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Brand Iden by Melissa Geiwitz Madison Music Company Sunday, November 14, 2010

Melissa Geiwitz - Brand Identity (Project3)

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Page 1: Melissa Geiwitz - Brand Identity (Project3)

Brand Identity

by Melissa GeiwitzMadison

Music Company

Sunday, November 14, 2010

Page 2: Melissa Geiwitz - Brand Identity (Project3)

Backstory I have always been interested in helping people in

some way. My way of lending a hand was by

volunteering at different organizations throughout high school and college. After I graduated with a business degree, I knew I could

go anywhere, but I wanted to combine my love of music and my passion for helping others. I became an advocate for VH1 Save The Music and realized that I can build a company similar to that, but in the Wisconsin area.

Sunday, November 14, 2010

Page 3: Melissa Geiwitz - Brand Identity (Project3)

Company Name:

Madison Music CompanySimple

The name is descriptive. It states where the company

is located and what the focus is on; music

Easy to abbreviate: MMC

Madison Music

CompanySunday, November 14, 2010

Page 4: Melissa Geiwitz - Brand Identity (Project3)

Strengths and WeaknessesMadison Music Company has a

clear and narrow focus. The name gives a general idea of what the company is about. It is also catchy when shortened to its abbreviations, MMC. It reminds me of company names like IBM

and BMW. The name is also protectable as outlined on

uspto.gov. According to

godaddy.com, I could register madisonmusiccompany.com or madisonmusiccompany.org for a small, annual fee.

Madison Music Company is a

unique concept, but not a very

unique name like Google or Kodak. It may be too generic which

makes it slightly

dull.

Sunday, November 14, 2010

Page 5: Melissa Geiwitz - Brand Identity (Project3)

Laws of shape and color

Shape:-Designed to fit the eyes-Horizontal: ideal shape for a logotype-Square shape-Legible -Simple typography

Color: -Basic color (blue)-Neutral colors (black and white)

-Blue is peaceful, tranquil, and laid-back-Blue communicates stability-Blue is the color of leadership

Sunday, November 14, 2010

Page 6: Melissa Geiwitz - Brand Identity (Project3)

What makes it an effective logo?-Meaningful-Unique-Professional-Timeless-Differentiation between the colors-Unity among the different elements-Possesses scalability

Typography-The brand message is conveyed

through Letterform marks

-The blue type looks like it was hand-

drawn with chalkSunday, November 14, 2010

Page 7: Melissa Geiwitz - Brand Identity (Project3)

Main competitor’s logoMMC is a non-profit, so it does not have competitors. Since

MMC will be partnered with VH1 Save The Music Foundation, I will showcase their logo.

Main attributes: -The logo can easily be changed to different colors

-It incorporates the logo and tagline in one-Creatively added a musical instrument for visual enhancement

Sunday, November 14, 2010

Page 8: Melissa Geiwitz - Brand Identity (Project3)

Logo that conveys the spirit I want for my logo:

-Simple-Treble clef sign is neat

-Clean design-Many words on one logo, but it fits perfectly

-Designed to fit the eyesSunday, November 14, 2010

Page 9: Melissa Geiwitz - Brand Identity (Project3)

Corporate Culture

-Develop rationales for the existence of music programs.-Secure and restore music education programs in Madison’s public school curriculum.

-Raise awareness about the importance of music as part of each

child’s complete education.

-Advocate and fundraise for the company.

-Gain support from corporate sponsors, foundations, businesses, and individual donors.

Sunday, November 14, 2010

Page 10: Melissa Geiwitz - Brand Identity (Project3)

How will you carry out your corporate culture?

*I will carry out these objectives by hiring people with a

passion to save music education.

*I will create an inspiring corporate culture that will

inspire, empower, and energize employees.*I will create a positive work environment.

*I will promote new ideas and implement them

effectively.

*I will encourage employees to challenge the status quo. *I will inscribe and distribute the corporate culture to

all MMC employees.

Sunday, November 14, 2010

Page 11: Melissa Geiwitz - Brand Identity (Project3)

Mission StatementMadison Music Company’s core mission is to restore music education programs in Madison, Wisconsin, ensuring that each

child has access to a complete education that includes the benefit of music instruction. MMC will remain faithful to and focused on

making its mission come to life.

Madison Music Company will dig deeper into the reasons why

public schools do not have music programs and learn more about the benefits a student receives from studying music.

Music education is not only important for its intrinsic value, but students who study music enhance their critical thinking skills and

their ability to work as a team. They are more engaged in school and less likely to drop out, and they do significantly better in all of their academic endeavors.

Sunday, November 14, 2010

Page 12: Melissa Geiwitz - Brand Identity (Project3)

Mission Statement Logistics-MMC’s mission statement will be communicated via

madisonmusiccompany.com (or org).-The mission statement will be on its own tab (Mission Statement, What MMC does, and Where MMC is located).

-The mission statement is directed mainly towards its customers, but it will also pertain to its employees.-The mission statement incorporates direction, focus, policy,

meaning, challenge, and passion.

-The mission statement tells MMC’s story in less than 30 seconds.

Sunday, November 14, 2010

Page 13: Melissa Geiwitz - Brand Identity (Project3)

Tagline

Music is a nutrient. Enrich it.

*This is a very rough sketch. I would have a graphic artist blend the instruments into the soil and turn them

green like a plant. I would also have the graphic artist work on the wording so it matches better.

Sunday, November 14, 2010

Page 14: Melissa Geiwitz - Brand Identity (Project3)

Tagline Logistics-The tagline is effective because it relates to how

children learn by enrichment and how they grow

intrinsically.

-The tagline speaks to MMC’s customers by providing a creative, graphical representation.

-The tagline is imperative because it suggests an action.

-The tagline reinforces the brand message and it is short, unique, and positive.

Sunday, November 14, 2010