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MELCOM 2016 Market Situation - TURKEY

MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

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Page 1: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

MELCOM 2016

Market Situation - TURKEY

Page 2: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

Turkish Publishing Sector in 2015

The publishing industry grew by 11% in 2015

49.000 titles published, 384 million books printed (all-

time high)

There are currently about 2000 publishers

92% of books printed by private publishers

Page 3: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

Turkish Publishing Sector in 2015

Education

28%

Adult Fiction

20%Non-Fiction

19%

Children-

Youth

15%

Academic

12%

Faith

6%

0

50.000.000

100.000.000

150.000.000

200.000.000

250.000.000

300.000.000

350.000.000

400.000.000

2010 2011 2012 2013 2014 2015

Number of Books Printed

Page 4: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

Turkish Publishing Sector in 2015

0

1000

2000

3000

4000

5000

6000

7000

2010 2011 2012 2013 2014 2015

E-Books

0

2000

4000

6000

8000

10000

12000

14000

16000

2013 2014 2015

Published Books by Subject

Adult Fiction Adult Non-Fiction Education

Academic Faith Children-Youth

Page 5: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

Overview of the Market Structure

PUBLISHERS

1. Ideological

o Ultranationalist / Kemalist

o Islamist / Conservative

o Leftist

o Kurdish

2. Non-Muslim Minority Publisherso Gözlem (Jews)

o Aras (Armenians)

o Istos (Greeks)

o GDK (Assyrians)

Page 6: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

Overview of the Market Structure

3. Mainstream Publishers

4. Art / Museum Titles Publishers

Page 7: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

Overview of the Market Structure

5. Governmental Publications

6. Self-Publishing Houses

Page 8: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

Highlights of 2015

Centenary of the Dardanelles War – we have catalogued 51

titles in 2014-2016.

Centenary of the Armenian Genocide – we have catalogued

83 publications in 2015 versus 46 in 2014.

Ahmet Ümit’s new bestselling novel Elveda Güzel Vatanım

appeared in November 2015. 300.000 copies sold.

Page 9: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

Most Popular Non-Fiction Subjects

Ethnic Groups (mainly Kurds)

Minorities

Popular Ottoman History books

Food culture

Popular books on current politics

Page 10: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

New Trends

Effects of popular TV series such as Muhteşem Yüzyıl and

Aşk-ı Memnu (novel first published in 1923)

o Increase in number of popular books on Ottoman history

o Multiple publishers published multiple new editions of the Aşk-ı Memnu

novel of Halid Ziya Uşaklıgil (1866-1945)

o More novels of the same author have been published.

Page 11: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

New Trends Increase in number of autobiographical interviews (nehir söyleşi) =

authorized biographies

Critical editions and transliteration of Ottoman Turkish classics with Arabic script. Specially novels and Divans

Transliteration, critical edition and facsimiles of Ottoman printed and manuscript works by the Turkish Manuscript Works Institution (Türkiye Yazma Eserler Kurumu)

Page 12: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

New Trends

Increase in number of new publishing houses

More and more compilations of daily articles by popular columnists

are published in book format.

Page 13: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

Commercially Non-AvailablePublications

Publishers

o Government agencies

o Municipalities (1397)

o Provinces (81)

o Culture and Tourism

Directorates of Provinces (81)

o Publishers of dissertations

o Universities

o NGO’s

o Private people

o Private companies and banks

Page 14: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

Commercially Non-AvailablePublications Type of publications

o Festricht

o Congresses, symposium papers

o Food culture

o Local archaeology

o Local history

o Local folklore

o Local music

o Local linguistics

o Exhibition catalogs

o Biographies of local celebrities

o Local cultural heritage inventories (Kültür varlıkları)

o Transcription of demographic /archival registers

Page 15: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

Expected Developments Publications of more Arabic books and journals.

o Already two bookstores opened by a Syrian and an Eritrean refugee selling exclusively Arabic books

New Turkish journals on literature, history and social studies will appear

Increase in number of art titles and exhibition catalogs

Book fairs for Arabic language books

Page 16: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

Difficulties in Sourcing and Selecting

Short run of books. Specially those published by faculty staff

More text books by faculty staff making difficult to differentiate text

books from scholarly works

No visibility on commercially non-available publications

Short run of exhibition catalogs

Page 17: MELCOM 2016 Market Situation - TURKEY · Ahmet Ümit’snew bestselling novel Elveda Güzel Vatanım appeared in November 2015. 300.000 copies sold. Most Popular Non-Fiction Subjects

Thank You