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MEM and SEM in the GME framework: Modelling Perception and Satisfaction SYstemic Risk TOmography: Signals, Measurements, Transmission Channels, and Policy Interventions Maurizio Carpita, University of Brescia Enrico Ciavolino, University of Salento Ies2013. Milan December, 10 2013

MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

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MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Maurizio Carpita, Enrico Ciavolino. December, 10 2013 Ies2013

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Page 1: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

MEM and SEM in the GME framework: Modelling Perception and Satisfaction

SYstemic Risk TOmography:

Signals, Measurements, Transmission Channels, and Policy Interventions

Maurizio Carpita, University of Brescia Enrico Ciavolino, University of Salento Ies2013. Milan – December, 10 2013

Page 2: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

Innovation and Society Metodi statistici per la valutazione

 Milano  -­‐  December  10,  2013  

MEM  and  SEM  in  the  GME  framework:  Modelling  Percep9on  and  Sa9sfac9on  

 Maurizio  Carpita  DEM  –  University  of  Brescia  Enrico  Ciavolino  DSS  –  University  of  Salento  

 This  research  is  supported  by  Project  SYRTO  (SYstemic  Risk  TOmography:  Signals,  Measurements,  

Transmission  Channels  and  Policy  Interven9ons;  syrtoproject.eu),  funded  by  the  European  Union  under  the  7th  Framework  Programme  (FP7-­‐SSH/2007-­‐2013),  Grant  Agreement  n.  320270  

Page 3: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

Objective and contents •  To   review   the  Measurement   Errors   Model   (MEM)  and   the  Structural   Equa;ons  Model   (SEM)   used   to  represent   rela9ons   between   subjec9ve   percep9ons  (as  job  sa9sfac9on)  in  the  framework  of  the  

Generalized  Maximum  Entropy  (GME)  es;mator  

Page 4: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

Objective and contents •  To   review   the  Measurement   Errors   Model   (MEM)  and   the  Structural   Equa;ons  Model   (SEM)   used   to  represent   rela9ons   between   subjec9ve   percep9ons  (as  job  sa9sfac9on)  in  the  framework  of  the  

Generalized  Maximum  Entropy  (GME)  es;mator  

•  The  talk  is  in  three  parts:          1.  Introducing  the  GME  es9mator          2.  The  MEM  with  one  composite  indicator          3.  The  SEM  with  many  Rasch  measures  

Page 5: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

1.  Introducing  the  GME  es9mator  

Page 6: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

Introducing the GME estimator •  Consider  the  simple  linear  regression  model:  

y = β·x + ε

Page 7: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

Introducing the GME estimator •  Consider  the  simple  linear  regression  model:  

y = β·x + ε •  Idea:   re-­‐parameterize   it   in   the   classical  Shannon’s  Maximum  Entropy  Framework  

β = Σk zkβ pk

β    (expecta9on  of  the  r.v.  Zβ)    

  ε = Σh zhε ph

ε      (expecta9on  of  the  r.v.  Zε)  

Page 8: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

Introducing the GME estimator •  Consider  the  simple  linear  regression  model:  

y = β·x + ε •  Idea:   re-­‐parameterize   it   in   the   classical  Shannon’s  Maximum  Entropy  Framework  

β = Σk zkβ pk

β    (expecta9on  of  the  r.v.  Zβ)    

  ε = Σh zhε ph

ε      (expecta9on  of  the  r.v.  Zε)  

•  Problem:   es9mate  probabili9es  pβ and  pε in  presence  of  data  and  model  constraints  

Page 9: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

Introducing the GME estimator •  Solu;on:  using  a  sample  ( yi , xi)  of  n  data,  

maximize  the  Entropy  Func;on  

H( pβ, pε) = - Σk pkβ log( pk

β) - Σhi phiε log( phi

ε)

Page 10: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

Introducing the GME estimator •  Solu;on:  using  a  sample  ( yi , xi)  of  n  data,  

maximize  the  Entropy  Func;on  

H( pβ, pε) = - Σk pkβ log( pk

β) - Σhi phiε log( phi

ε)

subject  to  the  system  of  restric;ons  

1.      yi = (Σk zkβpk

β)·xi + (Σh zhεphi

ε) ∀i

2. pkβ ≥ 0 and phi

ε ≥ 0 ∀k, h, i

3.      Σk pkβ = 1 and Σh phi

ε = 1 ∀i

Page 11: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

Introducing the GME estimator •  Advantages:  -­‐  No  distribu9onal  errors  assump9ons  are  required  -­‐  Robustness  for  a  general  class  of  error  distribu9ons  

-­‐  Good  with  small  samples  and  ill-­‐posed  design  matrices  -­‐  Allows  to  use  inequality  constraints  on  parameters  

Page 12: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

Introducing the GME estimator •  Advantages:  -­‐  No  distribu9onal  errors  assump9ons  are  required  -­‐  Robustness  for  a  general  class  of  error  distribu9ons  

-­‐  Good  with  small  samples  and  ill-­‐posed  design  matrices  -­‐  Allows  to  use  inequality  constraints  on  parameters  

