Melwood Prince George’s County Open May 31 – June 6, 2010...1 Melwood Prince George’s County Open May 31 – June 6, 2010 University of Maryland Golf Course College Park, Maryland

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Melwood Prince George’s County OpenMay 31 – June 6, 2010

University of Maryland Golf CourseCollege Park, Maryland

Tournament Office301-599-2732

Tournament Overview andSponsorship Opportunities

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TOURNAMENT OVERVIEWVenue: University of Maryland Golf CourseDate: May 31 – June 6, 2010Purse: $600,000Host Charity: MelwoodHonorary Co-Chairmen: House Majority Leader Steny Hoyer, Fred FunkTournament Host: Maryland Basketball Coach, Gary WilliamsPlayers: 156 TOUR playersTelevision: Golf Channel – 4 day live coverage

The key goals of the Nationwide Tour are to provide economic impact for the local community and benefit charity. To date, the three Tours combined

have donated over $2.4 billion to charity and this event generates over $10 million in economic impact for our community.

Our host charity, Melwood, is a 501c3 organization headquartered in Upper Marlboro, Maryland since 1963. Melwood trains,

employs and supports over 2,100 people with disabilities each year throughout the greater Washington, D.C. metropolitan area. In 2009, more than

800 Melwood employees with disabilities, otherwise eligible to receive government benefits, earned $13 million and paid $2.7 million in taxes. Proceeds

from this event help Melwood improve and expand the many programs currently offered to people with disabilities, who have historically been

underemployed and barred from needed services, supports, and personal freedoms necessary to live full and rewarding lives.

The Nationwide Tour is the official proving ground of the PGA TOUR. Founded, owned and operated by the PGA TOUR, the Nationwide Tour identifies

those players who are ready to compete and win on golf's greatest stage. The Nationwide Tour's impact on the PGATOUR is undeniable, two out of

every three PGA TOUR players have Nationwide Tour roots, and Nationwide Tour alumni have amassed more than 250 PGA TOUR titles, including

eleven major championships. The Nationwide Tour features 29 tournaments played across the U.S. and five countries abroad. Much like the PGA

TOUR, it has a diverse membership and a global television audience on the Golf Channel with players from 19 countries competing for $19 million in

prize money.

The Nationwide Tour, its tournaments, and its players are PGA TOUR DRIVEN.

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Founding PartnerFounding Partner - $75,000

The Founding Partner assumes a major role supporting this Nationwide Tour event and is a

significant component of the tournament. Through marketing and exposure, this

sponsorship provides a powerful promotional vehicle with the added value of entertaining

clients during tournament week. Additional benefits include Pro-Am spots, client hospitality,

on-course signage and full page recognition in the tournament program.

Sponsorship Benefits:

- 4 Foursomes in the EMCOR Official Pro-Am

- 2 Media Day Foursomes

- Corporate Skybox Package Overlooking the 18th Green for 30 Guests per day, Thursday

thru Sunday, Food and Beverage Included

- :30 Commercial on the Tournament Video Board

at the 18th Green

- Leaderboard Side Panel Signage

- Full Page Ad in the Tournament Program

- Expo Tent in the Corporate Village

- 50 Weekly Clubhouse Passes

- 150 Weekly Grounds Passes

- 2 Clubhouse Parking Passes (per day)

- Scoreboard Ad Rotation

- Website Exposure 2007 ChampionPaul Claxton

2008 ChampionJeff Klauk

2009 ChampionMathias Gronberg

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Corporate Hospitality18th Green Skybox Packages

Enjoy a wonderful view of the 18th green from a comfortable corporate skybox. Corporate signage will be displayed on the skyboxes for optimal

viewing by everyone in attendance. Show your important clients and high-performing employees the ultimate in hospitality with this fully catered

package that offers your company the best views on the course Thursday thru Sunday.

Gold Package - $15,000

- Admission for 24 Guests Per Day, Food and Beverage Included

- 4 Invitations to the Private Pairings Party (Each Invitation Admits 2)

- Full-page ad in the Tournament Program


Add a Pro-Am Foursome for a package total of $22,000

Red Package - $8,500



- Half Page Ad in the Tournament Program



White Package - $4,800


- 1 Invitations to the Private Pairings Party (Invitation Admits 2)

- Quarter Page Ad in the Tournament Program



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Pro-Am ParticipationThe EMCOR Official Pro-Am provides you and your foursome with the opportunity to join a Nationwide Tour Professional and experience the

competition and ambiance of the Nationwide Tour while aligning yourself and your organization with other great local and national companies. This

Pro-Am takes place on the tournament course the day before the official event begins.

