Membership Growth in Zone 30 “ We Do Just OK” Presentation by Jim Devlin, PDG

Membership Growth in Zone 30Membership Growth in Zone 30““We Do Just OK”We Do Just OK”

Presentation by Jim Devlin, PDGPresentation by Jim Devlin, PDG& Patty Daughtrey Co-Chairs& Patty Daughtrey Co-ChairsMembership Success SeminarMembership Success Seminar

August, 2009August, 2009

Membership Growth in Zone 30Membership Growth in Zone 30““We Do Just OK”We Do Just OK”

Presentation by Jim Devlin, PDGPresentation by Jim Devlin, PDG& Patty Daughtrey Co-Chairs& Patty Daughtrey Co-ChairsMembership Success SeminarMembership Success Seminar

August, 2009August, 2009

Rotary 2

Recent headlines show an escalating need for Rotary’s humanitarian service…

Abuse and violence

tied as No. 1 concerns

for young people

Violence stalking community 20% Detroit residents live in poverty

USA’s effort to

help

homelessness got off

to rocky start

One in every 65

people going hungry

Alaska’s homeless –

find shelter or die

Growing list of groups fighting homelessness

Child poverty in World reaches alarming rate

Russia’s child crisis – 1 in 10 healthy

USA

Homelessness

growing

Children

eating food

not fit for dogs

Child poverty:A National Scandal

Rotary 3

And, internationally, how can there be peace in the world with this injustice

19,000 children die

each day because of

world debt

Children dying of hunger, disease

Children of world

dying for assistance

1.2 billion exist on less than $1 a day

A third of the world’s population

carries the TB bacterium

Children dying of malnutrition in

Northern Afghanistan

West’s aid for dying children too

little, too late

Poverty gap

growing wider

Four million Kenyans facing

starvation

Rotary 4

Key Messages

The need for Rotary Humanitarian Service is expanding everywhere

Our numbers are not growing to meet this need

Past practices will not solve the problem, a new approach is needed

Success will depend on:•Re-energizing “sleepy” clubs•Implementing an integrated strategy for recruitment and retention

• and . . . . . .

Rotary 5

In Zone 30, despite extraordinary efforts to develop membership, we have had a net loss in membership

31,500

32,000

32,500

33,000

33,500

34,000

34,500

35,000

35,500

2003 2004 2005 2006 2007 2008

Series1

Rotary 6

This loss threatens our ability to meet humanitarian needs: the gap is growing

Membership

Humanitarian Needs

The “GAP”

Rotary 7

But, if over the past five years we had retained 50% of the members we lost, the Zone Membership would have been over 40,000 members last year!

30,000

32,000

34,000

36,000

38,000

40,000

42,000

44,000

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

“Lost”Members

“New”Members

Rotary 8

Especially serious is the loss of members who have been in Rotary three years or less!

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

2003-04 2004-05 2005-06 2006-07 2007-08 2008-09

1 - 3 Years 4 + Years

Rotary 9

45% of lost members had less than three years of membership!

Less than 1 Year 1 - 2 Years 2 - 3 Years 3 - 5 Years 5 - 10 Years More than 10 Years

10 + Years > 1 Year

1 – 2 Years

2 – 3 Years

3 – 5 Years

5 – 10 Years

22%

15%

18%

12%

17%

16%

Tom Ashford

Rotary 10

And, when we examine reasons for termination, not all are “beyond our control”

