MEIRA’S PROFILE

MEIRA FOODS: - Committed towards Women Empowerment!

GENERAL INTRODUCTION: -

HAJABAM SHUBHRA DEVI

Proprietor, Meira Foods

Meira foods is a food processing Unit registered under Director of Commerce and

Industries and Government of Manipur. It is run and managed by women only and committed to

empowering women. We believe that economic independence is the first step of empowering

women. We emphasize on producing healthy and tasty food products from the exotic fruits and

vegetables of Manipur with traditional taste. Our Products are available in the market in the Name

of “Meira Candy”,”Meira Salty”and ”Meira Pickles”. We have three main units:

• Unit I at Brahampur Aribam Leikai ,(Bamon Leikai), Imphal East.

• Unit II at Keisamthong Elangbam Leikai , Imphal West.

• Unit III at Kakching Lamkhai, Laipham Lotnung.

Our other Subsidiary units are at Moirang Kampu, Keibi , Ukhrul (Hungdung), Singjamei and

Yaishkul.

OUR CORPORATE ADDRESS: - Meira Foods, Brahmapur Aribam Leikai, Imphal – 795001

E-mail address: - meirafoods01@gmail.com / shubhradevi@yahoo.com

BACKGROUND:

Meira Foods was established in the year 2004 in the month of January. Under the

sponsorship of Small Industries Services Institute (SISI), now called MSME-Development Institute,

a month long training was organized with ACT-M, on fruits & vegetable Processing and

Preservation at Bamon Leikai . About 30 young women from different parts of Imphal , Thoubal

and Bishnupur got training. My (Proprietor H. Shubhra Devi) desire of doing something productive

clicked with the idea of starting a “Food Processing Unit.” May be because of my background (M.

Sc Food & Nutrition) and influenced by the training, I started the production only with three ex-

trainees. We didn’t have proper space for production, so I used my kitchen after I finished my

morning meal. Slowly when our production and demand increase, we employed more number of

staffs. Space was not enough so I requested our family members to allow me to use the Mandop

built by my father-in-law. It was kutcha and without any wall. Step by step, from our earning, we

repaired the Mandop and cemented its floor and later we put up the wall. In the year 2010 we

built another unit at Keishamthong Elangbam leikai. Now we have 50 workers, 7 Managerial staffs,

and 2 drivers.

OUR MOTTO: TASTE With HEALTH

Healthy Nutritious Product with indigenous taste.

OUR VISION:

Empowerment, Equality, Health and Sustainable Society.

OUR MISSION:

1. Preserving and promoting indigenous foods of Manipur.

2. Imparting Skill training to educated unemployed youths on Food Processing.

3. Creating job opportunities to educated unemployed youths.

OUR OBJECTIVE:

1. Creating a model for every woman to start up a business at home.

2. Manufacturing the best homemade foods from the available fruits & vegetables of

Manipur. (Healthy & Nutritious)

3. Making Manipur visible in the industrial map of India. (I maybe over ambitious).

mailto:meirafoods01@gmail.com

FINANCIAL STATUS:

We started Meira Foods from ‘0’ (zero) investment. Whatever we had at our kitchen, we

used, try & produced. Whatever was marketable we sell it out, others we just consumed & gave it

for trial. Out of our earning we invested and expanded. In the year 2004 – 2005 our turn over was

just Rs. 30,000 (thirty thousand), during 2005 – 2006, it was Rs. 1 lakh. We continued to expand

and in the year 2012 -2013, our turnover was 75 lakhs. Now our turnover have crossed 1 core.

If you ask how much you invested to start up your business or how much you earn? I have

a very simple answer that whatever we earn we invest and our machinery, stocks and our trained

dedicated staffs are our assets.

Till date we have taken only Rs. 2 lakhs loan from SIDBI for purchasing one packaging

machinery for which I had to spend another 2 lakhs of rupees to make it functional, (printing the

packaging material). I’m little hesitant to take loan or approach bank, because of their

unwelcoming attitude for women entrepreneur, and their laborious paper work. Sometimes I feel

that, if I could grow without the help of bank, we will grow further.

Today “Meira Foods” is successful because of people’s love, believe and support. Thanks

to Kangla Foods production’s Mr. Biren for his marketing support, Tamo Tonjao for all his Technical

support, all my friends and well-wishers for their love and support, and people of Manipur who

are here, studying and working in different parts of the country and abroad who are my real

customers, who continue to ask for our products. We in Meira Foods, will never disappoint you.

We’ll keep your expectation. Your suggestion is our inspiration, guide us for our better future.

I’m blessed with many good people around who have help me unconditionally.

Here, I have an appeal to bank official present here. Please don’t underestimate small industries

like mine. It has great potential. It is giving employment to thousands of women right now. It has

a potential of giving employment to lakhs of young energetic people.