Pro-Am Foursome - $10,000

- 1 Foursome in the EMCOR Official Pro-Am

- 4 Player Gift Packages


- 4 Invitations to the Pro-Am Awards Reception (Each Invitation Admits 2)


- 4 Clubhouse Parking Passes (Wednesday Only)

Pro-Am Twosome - $5,000

- 2 Playing Spots in the EMCOR Official Pro-Am

- 2 Player Gift Packages




- 2 Clubhouse Parking Passes (Wednesday Only)

Pro-Am Spot - $2,500

- 1 Playing Spot in the EMCOR Official Pro-Am

- 1 Player Gift Package




- 1 Clubhouse Parking Pass (Wednesday Only)

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Marketing & Branding Exposure

Volunteer Uniform

Sponsor - SOLD

Your company will receive

maximum exposure with as many

as 400 volunteers throughout

tournament week and all year long.

In addition to the tournament logo,

your company logo will be

prominently displayed on the

volunteer uniform. This sponsorship

provides for immeasurable

community goodwill and visibility.

Sponsorship Benefits:- Company Name and Logo on all

Volunteer Shirts and Hats

- 1 Foursome in the EMCOR

Official Pro-Am

- 4 Invitations to the Private

Pairings Party (Each Admits 2)

- 4 Invitation to the Pro-Am Awards

Reception (Each Admits 2)

- Full-page ad in the Tournament

Program


- 100 Weekly Ground Passes


- Website Exposure

Video Board

Sponsor - $25,000

The video board is strategically

located near the 18th green where

thousands of spectators will gather

and look for updated scores and

standings during the tournament.

This sponsorship provide your

company the opportunity for onsite

exposure, client hospitality, Pro-Am

opportunities and more.

Sponsorship Benefits: - 18th Green Video Board Sponsor

with Fixed Signage and Rotating

:30 Commercials

- Corporate Skybox Package at 18th

Green - 10 guests per day, food

and beverage included.

- 1 Foursome in the EMCOR Official

Pro-Am

- 4 Invitations to the Private Pairings

Party (Each Admits 2)

- 4 Invitation to the Pro-Am Awards

Party

- 1 Media Day Foursome

- Full-page Ad in the Tournament

Program




- Website Exposure

Wednesday Pro-Am

Awards Party

$20,000

The Pro-Am Awards Party will be

held on Wednesday evening

following the event. The Pro-Am

Awards Sponsor is the host for the

evening of hospitality which will

feature live music and welcome

tournament sponsors and

community leaders as well as

participants, spouses and invited

guests.

Sponsorship Benefits: - 1 Foursome in the Official EMCOR

Official Pro-Am


Pairings Party (Each admits 2)

- 10 Invitations to the Pro-Am

Awards Reception (Each Admits 2)




- Website Exposure

Media Day Title

Sponsor

SOLD

Become Title Sponsor of the official

media kick-off event. This event will

bring together all areas of regional

media. The day will begin with a

press conference featuring

tournament officials, local

personalities, and Nationwide Tour

officials. Lunch and golf to follow.

Sponsorship Benefits:- Major Signage at Media Day

- 2 Media Day Foursomes

- Opportunity to Display Product

During the Media Day Event

- 1 Foursome in the Official

EMCOR Pro-Am



- 4 Invitations to the Pro-Am Awards





- Website Exposure

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Marketing & Branding ExposureHigh School Invitational

Title Sponsor - SOLD

This is a chance for your company to

participate in a unique opportunity that

features regional youth.

Your company name will be highlighted

as the ‘XYZ High School Golf Invitational’

as well as in all advertising and

promotional efforts. This event offers

rising High School stars of the region a

chance to show their talent. Teams

comprising of 3 males and 1 female will

compete on the tournament golf course

in a best two-ball gross 18-hole event.

This tournament will be held on the

Monday of tournament week and will

provide the golfers with the experience of

playing inside the ropes. The

tournament concludes with an awards

luncheon and trophy presentation.

Sponsorship Benefits:- Company Representative to Speak at

the Awards Luncheon



- 10 Invitations to Private Pairings Party

- Full-page Ad in Tournament Program

- Scoreboard Rotation and Website

Exposure

Youth Golf Clinic

Title Sponsor - SOLD

What better way to highlight your

organization than through your

association with the Youth Clinic?

The clinic is a free event that provides

a family-oriented marketing

opportunity. The sponsor name will

be highlighted in the title of the name

(i.e. Company Youth Clinic), as well

as all advertising and promotional

efforts.

