MEGAComfort Brand Identity Guidelines Implementing …megacomfort.com/wp-content/uploads/2016/08/MEGA-Brand-ID-Guide... · MEGAComfort Brand Identity Guidelines Implementing the MEGAComfort

MEGAComfort Brand Identity GuidelinesImplementing the MEGAComfort brand in communications

Updated 04 August 2016

MEGAComfort Brand Guidelines

1.0 Index (page 02)

2.0 Introduction (page 03)

3.0 The Logo Design (page 04)

3.0 Dropbox Link (page 04)

3.1 The Logo Usage (page 06)

3.2 Product Logos (page 12)

4.0 Color Scheme (page 13)

5.0 Typography (page 15)

6.0 Messaging (page 16)

7.0 Product Messaging (page 19)

8.0 Product Images (page 27)

9.0 Images (page 37)

10.0 Advertising (page 38)

11.0 Part Numbers & Bar Codes (page 40)

12.0 Intellectual Property (page 41)

13.0 Contact Details (page 42)

August 2016

Contents:

Date:

Index

Brand-Identity Guidelines 02.1.0 Index www.megacomfort.com

MEGAComfort’s corporate identity is the face and personality presented to the global community.It’s as important as the products and services we provide. Our identity is the total effect of our logos, products, brand names, trademarks, advertising, brochures, and presentations - everything that represents us.

Because the brand cannot be compromised, we’ve created this guide to provide all the pertinentspecifications you need to maintain its integrity. The guidelines set in this document are not meant to inhibit, but to improve the creative process. By following these guidelines, the materials you create will represent your company cohesively to the outside world. The purpose of these guidelines is to explain the use of the MEGAComfort brand style and to reinforce consistent application of the visual elements in all communications. This includes publications, presentations, and all other marketing materials both online and offline. Guidelines on the use of the logo are included.

The purpose of these guidelines is to explain the use of the new brand style and to reinforce consistent application of the visual elements in all communications. This includes publications, presentations, and all other marketing materials both online and offline. Guidelines on the use of the logo are included.

Introduction

Brand-Identity Guidelines 03.2.0 Introduction www.megacomfort.com

Introduction

About MEGAComfortMEGAComfort Inc. is a leading-edge company which offers a complete range of original patented dual layer memory foam Anti-Fatigue insoles and orthotics, ergonomically designed by Podiatrist, Dr. Kevan Orvitz. MEGAComfort Anti-Fatigue Products have been clinically proven to reduce muscle fatigue and pain while increasing balance reactions as well as increasing comfort in multiple field tests. Since its inception MEGAComfort has been promoting the successful push away from costly standard floor matting as a viable cost effective alternative benefit for corporations focused on workplace health and safety.

MEGAComfort has recently expanded its product offering to include additional high value and essential products for increasing workplace health & safety demands with the introduction of the Protection Line.

As a practicing Podiatrist with over 20 years experience in various parts of the world, I have studied all aspects of biomechanics and the human body as it relates to the lower extremity and the feet. As part of MEGAComfort’s unique personal service and commitment to its valued clients, I am always available to answer any clinical questions in regards to our Products.

And that is my Personal Commitment to you!

Dr Kevan OrvitzOwner and Founder

Mission StatementMEGAComfort’s mission is to provide Anti-Fatigue and Protection product lines which will increase an individual’s health,

safety & well-being while at the same time being cost effective.

LINK TO ALL GRAPHICSBelow is a dropbox link with all relevent logos, product photo’s and messaging.

https://www.dropbox.com/sh/2c5bglox3fo3np8/AACz0zbxriNNKoe4EhtFBqNra?dl=0

Brand-Identity Guidelines 04.2.0 Introduction www.megacomfort.com

The Logo Design

The company logo is an important and valued graphic element and must be used consistently and appropriately, even minor variations will undermine and compromise the image of the branding.

Always use master artwork when reproducing any logo design. It should never be recreated under any circum-stances. Always ensure you are using the correct artwork for the application.

When reproducing any logo elements, only the original high resolution or vector graphic files shall be used - logos should not be taken from this document.

Link to MEGAComfort logo:AI https://www.dropbox.com/s/6zvek6ilvvh55js/MEGAComfort_Logo.ai?dl=0

EPS https://www.dropbox.com/s/iadvxjib50mkd53/MEGAComfort_Logo.eps?dl=0

JPEG https://www.dropbox.com/s/haw9kwsi07e0cg2/MEGAComfort_Logo.jpg?dl=0

Brand-Identity Guidelines 05.3.0 The Logo Design www.megacomfort.com

Company Logo Usage

Exclusion ZoneMake sure that text or other design elements do not encroach upon the logo.

The marked space should always be given to let the logo ‘breathe’, free from distraction.

Minimum Reproduction SizeIn the primary logo format a minimum size must be adhered to so that legibilty is retained.

In exceptional circumstances where space is below the recommended size, adjustments may have to be made to balance

the shape and visibility.

Minimum Reproduction SizeIn the primary logo format a minimum size of 0.5in must be adhered to so that legibilty is retained.

In exceptional circumstances where space is below the recommended size, adjustments may have to be made to balance

the shape and visibility.

0.5in

Brand-Identity Guidelines 06.3.1 The Logo Usage www.megacomfort.com

X.25X

.25X

.25X

.25X

The MEGAComfort logo may never be altered in its relationship or appearance. The integrity of the logo must be

maintained in order to protect its registered trademark. If there is any doubt about the logo use, contact MEGAComfort.

Wrong!The logo has become distorted from it’s designed aspect ratio, therefore stretching or squshing the shape and text.

If the space is restrictive, the scale of the logo (not the dimensions) must be adjusted to fit.

Correct!The logo’s shape is consistent with the initial design, retaining balance and legibility.

This is the only accepted configuration of the MEGAComfort logo.

Company Logo Usage


Wrong!The backdrop for the logo’s placement is too similar to the primary color - it lacks visibilty and contrast.

