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© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Connect 1 1 © 2013 Cisco and/or its affiliates. All rights reserved.
Seoul, Korea March 28 – 29, 2013
BK Suh President, Cisco Services, Asia
Mega Trends: An External View
© 2011 Cisco and/or its affiliates. All rights reserved. 2 2 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect
• Cisco has its view of the world
• Today we will look at another perspective
• Share mega trends from a shorter term perspective
• Look at possible impacts to the industry, your customers and you
• Why this is important to you?
• Where and how the network fits in?
• Is Cisco’s view of the world really that different?
• And, why Cisco?
How Do Others View the World?
© 2011 Cisco and/or its affiliates. All rights reserved. 3 3 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect
10 Mega Trends that will Impact Industry, Your Customers & YOU in Next 18 Months
#4: Cloud Computing
#2: Acceleration to a Connected World
#1: Consumer Driven Innovation
#3: Emerging Markets
Driving Shifts
#5: Evolution of Personal Computing to New Form Factors
#9: Big Data #7: Visual Technology Transforming Media &
Collaboration
#6: Redefinition of Content Experience
#8: Social Media Transforming
Business & More…
#10: Mega Upgrade Cycle Coming!
© 2011 Cisco and/or its affiliates. All rights reserved. 3 3
© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 4 4 Cisco Connect
Consumer Driven Innovation
Trend #1:
5 5 Cisco Connect © 2013 Cisco and/or its affiliates. All rights reserved.
Steve Jobs
© 2011 Cisco and/or its affiliates. All rights reserved. 6 6 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect
Acceleration to a Connected World
Trend #2:
7 7 Cisco Connect © 2013 Cisco and/or its affiliates. All rights reserved.
South Korea world leader in broadband penetration
© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 8 8 Cisco Connect
Markets Driving Fundamental Shifts
Trend #3:
© 2011 Cisco and/or its affiliates. All rights reserved. 9 9 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect
The World’s Top 10 Economies
The World is Changing…Massive Economic Rebalancing
1820
China 28.7% India 16.0% France 5.4% U.K. 5.2% Prussia 4.9% Japan 3.1% Austria 1.9% Spain 1.9% U.S. 1.8% Russia 1.7%
1999
U.S. 30.0% Japan 14.5% Germany 6.6% U.K. 4.7% France 4.7% Italy 3.8% China 3.8% Spain 2.0% Canada 2.1% Mexico 1.6%
2009
U.S. 24.3% Japan 8.7% China 8.6% Germany 5.7% France 4.6% U.K. 3.7% Italy 3.6% Brazil 2.7% Spain 2.5% Canada 2.3%
Source: World Bank/Angus Maddison. The World Economy: Historical Statistics; World Bank; IMF
2050
China 32.7% U.S. 17.8% India 17.4% Brazil 5.3% Mexico 4.3% Russia 4.0% Indonesia 3.2% Japan 3.1% U.K. 2.4% Germany 2.3%
© 2011 Cisco and/or its affiliates. All rights reserved. 9 9 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect
© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 10 10 Cisco Connect
Cloud Computing
Trend #4:
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect 11
© 2013, Global Touch, Inc. All rights reserved. Source: The Economist (1 December 2012)
Source: The Economist (1 December 2012)
Source: The Economist (1 December 2012) Taken from the Article: “Another game of thrones”, The Economist, December 1st, 2012
The World according to ‘GAFA’ The World according to ‘GAFAC’
© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 12 12 Cisco Connect
© 2013, Global Touch, Inc. All rights reserved.
How IT Buying Change will Change with ‘Cloud’
Shift to Business Units purchasing without IT involvement Business leaders have different goals, challenges and valuation criteria than IT managers Selling to BUs requires a different value proposition • Customer value focus • Driving business process and productivity improvements • Reducing business costs/risks
Ecosystem vendors need to better understand the business requirements
© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 13 13 Cisco Connect
Evolution of Personal Computing to New Form Factors
Trend #5:
© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 14 Cisco Confidential Cisco Connect 14 © 2013 Cisco and/or its affiliates. All rights reserved. Source: Sophos Naked Security Infographic © 2011 Cisco and/or its affiliates. All rights reserved. 14 14 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect
15 15 Cisco Connect © 2013 Cisco and/or its affiliates. All rights reserved.