Nationwide Tour professional golfers

will instruct youth throughout the

region at beginner, intermediate, and

advanced skill levels, providing golf

fundamentals and skills enhancement

tips. In addition to golf instruction, the

youth will enjoy gift packages of golf

memorabilia, hot dogs and ice cream,

and appearances by Six Flags

America characters.

Sponsorship Benefits:- 4 Invitations to the Private Pairings


- Half-page Ad in the Tournament

Program




- Website Exposure

Volunteer Food &

Beverage Sponsor

SOLD

Sponsoring the volunteer food and

beverage areas not only brings meals

and refreshment to the “unsung

heroes” at the tournament, but also

exposes your company to hundreds

of volunteers each day.

Sponsorship Benefits:- Company Logo on all Lunch

Vouchers

- Recognition in every volunteer

Package

- Half-page Ad in Tournament

Program


Party (Each admits 2)


- 40 Weekly Ground Passes


- Website Exposure

Central Scoreboard

Sponsor - SOLD

The Central Scoreboard is located in

the high-traffic Driving Range location

and is the focal point throughout the

week. A PGA TOUR professional

calligrapher transforms this scoreboard

into a work of art.

Sponsorship Benefits:- Central Scoreboard Signage

- Half-page Ad in Tournament Program






- Website Exposure

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Driving Range

Sponsor - $8,000

The Driving Range sponsorship

offers an excellent opportunity for a

company that wants to reach

thousands of fans prior to and during

tournament play. This practice area

is located in a high traffic area next to

the official scoreboard and the

popular 18th green. Two signs on the

driving range will prominently display

your logo all week long.

Sponsorship Benefits: - Two Playing Spots in the EMCOR

Official Pro-Am



- 2 Invitations to the Pro-Am

Awards Reception (Each Admits 2)




- Website Exposure

Putting Green

Sponsor - $8,000

The Putting Green sponsorship

offers an excellent opportunity for a

company that wants to reach

thousands of fans prior to and during

tournament play. This practice area

is located in a high traffic area next to

the official scoreboard and the

popular 18th green. Two signs on the

putting green will prominently display

your logo all week long.

Sponsorship Benefits:- Two Playing Spots in the EMCOR

Official Pro-Am


Pairings Party

- 2 Invitations to the Pro-Am Awards





- Website Exposure

Ticket Back Sponsor

$5,000

Being the Ticket Back Sponsor offers

your company an opportunity to be

visible on more than 40,000

tournament passes. In addition to

your company logo being highlighted

on each tournament pass, your

company will have the opportunity to

place a bounce-back coupon the

backside of the all tournament passes

printed and distributed.

Sponsorship Benefits:- Company Logo & Coupon

Opportunity on All Tournament

Passes

- ½ Page Ad in the Tournament

Program




- Website Exposure

Pairing Sheet &

Course Map

SOLD

What better way to promote your

product and organization than to

have an ad or coupon in the hands

of thousands of fans Thursday thru

Sunday of tournament week? The

Pairing Sheet / Course Map is an

8.5” x 11” marketing piece printed

daily highlighting the pairings for the

day and a map of the golf course.

Yours will be the only ad on this

tournament publication which is free

to all spectators.

Sponsorship Benefits:- Company Ad/Coupon on Every

Pairing Sheet / Course Map


Program




- Website Exposure

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Pro-Am Lunch

Sponsor - $5,000

This is the perfect way for your

company to showcase its product

and services to nearly 275 Pro-Am

participants and Nationwide Tour

professionals.

Sponsorship Benefits:- Recognition in the Pro-Am gift

Packages

- Opportunity for Restaurant

Coupons in the Pro-Am Packages


Program




- Website Exposure

Kids Zone

Presenting Sponsor

$5,000

After all, this isn’t just a golf

tournament! The Kids Zone is an

exciting element at this community

event where kids of all ages can

enjoy moon bounces, an obstacle

course, sports games and more! As

presenting sponsor, your

organization will get in front of

thousands of spectators as the Kids

Zone is a must see for all families in

attendance.

Sponsorship Benefits:- Company logo on Kids Zone

directional signs

- Company name and logo

prominently displayed at the Kids

Zone


Program




- Website Exposure

Standard Bearer

Shirts - $5,000

Corporate name and logo will

appear on all youth and adult

Standard Bearer shirts. Standard

Bearers walk inside the ropes with

each golf group and display each

Nationwide Tour professional’s

score to the crowds.

