and applications by: e-mailing Robin Matsumoto: [email protected]
calling (800) 548-ASCE (2723)
downloading PDF applications, brochures, or PowerPointpresentations at www.asce.org/champion
Thank You
Questions and Answers
