MEGATRENDS AND MEDIA 201∞REALITY & MEDIA BUBBLESPROGRAMME

DATE24th – 25th April 2018

ORGANISERFaculty of Mass Media Communication UCM in Trnava

VENUESmolenice Castle

PANEL DISCUSSION / PANELOVÁ DISKUSIA:MAIN HALL / HLAVNÁ SÁLATuesday 24th April 2018

13.30 – 15.00

Topic / Téma: Reality and Media Bubbles / Realita a mediálne bubliny

Participants / Účastníci:

MAIN HALL / HLAVNÁ SÁLATuesday 24th April 2018

09.00 – 10.15 Opening ceremony and main plenary speeches (Main Hall / Hlavná sála)

Opening speech doc. PhDr. Dana Petranová, PhD.Dean of FMK UCM in Trnava

• Award presentation ceremony: “Marián Matyáš’s Pomegranate”/„Granátové jablko Mariána Matyáša“

• Introduction of the new issue of the scientific journal Communication Today, 2018, Vol. 9, No. 1

• Introduction of the new representative publication: MUUZA 2018

• Introduction of the new issue of EJMAP, 2018, Vol. 6, No. 1

• Introduction of the new scientific journal Acta Ludologica, and its first issue, 2018, Vol. 1, No. 1

• Introduction of the new scientific journal Media Literacy and Academic Research, and its first issue, 2018, Vol. 1, No. 1

• Award presentation ceremony: Briliantt 2018

• Award presentation ceremony: the nationwide student competition “How to Identify Fake News and Media Manipulations and Fight against Their Consequences” / „Ako identifikovať a brániť sa účinkom falošných správ a mediálnych manipulácií“

10.15 – 10.30 Coffee break

10.30 – 12.15 Main plenary speeches (Main Hall / Hlavná sála)

Reality Pops My BubbleDov Jacobson GamesThatWork.com, USA

Metaphor in Media Language and Cognition. A Perspective from Conceptual Metaphor TheoryProf. Zoltán Kövecses, DScSchool of English and American Studies, ELTE, Budapest, Hungary

Role of Freelance Journalism in Post-factual Fake News WorldJán HusárEarth Cause, Rail Road Flat in California, USA

12.15 – 13.30 Lunch

15.00 – 15.15 Opening of the artistic exhibition LUUK

15.15 – 15.30 Coffee break

15.30 – 18.30 Discussion sessions

19.00 Banquet with entertainment programme

PhDr. Tomáš Trampota, PhD. a media scholar and researcher

Mgr. Adela Vinczeová a highly skilled television moderator

doc. JUDr. Ivan Gašparovič, CSc., Dr. h. c. a lawyer, the former President of the Slovak Republic

doc. PhDr. Slavomír Magál, CSc. Chair of the Academic Senate of FMK UCM in Trnava

Panel Discussion Moderator / Moderátor:

Communication Today:Scientific Journal from the Mass Media and Marketing Communication Field (Vol. 9, No. 1, April 2018)

Vol. 9, No. 1, April 2018

Aissani

Dheyab Abdullah

Hudíková

Jupowicz-Ginalska

Kačinová

Momoc

Sloboda

Soukeník

Steblyna

Tušer

CONFERENCE PROGRAMME:Tuesday 24th April 2018 8.00 – 9.00 Registration of participants 9.00 – 10.15 Opening ceremony and main plenary speech10.15 – 10.30 Coffee break 10.30 – 12.15 Main plenary speeches12.15 – 13.30 Lunch13.30 – 15.00 Panel discussion 15.00 – 15.15 Opening of the artistic exhibition LUUK15.15 – 15.30 Coffee break15.30 – 18.30 Discussion sessions19.00 Banquet with entertainment programme

Wednesday 25th April 20188.00 – 9.00 Registration of participants9.00 – 10.15 Discussion sessions10.15 – 10.30 Coffee break 10.30 – 12.30 Discussion sessions12.30 – 12.45 Closing ceremony: Announcement of the best conference speakers and award ceremony (Red Salon / Červený salónik)12.45 – 13.30 Lunch

Wednesday 25th April 2018

09.00 – 10.15 Discussion sessions

10.15 – 10.30 Coffee break

10.30 – 12.30 Discussion sessions

12.30 – 12.45 Closing Ceremony: Announcement of the best conference speakers and award ceremony (Red Salon / Červený salónik)