To fix this problem, you can either select a contrasting base color, or switch to a white background.

Correct!The logo is clear and visible, set in a white backdrop which shows contrast.

Company Logo Usage


Wrong!Important elements within the logo have been distorted, enlarged or shrunk, affecting the balance and design.

A consistent layout is essential across all media, and by changing key elements it will introduce confusion into the brand.

Correct!The logo has been used in the fashion it was designed. A consistency has been achieved in how it is seen.

Company Logo Usage


Wrong!A color outside of the selected brand color scheme has been used. This is not recommended as it confuses the brand

image.

Replacing the font is a definate no-no. The selected typeface should be used at all times with the presentation of the logo.

Correct!The logo is presented in it’s primary colors using the primary typeface that has been selected for the logotype.

Company Logo Usage


MEGA

In most cases, use of one company logo is all that is required. If an advertiment is made by your company then that logo is

usually all that is required for recognition by your audience and/or customers.

Content Content

Company Logo Usage


Product Logos


Link to PAM logo:EPS https://www.dropbox.com/s/g192j3v7t9z0tge/PAM%20Logo.eps?dl=0

Link to VPAM logo:EPS https://www.dropbox.com/s/tkv69zb5atyd7z2/VPAM%20Logo.eps?dl=0

Link to ESD logo:EPS https://www.dropbox.com/s/ur5q36hsgmlz3rm/ESD%20Logo.eps?dl=0

Link to MEGASole logo:EPS https://www.dropbox.com/s/iso7f1dnze6cp77/MEGASole%20Logo.eps?dl=0

Link to MULTI-Thotic logo:EPS https://www.dropbox.com/s/fua4jrzagdo6stx/MULTI-Thotic%20Logo.eps?dl=0

Link to PAM PR Insole logo:EPS https://www.dropbox.com/s/cladspx4wcxclem/PAM%20PR%20Insole%20Logo.eps?dl=0

Link to MEGA Steel Toe Overshoe logo:EPS https://www.dropbox.com/s/mctwlva25qakt0q/MEGA%20Overshoe%20Logo.eps?dl=0

Link to Industrial MEGA Sock logo:EPS https://www.dropbox.com/s/u7mtf8go0x10hra/MEGA%20Sock%20Logo.eps?dl=0

Anti-Fatigue Line Logos

Protection Line Logos

Color Scheme

The impact and recognition of color can greatly enhance the MEGAComfort corporate image when used in a consistent

manner. The MEGAComfort corporate colors is a deep blue and yellow.

Accurate reproduction of the brand color scheme is essential in communicating a clear and consistent message about

the MEGAComfort’s image.

The Pantone colors should be used wherever possible, with CMYK / RGB being matched as closely as possible

depending on the materials and print process.

Black and white are acceptable as accent colors, in addition to the colors within the assigned scheme.

Brand-Identity Guidelines 13.4.0 Color Scheme www.megacomfort.com

The MEGAComfort color palette consists of the following recommended colors

Color Scheme

Pantone 286 C

Pantone 116 C

Pantone Black 6 C

Pantone Cool Grey 10 C

Pantone 116 C

Primary Brand Colorlogo / main background

Secondary Brand Colorlogo / secondary background / accent

Text Color

Secondary Text Color

PAM Yellow

100 / 70 / 0 / 24

00 / 18.39 / 100 / 00

100 / 100 / 100 / 100

00 / 00 / 00 / 75

00 / 18.39 / 100 / 00

0 / 70 / 137

255 / 207 / 01

3 / 00 / 00

99 / 100 / 103

255 / 207 / 01

#004689

#FFCF01

#030000

#636467

Pantone 485 CESD Red 00 / 100 / 100 / 00 237 / 28 / 36 #ED1C24

#FFCF01

Pantone 298 CMEGASole Blue 69 / 14 / 00 / 00 44 / 172 / 226 #2CACE2

Pantone color ref. CMYK RGB HEX

Pantone 360 C

Pantone 349 C

MULTI-Thotic Green

MULTI-Thotic Green

53 / 01 / 91 / 0

93 / 34 / 100 / 28

132 / 194 / 80

00 / 101 / 53

#84C250

Pantone Cool Grey 8 CFrench Text 00 / 00 / 00 / 60 128 / 130 / 133 #808285

#006535

Pantone Cool Grey 6 CSpanish Text 00 / 00 / 00 / 40 167 / 169 / 172 #A7A9AC

Brand-Identity Guidelines 14.4.0 Color Scheme www.megacomfort.com

Typography

The primary typeface is Eurostile Regular with a secondary Eurostile Bold to complement the primary. These have been

carefully selected to best represent the brand image, and must be used to retain consistency - especially within the logo.

Replacing fonts with alternatives should not be done under any circumstances.

Brand-Identity Guidelines 15.5.0 Typography www.megacomfort.com

Eurostile (Regular)

abcdefghi jk lmnopqrstuv w x yzABCDEFGHIJKLMNOPQRSTUVWXYZ1234567890!@£$%^&*()¡ #¢∞§¶•ªº-–_=+[] ;:/\,.~å∫ç∂ ƒ©˙^∆˚¬ µ~øπœ®ß†¨√∑≈¥Ω

Eurostile (Bold)

abcdefghi jk lmnopqrstuv w x yzABCDEFGHIJKLMNOPQRSTUV WXYZ1234567890!@£$%^&*()¡ #¢∞§¶•ªº-–_=+[];:/\,.~å∫ç∂´ƒ©˙^∆˚¬ µ~ø πœ®ß†¨√∑≈¥Ω

Messaging

Below are some effective callouts that MEGAComfort uses and recommended call outs for your to use when marketing

the MEGAComfort Insoles.

