POWERING THE CLOUD : 30th – 31st October 2012, Congress Frankfurt

SNW EUROPE; DATACENTER TECHNOLOGIES; VIRTUALIZATION WORLD

#ptc #SNWEurope #vw #dct

Megatrends Driving the Data Center of 2016.

Presented by Shaun Walsh,

SVP Corporate Marketing and Development, Emulex

Session reference KN20 for your feedback forms

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Megatrends

Driving the Data

Center of 2016

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Data Center 2016 The data center model will evolve into a dynamic new model where access, connectivity and data will be unified into one intelligently integrated and contextually aware infrastructure that seamlessly drives scalability, flexibility and performance across a shared global set of multi-client virtualized resources.

Virtualized Data Center • Virtualized Infrastructure • Converged Networking • Multi-Fabric Storage • Application Aware Data

Public Cloud Services and Infrastructure • Saas – Services for users and applications • Paas – Developer/Mashable applications platform • Iass – Scale out flexible Infrastructure • Massive Micro Server & x86 infrastructure • 100Gb Networking • Contextually Aware Data Model

Virtualized Data Center w/Hybrid Cloud • Scalable & Flexible Infrastructure (SR-IOV, UMC) • Low-Latency (RoCE) & 40Gb Ethernet • Overlay and SDN • SSD and Big Data Storage • Location Aware Data Model

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Key IT Trends

Caching

Storage

Global Cloud

Delivery

The mobility of

the data center,

application and

device will drive

global cloud

implementation

& consumption

SSD/Flash

will change I/O at

every tier of the

data center &

drive optimized

cloud delivery

Growth of 10GbE

will drive

consolidation of IP

traffic evolving to

convergence of IP

& Fibre Channel

delivering

simplicity,

manageability and

TCO savings

Converged

Networking

Disparate data

characterized by

increased velocity,

variety & volume

will be converted

into actionable

information, driving

profits

Big Data

Analytics

Networking Is the Foundation for Global Information

Virtualization

Pervasive server

and storage

virtualization are

improving hardware

utilization, speeding

deployment,

delivering IT agility

and laying the

foundation for

cloud computing

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The Shifting Market Opportunity

Source: Intel Investor Day Slides 2012

Enterprise/SMB Still Growing

– Blades ramping to 25% of Servers

– Unix market is shrinking

– Linux is growing at 3X other OSs

Public Cloud/Web Giants

– Growing to 20% of Server TAM

HPC is around 15% of market – Battle ground of low latency

InfiniBand vs. Ethernet

Network – Rich 10/40G market by vertical and

Telco

Enterprise Storage

– X86 servers for Storage Platforms

Growth in BRIC LOEM

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90% of New Data

Video & Pictures*

3X Internet Users

by 2015 to 3B*

Up to 100 Billion

Things on the Web**

100 Billion Data Drivers

BYOD, VDI, Mobility, Internet of Things Driving the Web!

* IDC 2012 Predictions, ** Gartner Internet of Things report 2012

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Virtualization – VM Mobility and the Hybrid Cloud

Virtualization still top priority for IT

– 70% of new servers will be virtualized*

– Cloud vMotion will accelerate Global VMs

Virtual Networking

– Hardware Acceleration

– SR-IOV and Universal Multi-Channel

Hybrid DCs Driving Cloud vMotion

– Overlay Networking (VXLAN, NVGRE)

– Driving need for 10Gb Bandwidth

– Bridging from private to public clouds

*ESG Virtualization Survey 2012

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VM Density Growing by 4X Over Next 4 Years

Sources : *Enterprise Strategy Group: Data Center Networking Trends, January 2012

75

25

50

2008* 2012* 2016

VMs driving I/O

and network

demands per

physical server

100

10VMs

24VMs

100VMs

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SaaS

PaaS

IaaS

Private Cloud

Virtualized, Enterprise Data Center,

Service Providers/ Colocation

Cloud Market Leaders

Standard Enterprise Customers

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ODM Contract Specials OpenCompute & TierOne

