Meetup Long Beach! Welcome to Shopify · ExporTech™ Companies are achieving milestones 1200% sales increase in one year, one market expanded exports to 31 countries increased production

Welcome to Shopify Meetup Long Beach!

Hosted by

Mo NelsonYour ECommerce Co-Pilot

Meet Your Host... ● Founded ECommerce apparel

manufacturing business - Tat2X

● Grew into 3 brands + tribes

● Sold company to help you

Educating and empowering entrepreneurs to start and grow an online business:

- ECommerce Workshops

- ECommerce Consulting

What is Shopify Meetup Long Beach?

Fun + Games

Connect + Build Community Education + Empowerment

Start + Grow Your Business

Thanks for the Snacks!

Business Owner?Need Help?

Meet with a Shopify Partner/Expert for a quick chat after today’s talk. Text: 562-277-1285

include your name, website & type of help needed

Accelerate Your Sales with Cross-Border

E-Commerce

Today’s Talk...

Elizabeth GlynnExport Advisor - ExporTech Facilitator

© 2018 CMTC®. All rights reserved

How to Accelerate Your Sales with Cross-Border e-Commerce

What Your Company Should Know About Exporting

Shopify Meetup I June 25, 2018

Elizabeth Glynn, Export Advisor

CMTC


Made in USA label and U.S. quality are well regarded throughout the world

Made in California garners added interest.

U.S. manufacturers are sitting on ‘untapped’

opportunity – their own products!

© 2018 CMTC®. All rights reserved© 2018 CMTC®. All rights reserved

Notable FactsNationally▶ Less than 39% of U.S. manufacturers

export.Of those that do, 57% export to fewer

than five (5) global markets.

In California▶ In 2017 exported manufactured goods accounted

for $171.9 billion. Source: https://www.census.gov/foreign-trade/statistics/state/data/ca.html (Dec 2016)

▶ Small businesses comprised 95.9% of all exporters Source: California Export Facts / National Association of Manufacturers / February 2015

Maximizing Your Export Growth / Shopify / June 25, 2018

https://www.census.gov/foreign-trade/statistics/state/data/ca.html


Top Trading Partners - Exports California: in billions of dollars, based on 2017 dollar value

Source: U.S. Census Bureau

Country (U.S.) Exports (2017) % of Total Exports

Total, All Countries $1,546.8 100%

Total, Top 25 Countries $1,145.6 74.1%

# Country (CA) Amount %1 Mexico 26.7 15.5%

2 Canada 16.7 9.8

3 China 16.4 9.6

4 Japan 12.8 7.5

5 Hong Kong 12.1 7.0

6 South Korea 9.6 5.6

7 Taiwan 6.3 3.7

8 Germany 5.9 3.5

# Country (CA) Amount %9 Netherlands 5.7 3.4%

10 United Kingdom 5.0 2.9

11 India 5.0 2.9

12 Singapore 4.2 2.5

13 France 3.7 2.2

14 Australia 3.5 2.1

15 Belgium 3.1 1.9



Exports of Goods by Selected NAICS-based Product Code ▶ Agricultural machinery, equipment▶ Aircraft, including parts, engines▶ Automobiles, including parts▶ Chemicals▶ Computers & electronic products▶ Food processing equipment ▶ Measuring, testing, control instruments▶ Medical equipment & devices▶ Misc. manufactured commodities▶ Transportation equipment▶ Electronic integrated circuits

▶ Toiletries and cosmetics▶ Apparel, accessories▶ Cookware, cutlery, tools▶ Sports apparel & gear▶ Musical instruments▶ Toys, games, sporting goods▶ Parts of airplanes or helicopters▶ Food preparations

Source: U.S. Census Bureau (Feb. 13, 2018)Maximizing Your Export Growth / Shopify / June 25, 2018


Source: Stone & Associates, 2013

Global Markets offer opportunity for U.S. Companies, and in particular Manufacturers



Notable Facts

95% of the world’s consumers Are outside the U.S.

2/3 of world’s purchasing power outside the U.S.