12.45 – 13.30 Lunch

ACCOMPANYING EVENTS / SPRIEVODNÉ PODUJATIA:Artistic exhibition: LUUK (Labyrinth of Artistic Communication / Labyrint umeleckej komunikácie)Exhibition of lecturers affiliated with FMK UCM in Trnava at the Smolenice CastleCurator of the exhibition: PhDr. Marián Pauer, ESFIAP Opening of the exhibition: Tuesday the 24th of April 2018 at 15.00

Authors:Anne LefebvreJán HusárDušan BlahútAndrej BrníkPetra CepkováIvan ČanigaIvan DudášTomáš FarkašTomáš HučkoPeter LančaričJuliána OdziomkováJán PronerIvan RokošnýJozef Sedlák

Exhibition of students of FMK UCM in Trnava affiliated with KEFA (Creative and Experimental Photographic Studio / Kreatívno-experimentálny fotografický ateliér) at the Smolenice CastleSupervised by: Mgr. Bc. Lucia Škripcová

Authors:Katarína CinováBc. Matej KubeňákBc. Michaela LehotskáBc. Lucia MagalováBc. Patrik MuszkaBc. Michaela StarekováEster Sucháčová

Acta Ludologica(Vol. 1, No. 1, 2018) Acta

Ludologica

Acta Ludologica

Theory EducationDesignDevelopmentResearchHistoryMarketingExperienceCriticismPsychologySocial AspectsFuture

Faculty of Mass Media Communication

Faculty of Mass Media CommunicationUniversity of SS. Cyril and Methodius in Trnava

2018, Vol. 1, No. 1

www.actaludologica.com

Vol.

1, N

o.1

June 2018ISSN 2585-8599EV 5620/18

9 772585 859007

ISSN 2585-8599

ACTA_COVER_PRESS.indd A-C 17.4.18 12:25

Section 1 New Reality as Reflection

of New Media Forms Chairs: prof. PhDr. Hana Pravdová, PhD. doc. PhDr. Dana Petranová, PhD. doc. PhDr. Ján Višňovský, PhD. PhDr. Jana Radošinská, PhD.

The 24th of April 2018Room / Miestnosť: Main Hall / Hlavná sála15.30 – 18.30K ontologickému vymedzeniu mediálnej pravdy a úlohy médiíprof. PhDr. Slavomír Gálik, PhD. Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Online človek a mediálny dadaizmus ne-udalostíPhDr. Anna Sámelová, PhD.Faculty of Arts, Comenius University in Bratislava, Slovakia

Facebook Explore Feed: Perception and Consequences of the ExperimentIng. Martin Kuchta – Ing. Linda VaškováFaculty of Commerce, University of Economics in Bratislava, Slovakia

Občianska participácia online na Slovensku u (veľmi) mladých – existuje také niečo? Mgr. Magda Petrjánošová, PhD. – Mgr. Kristína BlažekováInstitute for Research in Social Communication Slovak Academy of Sciences, Bratislava, Slovakia

Nonce Words in Mass Media Discourse (a Case Study of Travel Journalism Innovations)Dr. Kateryna Nykytchenko, PhD.Faculty of Translation, Kiev National Linguistic University, Ukraine

Traditional Newspaper in the Social Mediaprof. Marina ZagidullinaDepartment of Journalism and Mass Communication, Chelyabinsk State University, Russia

Online Reputation Management – The Study of Polish Life Science Companies MSc. Ewa Dudzic Faculty of Management, University of Economics in Katowice, Poland

Practical Use of Product Placement in Slovakia within 2007-2017prof. Mgr. Peter Štarchoň, PhD. – Mgr. Bianka ChorvátováFaculty of Management, Comenius University in Bratislava, Slovakia

„Modus vivendi“ v kontexte digitálnych médií ako filozofický problémPhDr. Sabína Gáliková Tolnaiová, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Mainstreamové verzus alternatívne médiáMgr. Eva KarasováFaculty of Electrical Engineering and Information Technology, Slovak University of Technology in Bratislava, Slovakia

MaBeNa Concept – Narrative Safety Machine in Narration of Polish Digital MediaMA Wiktor WideraUniversity of Economics in Katowice, Poland

Restricting the Freedom of Internet Users through the Operation of Technology Corporationsprof. UE dr. hab. Zbigniew WideraUniversity of Economics in Katowice, Poland