OEM (Dell DCS)

Cisco/ Proprietary Switching Software Defined Networking

(Optimized Low Latency)

Internal Management OpenStack

Open Cloud Ecosystem

CentOS/RH Versions Cloud OSs Distributions

(Ubuntu)

GFS/BigData Hadoop Distributions

(Cloudera, HortonWorks)

Today Tomorrow

1Gb High Latency 10Gb Accelerated Delivery

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Big Data Not Just for the Cloud

– Big data applications

are dominated by

business intelligence

(24%), financial

(18%), security (11%),

and scientific

applications (11%)

What is the nature of the big data applications

within your organization?

Scientific Applications 11%

Financial Applications 18%

Business Intelligence 24% Security Applications

11%

Medical Applications 8%

Website Analytics 11%

Retail Analytics 5%

Social Media Analytics 6%

Search Engine Applications

5%

Other 1%

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Increase in Storage in

Next 2 Years

Increase in Storage

in Next 2 Years

Increase in Bandwidth

in Next 2 Years

Big Data Is Driving Bandwidth

Big Data Is Driving Both Networking and Storage

50% Say

50%+

58% Say

50%+

19% Say

100%+

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The Storage Universe

Digital Video and Images are 90% of Growth

1.8 Zettabytes growing to 8ZB by 2014

SSD is the drive of Performance

Big Data is Getting Bigger

IPTV & Video Distribution will Lead the Way

1,000,000,000,000,000,000,000 = 1021

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Flash and I/O Caching

Flash is Changing Architectures

– Server, Storage and Networks

I/O Caching

– Smart Device for the Intelligent Edge

– Brings I/O and Caching into One Solutions

Web and Application Acceleration

– FaceBook, iTunes

– SaaS and PaaS response times

Storage Acceleration

– EMC VFCache and Fusion I/O moving SSD Array control and cache into the server

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Key Findings of Survey

Network I/O Is Strategic

Critical to Data Center Growth

Convergence Is Happening

Source: Emulex IT Survey

Bandwidth Will Grow to 100Gb

said their

networks will

operate at

100Gbps

by 2016 54% 76%

believe network I/O

is the most critical

potential bottleneck

in the data center

believe storage

and data networks

will inevitably

converge into a

single unified

network

78% said growing demand

for increased network

bandwidth is one of

the most critical

issues facing data

centers today

81%

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Go East-West Young Man…

Faster Growing Use of Bandwidth in Data Centers

Server Virtualization

vMotion

Big Data

HPC

East-West Traffic

Biggest Volume Use of Bandwidth in Data Centers

Application to Application

Network Convergence

NAS and iSCSI

Cloud and BYOD

North-South Traffic

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Emulex

Software Defined Convergence

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Software Defined Convergence

Unifying LAN, SAN & HPC on Ethernet

Cloud

Data Center

Storage

Telco

Emulex Confidential

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Network Evolution - Software Defined Convergence

– 3X Cost

– 3X Management

– 3X Cables

– 3X Switching

Discrete Networking

– FCoE Driving 10GbE

– LAN/SAN Consolidation

– Virtual Networking

– Led by Blade Servers

– Telco and Web Giants

Converged Networking

– RDMA over CE (RoCE)

– Application Acceleration

– Virtual I/O (OVN, SR-IOV)

– Driving 40 and 100GbE

– Cloud, HPC, Big Data

Software Defined Convergence

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The Next Battle Grounds in Networking

40 and 100G Performance RoCE vs. InfiniBand

Hybrid Cloud Software Defined Services

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What’s Next…

Growth of Users and Data

will grow by 3X

The Data Center Market will

continue to evolve into 2016

New technologies are changing

every level of the enterprise

Networking will be the key driver

of scalability for the global cloud

The Software Defined model will become

pervasive across the global Infrastructure

22 © 2011 Emulex Corporation

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