ORIGINAL PATENTED* DUAL LAYER 100% Memory Foam Technology (*US Patent # 8,832,969 *CA Patent # 2,654,607)

Ergonomically designed by a Podiatrist

Over 15 years of Research & Development

Maximum Shock Absorption and Comfort

Reduce the Risk of Slips, Trips and Falls

Clinically Proven to Reduce Pain and Fatigue

Brand-Identity Guidelines 16.6.0 Messaging www.megacomfort.com

For Maximum Shock Absorption,Maximum Comfort in Industrial Footwear

For Maximum Shock Absorption,Maximum Comfort and Anti-Static Control

Streamlined Design For Better Fit inMost Casual and Leisure Footwear

3 In 1 Comfort Orthotic System

Designed to Provide Extra Support andEnhanced Performance, in Most Footwear,Environment or Activity

ANTI-FATIGUE MATTING IN YOUR BOOTS

TAKE STEPS TO PROTECT TM

Useful in any Environment where there is Risk of ToeDamage or where Steel Toe Protection is Required

Provides Comfort and Protection fromHeat and Cold

Protects from Sharp Objects such asShards of Glass, Metal and Nails

Messaging


MEGACOMFORT’S ORIGINAL DUAL LAYER MEMORY FOAM TECHNOLOGY

OVER 15 YEARSOF RESEARCH & DEVELOPMENTAll MEGAComfort® products are uniquely designed using a patented* combination of high density DUAL LAYER memory foam. The dual layers compress together and gently rebound with every step.

All MEGAComfort insoles contain 100% high density memory foam with no cheap fillers or additives.

WHAT IS MEMORY FOAM?• Unique material and cellular structure different from regular foam

• Made up of billions of high-density memory cells

Softens up with heat, firms with cold

• Temperature and pressure sensitive

•

• Absorbs flow evenly to follow the body’s natural curve

RESULTSèMAXIMUM ComfortèMAXIMUM Shock Absoprtion

*US Patent # 8,832,969*CA Patent # 2,654,607

Messaging


ADVANTAGES OVER STANDARDANTI-FATIGUE FLOOR MATTING

ü Direct Contact with the Bodyü Reduce the Risk of Slips, Trips & Fallsü Personalized Comfort Zone for All Workers

(Stationary and Mobile)

ü Lower Cost of Maintenanceü Easy to Install and Implementü Various Budgets Can Be Used

(PPE, Wellness, Footwear & Matting)

PRODUCT BENEFITSOngoing field tests show an average of 35% reduction in pain

Res

ults

from

a fi

eld

test

pilo

t pr

ogra

m

UNIQUE FEATURES

ErgonomicallyDesigned by a

Podiatrist

Silver IonAnti-Microbial

Technology

Clinically Proven andField Tested to Reduce

Pain and Fatigue

Original Patented DualLayer 100% Memory

Foam Technology

2xMachine

Washable

Reduces Odorand Leaves FeetSmelling Fresh

Aeration Holesto Regulate

Temperature

Anti-FungalAnti-Bacterial

Anti-Perspiration

DECREASES

medical costsInjury rates and

Muscle fatigueFoot, knee, hip,and back pain

INCREASES

ProductivityComfort and well-beingBalanceReactions

Brand-Identity Guidelines 19.7.0 Product Messaging www.megacomfort.com

Product Messaging

FOR MAXIMUM SHOCK ABSORPTION,MAXIMUM COMFORT ININDUSTRIAL FOOTWEAR

Personal Anti-Fatigue Mat (PAM) Insoles represent a unique and cost effective opportunity for the selective relocation and/or replacement of expensiveAnti-Fatigue matting.

• Memory foam compresses for safe clearance in steel toe footwear

• Original patented dual layer 100% memory foam technology

• Ergonomically designed by a Podiatrist

• Clinically proven and tested to reduce pain & fatigue

• Deep heel cup & soft contoured arch support

• Heavy duty top cloth with Silver Ion Technology

• Anti-fungal, anti-bacterial, anti-perspiration

• Odor Reducing

• Machine washable

• Aeration holes

The Personal Anti-Fatigue Mat (PAM) Insole is directly in contact with the feet and body, making them far more effective than the standard Anti-Fatigue floor mats at reducing muscle strain, improving balance reactions and increasing blood circulation.

Must clearly display MEGAComfort’s name or logo and product name or logo where ever this image is used

Link to PAM Diagram:https://www.dropbox.com/s/xnfvk5mkjs4t15d/Personal_Anti-Fatigue_Mat_Memory_Foam_Insole_Detail.tif?dl=0

Aeration HolesRegulate foot temperature (all 3 layers)

Odor ReducingNatural fresh scent

Soft ContouredArch Support

Ultra High-Density Memory Foam20lb/ft3 and 1 second rebound.

Ergonomically molded for maximum shockabsorption and motion control

Deep Heel Cup and CushionSemi-Hexagon design/shape eliminates

shock impact of heel strike

Distinctive PatternDesigned to redistribute heel, ball, and toe pressure

Heavy Duty Top Cloth WithSilver Ion Technology

Anti-Fungal Anti-Bacterial Anti-Perspiration

MachineWashable

Soft Open-CelledMemory Foam

7lb/ft3 Density reduces harmfulshear force and provides

maximum comfort


Product Messaging

FOR MAXIMUM SHOCK ABSORPTION,MAXIMUM COMFORT IN INDUSTRIAL FOOTWEAR

Faultless Dispensing Every Time

In need of a vending pair of insoles? Due to popular demand, we have packaged our original Personal Anti-Fatigue Mat (PAM) Insoles into vending packaging. These insoles represent a unique and cost effective opportunity for the selective relocation and/or replace-ment of expensive Anti-Fatigue matting.

Personal Anti-Fatigue Mat (PAM) Insoles represent a unique and cost effective opportunity for the selective relocation and/or replacement of expensiveAnti-Fatigue matting.