•  Drawbacks:  -­‐  Cumbersome  for  models  with  many  pars/errs  -­‐  Not  very  suitable  for  “big  data”  problems  

Page 13: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

2.  The  MEM  with  one  composite  indicator  

Page 14: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  Consider  the  MEM  with  mul;ple  indicators:  

y = η + ε = β·ξ + ε xj = ξ + δj j = 1, 2,…, J

with  (η,ξ)  latent  vars.  and  β  structural  parameter  

Page 15: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  Classical  solu;on:  use  the  (equal  weight)  

composite  indicator  

ξ^ = Σj xj /J  

to  compute  β ̂ OLS = Cov(Y, ξ^ )/Var(ξ^ )  

Page 16: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  Classical  solu;on:  use  the  (equal  weight)  

composite  indicator  

ξ^ = Σj xj /J  

to  compute  β ̂ OLS = Cov(Y, ξ^ )/Var(ξ^ )  

and  obtain  the  OLS  Adjusted  for  a`enua9on  

  β ̂ OLSA = β^ OLS /κ̂ ξ   with  the  es9mate  of  the  reliability  index

X

X

rJrJ⋅−+

⋅=

)1(1ˆξκ

Page 17: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  GME  solu;on:  using  a  sample  ( yi , xij)  of  n  data,  

maximize  the  Entropy  Func;on  

H( pβ, pδ, pε) for  the  data-­‐model  

yi = β·(ξ^ i – δ i) + εi = ∀i

= (Σk zkβpk

β)·(ξ^ i – Σh zhδph i

δ) + (Σh zhεphi

ε)

subject  to  the  related  system  of  restric;ons  

Page 18: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  Choice  of  the  support  points:  -­‐  As  usual,  for  zk

β  we  use  (-100, -50, 0, 50, 100)  

Page 19: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  Choice  of  the  support  points:  -­‐  As  usual,  for  zk

β  we  use  (-100, -50, 0, 50, 100)  

-­‐  For  zhδ  and  zh

ε  we  use  the  3σ    rule  with

Var(δ) = Var(ξ^ )·(1 – κ̂ ξ )

Var(ε) = Var( y)·(1 – ρ̂ ξ y )      and  the  es9mated  adjusted  correla;on  

ρ̂ ξ y = Cor(ξ^ , y)/(κ̂ ξ )1/2

Page 20: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  Advantages:  -­‐  Consider  the  apriori  informa9on  on  δ  and  ε  

Page 21: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  Advantages:  -­‐  Consider  the  apriori  informa9on  on  δ  and  ε  

-­‐  Obtain  an  es9mate  of  the  error  terms

δ^ iGME = Σh zh

δ p̂ hi

δ i = 1, 2,..., n

Page 22: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  Advantages:  -­‐  Consider  the  apriori  informa9on  on  δ  and  ε  

-­‐  Obtain  an  es9mate  of  the  error  terms

δ^ iGME = Σh zh

δ p̂ hi

δ i = 1, 2,..., n

and  therefore  an  es9mate  of  the  latent  variable  

ξ^ iGME = ξ^ i – δ^ i

GME i = 1, 2,..., n

Page 23: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  Simula;on  scenario:  

-­‐  Normal  distribu9ons  for  ξ, δj and ε  

-­‐  Four  con9nuous  mul9ple  indicators  xj  

-­‐  One  structural  parameter  β = 0.5  

-­‐  Six  reliability  levels  κ ξ = 0.70 (0.05) 0.95

-­‐  Two  sample  sizes  n = 30, 60

-­‐  Average  results  with  2,000  random  replica9ons

Page 24: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  Results  for  the  case  n = 30:  

0.20$0.25$0.30$0.35$0.40$0.45$0.50$0.55$0.60$0.65$

0.65$ 0.70$ 0.75$ 0.80$ 0.85$ 0.90$ 0.95$Reliability

Averages ± Standard Errors

OLS$ OLSA$ GME$

0.00#

0.02#

0.04#

0.06#

0.08#

0.10#

0.12#

0.14#

0.65# 0.70# 0.75# 0.80# 0.85# 0.90# 0.95#Reliability

Root Mean Square Errors

OLSA# GME#

0.70$

0.75$

0.80$

0.85$

0.90$

0.95$

1.00$

0.65$ 0.70$ 0.75$ 0.80$ 0.85$ 0.90$ 0.95$Reliability

Correlation with latent variable

Simple$Mean$ SM$with$GME$correc;on$

Page 25: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  Innova;on   example:   concerns   27   Countries   of  the   EU   from   the   Global   Innova9on   Index   2012  Report,  to  the  study  their  innova9on  level  

Correlation matrix X1 X2 X3

Know. workers - X1 1 Innovat. linkages - X2 0.713 1

Know. absorption - X3 0.486 0.426 1 Output Index - Y 0.826 0.753 0.556

Mean corr. of Xs ( rX ) 0.542 Reliability ( κ̂ξ ) 0.780

Regression results R2 = 0.720 Estimate Std.Err. t Stat.

β̂OLS 0.826 0.13 6.354 β̂OLSA 1.073 0.193 5.560 β̂GME 1.023 0.154 6.643 !