Multiplatformový koncept vysielania regionálnych televízií ako cesta k regionálnemu publikuPhDr. Jozef Tinka, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

The 25th of April 2018 Room / Miestnosť: Library / Knižnica09.00 – 12.30Fascinácia reality show – konštantná fikciadoc. PhDr. Zora Hudíková, PhD. Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Mobile Apps as an Integral Part of Media StudiesPhDr. Ladislava Knihová, MBAUniversity of Finance and Administration in Prague, Czech Republic

Reprezentace „pseudoreality“ v řetězových e-mailech a jejich vnímání senioryPhDr. Jan JirkůFaculty of Social Sciences, Charles University in Prague, Czech Republic

Sociálne médiá a pôrodný aktivizmusMgr. Zuzana Peštanská, PhD. – Mgr. Magda Petrjánošová, PhD.Slovak-Czech Women‘s Fund, Bratislava, Slovakia – Institute for Research in Social Communication, Slovak Academy of Sciences, Bratislava, Slovakia

Instagram as Source of New Reality: The Analysis of Digital Instamarketing Content Used by McDonald’sMgr. Oľga Púchovská – Mgr. Iveta BalážiováFaculty of Arts, Constantine the Philosopher University in Nitra, Slovakia

Nové formy politického divadla v online médiách a na sociálnych sieťachMgr. Andrea Chlebcová Hečková, PhD. – Mgr. Matúš Veselý Faculty of Arts, Constantine the Philosopher University in Nitra, Slovakia

New Reality or Development as a FailureMgr. Barbara VolkováFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Realita mediálnej kultúry vo svete manipuláciePhDr. Ladislav Volko, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Section 2 Reality in Digital Games

Chairs: doc. PhDr. Slavomír Magál, CSc. Mgr. Zdenko Mago, PhD. PhDr. Peter Murár, PhD.

The 24th of April 2018Room / Miestnosť: Library / Knižnica15.30 – 18.30

Immersive Learning (VR/AR/etc)Dov JacobsonGamesThatWork.com, USA

Playing with Frustration: Real-life Frustration from Virtual WorldsMgr. Magdaléna Kačániová, PhD. Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Bringing the Reality Closer to GamersMgr. Zdenko Mago, PhD. Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Hra a zvuk - Vieme sa hrať bez grafiky?Mgr. Tomáš Farkaš, PhD. Faculty of Mass Media Communication, UCM in Trnava, Slovakia

New Reality in the Cyberspace as the Elicitation the for Adolescents’ Risky BehavioursDr. Katarzyna Ziębakowska-CecotFaculty of Philology and Pedagogy, Kazimierz Pulaski University of Technology and Humanities in Radom, Poland

The East Grimm: A Cross-Culture Transmedia ProjectMgr. Jorik JakubiskoFaculty of Social Sciences, Charles University in Prague, Czech Republic

Digital Collections Up Close: Research of Current Condition and Digital Museum Collections Optimization Attemptdoc. PhDr. Marina Đukić, PhD. - Mr. sc. Luka Alebić, Department of Culturology, Josip Juraj Strossmayer University of Osijek, Croatia

Section 3 Reality in Media Arts, Media

Language and Media Education

Chairs: prof. PhDr. Miloš Mistrík, DrSc. prof. PhDr. Nataliya Panasenko, DrSc. doc. Mgr. Norbert Vrabec, PhD.

The 24th of April 2018Room / Miestnosť: Red Salon / Červený salónik15.30 – 18.30

Geosentiment, geopolitika a deontologie / Vlastenectví jako mediální bublinadoc. PhDr. Peter Valček, PhD.Palacký University in Olomouc, Czech Republic

Dissemination of False Information in Domestic and Foreign Mediadoc. PhDr. Eva Odlerová, PhD. – Mgr. Katarína HýllováFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Od dezinformácie k mediálnej manipuláciiPhDr. Oľga Škvareninová, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Hoaxy, fake news – problémové oblasti a metodické nástroje spracovania edukačnej témy v procese mediálnej výchovyPhDr. Viera Kačinová, PhD. Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Identities and Lifestyles in the Age of Mediatization: An Approach of Formal Pragmatics for Comperative Analysis of Magazine Pages from USA and TurkeyAssist. Prof. Dr. Mehmet Selahattin Okuroğlu, PhD. Communication Faculty, Gümüşhane University in Gümüşhane, Turkey

Využitie emotikonov a emojis v internetovej praxiPhDr. Andrea Koltaiová, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