• Odor Reducing • Machine washable • Aeration holes


Link to PAM Diagram:https://www.dropbox.com/s/xnfvk5mkjs4t15d/Personal_Anti-Fatigue_Mat_Memory_Foam_Insole_Detail.tif?dl=0

Aeration HolesRegulate foot temperature (all 3 layers)







Distinctive PatternDesigned to redistribute heel, ball, and toe pressure



MachineWashable



maximum comfort


FOR MAXIMUM SHOCK ABSORPTION, MAXIMUM COMFORT ANDANTI-STATIC CONTROL

• ESD threads provide proven electro-static dissipation

• Recommended for use in anti-static footwear only







• Odor Reducing


• Aeration holes


Product Messaging

Link to ESD Diagram:https://www.dropbox.com/s/nycnlcw1pvjt7v7/Anti-Static_ESD_Anti-Fatigue_Memory_Foam_Insole_Detail.tif?dl=0

Aeration HolesRegulate foot temperature(all 3 layers)





Distinctive PatternDesigned to redistribute

heel, ball, and toe pressure



MachineWashable

ESD ThreadsProvide proven

electro-static dissipation Ultra High-Density Memory Foam20lb/ft3 and 1 second rebound.




maximum comfort


STREAMLINED DESIGN FOR BETTER FIT IN MOST CASUAL AND LEISURE FOOTWEAR

• Features MEGAGel Visco technology for enhanced shock absorption & comfort

• Gel enhanced vibration reduction







• Odor Reducing


• Aeration holes


Product Messaging

Link to MEGASole Diagram:https://www.dropbox.com/s/apzif9unf20deah/MEGASole_Anti-Fatigue_Memory_Foam_Gel_Insole_Detail.tif?dl=0

Aeration HolesRegulate foot temperature(all 3 layers)


Ultra High-Density Memory Foam20lb/ft3 and 1 second rebound. Ergonomically

molded for maximum shock absorptionand motion control

Soft Durable Top Cloth WithSilver Ion Technology


Machine Washable

MEGAGel Visco TechnologyFor vibration reduction and added heel

and arch cushioning

Deep Heel Cup and CushionSemi-Hexagon design/shape

eliminates shock impact ofheel strike

Streamlined DesignFor a better fit in most footwear

Soft Contoured Arch Support



maximum comfort


Product Messaging


Link to MULTI-Thotic Diagram:https://www.dropbox.com/s/ei3zdm6vpjky3kx/MULTI-Thotic_Comfort_Orthotic_Arch_Support_Detail.tif?dl=0

3 IN 1 COMFORT ORTHOTIC SYSTEM

DESIGNED TO PROVIDE EXTRA SUPPORT AND ENHANCED PERFORMANCE, IN MOST FOOTWEAR, ENVIRONMENTOR ACTIVITY

• Cost effective initial replacement to custom made orthotics

• Patented multiple-re-attachable orthotic arch supports - all in one package (medical grade materials)

• Support & balance without compromising comfort

• Maximum shock absorption using patented dual layer 100% memory foam technology





• Insole base - Machine washable

• Odor Reducing

• Aeration holes

Aeration HolesRegulate foot temperature

(all 3 layers)Odor ReducingNatural fresh scent


Ergonomically molded for maximumshock absorption and motion control

3/4 Trim LineFor a better fit in casual

and dress footwear

Choose & AlternateBetween two different levels of

Orthotic support (included with purchase)

Soft Durable Top ClothWith Silver IonTechnologyAnti-FungalAnti-BacterialAnti-Perspiration

MachineWashable

Heel CushionEliminates shock impact of heel strike

Multiple Orthotic SupportsWithout Compromising Comfort

Soft Open-CelledMemory Foam7lb/ft3 Density reduces harmfulshear force and providesmaximum comfort

First Ray Cut Out

NeutralBalanceSupport

Bar

Dark green arch support for low arch/pronation supportLight green arch support for medium/regular arch type


Product Messaging

Must clearly display MEGAComfort’s name or logo, product name or logo where ever this image is used

Link to Puncture Resistant Insole Diagram:https://www.dropbox.com/s/ywpkiozft7g25ko/MEGA_Puncture_Resistant_Insole_Detail.tif?dl=0

NEW AND IMPROVED

PROTECTS FROM SHARP OBJECTS SUCH AS SHARDS OF GLASS,METAL AND NAILS

• Original Patented DUAL LAYER 100% Memory Foam Technology

• Ideal for contractors, construction and renovation environments

• Flexible steel plate tested for penetration resistance and corrosion. Meets and exceeds ASTM F2413-11 Standard

• Steel plate securely placed inside the insole to prevent separation




• Heavy duty top cloth with anti-fungal, anti-bacterial, anti-perspiration Silver Ion Technology

• Odor reducing scent




Distinctive PatternDesigned to redistributeheel, ball, and toe pressure


Ultra High-DensityMemory Foam

20lb/ft3 and 1 second rebound.Ergonomically molded for

maximum shock absorptionand motion control




7lb/ft3 Density reducesharmful shear force and

provides maximum comfort

Steel PlateSecurely PlacedInside the insoleto preventseparation

FlexibleSteel PlateTested for penetrationresistance andcorrosion. Meets andexceeds theASTM F2413-11Standard



Product Messaging

Link to MEGA Steel Toe Overshoe Diagram:https://www.dropbox.com/s/dl662ztd9qti41w/MEGA_Steel_Toe_Overshoe_Detail.tif?dl=0

NEW AND IMPROVED

USEFUL IN ANY TEMPORARYENVIRONMENT WHERE THERE IS RISK OF TOE DAMAGE OR WHERE STEEL TOE PROTECTION IS REQUIRED

• PVC for better fit around all footwear. Prop 65 Compliant

• Ideal for casual workers, management, clerical staff and visitors

• Steel toe cap meets and exceeds the impact and compression performance criteria of ASTM F2413-11

• Unique and effective tread design, providing exceptional slip resistance on typical walking surfaces

• Hygienic, available for multiple & repeat uses

• Fully waterproof and crack resistant

• 5 graduated color sizes makes fitting easy Fully Waterproof &Crack Resistant PVC

Hygienic, available for multipleand repeat uses

Designed to be High & Wide EnoughTo accommodate most low-heeled,

closed footwear.