95% of world’s consumers are outside the United States

Given the tremendous opportunity to access newcustomers and expand sales growth

in Global Markets… …why don’t

more U.S. Manufacturerssell (export) their

equipment, components, products, & services in global markets?



Misconceptions for not exporting

My company is too smallIt’s too expensiveIt’s too complicatedIt’s too riskyDon’t know how to move forward

With unique products and an export strategy, manufacturers can increase sales through exporting!



• ACCESS new customers

• INCREASE sales

• BOOST profit

Reasons to export U.S. products in global markets



Successful Exporting Manufacturers grow faster



Building into the future



Assessing Export Readiness➢ Describe your Company’s domestic sales right now:

__ growing?__ flat?__ declining?

➢ How is your Company looking to grow sales over the next three (3) years?

2018 2019 2020



➢ To what degree does Company export?

▪ New-to-export (NTE)

▪ Moderate Exporter (<15%)

▪ Practiced Exporter

New

ExperiencedModerate

Assessing Export Readiness



➢ Does Company presently respond reactively or proactively to foreign customer inquiries?

➢ Would Company like to become more systematic in its export processes?

➢ Does Company have anexport growth plan?

Assessing Export Readiness



Value of an Export Growth Plan

Provides the Company a roadmap▪ strategic focus

With a roadmap, Companies more effectively▪ respond to foreign buyer inquiries▪ minimize risk▪ accelerate export sales growth



Achieving Export Success in Global Markets

What determines your competitive advantage?

Capability, not size, determines export success.



Business – Finance – Manufacturing – Operations’ role in Export Success

Sales, Finance, Legal, Manufacturing, Quality, Operations, Traffic…

… ALL contribute the a Company’s Export Success!▶ Export success depends on each Department & Team

understanding the focus and roles involved in the export process

▶ Communication between functions is important!



Maximizing Export OpportunityRequires:1. Commitment

▪ from executive team2. Investment of

▪ time, ▪ resources, ▪ staff

3. Commitment ▪ to selected global market(s)



Where do I go for assistance ???

New to export

➢ www.export.gov – export basics (see videos)– already exporting

➢ Milken NTE program - new to export➢ SCORE - connect through Small

Business Development Center

Should I Be Exporting? / LA Law Library / May 15, 2018

http://www.export.gov/


Where do I go for assistance ???

Moderate exporter

➢ So Cal DEC - Export University➢ CITD - export program(s)➢ SBDC - International Consultant(s)➢ CMTC® - ExporTech™



Where do I go for assistance ???Practiced Exporter

➢ ExporTech™ for Manufacturers➢ U.S. Commercial Service

• USCS Discover Global Markets• International Buyer Programs

➢ Asia Pacific International Program (USC)➢ Trade Missions➢ Trade Shows



ExporTech™ provides manufacturers

• strategic focus and a structured process through which

• they create & implement export plans for• achieving accelerated export sales growth

– faster, with less risk, and more profitably.



Program Timeline

ImplementExportGrowthPlan

4-5 wks

Market Research

Target Market Selection

ConductResearch & Initiate Plan

4-6 wks

Plan Development

Develop Export Plan

Session 1:Export Strategy & Best Practices

Successful Export Strategies

Best Practices

Capacity and Export Assistance

UnderstandExport Success Models

Session 2:Mechanics ofExporting

Custom Agenda Based on Company Needs

Fill Gaps, Remove Obstacles

Session 3:Export Growth Plan Presentations

Panel Review with Expert Feedback &Coaching

Action Plan for Going to Market

ObtainPlanFeedback


http://www.cmtc.com/exporting


ExporTech™ Companies are achieving milestones▪ 1200% sales increase in one year, one market

▪ expanded exports to 31 countries

▪ increased production capacity to accommodate

expanded business growth

▪ diversified across multiple markets

▪ recognized with Export Achievement Award



“… a learning journey”Richard Brent, CEO, Louroe Electronics (Van Nuys, CA)

http://www.cmtc.com/exporting (video)If your Company

✓ has unique products, ✓ has extra production capacity, and ✓ is interested in expanding business growth

▪ Commit to sell in global markets✓ understand the export process, ✓ develop & implement your export growth plan,✓ utilize available export resources

▪ Increase Company’s sales, export your products in global markets.






