Membership

District 5550 Assembly 2012 - Saskatoon

BUILDING IMAGE AND AWARENESS

RI Membership Numbers

Rotary International - July 2010 Members: 1,227,563

Clubs: 34,216 Districts: 530

Rotary International - July 2011 Members: 1,223,413 (- 4150)

Clubs: 34,301 (+85) Districts: 530

District 5550 Assembly 2012 - Saskatoon

Why worry about Membership?

District Numbers as of March 31, 2011 (9 months) – 48 clubs New Rotarians 44 Rotarians Lost 43 Net increase 1

18 clubs recorded a net increase of one or more members

14 clubs who had a net loss over the same period  

16 clubs have had no change in membership status

District 5550 Assembly 2012 - Saskatoon

District 5550 Growth Report

(See copy of report on your tables)

Membership changes in District 2007 to 2012

Look at our own clubs in particular

District 5550 Assembly 2012 - Saskatoon

Prior Generations Reasons for Joining Rotary

Social ConsiderationsStature in the CommunityBusiness NetworkingEntertainment / FellowshipConnections within Our Community

District 5550 Assembly 2012 - Saskatoon

Current Generations Reasons for Joining Rotary

The Desire to do Something important Outside the workplaceThe Desire to Work within a Group of PeersThe opportunity to Develop Leadership Skills

District 5550 Assembly 2012 - Saskatoon

Rotary Leadership Institute

A grassroots coalition of Rotary districts implementing a leadership development program for "potential" leaders of Rotary CLUBS

D5550 is exploring the possibility of implementing this in the future.

www.rotaryleadershipinstitute.orgDistrict 5550 Assembly 2012 - Saskatoon

THE MEMBERSHIP PROCESS

memb_process_slide.pdf

District 5550 Assembly 2012 - Saskatoon

Membership Retention Strategy

An effective membership retention effort doesn’t just happen. It has four equally working parts:

1.The cooperation of your club’s officers and directors; 2.The work of the members of your own committee; 3.The understanding and cooperation of all club members, 4.a well-planned, efficiently executed annual membership development and retention program.

District 5550 Assembly 2012 - Saskatoon

Membership Development CommitteeStrategy Workshop

Using the Strategic Planning Guide

List 3 Strengths & 3 Weaknesses that you perceive in your clubs at present in:

Attracting New Members Retaining Existing Members

Where do you want to be in 6 to 12 months What would make your club standout

District 5550 Assembly 2012 - Saskatoon

Membership Ideas & Resources

• New Member Monitoring Checklist • “Associate” Memberships (RC of Regina

Eastview)• “Corporate” Membership• Membership Strategy (RC of Truro, NS)

What must we do to improve Membership in our clubs?

Become personally involved and committed

Focus on Membership every week/month Be proud of our Rotary Membership Talk about what your club does for your

community and internationally Ask, ask, ask others to take part in Rotary

“If it is to be, it must start with me.”District 5550 Assembly 2012 - Saskatoon

Public Image

District 5550 Assembly 2012 - Saskatoon

BUILDING IMAGE AND AWARENESS

PUBLIC IMAGE

Is PI necessary to interest folks in Rotary? If so, what type of PR is affordable & effective?

1. Word of mouth – (family, friends, business associates)

2. Regular club newsletter3. Local media (newspaper, radio & TV)4. Billboards5. Social media6. Web site7. RI promotional material

District 5550 Assembly 2012 - Saskatoon

2008 Survey by RI

Public Relations in District 5550

PR GRANTs – Humanity In Motion2007, 2008 & 2009

- All clubs participated by contributing a per capita amount to qualify for the RI Grant

- Humanity in Motion ads ran on CTV & CBC

- RI Videos on YouTube, Vimeo

District 5550 Assembly 2012 - Saskatoon

Public Relations in District 5550

New opportunity for PR Grants in 2012-13

Kelvin Pankiw – RC of Prince Albert

District 5550 Assembly 2012 - Saskatoon