15

25

35

45

55

65

75

20 30 40 50 60 70 80

ξ̂

Y

0.130

Page 26: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  We  have  also  studied  the  case  of  the  MEM  with  discrete  mul;ple  indicators  

•  We  consider  the  case  of  the  Likert-­‐type  scale   in  the  case  of  parallel  measures  

j = 1, 2,..., J  

Page 27: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  Likert-­‐type  scale  with  parallel  measures  

−4 −2 0 2 4

0.0

0.2

0.4

Standard Normal Variable

Prob

abilit

y de

nsity

1 2 3 4 5

Discrete Variable Optimal (O)

Prob

abilit

y m

ass

0.0

0.2

0.4

−4 −2 0 2 4

0.0

0.2

0.4

Standard Normal Variable

Prob

abilit

y de

nsity

1 2 3 4 5

Discrete Variable Right−Skewed (R)

Prob

abilit

y m

ass

0.0

0.2

0.4

−4 −2 0 2 4

0.0

0.2

0.4

Standard Normal Variable

Prob

abilit

y de

nsity

1 2 3 4 5

Discrete Variable Left−Skewed (L)

Prob

abilit

y m

ass

0.0

0.2

0.4

Page 28: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  Simula;on  results  1:  

Page 29: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  Simula;on  results  2:  

Page 30: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  McDonald  example:  Y   is   the  overall satisfaction  measured   on   a   10   points   scale,   the   composite  indicator   is  obtained  using  a  5  points  Likert-­‐type  scale  (1:  very  bad,  2:  bad,  3:  equal,  4:  good,  5:  very  good)    with  4  aspects:  

X1 = Product variety X2 = Food taste X3 = Quality ingredients X4 = Nutritional quality  

Page 31: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the MEM with one composite indicator •  McDonald  example  (n = 100)  

Page 32: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

3.  The  SEM  with  many  Rasch  measures  

Page 33: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the SEM with many Rasch measures •  Consider  the  standard  linear  SEM:  

η = Bη + Γξ + τ y = ΛYη + ε x = ΛXξ + δ

Page 34: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the SEM with many Rasch measures •  Consider  the  standard  linear  SEM:  

η = Bη + Γξ + τ y = ΛYη + ε x = ΛXξ + δ

•  The  GME  es9mator  use   the   re-­‐parameteriza9on  in   term  of   expecta9ons  of   the  matrices  B,  Γ,  Λ  and  the  errors  τ,  ε,  δ for  the  data-­‐model  

yi = ΛY(I – B)– s[ΓΛX– 1(xi – δi) + τi ] + εi ∀i  

Page 35: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the SEM with many Rasch measures •  The  ICSI-­‐SEM  example:  a  representa9on  of  the  subjec9ve  quality   of  work   in   the   Italian   social  coopera9ves  (ICSI2007  survey)    

➸  9  composite  indicators  and  5  latent  variables  

Page 36: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the SEM with many Rasch measures •  Two-­‐step  es;ma;on  approach:  

1st   Step   -­‐   from   the   discrete  mul9ple   indicators  (Likert-­‐type   data)   construct   the   composite  indicators  with  the  Rasch  -­‐  Ra,ng  Scale  Model  

Page 37: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the SEM with many Rasch measures •  Two-­‐step  es;ma;on  approach:  

1st   Step   -­‐   from   the   discrete  mul9ple   indicators  (Likert-­‐type   data)   construct   the   composite  indicators  with  the  Rasch  -­‐  Ra,ng  Scale  Model  

•  2nd   Step   -­‐   use   the   GME   es9mator   of   the  parameters   considering   for   the   errors   the  reliability  levels  of  the  composite  indicators  

Page 38: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the SEM with many Rasch measures

•  GME  measurement  parameters  and  errors:    

Page 39: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

the SEM with many Rasch measures •  GME  structural  parameters  and  errors:  

•  Correla;on  matrix  of  the  GME  es;mated  LVs:  

Page 40: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

Epilogue •  Simula9on   suggest   that   the   GME   es9mator  performs   as   well   as   the   OLSA   es9mator   with  rela9vely  small  samples  

•  The   two   step   approach   have   same   advantages  (reliability  versus  substan9ve  research)  

•  The  GME  allows  the  reconstruc9on  of  the  LVs  •  Some  computa9onal  problems  with  big  datasets  

Page 41: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

Epilogue •  Simula9on   suggest   that   the   GME   es9mator  performs   as   well   as   the   OLSA   es9mator   with  rela9vely  small  samples  

•  The   two   step   approach   have   same   advantages  (reliability  versus  substan9ve  research)  

•  The  GME  allows  the  reconstruc9on  of  the  LVs  •  Some  computa9onal  problems  with  big  datasets    

Thank  you  

Page 42: MEM and SEM in the GME framework: Modelling Perception and Satisfaction - Carpita, Ciavolino. December, 10 2013

This project has received funding from the European Union’s

Seventh Framework Programme for research, technological

development and demonstration under grant agreement n° 320270

www.syrtoproject.eu