Upcoming Los Angeles

3 Sessions: July 17, 2018August 21September 25

ExporTech™ Los Angeles (Harbor Gateway)Los Angeles Harbor College - Tech Building1111 Figueroa Place, Wilmington, CA 90744▶ Click here for more information or to register.▶ Click here to view scholarship information and deadline dates.

See pg. 2 for application. Maximizing Your Export Growth / Shopify / June 25, 2018

(Tuesdays)

https://cdn2.hubspot.net/hubfs/103829/docs/ExporTech/CMTC-Exportech-LOS%20ANGELES-two-page-flyer-Garcetti-07-17-2018-interactive.pdf?t=1529504355021

https://cdn2.hubspot.net/hubfs/103829/docs/ExporTech/Exportech%20Scholarship%20Flyer%20-%20LOS%20ANGELES%20-%207-17-2018.pdf?t=1529504355021


Exporting leads to Customers, Sales, Profit



Export Opportunity: Baja California Industrial Sector


Key sectors:▶ aerospace▶ automotive▶ electronics▶ medical devices▶ metal/machineryalso,▶ food processing, ▶ packaging, ▶ consumer products, etc.

Trade shows:• Baja Trade Tour (July)• Baja Industrial (August)• Bajamak (October)• Baja Aerospace Forum

(November)


Export Acceleration System for Accelerated GrowthFor information about exporting or EXPORTECH™ please contact:

Elizabeth Glynn, Export AdvisorCMTC®Tel: 310.978.0728Email: [email protected]

See also:www.cmtc.com/exportingwww.ExporTech.org

mailto:[email protected]


http://www.exportech.org/

Cynthia TorresSenior International Trade Specialist

Navigating Digital Exports

U.S. Department of Commerce | International Trade Administration | U.S. Commercial Service


Learning Objectives

✓ Defining Exports, eCommerce & Digital Strategies

✓ Cross Border eCommerce IS Exporting

✓ Watch Where You’re Going

✓ Where To Go For Help

eCommerce Definitions


Exporting is sell overseas/abroad, send overseas/abroad, ship overseas/abroad, market overseas/abroad, trade internationally "exporting raw materials"

eCommerce is a sales channel that crosses all industries that sell or promote brand awareness online. eCommerce as a sales channel is part of a businesses’ digital strategy.

A digital strategy addresses the basic needs of a business required to succeed in cross-border ecommerce sales channels.

Digital Transformation, the act of positioning your company for long term success in the online virtual environment.

https://www.export.gov/article?id=eCommerce-Digital-Strategy

Cross border eCommerce IS

Exporting


Essential Elements of the Export Process

✓ Get Ready to Export✓ Plan your Market Entry Strategy✓ Start Finding Foreign Buyers✓ Determine Terms of Payment✓ Educate Yourself on the Steps Required to Successfully Ship

Your Goods and Complete the Transaction✓ Research and Confirm Duties, Taxes and Shipping and

Insurance Costs

Watch Video: https://www.export.gov/Export-Education

https://www.youtube.com/watch?time_continue=12&v=ExMvzRkTKqg

Are You Ready to Export?


Is your company a new exporter looking to develop international business?

Is your company an occasional exporter with an eye on expanding into more markets?

Is your company a proactive, experienced exporter interested in pursuing more

challenging, high-growth markets?

http://www.export.gov/article?id=New-Exporter-Assessment

http://www.export.gov/article?id=New-Exporter-Assessment

http://www.export.gov/article?id=Expanding-Exporter-Assessment

http://www.export.gov/article?id=Expanding-Exporter-Assessment

http://www.export.gov/article?id=Experienced-Exporter-Assessment

http://www.export.gov/article?id=Experienced-Exporter-Assessment

WHAT’S YOUR PLAN?


Add slide seositecheckup.com

• Today, it’s easier than ever for a company like yours, regardless of size, to sell goods and services across the globe.