The Activity of Main Polish Web Portal Onet.pl in Presenting the Murder of Ján KuciakMA Wiktor WideraUniversity of Economics in Katowice, Poland

Religiózne obsahy v mediálnom posolstve Mgr. Veronika Moravčíková, PhD. Faculty of Arts, Constantine the Philosopher University in Nitra, Slovakia

Media Literacy and Academic Research (Vol. 1, No. 1, 2018)

Dokumentárna realita, či dokumentárne bubliny? Mnohoraký obraz skutočnosti v slovenských dokumentárnych filmoch z roku 2017Mgr. Tomáš Hučko, ArtD. Faculty of Mass Media Communication, UCM in Trnava, Slovakia

The Impact of Cultural Patterns on Educational Processes in Information Society While Respecting Cultural-linguistic Diversitydoc. Ing. Čestmír Serafín, Dr. Ing-Paed. IGIP – doc. PaedDr. Jana Depešová, PhD. – doc. PaedDr. Gabriel Bánesz, PhD.Faculty of Education, Palacký Univerzity in Olomouc, Czech Republic

Responsible Teaching: The Development of Critical Thinking and Media Literacy of the Public Sphere as a Necessity and ObligationAntonija Huljev, mag. educ. philol. croat. et mag. paed. – Dean Cikovac, mag. edu. phil. et mag. paed.Department of Culturology, Josip Juraj Strossmayer University of Osijek, Croatia – Faculty of Humanities and Social Sciences, Josip Juraj Strossmayer University, Croatia

Media Competence Analysis in a Context of Filtre Bubblesdr hab. Grażyna OsikaFaculty of Organization and Management, Silesian University of Technology in Zabrze, Poland

Mediácia a jej vplyv na verejný obraz náboženstvaMgr. Juraj Skačan, PhD. Faculty of Arts, Constantine the Philosopher University in Nitra, Slovakia

The 25th of April 2018Room / Miestnosť: Red Salon / Červený salónik9.00 – 12.30

Conflict, Confrontation and War Reflected in Mass Media: Semantic Wars, Their Victors and Victimsprof. PhDr. Nataliya Panasenko, DrSc. – Mgr. Ľuboš GregušFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Phonetic and Syntactic Stylistic Means in Media Space: Manipulation or Emotional Commonplace? Halyna Stashko, CSc.Translators’ Department, Kiev National Linguistic University in Kiev, Ukraine

Online identita a reputácia v kyberpriestore: nové trendy, stratégie a nástroje pre prevenciu a riešenie krízových komunikačných situáciídoc. Mgr. Norbert Vrabec, PhD. – Mgr. Juliána OdziomkováFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Angeletika v praxiThDr. PhDr. Radek Mezuláník, Ph.D.Department of Media Studies, University of J. A. Komenský in Prague, Czech Republic

Audiovizuálny portrét ako tajná šifra - tzv. „Licencia“ na život, Alter ego, ikonografia versus tvorivá interpretácia alias dezinterpretácia, hrdina a vzor 3. tisícročia PhDr., MgA. Yvonne Vavrová, PhD.Faculty of Media, Pan-European University in Bratislava, Slovakia

Youtuber ako influencer (O youtuberoch, hoaxoch a konšpiračnych teoriach)Mgr. Erika Moravčiková, PhD.Faculty of Arts, Constantine the Philosopher University in Nitra, Slovakia

Formátový manuál alebo programová biblia, ako prostriedok pre vzdelávanie zamestnancov v televíziidoc. Mgr. Anton Szomolányi, ArtD.Faculty of Media, Pan-European University in Bratislava, Slovakia

Význam mediálnej edukácie v boji s falošnými správami PhDr. Lucia AndelováFaculty of Media, Pan-European University in Bratislava, Slovakia

Journalist Profession in the FutureMgr. Michaela SatkeováFaculty of Media, Pan-European University in Bratislava, Slovakia

When the Book is not Enough. Or Again on the End of the Books.Mgr. Boris Brendza, PhD. – Mgr. Irena DimováFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Edmodo as a Communication Tool in Teaching EnglishMgr. František RigoFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Videoart a mediálne umenie v kontexte vysokoškolského vzdelávania na Slovensku a v ČecháchMgr. Art. Ivan Dudáš, ArtD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Section 4 Marketing Dreams and

Marketing Reality Chairs: prof. Ing. Jaroslav Světlík, PhD. doc. PhDr. Ľudmila Čábyová, PhD. Mgr. Dáša Mendelová, PhD.