Disinterest

No Reason Given

OtherDeceased

Health/Personal

Business Pressure

Attendance

Moved

Business Transfer

Rotary 11

Zone Membership by District at start of 2008-09 Rotary Year

District July 1, 2008

6560 2,627

6580 1,911

6670 3,364

6690 3,833

6710 3,293

6740 1,883

6760 3,473

6780 3,493

6800 2,252

6860 3,990

6880 2,630

32,749

Rotary 12

New Rotarians Introduced this Rotary Year

District July 1, 2008 New Rotarians

6560 2,627 318

6580 1,911 200

6670 3,364 216

6690 3,833 313

6710 3,293 225

6740 1,883 185

6760 3,473 370

6780 3,493 384

6800 2,252 190

6860 3,990 296

6880 2,630 288

32,749 2,985

Rotary 13

Membership as of May 15, 2009

District July 1, 2008 New Rotarians Total

6560 2,627 318 2,945

6580 1,911 200 2,111

6670 3,364 216 3,580

6690 3,833 313 4,146

6710 3,293 225 3,518

6740 1,883 185 2,068

6760 3,473 370 3,843

6780 3,493 384 3,877

6800 2,252 190 2,442

6860 3,990 296 4,286

6880 2,630 288 2,918

32,749 2,985 35,734

Rotary 14

Terminations as of May 15, 2009

District July 1, 2008New

Rotarians Total Terminated

6560 2,627 318 2,945 255

6580 1,911 200 2,111 164

6670 3,364 216 3,580 264

6690 3,833 313 4,146 280

6710 3,293 225 3,518 261

6740 1,883 185 2,068 190

6760 3,473 370 3,843 312

6780 3,493 384 3,877 306

6800 2,252 190 2,442 213

6860 3,990 296 4,286 289

6880 2,630 288 2,918 251

32,749 2,985 35,734 2,785

Rotary 15

Actual Membership as of May 15, 2009

District July 1, 2008New

Rotarians Total Terminated Real Total

6560 2,627 318 2,945 255 2,690

6580 1,911 200 2,111 164 1,947

6670 3,364 216 3,580 264 3,316

6690 3,833 313 4,146 280 3,866

6710 3,293 225 3,518 261 3,257

6740 1,883 185 2,068 190 1,878

6760 3,473 370 3,843 312 3,531

6780 3,493 384 3,877 306 3,571

6800 2,252 190 2,442 213 2,229

6860 3,990 296 4,286 289 3,997

6880 2,630 288 2,918 251 2,667

32,749 2,985 35,734 2785 32,949

Rotary 16

Successful Growth?

District July 1, 2008 15-May-09Increase or

Decrease

6560 2,627 2,690 63

6580 1,911 1,947 36

6670 3,364 3,316 -48

6690 3,833 3,866 33

6710 3,293 3,257 -36

6740 1,883 1,878 -5

6760 3,473 3,531 58

6780 3,493 3,571 78

6800 2,252 2,229 -23

6860 3,990 3,997 7

6880 2,630 2,667 37

32,749 32,949 200

Rotary 17

We do have more clubs in the Zone!

550

555

560

565

570

2001-02

2002-03

2003-04

2004-05

2005-06

2006-07

2007-08

2008-09

S e rie s2

Rotary 18

District 6780

Clubs

Lost Athens 3-7 members

Gained Oak Ridge Sunset 25-37 membe

We had the best growth in our Zone + 78 But it is not enough.

We had 13 clubs meet or exceed Pres. D.K.LEE’s growth of 10 %

Rotary 19

The Leaders

1 Oak Ridge Sunset 44.0%

2 Hartsville 29.6%

3 North River Chat. 25.7%

4 Monteagle 25.0%

5 Cookeville Bkft 25.0%

6 Manchester 23.5%

7 North Knoxville 16.1%

Rotary 20

The Leaders

8 Etowah 14.3%

9 Clinton 14.3%

10 McMinnville Breakfast 13.3%

11 Sparta 12.5%

12 Fairfield Glade 12.2%

13 Gatlinburg 11.1%

14 Grundy County 9.5%

Rotary 21

We are at a trigger point:

Trigger

Point

Ignore

Growth

Take Action

Business as Usual

Membership

Humanitarian Needs

The “GAP”

What is our district’s future?

Rotary 22

If Rotary is to remain relevant, we must close the gap

This implies:

•Strengthening, revitalizing, re-energizing our clubs

•Organizing to attract and retain outstanding members

•Adopting a cohesive, integrated strategy for attracting and retaining members

•Finding new ways to start new clubs

Rotary 23

You and your leadership team must strengthen, revitalize, re-energize

Develop a vision, a purpose for the club – what does the club want to be known for

Identify and develop a meaningful hands-on community service project

Don’t try to be all things to all people – be focused

Keep everyone involved in club activity

Rotary 24

You and your leadership team must strengthen, revitalize, re-energize

Attract the highest quality speakers, on topics of interest to members

Provide good programs and meals

Communicate – up, down, sideways

Have fun

Have fun

Have fun

Your district is either growing or dyingYou will make the difference

Rotary 25

You and your team must ORGANIZE and ASSIGN RESPONSIBILITIES to attract and retain members