• If you have a web presence, you have a global marketing and order-taking platform.

Video: My Export Plan: https://www.export.gov/article?id=Sample-Export-Plan

https://www.youtube.com/watch?list=PLDkhCtEnKilZaAuBDTF-P8yOkAkp_v8dv&time_continue=15&v=jcXcXmFwc0I

https://www.youtube.com/watch?list=PLDkhCtEnKilZaAuBDTF-P8yOkAkp_v8dv&time_continue=15&v=jcXcXmFwc0I

WHAT’S YOUR PLAN?


Add slide seositecheckup.com

THE BASIC GUIDE TO EXPORTING: file:///C:/Users/Cynthia%20Torres/OneDrive%20-%20International%20Trade%20Administration/Downloads/BGE11-49_web.pdf

OR https://www.export.gov/Export-Education

FULL VIDEO SERIES ON EXPORT.GOVhttps://www.export.gov/How-to-Export

https://www.export.gov/Export-Education

https://www.export.gov/How-to-Export

5 STEPS TO A DIGITAL STRATEGY & SUSTAINABLE ONLINE GROWTH


• Define your objectives.

• Optimize your website through SEO best practices.

• Choose the right channel mix.

• Examine your internal needs around your digital infrastructure.

• Maximize your dmROI & Establish Key Performance Indicators (KPIs).


Objectives: what do you want your website to achieve? * Will it be informational to generate sales by promoting corporate awareness? Ex. http://processbarron.com/ * Will it be transactional and able to conducts full end-to-end transactions via the website. Ex. http://www.earthcreations.net/ * Or will it be an Online Marketplace/Auction platforms bring buyers and sellers together to facilitate

transactions. Ex. Claudia’s Canine Cuisine

1.Resources: what are your contingency options? ROI may be a while off.

2.Target Market and Audience: key audiences that would like to visit your site.

3.Competitor Analysis: list your closest competitors, what makes their website successful? Borrow ideas.

Step 1: Defining Your Objectives & Strategy

http://processbarron.com/

http://www.earthcreations.net/

https://www.amazon.com/Claudias-Canine-Cuisine/b/ref=bl_dp_s_web_6184648011?ie=UTF8&node=6184648011&field-lbr_brands_browse-bin=Claudia's+Canine+Cuisine

Step 2: WEBSITE & SEO“YOUR DIGITAL CORNERSTONE”


• SEO is the foundation of your site• SEO states your site requirements based on the data• Site content (content marketing) fills SEO requirements• Use intuitive structure• Detailed product descriptions• Video content• Photo content• Fresh content- ecommerce is NOT set it and forget it!

Tools to identify your online business performance https://www.export.gov/article?id=SEO

https://seositecheckup.com/

https://www.export.gov/article?id=SEO

https://seositecheckup.com/

STEP 3: INVESTMENTS IN DIGITAL INFRASTRUCTUE


Step 4: Choosing eCommerce Channel Mix


• Your own website, localized/globalized

• Online Marketplaces

• 3rd Party in-country distributor

• Social Media

The (main) 4 eCommerce Sales Channels:

You have less than one minute for your site to:

➢ immediately establish your reputation,

➢ allow them to find what they came to look for,

➢ And leave them with a positive impression of your site, and therefore your business.


STEP 5: KPIs to Demonstrate Value

• Metrics drive strategy and improvement• Companies must align online metrics with business

objectives.• Drive sales• Reduce costs• Promote customer loyalty• Optimize operations