The 24th of April 2018Room / Miestnosť: Hunting Salon / Poľovnícky salón15.30 – 18.30

Dualita hédonismu v ambivalentním světě polaritdoc. Mgr. Ondřej Roubal, PhD. Faculty of Economic Studies, University of Finance and Administration in Prague, Czech Republic

Trendy v marketingu sociálnych médiíPhDr. Peter Murár, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Social Media Usage of Brands during the Coup Attempt: A Study on Twitter during July 15th 2016 in Turkey Asst. of prof. Dr. Emre Ş. Aslan, PhD. – Elif TurtenCommunication Faculty, Gümüşhane University, Turkey

Magical and Charming or Unreal Beauty – About the Marketing of Polish CitiesDr. hab. Małgorzata Koszembar-Wiklik, PhD. Silesian University of Technology, Gliwice, Poland

Selected Specifics of Marketing Communication in Environment of Social Networksdoc. PhDr. František Pollák, PhD. – doc. PhDr. Peter Dorčák, PhD. – prof. Ing. Peter Markovič, PhD. Faculty of Management, University of Prešov, Slovakia

Business Succession as an Alternative to StartUpMgr. Martin Novysedlák – PhDr. Ingrid Dorčáková Faculty of Business Management, University of Economics in Bratislava, Slovakia

The Business Reputation Model of Intangible Assets of Provided in Healthcare Sectorprof. Ing. Róbert Štefko, PhD. – Mgr. Nella Svetozarovová, PhD. Faculty of Management, University in Prešov, Slovakia

Sociálny marketing vo verejnej správe ako spôsob transpozície verejného blaha do realizácie verejných politíkIng. Štefánia KruľováFaculty of Mass Media Communication, UCM in Trnava, Slovakia

On Traditional and Modern Marketing Paradigms - From Customer Orientation to Experience Marketingprof. dr hab. Marek PrymonWrocław University of Economics, Poland

Digitálne stratégie vo svete internetového obchoduMgr. Zuzana Záziková – prof. Ing. Alena Kusá, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Visualization of Costs Associated with Domestic Electricity Consumption in SlovakiaIng. Robert Halenár, PhD. Faculty of Mass Media Communication, UCM in Trnava, Slovakia

The 25th of April 2018Room / Miestnosť: Hunting Salon / Poľovnícky salón09.00 – 12.30

What Went Wrong? The Most Epic Fails of Famous Brands in 2017-2018Mgr. Pavol MinárFaculty of Mass Media Communication, UCM in Trnava, Slovakia

Některé tendence marketingové komunikace v segmentu B2Bprof. PhDr. Dušan Pavlů, CSc.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

The Origins of Tourism Promotion in Dubrovnik Marija Benić Penava, Dr. Sc. – Daniel DujmićDepartment of Economics and Business Economics, University of Dubrovnik, Croatia

Realita v komunikácii neziskovej organizáciePhDr. Jana Galera Matúšová, PhD.Faculty of Mass Media Communication, UCM in Trnava, Slovakia

Plánovanie vybraných nástrojov komunikačného mixu v analyzovanom podnikuPhDr. Miroslav Pekár – Mgr. Lucia ČakanováUniversity of Economics in Bratislava, Slovakia

Analysing the Consumer Behaviour of the V4 Countries’ Population and the Use of Mobile Devices in Mobile Marketing ConditionsMgr. Jakub Horváth – Mgr. Mária OleárováFaculty of Management, University of Prešov, Slovakia

Identification of Purchasing Consumer Preferences in Relation to Digital DevicesMgr. Mária Oleárová – Mgr. Jakub Horváth – PhDr. Karina ObšatníkováFaculty of Management, University of Prešov, Slovakia

Quantitative Study of Consumer Behaviour in the Online Environment – Model of Consumer BehaviourMgr. Martin Rigelský – PhDr. Karina ObšatníkováFaculty of Management, University of Prešov, Slovakia