Unique & EffectiveTread DesignProviding exceptional slipresistance on typicalwalking surfaces

Steel Toe CapMeets and exceeds the impactand compression performancecriteria of ASTM F2413-11

Useful in any environmentWhere there is risk of toe damage

or where steel toe protection is required.Ideal for casual, temporary, management,

clerical staff and visitors

PVC for better fit aroundall footwear - Prop 65 Compliant

Contains non-phthalate plasticizers



Product Messaging

Link to Men’s Denim Industrial MEGASock Diagram:https://www.dropbox.com/s/2mbhkp9km31qm1g/Industrial%20_MEGASock_Detail.tif?dl=0

PROVIDES COMFORT AND PROTECTION FROM HEAT AND COLD

• Made with 50% wool, 30% nylon, 15% acrylic, 4% other fibers

• Wool is the best fiber for naturally absorbing moisture

• Protection from heat and cold

• Anti-microbial, double thick yarn

• More durable than the average sock

• Boot Length cut, with reinforced heel and toes

• Sold as a twin pack

Keeps Feet DryEven in the harshest conditions.Available in Denim and Original

Boot Length CutProvides abrasion protection

from boot tops

Anti-MicrobialDouble thick yarn.

Tough, long lasting and versatile

Made with50% wool, 30% nylon,15% acrylic, 4% other fibersand 1% spandex

Women’s Style

Enhanced DurabilityWith reinforced heel and toes

Brand-Identity Guidelines 27.8.0 Product Images www.megacomfort.com


Product Images

Link to Family Photo:https://www.dropbox.com/s/nsdbjwqpeqpw1gd/Family_Photo_Image.tif?dl=0



Product Images

Link to Group Product Photo:https://www.dropbox.com/s/a8ed0okt1e2pm79/All_Packs_Image.tif?dl=0


Link to PAM Photo:https://www.dropbox.com/s/wlctjsparfkkmbi/Personal_Anti-Fatigue_Mat_Memory_Foam_Insole.tif?dl=0

Link to PAM Packaging Photo:https://www.dropbox.com/s/d5hg3xbrpuxdm36/Personal_Anti-Fatigue_Mat_Memory_Foam_Insole_Packaging.tif?dl=0



Product Images


Product Images

Link to PAM Photo:https://www.dropbox.com/s/hk39qtxnpnszkx9/Personal_Anti-Fatigue_Mat_Memory_Foam_12Size_Insole.tif?dl=0

Link to PAM Vending Machine Packaging Photo:https://www.dropbox.com/s/x1d5au6bfejfbrc/VPersonal_Anti-Fatigue_Mat_Memory_Foam_Insole_Packaging.tif?dl=0



Faultless Dispensing Every Time


Link to ESD Photo:https://www.dropbox.com/s/5879hzbgj6hiows/Anti-Static_ESD_Anti-Fatigue_Memory_Foam_Insole.tif?dl=0

Link to ESD Packaging Photo:https://www.dropbox.com/s/45llsq070a3d8rr/Anti-Static_ESD_Anti-Fatigue_Memory_Foam_Insole_Packaging.tif?dl=0

FOR MAXIMUM SHOCK ABSORPTION,MAXIMUM COMFORT ANDANTI-STATIC CONTROL

Product Images



Product Images

STREAMLINED DESIGN FOR BETTERFIT IN MOST CASUAL AND LEISUREFOOTWEAR

Link to MEGASole Photo:https://www.dropbox.com/s/63rtt20x72rduxw/MEGASole_Anti-Fatigue_Memory_Foam_Gel_Insole.tif?dl=0

Link to MEGASole Packaging Photo:https://www.dropbox.com/s/ldr4uacu672kdd8/MEGASole_Anti-Fatigue_Memory_Foam_Gel_Packaging.tif?dl=0



Product Images


DESIGNED TO PROVIDE EXTRA SUPPORTAND ENHANCED PERFORMANCE, INMOST FOOTWEAR, ENVIRONMENTOR ACTIVITY


Link to MULTI-Thotic Photo:https://www.dropbox.com/s/7bki43jn5j88jol/MULTI-Thotic_Comfort_Orthotic_Arch_Support.tif?dl=0

Link to MULTI-Thotic Packaging Photo:https://www.dropbox.com/s/7v473j0mt0akv4b/MULTI-Thotic_Comfort_Orthotic_Arch_Support_Packaging.tif?dl=0

Brand-Identity Guidelines 32.14.0 Contact www.megacomfort.com Brand-Identity Guidelines 34.8.0 Product Images www.megacomfort.com

Product Images


Link to Puncture Resistant Insole Photo:https://www.dropbox.com/s/okqyjykrk0dnr0a/MEGA_Puncture_Resistant_Insole%20NEW.tif?dl=0

Link to Puncture Resistant Insole Packaging:https://www.dropbox.com/s/8zm86a9l4i7ykzr/MEGA_Puncture_Resistant_Packaging.tif?dl=0

PROTECTS FROM SHARP OBJECTSSUCH AS SHARDS OF GLASS,METAL AND NAILS

Brand-Identity Guidelines 33.5.0 Index www.megacomfort.com Brand-Identity Guidelines 35.8.0 Product Images www.megacomfort.com

Product Images


Link to MEGA Steel Toe Overshoe Photo:https://www.dropbox.com/s/25voq25rw8xg5wh/MEGA_Steel_Toe_Overshoe.tif?dl=0

Link to MEGA Steel Toe Overshoe Packaging:https://www.dropbox.com/sh/rs5wpefagels1fh/AAAuTwSSSU7QmoMe361hCfUha?dl=0

USEFUL IN ANY ENVIRONMENTWHERE THERE IS RISK OF TOEDAMAGE OR WHERE STEEL TOEPROTECTION IS REQUIRED


Product Images

PROVIDES COMFORT AND PROTECTIONFROM HEAT AND COLD


Link to Men’s Denim Industrial MEGASock Product:https://www.dropbox.com/s/l9hxkiv028i3dzi/Industrial%20_MEGASock_Denim.tif?dl=0

Link to Men’s Grey Industrial MEGASock Product:https://www.dropbox.com/s/vs0fbhxpogl3gcr/Industrial%20_MEGASock_Grey.tif?dl=0

Link to Women’s Grey Industrial MEGASock Product:https://www.dropbox.com/s/y534ecp97vhrvbn/Industrial%20_MEGASock_Womens.tif?dl=0

Link to Industrial MEGASock Packaging:https://www.dropbox.com/sh/rzcbuflp9xumwgp/AADii-rm6D5LSXeQQQhHUDw-a?dl=0


Final artwork must be reproduced as shown on the left with the elements on the right and is supplied in the dropbox.