Forrester PDF Document: Get Your eCommerce (B2B) Metrics Right. https://www.forrester.com/report/Get+Your+B2B+eCommerce+Metrics+Right/-/E-RES90722

http://itacentral/myorg/gm/regions/us/eCommerceInnovationLab/Shared%20Documents/eCommerce%20Reports-%20Prepared%20Externally/Forrester_%20Get%20Your%20B2B%20eCommerce%20Metrics%20Right%20Aug_17.pdf

http://itacentral/myorg/gm/regions/us/eCommerceInnovationLab/Shared%20Documents/eCommerce%20Reports-%20Prepared%20Externally/Forrester_%20Get%20Your%20B2B%20eCommerce%20Metrics%20Right%20Aug_17.pdf

http://itacentral/myorg/gm/regions/us/eCommerceInnovationLab/Shared%20Documents/eCommerce%20Counselling%20Tools/Forrester_%20Get%20Your%20B2B%20eCommerce%20Metrics%20Right%20Aug_17.pdf

http://itacentral/myorg/gm/regions/us/eCommerceInnovationLab/Shared%20Documents/eCommerce%20Counselling%20Tools/Forrester_%20Get%20Your%20B2B%20eCommerce%20Metrics%20Right%20Aug_17.pdf

https://www.forrester.com/report/Get+Your+B2B+eCommerce+Metrics+Right/-/E-RES90722

https://www.forrester.com/report/Get+Your+B2B+eCommerce+Metrics+Right/-/E-RES90722

REGULATIONS & COMPLIANCE

https://www.cnil.fr/fr/reglement-europeen-protection-donnees/dataviz





Regulation EU 2016/679 (AKA: GDPR) is a regulation by which the European Parliament, European Union, and European Commission intend to strengthen and unify data protection for all individuals within the EU.

If you collect any consumer information (to include email inquiries) from the EU, the GDPR applies to you.

Enforcement of GDPR began May 25th, 2018

General Data Protection Regulation (GDPR)

• Applies to every company that operates in Europe

• No need to have offices in Europe or even sell anything

• Fines for non compliance are stiff

• Hire legal counsel now to stay ahead and on top

• Creating and establishing a GDPR compliance program is essential

General Data Protection Regulation (GDPR)

https://www.export.gov/article?id=EU-NEW-DATA-PRIVACY-LEGISLATION-GDPR

DPAs can also... Carry audits, issue warnings, issue a ban on processing.

Data subjects can sue for compensation.

Reputational risk

Up to 4% of annual revenue or $22 million (whichever is higher)e.g. processing without legal basis, breach of data subjects rights, international transfers…

Up to 2% of annual revenue or $11 million (whichever is higher)e.g. Failure to notify a data breach, not having a representative in the EU, not maintaining written records…

GDPR FINES

USEACs & Foreign Commercial Service offices & market intelligencehttps://www.export.gov/welcome

European Commission guidance:http://ec.europa.eu/justice/smedataprotect/index_en.htmhttps://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules_en

DPA guidelines: http://ec.europa.eu/newsroom/article29/news.cfm?item_type=1360

U.S.-EU Privacy Shield: https://www.privacyshield.gov/welcome

Find your DPA: http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm

Keep an eye out for new guidance and national legislation…

GDPR RESOURCES

https://www.export.gov/welcome

http://ec.europa.eu/justice/smedataprotect/index_en.htm

https://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules_en

https://ec.europa.eu/commission/priorities/justice-and-fundamental-rights/data-protection/2018-reform-eu-data-protection-rules_en

http://ec.europa.eu/newsroom/article29/news.cfm?item_type=1360

https://www.privacyshield.gov/welcome

http://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm

U.S. Department of Commerce | International Trade Administration

Example of DPA guidance (This does not constitute endorsement)

Source: UK DPA


Get Ahead of the GDPR- Privacy Shield Program

https://www.privacyshield.gov

• Program establishes your credibility within EU markets• Non-requirement • Created to facilitate trade with EU• Voluntary, proactive self-certification of “adequate privacy protection”• Commitment enforceable under U.S. law• Compliance is clear & cost effective, geared towards SMEs• Cost: $250-$975 ($0-$25M revenue)• How to join: https://www.export.gov/article?id=How-to-Join-Privacy-Shield-part-1

https://www.privacyshield.gov/

https://www.privacyshield.gov/

https://www.export.gov/article?id=How-to-Join-Privacy-Shield-part-1

Isabelle Roccia Michelle Sylvester-Jose

Isabelle Roccia is a Senior Policy Advisor with the U.S. Foreign Commercial Service since 2013. Based at the U.S. Mission to the EU in Brussels, she works on digital policy and digital economy, including data flows, data privacy and cyber-security. In this role she advises U.S. Government agencies and private sector on EU decision-making process, policies and their potential impact on business models and companies’ regulatory compliance. Previously, Isabelle worked in EU affairs consultancies where she advised U.S. and European companies on EU policies related to ICT and international trade, as well as on EU funding opportunities. She is a law graduate from the University of Paris II – Assas and holds a Master on Defense Industry and geo-strategies.