SCIENTIFIC AND PROGRAMME COMMITTEE:prof. PhDr. Miloš Mistrík, DrSc.prof. PhDr. Nataliya Panasenko, DrSc.prof. Diab Al-Badayneh (JO)prof. Dr. Peter A. Bruck, Ph.D. (AT)prof. David Buckingham, PhD., MA, BA (UK)prof. Dr. Alexander Fedorov (RU)prof. PhDr. Slavomír Gálik, PhD.prof. dr. hab. Iwona Hofman (PL)prof. Małgorzata Łuszczak (PL)prof. PhDr. Dušan Pavlů, CSc. (CZ)prof. Jozef M. M. Ritzen (NL)prof. PhDr. Hana Pravdová, PhD.prof. Colin Sparks (HK)prof. Ing. Jaroslav Světlík, PhD.prof. Ing. Anna Zaušková, PhD.doc. PhDr. Ľudmila Čábyová, PhD.doc. PhDr. Marek Hrubec, Ph.D. (CZ)doc. PhDr. Zora Hudíková, PhD.doc. PhDr. Slavomír Magál, CSc. doc. PhDr. Dana Petranová, PhD.doc. Mgr. Ondřej Roubal, Ph.D. (CZ)doc. Mgr. Art. Jozef Sedlákdoc. Ing. Andrej Trnka, PhD.doc. PhDr. Ján Višňovský, PhD.doc. Mgr. Norbert Vrabec, PhD.Ivana Bestvina Bukvić, Ph.D., Asst. Prof. (HR)PhDr. Andrea Koltaiová, PhD.PhDr. Jakub Končelík, Ph.D. (CZ)Mgr. Zdenko Mago, PhD.Mgr. Dáša Mendelová, PhD.Mgr. Juliána Mináriková, PhD.PhDr. Peter Murár, PhD.PhDr. Jana Radošinská, PhD.Dr. Iulian Rusu (RO)JUDr. PhDr. Martin Solík, PhD.

ORGANISING COMMITTEE:JUDr. PhDr. Martin Solík, PhD.Mgr. Juliána Mináriková, PhD.PaedDr. Eva Habiňáková, PhD.Mgr. Monika Hossová, PhD.Mgr. Martin Klementis, PhD.Mgr. Peter Krajčovič, PhD.Mgr. Dáša Mendelová, PhD.Mgr. Vladimír Ovsenák, PhD.PhDr. Jana Radošinská, PhD.Mgr. Magdaléna Ungerová, PhD. Mgr. Zuzana BenkováMgr. Zuzana BučkováMgr. Lenka ĎurišováMgr. Ľuboš GregušMgr. Marija HekeljIng. Alena HruškováMgr. Peter LančaričMgr. Matej MartovičMgr. Simona MičováMgr. Juliána OdziomkováMgr. Igor PiatrovMgr. Ján PronerMgr. Ivan RokošnýMgr. Lenka RusňákováMgr. Bc. Lucia Škripcová

SCIENTIFIC PARTNERS:

• Institute of Theatre and Film Research of the Slovak Academy of Sciences

• Institute of Political Science of the Slovak Academy of Sciences

• The Polish Academy of Sciences (Branch in Katowice)

• Centre for Innovation, Technology Transfer and Development Foundation of the University of Silesia (Poland)

• Polish PR Association• European Journal of Science and Theology

(Romania)

muuza2 0 1 8

UNIVERZITA SV. CYRILA A METODA V TRNAVE » Fakulta masmediálnej komunikácie

ej

map

European Journal of Media, Art & Photography

Faculty of Mass Media CommunicationUniversity of SS. Cyril and Methodius in Trnava

Vol. 6, No. 1April 2018

ejmap 1/2018

European Journal of Media, Art & Photography

Faculty of Mass Media CommunicationUniversity of SS. Cyril and Methodius in Trnava

2018, Vol. 6, No. 1

ejmap

1/2018

www.ejmap.sk www.fmk.sk www.ucm.sk

MUUZA 2018

EJMAP:European Journal of Media, Art & Photography (Vol. 6, No. 1, 2018)

CONTACTS:e-mail: megatrends-media@fmk.sk web: http://fmk.sk/megatrends-and-media

CONTACT PERSONS:JUDr. PhDr. Martin Solík, PhD. Mgr. Lenka Rusňáková

ADDRESS:Faculty of Mass Media CommunicationUniversity of SS. Cyril and Methodius in TrnavaNám. J. Herdu 2917 01 Trnava SLOVAKIA

CASTLE:Main Hall / Hlavná sálaLibrary / KnižnicaRed Salon / Červený salónikHunting Salon / Poľovnícky salónSmall Round Hall / Malá okrúhla sála