Sponsorship Benefits:- Company Name and Logo on all

Standard Bearer Shirts




- Website Exposure

Bleacher Sponsor

$5,000

Available at the Driving

Range, 9th & 18th Greens,

1st & 10th Tees

These areas are prime gathering

locations for thousands of

spectators throughout tournament

week. Your company will gain

name recognition with signage

located prominently on the bleacher

structure.

Sponsorship Benefits:- Company Name and Logo on

Signage




- Website Exposure

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Marketing & Branding ExposureVideo Board

Commercials

$4,000

What better way to be seen by the

thousands of spectators than to run

a :30 commercial on the 18th

green video board where spectators

look for updated scores and

standings in the tournament. Your

:30 commercial will be displayed

across the video board a minimum

of once per hour during the

tournament, Thursday through

Sunday.

Sponsorship Benefits:- ¼ Page Ad in the Tournament

Program




- Website Exposure

Golf Cart Sponsors

SOLD

Your company can receive name

recognition with your corporate logo

applied to the golf carts used by PGA

TOUR officials, tournament staff and

volunteers.

Sponsorship Benefits:- 10 Weekly Clubhouse Passes



- Website Exposure

Premier Hole Sponsor

$3,000

4 Available at 1, 9,10 & 18

These holes are the focal point

throughout the tournament week, as

most spectators will spend much

of their time in these areas. The

sponsor’s logo will be displayed

prominently near the tee box or

green and is highly visible to the

galleries.

Sponsorship Benefits :- 5 Weekly Clubhouse Passes



- Website Exposure

Tournament

Program Advertising

Choose from a full-page, half-page,

or quarter page ad in the official

tournament program.

Complimentary programs are given

to all spectators and are provided to

all corporate hospitality areas.

*Tournament Program is 8.5” x 11”

Full Page Ad - $3,000- 5 Weekly Clubhouse Passes



- Website Exposure

Half Page Ad - $1,500- 5 Weekly Clubhouse Passes



Quarter Page Ad - $750- 10 Weekly Grounds Passes


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Marketing & Branding ExposureCorporate Village

Expo Tent - $2,500

The 10’x10’ expo tents offer the ideal

location for your organization to display

its wares and distribute information to

spectators. Located adjacent to the

main entrance to the tournament, this

prime spot offers maximum exposure.

Sponsorship Benefits:- One 10’x10’ Tent

- Opportunity to Distribute

Literature and/or Promotional

Materials




Electronic Scoreboard

Message - $2,000

Your company name, logo and

message will be displayed a minimum

of 30 times per day on six electronic

scoreboards located on the tournament

grounds.

Sponsorship Benefits:- Name, Logo or Message to Appear

at Least 30 Times Per Day



Leaderboard Side

Panel Sponsors $2,000

The official leaderboards are strategically

located in high-traffic areas throughout

the course. The electronic leaderboards

provide the spectators with updated

scores, standings, as well as the

schedule of daily events. The side panel

on the leaderboard will feature your

company’s logo.

Sponsorship Benefits:- One 4.5’x4.5’ Side Panel Signage




- Website Exposure

Website Exposure

$2,000

Company logo and direct link displayed

on the PGA TOUR and tournament

websites www.pgatour.com and

www.melwoodgolf.org.

Sponsorship Benefits:




Starting Tent Sponsor

$2,000

Starting tents, located on tees #1 &

#10, are an excellent way to increase

logo awareness to spectators as

golfers begin their round of golf.

Sponsorship Benefits:- Exclusive Signage Beside

Designated Tents




- Website Exposure

Finishing Tent

Sponsor - $2,000

Finishing tents, located on greens #9 &

#18, are an excellent way to increase

logo awareness to spectators as

golfers end their round of golf and sign

scorecards and autographs.

Sponsorship Benefits:- Exclusive Signage Beside

Designated Tents




- Website Exposure

Hole Sponsor

$1,500

Available at Holes 2 through

8 & 11 through 17

A hole sponsorship is one of the most

popular ways in which to get your

company seen by thousands of

spectators throughout the week as

the galleries follow the players around

the course.

Sponsorship Benefits:- Company Name or Logo Signage




Tournament DirectorTeo J. Sodeman

5606 Dower House RoadUpper Marlboro, MD 20772

301-599-2732 [email protected]

Sponsorships are fully customizable and can be created to align with your

corporate strategy & goals.

Documents

Melwood Prince George’s County Open May 31 – June 6, 2010...1 Melwood Prince George’s County Open May 31 – June 6, 2010 University of Maryland Golf Course College Park, Maryland