Brand-Identity Guidelines 37.9.0 Images www.megacomfort.com

Images

Link to Chrome Plate Image:https://www.dropbox.com/s/nzdlwrxura6y4i7/Chrome%20Plate%20Background.eps?dl=0

Link to Chrome Nail Image:https://www.dropbox.com/s/py302yfv5hcjymz/Nail%20Image.tif?dl=0

Link to Caution Tape Image:https://www.dropbox.com/s/7qkoy1lr7cr2cqu/Caution%20Tape%20Small.tif?dl=0

Link to Caution Anti-Fatigue Matting In Your Boots®:https://www.dropbox.com/s/cm0o19uskkwpk4a/Footer_Image.tif?dl=0

Link to Caution Take Steps To Protect™:https://www.dropbox.com/s/zf6x4g6ef0rnpci/Footer_Image%202.tif?dl=0

ANTI-FATIGUE MATTING

IN YOUR BOOTSANTI-FATIGUE MATTING

IN YOUR BOOTS

Brand-Identity Guidelines 38.10.0 Advertising www.megacomfort.com

Advertising

Link to Ad on the left:https://www.dropbox.com/s/w6ntqs8rq0yl4dt/2016%20MEGA%20Full%20Page%20Anti%20Fatigue%20V1.eps?dl=0

Link to Ad on the right:https://www.dropbox.com/s/os47rc3uw8k157x/2016%20MEGA%20Full%20Page%20All%20V1.eps?dl=0


MEGAComfort has recently expanded its product line to include additional high value and essential products for increasing workplace health & safety demands, while maintaining its focus on Anti-Fatigue and now Protection.

Protection Line Product Benefits Include:Protects the body from workplace hazards • Extensive research and development • Clinically proven and tested.

INTRODUCING - MEGAComfort’s New Product Expansion - Protection Line


IN YOUR BOOTS

ErgonomicallyDesigned bya Podiatrist


Technology

Clinically Provenand Field Testedto Reduce Pain

and Fatigue

Original PatentedDual Layer 100%

Memory FoamTechnology

MachineWashable



Temperature


Anti-Perspiration

Ongoing field tests show an average of 35% reduction in pain

DECREASES



INCREASES





Technology

Clinically Provenand Field Testedto Reduce Pain

and Fatigue

Original PatentedDual Layer 100%

Memory FoamTechnology

MachineWashable



Temperature


Anti-Perspiration


DECREASES



INCREASES



IN YOUR BOOTS

Brand-Identity Guidelines 39.10.0 Advertising www.megacomfort.com

Advertising

Link to Catalogue on the left:https://www.dropbox.com/s/v1r3lckgz8oel2k/2016%20MEGAComfort%20Catalogue%20Ad%20V1.eps?dl=0

Link to Catalogue in the middle:https://www.dropbox.com/s/rrodqahacgu9qld/2016%20MEGAComfort%20Catalogue%20Ad%20All%20Products%20NO%20SockV1.eps?dl=0

Link to Catalogue on the right:https://www.dropbox.com/s/dcbf9m3z162vefe/2016%20MEGAComfort%20Catalogue%20Ad%20All%20Products%20V1.eps?dl=0

FOR MAXIMUM SHOCK ABSORPTION, MAXIMUM COMFORT AND ANTI-STATIC CONTROL

• ESD threads provide proven electro-static dissipation• Recommended for use in anti-static footwear only• Original patented dual layer 100% memory foam technology• Ergonomically designed by a Podiatrist• Clinically proven and tested to reduce pain & fatigue• Deep heel cup & soft contoured arch support• Heavy duty top cloth with Silver Ion Technology• Anti-fungal, anti-bacterial, anti-perspiration• Odor Reducing• Machine washable• Aeration holes

Men’s

MC #

6-7 8-9 10-11 12-13 14-15

Women’s 5-6-7 8-9 10-11 12-13

MS-W567 MS-M67/W89

MS-M89/W1011

MS-M1011/W1213 MS-M1213 MS-M1415

Men’s

MC #

6-7 8-9 10-11 12-13 14-15

Women’s 5-6-7 8-9 10-11 12-13

MT-W567 MT-M67/W89

MT-M89/W1011

MT-M1011/W1213 MT-M1213 MT-M1415


DESIGNED TO PROVIDE EXTRA SUPPORT AND ENHANCED PERFORMANCE, IN MOST FOOTWEAR, ENVIRONMENT OR ACTIVITY

• Cost effective initial replacement to custom made orthotics• Patented multiple-re-attachable orthotic arch supports – all in one package (medical grade materials)• Support & balance without compromising comfort• Maximum shock absorption using patented dual layer 100% memory foam technology• Ergonomically designed by a Podiatrist• Clinically proven and tested to reduce pain & fatigue• Heavy duty top cloth with Silver Ion Technology• Anti-fungal, anti-bacterial, anti-perspiration• Insole base - Machine washable• Odor Reducing• Aeration holes