I want more women friendly banks. I heard of loan without any collateral security for

women but I found that it is not practically happening. You may ask for land. Most of the women

don’t have land in their name. land is either in their father’s name or in husband’s name.

Respected bank official, please pay a visit to these unit, if you see any potential in there, please

extend your support. We, small unit like us, run by women can also be your profitable partner. We

may do small way but in safer way. We will never disappoint you.

May I also appeal to officials of Commerce & Industry Department. Sir, most of the

enterprises are run here by limited number of staff, they have limited time to run around the

offices. May I request officials of the department to please do visit to these registered industries,

under you who are sincerely working, see their potential, observe their requirement and guide

them to expand their business.

Women entrepreneur have dual responsibility. Their responsibility at home as mother &

wife and at work they are the leader. It is not an easy task to adjust these responsibility, but still

we are working, contributing and taking responsibility to take forward the state economy.

Having mentioned all the details, recently I have received amount of Rs. 10 lakhs cash

credited from Mudra Bank through UBI, Imphal branch. I hope to continue the good work and

cherish the faith that our consumers have in MEIRA.

UNIQUE ASPECTS OF MEIRA

• Manage, run and controlled by women only.

• Products are based on locally available fruits & vegetables.

• Reliable than any other brands.

• Quality maintenance.

• Meira never compromises with the quality of the product.

• Availability of products throughout the year.

• Educate, empower, improve standard of life.

• Creating employment opportunity to thousands of women of Manipur.

MARKETING & PROMOTION: -

Numerous participation in various exhibitions, namely.,

1. Vibrant North East-2017: Meira Foods has participated in the large exhibition which was a part of Vibrant

North East-2017 held in Guwahati (Assam) from 4th May to 6th May. The event was jointly

organized by Centre for Agriculture and Rural Development and the Associated Chambers

of Commerce and Industry of India.

2. Regional Business Meet:

The event was organized in Nagaland by Entrepreneurs Associates (EA) on June 6 with

a view to break away from conventional trading norms and mindsets and to redefine the

branding of Nagaland and Manipur as ‘land-locked’ states to that of ‘land-linked’ states.

3. North East Calling: North East Calling is a cultural festival, organized by the Ministry of Development of

North East Region (DONER) for the purpose of promoting North East art, food, music and

culture and also to enlighten Delhi people about the Sister States. It was held at the

iconic India Gate, Delhi, from September 9 to 11.

4. World Food India:

Meira Foods has also participated in India’s largest International event in food

processing and allied sectors “World Food India 2017” at New Delhi from 3rd to 5th

November 2017. It was organized by the Ministry of Food Processing Industries (MOFPI),

Government of India to showcase the immense opportunities offered by Indian

food processing sector.

5. India International trade fair (IITF):

India International Trade Fair which was held on 14-27 Nov 2017 at Pragati Maidan,

New Delhi is a multi-product exhibition and the largest and biggest integrated trade fair

with B2B and B2C components. Meira Foods is a regular participant of IITF.

6. Sangai Festival 2017:

Every year, Meira Foods participates in Sangai Festival, which is an annual cultural

festival organized by Manipur Tourism Department every year from 21st Nov to 30th Nov.

The main objective of this festival is to promote Manipur as a world class tourism

destination. It showcases the best of what the state has to offer to the world in terms of

art and culture, handloom, handicrafts & fine arts, indigenous sports, cuisines & music,

eco & adventure sports as well as the scenic natural beauty of the land.

PRODUCTS

Meira’s products consist of mainly pickles, candies and salted dry fruit items. The uniqueness of

Meira’s products is that all the products are prepared from indigenous fruits and vegetables of

Manipur.

CANDIES:

1. Amla Candy

2. Wild apple candy

3. Pineapple candy

4. Plum candy

5. Mango candy

6. Heimaang

7. Ginger candy

8. Tamarind candy

9. Olive candy

10. Star fruit candy

PICKLES:

1. King Chili pickle

2. Ngari & King Chili pickle

3. Instant Ngari

4. Soya & King Chili pickle

5. Bamboo shoot pickle

6. Mushroom pickle

7. Garlic pickle

8. Fish pickle

9. Mango pickle

10. Lemon pickle

11. Mix vegetable pickle

12. Hog plum (Heining) pickle

13. Bitter brinjal pickle

14. Bitter gourd pickle

OUR STAFFS AT WORK: -

CANNED ITEMS

1. Sareng

2. Gula

3. Pineapple

4. Chakhao kheer

OTHERS

1. Plain bori

2. Maroi bori

3. Mixture (kabok)

4. Chakhao mixture (chakhao

kabok)

5. Besan

6. Soya dry

SALTY:

1. Amla salty

2. Wild apple salty

3. Mango salty

4. Lemon salty

5. Ginger salty

6. Heimaang salty

7. Heibi salty