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Membership Campaign
2014
Gary Wickman, RRT, FAARCChair – AARC Membership Committee
Campaign 2014!
Affiliate Membership Chair
Campaign Rollout4/13/2014
Review of why we are holding this campaign!
•More services•Better patient advocacy•More voices
Active Membership Numbers Through The Years
2009 2010 2011 2012 201325,000
27,000
29,000
31,000
33,000
35,000
37,000
39,000
41,000
43,000
39,049
41,018 41,245 41,568 41,425
What is the potential?*AARC Members vs Licensed RT*Average in states 25%* Top Five:
Washington - 63%South Dakota - 54%New Jersey - 54%Pennsylvania - 49%Hawaii - 44%
2014 Membership Campaign
•Visit Project•Resources for Affiliates•Prizes for members• Incentives for states•Growth for AARC!
The Details The campaign starts now. The long term goal is 50,000 Active
members and 60,000 total members There is an interim goal of 46,000 Active
members There will be an incentive for states to
help us reach the interim goal
This campaign will affect: New Members – (Recruitment) Renewing Members – (Retention) Student Members – (Movement from
Student to Active)
The Quarterly Member Prizes
Renewing Members: Quarterly drawings for an IPad® for the
members who renew their Active Membership in the three months prior
Students renewing as Active will be eligible here!
The Quarterly Member Prizes
New Active Members: Quarterly drawings for a kindle fire for
members joining the AARC as an Active Member in the three months prior
New member = new member or lapsed member whose membership lapsed for > 2 years.
The Ask to the StatesThe “Visit Project”
Need each Affiliate to make “at least” 5 visits to either hospitals or Educational Programs
Provides face to face time from Affiliate Leadership
Grass Roots work
The Ask to the StatesMembership Chairs
Affiliates need to assign someone to “lead the way” for membership
You will be asked to attend quarterly webinars, the first one is today
Your job is to coordinate the Affiliate efforts
Resources for the Affiliates
Membership WebsiteVisit Project planning materials
Membership Tools website http://www.aarc.org/membership%5Ftools/
Power Point presentations Student and Current Practitioners
Survey to collect dataNew methods of communication
What the AARC Membership Committee Will Do
Each Affiliate will have an AARC Membership committee member assigned as a liaison
We will do visits as well, need to coordinate with Affiliates
Meet by Teleconference every other month Collect and communicate the data to the
Affiliates Award the quarterly member prizes Conduct Student Webinars
Two already held Three more will be done, May/June, September,
November/December
Affiliate Incentive Program
There are two levels to the target We first must achieve the overall target, 46,000 Active members Then Each Affiliate will have a target based on the percentage of
members they have in their state to licensed RTs If you are < 25% of Licensed RTs-need to achieve an increase of 15% If you are < 50% of Licensed RTs-need to achieve an increase of 10% If you are > 50%% of Licensed RTs-need to achieve an increase of 5%
When we reach our overall target, 46,000 Pay out will be a “One Time” Bonus of $1 per member at the time
we reach the target for those Affiliates who have also achieved their individual targets
Those Affiliates that do not also achieve their Affiliate Target will not receive the Bonus
What is the potential?
If all states increased by 5%, we will not make 46,000
We need an average of 9% growth to hit the 46,000
When we reach 46,000, we will be at 28% of our potential
More Campaign Details We are using 12/31/2013 numbers to
determine the individual Affiliate targets We are ready to supply you with the
resources to be successful This campaign depends on you and your
Boards to engage the RTs in your states Remember this is not a one time push
around your State Meetings. It needs to an ongoing campaign.
What can we do to get on track?
Remember our Campaign 2014 goal The GOAL is to engage the affiliates to
have a year-long sustained “GRASS ROOTS” effort to raise the number of ACTIVE MEMBERS in our organization.
Successful campaigns are local campaigns!!!
Each Affiliate needs to have a Membership Committee with a great Membership Chair
This campaign needs to continue focus throughout the whole year
Final Thoughts Each of you need to go back and
engage your teams Utilize your Management Sections if you
have them If each current member can recruit one
new member, we would be incredibly successful
When we reach our goal, we all benefit AARC membership increases
Better support Advocacy More member benefits
State representation increases Reach your targets-Bonus is paid Even if you do not, any increase means
more revenue sharing and you can provide more for your members
IT’S A WIN-WIN CAMPAIGN!!!
www.aarc.org/membership_tools
Helpful Tools
Ask! Won’t you please join the AARC. We can do it right now. . .
Fill out the application and give me your check. I’ll sit here with my computer and we’ll fill out
online together with your credit card.
Questions?Gary Wickman
425-404-6638
Sherry Milligan
972-406-4656 or 972-243-2272
