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EffortandSuccessofStudiesUsingPersonalDataCollection
versusCompanySuppliedDataBasesGerardJ.Tellis
Paper Topic Time Effort Sources PublishedIn Award
CitationsGoogle
GolderandTellis1993 Pioneeringadvantage 2years 550manhours
Numerousmagazinesand
100+booksJMR WilliamOdell >460
Chandy&Tellis2000 IncumbentsCurse 4years
10researchers,numeroushours Over250books,over500articles
inperiodicals JM Harold
Maynard >300
GolderandTellis1997 Newproducttakeoff 6months 400manhours
Numerousperiodicalsand
booksMktScience FrankM.Bass >160
JohnsonandTellis2008 SuccessofEntryinChina
andIndiaIntermittentover9years 10people,numeroushours
ABI/Inform,LexisNexis,
FACTIVAandothers
JM PaulRoot/MSI >60
References
Chandy, Rajesh and Gerard J. Tellis (2000), The Incumbent's
Curse? Incumbency, Size and Radical Product Innovation, Journal of
Marketing,64, 3 (July), 1 to 17.
GolderPeterNandGerardJ.Tellis(2003),PioneeringAdvantage:MarketingLogicorMarketingLegend,JournalofMarketingResearch.
Golder, Peter N. and Gerard J. Tellis (1997), Will It Ever Fly?
Modeling The Takeoff of New Consumer Durables,Marketing Science ,
16, 3,256-270.
Johnson, Joseph and Gerard J. Tellis (2008), Drivers of Success
for Market Entry Into China and India,Journal of Marketing, 72
(May) 1-13.