Michelle Sylvester-Jose is a Policy Advisor with the Data Flows and Privacy Team at the U.S. International Trade Administration. In this position, she works to promote policy frameworks to facilitate cross-border data flows to support trade. Since joining ITA in 2014, she has focused on working with small-and-medium sized enterprises to export overseas. She serves as part of the Department of Commerce’s Privacy Shield Team, and works on the APEC Cross Border Privacy Rules (CBPR) System.Prior to joining the Department of Commerce, Michelle has several year of experience working with non-profit organizations on program management and development. Michelle has a master’s degree in International Relations with a focus on Conflict Resolution and Negotiations from New York University, she also received her bachelor’s degree in International Relations from the University of California Davis.

GDPR PRIVACY SHIELD


CONTACT INFO https://www.ato.gov.au/About-ATO/About-us/Contact-us/

Enforcement of Australian Goods & Services Tax begins July 1st, 2018.

AUSTRAILA: NEW GOODS & SERVICE TAX LAW

• Goods and services tax (GST) is a broad-based tax of 10% on most goods, services and other items sold or consumed in Australia.

• If you run a business or other enterprise and have a GST turnover of $75,000 or more ($150,000 or more for non-profit organizations), or you provide taxi travel (including ride-sourcing) – you need to comply.

NEW TAX LAWS EMERGING

https://www.ato.gov.au/About-ATO/About-us/Contact-us/

https://www.ato.gov.au/General/Ride-sourcing-and-tax/


Status Update: In review

• Other articles on Virtual Permanent Establishment– http://shieldgeo.com/ultimate-guide-permanent-establishment/

– https://www.loyensloeff.com/nl-nl/news-events/news/taxation-within-the-eu-of-digital-companies-option-iii-significant-economic-presence-virtual-permanent-establishment

– https://www.taxation.co.uk/Articles/2018/04/04/337809/european-commission-sets-out-new-rules-tax-digital-business-activities-eu

– https://www.dlapiper.com/en/us/insights/publications/2018/03/euro-commission-proposes-new-rules-for-taxing-digital-businesses/

EU: PERMANENT ESTABLISHMENT RULE

“A digital platform will be deemed to have a taxable 'digital presence' or a virtual permanent establishment in a Member State if it fulfils one of the following criteria…” http://europa.eu/rapid/press-release_IP-18-2041_en.htm

In a communication it published on 21 September 2017, the European Commission set out several options for taxing companies that are active in the digital economy.

http://shieldgeo.com/ultimate-guide-permanent-establishment/

https://www.loyensloeff.com/nl-nl/news-events/news/taxation-within-the-eu-of-digital-companies-option-iii-significant-economic-presence-virtual-permanent-establishment



https://www.taxation.co.uk/Articles/2018/04/04/337809/european-commission-sets-out-new-rules-tax-digital-business-activities-eu



https://www.dlapiper.com/en/us/insights/publications/2018/03/euro-commission-proposes-new-rules-for-taxing-digital-businesses/



http://europa.eu/rapid/press-release_IP-18-2041_en.htm

http://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:52017DC0547&from=EN

Where To Go For Help

Where Can I Find Business eCommerce Resources?