Men’s

MC #

6-7 8-9 10-11 12-13 14-15

Women’s 5-6-7 8-9 10-11 12-13

PAMESD-W567

PAMESD-M67/W89

PAMESD-M89/W1011

PAMESD-M1011/W1213

PAMESD-M1213

PAMESD-M1415

MEGACOMFORT ANTI-FATIGUE INSOLES AND ORTHOTICS

Men’s

MC #

6-7 8-9 10-11 12-13 14-15

Women’s 5-6-7 8-9 10-11 12-13

PAM-W567 PAM-M67/W89

PAM-M89/W1011

PAM-M1011/W1213 PAM-M1213 PAM-M1415

FOR MAXIMUM SHOCK ABSORPTION, MAXIMUM COMFORT IN INDUSTRIAL FOOTWEAR

• Memory foam compresses for safe clearance in steel toe footwear• Original patented dual layer 100% memory foam technology • Ergonomically designed by a Podiatrist• Clinically proven and tested to reduce pain & fatigue• Deep heel cup & soft contoured arch support• Heavy duty top cloth with Silver Ion Technology• Anti-fungal, anti-bacterial, anti-perspiration• Odor Reducing• Machine washable• Aeration holes

UNIQUE FEATURES



Technology

Clinically Proven andField Tested to Reduce

Pain and Fatigue

Original Patented* DualLayer 100% Memory

Foam Technology

MachineWashable



Temperature


Anti-Perspiration

PRODUCT BENEFITS

Res

ults

from

a fi

eld

test

pilo

t pr

ogra

m


DECREASES



INCREASES




• Features MEGAGel Visco technology for enhanced shock absorption & comfort• Gel enhanced vibration reduction• Original patented dual layer 100% memory foam technology• Ergonomically designed by a Podiatrist• Clinically proven and tested to reduce pain & fatigue • Deep heel cup & soft contoured arch support• Heavy duty top cloth with Silver Ion Technology• Anti-fungal, anti-bacterial, anti-perspiration• Odor Reducing• Machine washable• Aeration holes

MEGAComfortInsoles

MEGAComfort

@MEGAComfortInc

MEGAComfortinc

www.megacomfort.com

Men’s

MC #

6-7 8-9 10-11 12-13 14-15

Women’s 5-6-7 8-9 10-11 12-13

MS-W567 MS-M67/W89

MS-M89/W1011

MS-M1011/W1213 MS-M1213 MS-M1415

Men’s

MC #

6-7 8-9 10-11 12-13 14-15

Women’s 5-6-7 8-9 10-11 12-13

MT-W567 MT-M67/W89

MT-M89/W1011

MT-M1011/W1213 MT-M1213 MT-M1415




Men’s

MC #

6-7 8-9 10-11 12-13 14-15

Women’s 5-6-7 8-9 10-11 12-13

PAMESD-W567

PAMESD-M67/W89

PAMESD-M89/W1011

PAMESD-M1011/W1213

PAMESD-M1213

PAMESD-M1415

Men’s

MC #

6-7 8-9 10-11 12-13 14-15

Women’s 5-6-7 8-9 10-11 12-13


PAM-M89/W1011

PAM-M1011/W1213 PAM-M1213 PAM-M1415




Men’s

MC #

6-7 8-9 10-11 12-13 14-15

Women’s 8-95-6-7 10-11 12-13

PAMPR-M67/W89PAMPR-W567 PAMPR-W1011PAMPR-

M1011/W1213PAMPR-M1213 PAMPR-M1415

PROTECTS FROM SHARP OBJECTSSUCH AS SHARDS OF GLASS, METALAND NAILS• Original Patented DUAL LAYER 100% Memory Foam Technology• Ideal for contractors, construction and renovation environments• Flexible steel plate tested for penetration resistance and corrosion. Meets or exceeds ASTM F2413-11 Standard• Memory foam compresses for safe clearance in steel toe footwear• Heavy duty top cloth with anti-fungal, anti-bacterial, anti-perspiration Silver Ion Technology

USEFUL IN ANY ENVIRONMENT WHERETHERE IS RISK OF TOE DAMAGE ORWHERE STEEL TOE PROTECTION IS REQUIRED• PVC for better fit around all footwear - Prop 65 Compliant• Ideal for casual workers, management, clerical staff and visitors• Steel toe cap meets and exceeds the impact and compression performance criteria of ASTM F2413-11 • Unique and effective tread design, providing exceptional slip resistance on typical walking surfaces • Hygienic, available for multiple & repeat uses

Sizes Men’s Women’s

S 6.5 - 8

M 7 - 9 8.5 - 10.5

L 9.5 - 11 11 - 12.5

XL 11.5 - 13

XXL

MC #

NSTOB-S

NSTOB-M

NSTOB-L

NSTOB-XL

NSTOB-XXL 13.5 - 15

ANTI-FATIGUE LINE

PROTECTION LINE





Men’s

MC #

6-7 8-9 10-11 12-13 14-15

Women’s 5-6-7 8-9 10-11 12-13

MS-W567 MS-M67/W89

MS-M89/W1011

MS-M1011/W1213 MS-M1213 MS-M1415



Men’s

MC #

6-7 8-9 10-11 12-13 14-15

Women’s 5-6-7 8-9 10-11 12-13

MT-W567 MT-M67/W89

MT-M89/W1011

MT-M1011/W1213 MT-M1213 MT-M1415




Men’s

MC #

6-7 8-9 10-11 12-13 14-15

Women’s 5-6-7 8-9 10-11 12-13

PAMESD-W567

PAMESD-M67/W89

PAMESD-M89/W1011

PAMESD-M1011/W1213

PAMESD-M1213

PAMESD-M1415



Men’s

MC #

6-7 8-9 10-11 12-13 14-15

Women’s 5-6-7 8-9 10-11 12-13


PAM-M89/W1011

PAM-M1011/W1213 PAM-M1213 PAM-M1415




Men’s

MC #

6-7 8-9 10-11 12-13 14-15

Women’s 8-9 10-11 12-13

PAMPR-M67/W89

5-6-7

PAMPR-W567

PAMPR-M89/

W1011

PAMPR-M1011/W1213

PAMPR-M1213

PAMPR-M1415

PROTECTS FROMSHARP OBJECTSSUCH AS SHARDSOF GLASS, METALAND NAILS

• Original Patented DUAL LAYER 100% Memory Foam Technology• Ideal for contractors, construction and renovation environments• Flexible steel plate tested for penetration resistance and corrosion. Meets or exceeds ASTM F2413-11 Standard• Memory foam compresses for safe clearance in steel toe footwear• Heavy duty top cloth with anti-fungal, anti-bacterial, anti-perspiration Silver Ion Technology