Content Experience
Trend #6:
16 16 Cisco Connect © 2013 Cisco and/or its affiliates. All rights reserved.
© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 17 17 Cisco Connect
Visual Technologies Transform Media & Collaboration
Trend #7:
© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 18 18 Cisco Connect
Future of Healthcare
Face-to-face care unbound by distance streamlined through collaboration global access to experts
© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 19 19 Cisco Connect
Social Media Fundamentally Transforms Business & More…
Trend #8:
© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 20 20 Cisco Connect
And Elections… In the United States Connecting American abroad (> 4 million) in last US election
© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 21 21 Cisco Connect
Big Data
Trend #9:
© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 22 22 Cisco Connect http://thehumanfaceofbigdata.com/about/
The Human Face of Big Data
Learn. Compare. Discover. The Human Face of Big Data is a globally crowdsourced media project focusing on humanity’s new ability to collect, analyze, triangulate and visualize vast amounts of data in real time.
© 2011 Cisco and/or its affiliates. All rights reserved. 22 22 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect
23 23 Cisco Connect © 2013 Cisco and/or its affiliates. All rights reserved.
Mega Upgrade Cycle Coming!
Trend #10:
© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 24 24 Cisco Connect
“If you’re a tech company, the most dramatic effect of megatrends like cloud computing, managed services, and the rise of consumer technology won’t be felt in your company’s product line. The true disruption will be to your business model.”
The New Global Technology Landscape
© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 25 25 Cisco Connect
What’s the Common ‘Thread’?
© 2011 Cisco and/or its affiliates. All rights reserved. 26 26 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect
Let’s Recap . . .10 Mega Trends . . . the next 18 months
© 2011 Cisco and/or its affiliates. All rights reserved. 26 26 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect
#4: Cloud Computing
#2: Acceleration to a Connected World
#1: Consumer Driven Innovation
#3: Emerging Markets
Driving Shifts
#5: Evolution of Personal Computing to New Form Factors
#9: Big Data #7: Visual Technology Transforming Media &
Collaboration
#6: Redefinition of Content Experience
#8: Social Media Transforming
Business & More…
#10: Mega Upgrade Cycle Coming!
27 27 Cisco Connect © 2013 Cisco and/or its affiliates. All rights reserved.
Why
© 2011 Cisco and/or its affiliates. All rights reserved. 28 28 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect
Everything Extends From the Network
NETWORK INTELLIGENT Mobility
Acc
ess
Data C
enter Applications
Video
Clouds
© 2011 Cisco and/or its affiliates. All rights reserved. 28 28 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect
© 2011 Cisco and/or its affiliates. All rights reserved. © 2013 Cisco and/or its affiliates. All rights reserved. 29 29 Cisco Connect
Industry Leadership
Vision
Network Technology Transitions
Create Value Moving IP IP
v6 Leader Core Technology… Hardware + Software + ASICS + Services
Tale
nt Distributed Networking + Compute + Storage
Automated and Secure
Application-Centric Intelligent Network
Innovation Engine
Exp
erie
nce
Open Customer Dialog
World’s Best Ecosystem Partners & Resellers
Broadest industry-leading portfolio Open Standards
Integrated Architecture DNA
Driving Industry Standards
Unmatched Expertise
#1 IT Company
Platform
Internet of Everything
Internet of Things
Learning Network
Why Cisco
© 2011 Cisco and/or its affiliates. All rights reserved. 29 29 © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect
30 30 Cisco Connect © 2013 Cisco and/or its affiliates. All rights reserved.
© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Connect 31
Thank you.