• Business Digital Strategy• eCommerce Definitions• eCommerce How-To• eCommerce Best Practices

• eCommerce Resources• eCommerce Market Intelligence• Business eCommerce Tools• Partner Resources• eCommerce Webinars & Events

• Cross-Border eCommerce Business Challenges• Identify eCommerce Market Opportunities• Ship Your Products• Get Paid• Manage After-Sales Services• Optimize Your User Experience

https://export.gov/ecommerce


Business eCommerce Resources:

• eCommerce Business Service Provider Directory

• Overseas Duties & Taxes calculation estimates by HS code

• APIs for your website- de minimis, consolidated screening, FTA Tariff, & more

• How-to develop a digital strategy- addresses the basic needs of a business to succeed in ecommerce sales channels

• International Market Labeling Guide- requirements for labels on organic products sold overseas

• eCommerce Webinars & Events- learn on various topics from live and recorded webinars

• Global eCommerce Resources for Startups- breaking down the transaction into manageable steps

Resources to Get Started


https://www.export.gov/article?id=Business-eCommerce-Tools

https://www.export.gov/article?id=eCommerce-How-To

https://www.export.gov/article?id=Partner-eCommerce-Resources

https://www.export.gov/article?id=eCommerce-Webinars-Events

https://www.export.gov/article?id=Global-eCommerce-Resources-for-Startups

https://youtu.be/47ob6kehMGc


Referral Resource: eCommerce BSP❑ Who can help with our content strategy?

❑ Who can help with digital marketing?

❑ Who can help with SEO and analytics?

❑ Who can help with Channel Management?

❑ Who can help with an IT security program?

❑ What online marketplaces exist for us to sell through?

❑ Where can I find technical assistance for my business issues in the ecommerce sales channel that you have identified through digital strategy counselling?

https://www.export.gov/article?id=eCommerce-BSP




Referral Resource: eCommerce BSP Directory

❖ For those that provide services to ecommerce sales channel

❖ Appropriate office partners and clients are encouraged to register

❖ EIL vets each eCommerce BSP applicant by phone

❖ Benefits of registering with the eCommerce BSP Directory:• Access to CS clients as a resource to their ecommerce sales channel• A “.gov” backlink, a bonus for their digital marketing/SEO• Directory is promoted by EIL via official marketing channels as referral

resource

SERVICE PROVIDER REGISTRATION: https://2016.export.gov/california/losangeleswest/e-commerceinnovationlabregistration/eg_us_ca_119020.asp

https://2016.export.gov/california/losangeleswest/e-commerceinnovationlabbusinessserviceproviders/onlinepayments/index.asp

https://2016.export.gov/california/losangeleswest/e-commerceinnovationlabbusinessserviceproviders/onlinepayments/index.asp

https://2016.export.gov/california/losangeleswest/e-commerceinnovationlabregistration/eg_us_ca_119020.asp

https://2016.export.gov/california/losangeleswest/e-commerceinnovationlabregistration/eg_us_ca_119020.asp

Learn in-country perspective from our overseas US Embassies’ European eCommerce Team

Top EU Markets Analysis- Includes calls with Europe eCommerce Team and customized report with

country ranking based on HS codes and 5 demographic criteria.

eCommerce Marketplaces and Online Vendor Platforms- Driving consumers to U.S. or European version

of your website. - Brand your own site or go with popular

European marketplaces

Digital Marketing and Website Localization- Options and recommendations- Includes 1 call w AG, 1-2 calls with

partners, 2 page summary

Logistics and fulfillment- Cost structures based on volume of sales- Logistics strategies from both the U.S. and Europe VAT Considerations- Includes calls with qualified service providers and a customized report

or

- Determine practical solutions for shipping from U.S. or setting up a European logistics hub

- Determine costs and strategy for using digital marketing to drive European consumers to your website or marketplace

- Data that demonstrates which European consumers have the highest probability of purchasing your products online

NEW Entering the European Market Team Services


Follow-Up Information

U.S. Department of Commerce International Trade Administration

U.S. Commercial Service – eCommerce Innovation Lab

Cynthia Torres

Senior International Trade SpecialistWest Los Angeles U.S. Export Assistance Center

Office: [email protected]

mailto:[email protected]

Jeffrey AdairFounder & Shopify Merchant

https://www.crystal-fortress.com/

QUESTIONS?

- Yoda, Jedi Master

“Do. Or do not. There is no try.”

Thanks for joining us!

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