Membership Growth

Recruitment Retention

Rotary 26

Organize to make it happen

Membership Growth


• Assign responsibility• Set objectives• Develop strategies• Prepare action plans• Offer incentives• Target segments of society• Monitor progress• Recognize/reward performance

Rotary 27

Organize to make it happen

• Assign responsibility• Set objectives• Develop strategies• Prepare action plans• Offer incentives• Target segments of society• Monitor progress• Recognize/reward performance

• Assign responsibility• Analyze causes• Set objectives• Manage mentoring program• Get “feedback” on club• Recommend club initiatives• Build programs around new

members• Measure impact/ track drop-outs

Membership Growth


Rotary 28

Adopt a strategy that will create a DEDICATED ROTARIAN

ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club

Identify prospective members

InformAboutRotary

Inductinto

Rotary

RecruitmentRetention

Retention begins before the member is inducted into the club

Suite of Resources

Rotary 29

An integrated strategy to create a dedicated Rotarian

ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club


InformAboutRotary

Inductinto

Rotary

• Classification survey• Business,

professional leaders• Community trends• Business

acquaintances• Appointment notices• Walk the streets• Yellow pages• Chamber of

Commerce• T.R.F. Alumni• Former members

Rotary 30

ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club


InformAboutRotary

Inductinto

Rotary

• “ABC’s” of Rotary• Invite as guest• Meet other Rotarians• Why join Rotary (20

reasons)• “Why I joined Rotary”• “Why am I still a

member”• Discuss club projects• T.R.F.• High ethical standards• Community

representation


Rotary 31

ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club


InformAboutRotary

Inductinto

Rotary

• A dignified ceremony• Invite spouse and family• Invite business/

professional associates• Spell out the meaning of

Rotary and its obligations• Present with - New Member Packet

—“4 Way Test”—Object of Rotary

• Make it a memorable event


Rotary 32

ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club


InformAboutRotary

Inductinto

Rotary

• Assign mentor• STAR program• Assign as greeter• Select committee, stake out

role• Vice-chair of committee• Delegate to conference• Attend Board meeting• Participate in fellowship• Classification talk• “New Members”

Committee


Rotary 33

ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club


InformAboutRotary

Inductinto

Rotary

• New member’s orientation• Fireside• Read booklets• Give talk on Rotary subject• Host Youth Exchange

student• Host Foundation scholar• Host GSE team member• Attend

—District conference—Foundation seminar—District assembly—RLI (Rotary Leadership

Institute)—Other Rotary Clubs


Rotary 34


ExciteAboutRotary

EducateIn

Rotary

InvolveIn

Club


InformAboutRotary

Inductinto

Rotary

• Be part of “winning team”

• Accomplish major community project

• Recognition (in media?)

• Appoint to District Committee

• Select for special project

Rotary 35

Drawing throughout on extensive resources available to you

District membership team

Co-Chairs PDG Jim Devlin & Patty Daughtrey

Extension Dwight Jewell-Hartsville Larry Sheumaker-West Knoxville Dave Mason-Oak Ridge Sunset

Recruitment Charles Dammann-Hamilton Place

Retention Shirley Fox-S.Campbell County Roger Radel-Pigeon Forge

Development Laurie Taylor-Pigeon Forge

Rotary 36



R.I. materials•Membership Recruitment Ideas•10 Easy Ways to Attract and Retain•A Guide to Membership Retention•Club Inventory•Strategies for Member Education•STAR•Mentoring Worksheet•Membership Survey

Rotary 37



R.I. materials•Membership Recruitment Ideas•10 Easy Ways to Attract and Retain•A Guide to Membership Retention•Club Inventory•Strategies for Member Education•STAR•Mentoring Worksheet•Membership Survey

www.rotary.org/membership•Materials for download

Rotary 38

Addressing the humanitarian needs of the 21st century demands enthusiastic, dedicated, committed Rotarians

This is the real challenge of membership growth

Changing our leadership style

It implies:

Changing club culture

Listening to members

Responding to community needs

Rotary 39

Where is your district going?

Trigger

Point

Ignore

Growth

Take Action

Business as Usual

Membership

Humanitarian Needs

The “GAP”

The Future of Rotary is in your hands!

Rotary 40

Documents

Membership Growth in Zone 30 “ We Do Just OK” Presentation by Jim Devlin, PDG