USEFUL IN ANY ENVIRONMENT WHERE THERE IS RISKOF TOE DAMAGE OR WHERE STEEL TOE PROTECTIONIS REQUIRED

• PVC for better fit around all footwear - Prop 65 Compliant• Ideal for casual workers, management, clerical staff and visitors• Steel toe cap meets and exceeds the impact and compression performance criteria of ASTM F2413-11 • Unique and effective tread design, providing exceptional slip resistance on typical walking surfaces • Hygienic, available for multiple & repeat uses

Men’s Men’s Denim Women’s

8 - 9

8 - 11

12 - 14

8 - 11

MC #

ISKW-M

ISKG-L

ISKG-XL

ISKD-L

ISKD-XL 12 - 14

PROVIDES COMFORT ANDPROTECTION FROMHEAT AND COLD

• Made with 50% wool, 30% nylon, 15% acrylic, 4% other fibers • Wool is the best fiber for naturally absorbing moisture• Protection from heat and cold• Anti-microbial, double thick yarn• More durable than the average sock • Boot Length cut, with reinforced heel and toes• Sold as a twin pack

ANTI-FATIGUE LINE

PROTECTION LINE

Sizes Men’s Women’s

S 6.5 - 8

M 7 - 9 8.5 - 10.5

L 9.5 - 11 11 - 12.5

XL 11.5 - 13

XXL

MC #

NSTOB-S

NSTOB-M

NSTOB-L

NSTOB-XL

NSTOB-XXL 13.5 - 15

Brand-Identity Guidelines 40.11.0 Part Numbers & Bar Codes www.megacomfort.com

Part Numbers & Bar Codes

MEGAComfort Part NumberPersonal Anti-Fatigue Mat Insole

MCPAM-W567

MCPAM-M67/W89

MCPAM-M89/W1011

MCPAM-M1011/W1213

MCPAM-M1213

MCPAM-M1415

Personal Anti-Fatigue Mat ESD Insole

MCPAM-ESDW567

MCPAM-ESDM67/W89

MCPAM-ESDM89/W1011

MCPAM-ESDM1011/W1213

MCPAM-ESDM1213

MCPAM-ESDM1415

MEGASole Insole

MCMS-W567

MCMS-M67/W89

MCMS-M89/W1011

MCMS-M1011/W1213

MCMS-M1213

MCMS-M1415

MULTI-Thotic Insole

MCMT-W567

MCMT-M67/W89

MCMT-M89/W1011

MCMT-M1011/W1213

MCMT-M1213

MCMT-M1415

UPC Bar Code

894895001446

894895001453

894895001460

894895001477

894895001484

894895001491

894895001507

894895001514

894895001521

894895001538

894895001545

894895001552

894895001316

894895001323

894895001330

894895001347

894895001354

894895001361

894895001132

894895001149

894895001156

894895001163

894895001170

894895001187

MEGAComfort Part NumberVending Machine PAM Insole

MCVPAM-W567

MCVPAM-M67/W89

MCVPAM-M89/W1011

MCVPAM-M1011/W1213

MCVPAM-M1213

MCVPAM-M1415

Puncture Resistant Insole

PAMPR-W567

PAMPR-M67/W89

PAMPR-M89/W1011

PAMPR-M1011/W1213

PAMPR-M1213

PAMPR-M1415

MEGA Steel Toe Overshoe

NSTOB-S

NSTOB-M

NSTOB-L

NSTOB-XL

NSTOB-XXL

Industrial MEGASock

MCISKW-M

MCISKG-L

MCISKG-XL

MCISKD-L

MCISKD-XL

UPC Bar Code

894895001569

894895001576

894895001583

894895001590

894895001606

894895001613

894895001828

894895001835

894895001842

894895001859

894895001866

894895001873

894895001774

894895001781

894895001798

894895001804

894895001811

894895001729

894895001736

894895001743

894895001750

894895001767

Brand-Identity Guidelines 41.12.0 Intellectual Property www.megacomfort.com

Intellectual Property

INTELLECTUAL PROPERTY

• All marketing materials including, but not limited to websites, brochures and product images, must clearly display MEGAComfort's name and or logo unless otherwise agreed to in advance in writing by MEGAComfort.

• All printed materials and website content which includes MEGAComfort's name, products,trademarks or any other intellectual property belonging to MEGAComfort must be pre-approved in writing by MEGAComfort.

• MEGAComfort retains the right at its sole discretion to request any party to immediately remove material from its website or refrain from using printed materials that either: (i) use MEGAComfort's name, products, trademarks or any other intellectual property belonging to MEGAComfort without prior written authorization, or (ii) does not clearly display MEGAComfort's name and/or logo on the party's marketing materials.

• The Distributor agrees not to attempt to copy or reverse engineer any MEGAComfort product or to adopt or use any name, logo or trademark or part number which is confusingly similar to any MEGA-Comfort product name, logo or trademark. The Distributor agrees that it will not sell any product which copies or is confusingly similar with any MEGAComfort product, packaging, name, logo or trade-mark or part number.

Brand-Identity Guidelines 42.13.0 Contact Details www.megacomfort.com

MCBRANDIDGUIDE040872016

Contact

MEGAComfort Copyright ©2016

MEGAComfort

[email protected]

www.megacomfort.com

MEGAComfort

@MEGAComfortInc

MEGAComfortInsoles

MEGAComfortinc

Company:

Email:

Documents

MEGAComfort Brand Identity Guidelines Implementing …megacomfort.com/wp-content/uploads/2016/08/MEGA-Brand-ID-Guide... · MEGAComfort Brand Identity Guidelines Implementing the MEGAComfort