Meeting May 05 2012 All Faculty Meeting – VMEdu/Edusys

Meeting May 05 2012

All Faculty Meeting – VMEdu/Edusys

Page 2 VMEdu/Edusys: All Faculty Meeting on May 5th

Contents

1. VMEdu/Edusys - Introduction: Key Value Proposition, Market Opportunity and Group companies

2. VMEdu/Edusys – Why will we succeed? Key Success Factors, Technology Platform, Funding from Sequoia Capital

3. Summary of existing classroom courses in US:

A. PMstudy: Market share in US & Canada, Competitors and Marketing Messages

B. ITILstudy Foundation: market numbers, Competitors and Marketing Messages

4. Key Focus Areas and Important initiatives

5. Individual Faculty presentations

6. Brainstorming session

7. Next Steps and Questions


Key Value Proposition

VMEdu/Edusys is a fast growing

►Direct to Consumer focused (>95% of business)

►Professional certification / test preparation training platform (overall global market opportunity of $ 80 billion)

►With world class content

►Training students across 150+ countries online and classroom sessions in 12 countries

►With a great proportion of revenues from US(70%), UK(12%), Canada(6%), Australia(2%) and India(3%)

►Enabled by a highly scalable proprietary technology platform (LMS + ERP)

Core Values and Motivators

►Integrity

►A high end education platform transforms lives and creates win-win opportunities

CURRENT FLAGSHIP BRANDS

OTHER EXISTING BRANDS

The company has grown more than 650% in the past 3 years, and we plan to continue similar growth in the futureThe company has grown more than 650% in the past 3 years, and we plan to continue similar growth in the future

1. VMEdu/Edusys - Introduction


6SigmaStudy

ITILStudy

PROJStudyPMStudy

Strong portfolio of courses – Existing and pipeline courses put together address a market opportunity of $ 80 Bn

Expand Market Share

HRDstudy

NGstudyRMstudy

MyCATstudyHRCIstudy

Maintain and grow Leadership Status

Hybrid courses available

Hybrid courses to be launched in 6 months

Hybrid courses to be launched in 12 months

Online courses launched

Courses under evaluation

APICS APMAIPMM

CPR

CPA

113,000 / $ 150 Mn

CISSP

CFA

158,000 / $ 185 Mn

FAI

IIBA

LEED

108,000 / $ 50 Mn

M_O_R MSP

ASME

NCMA

SCRUM

SHRM

77,000 / $ 55 Mn

VMWare

Pipeline (Professional certification courses under

evaluation)

GRE Test PrepGMAT Test Prep

CISCO

80,000 / $ 600 Mn

SAT

Microsoft

190,000 / $ 360 Mn

Oracle

201070,000 / $ 120 Mn

2010125,000 / $ 140 Mn

2010180,000 / $ 200 Mn

2010150,000 / $ 300 Mn



VMEdu Inc: Group companies

► 5 Group companies in US, India, UK, Australia and Singapore

The UK, Australia and Singapore operations were set up within the past 9 monthsThe UK, Australia and Singapore operations were set up within the past 9 months



VMEdu Inc: Group companies

► US office - Phoenix

► India office – Bangalore

► UK Office – London



VMEdu – Key Success Factors

Best Quality

Unmatched Flexibility

Lowest Costs

Highest scalability

Web-based Technology

Innovative Marketing

Platform Benefits

Platform Enablers

► High level of automation► Low fixed costs ► Glocal model ► Low customer acquisition costs (improved through creating strong brands

through better analytics, social media and word of mouth publicity)

► Best course content

► Highest success rates and Moneyback guarantees

► Best quality customer experience

► # 1 or # 2 in every brand (through focused teams, websites and R&D)

► Online students in 150+ countries

► More than 100 physical classes across 12 countries each month

► ‘Entrepreneurial Ecosystem’ for core faculty

► Market/Country driven flexibility – “Close to Customer”

► Supports different course types

► Caters to different learning styles and budgets

VMEdu has a Disruptive Business Model is with emphasis on Best Quality, Lowest Costs, Highest Scalability and Unmatched Flexibility

VMEdu has a Disruptive Business Model is with emphasis on Best Quality, Lowest Costs, Highest Scalability and Unmatched Flexibility

2. VMEdu/Edusys – Why will we succeed?


Learning Platform enables training of students through a remote, low-cost infrastructure

Built with 7 years of operating knowledge and acts as a significant competitive advantage

Learning Platform enables training of students through a remote, low-cost infrastructure

Built with 7 years of operating knowledge and acts as a significant competitive advantage

Proprietary technology platform enables seamless interaction and customized, user friendly interfaces for multiple stakeholders across various locations

ELMS(VMEdu Learning

Management System)

EBOS(VMEdu Back Office

Solution)

► Front-end website and LMS

► Customized front-end interfaces

► Web-based scalable architecture with modular build

► Comprehensive back-end ERP

► Sophisticated automated system to handle all back-end operations

► Provides strong interfaces with all key stakeholders

SeamlessInteraction



Extensive Online Pre-Sales Guidance and flexibility to Choose Course(s)

2

Customized Training Methodologies / Multimodal Delivery Mechanism

3

Progressive Access To Content

4

Innovative Logic Driven Test Framework

5

Comprehensive Tracking of KPIs

6

ELMS

All students (including classroom training students) undergo a substantial portion of their preparation onlineAll students (including classroom training students) undergo a substantial portion of their preparation online

ELMS provides students with unmatched flexibility, customized course coverage and test complexity

Unmatched flexibility on course structure and website content for each market / country

1



Web-based backend for managing regular customer support queries ( 24/7 support)

Workflow for virtual and interactive content creation, editing and improvement.

System for centralized management of all courses globally

1

Interfaces with all key stakeholders (operations team / faculty / vendors etc.)

2

3

4

Comprehensive Financials Workbench

5

EBOS(Centralized ERP)

EBOS allows web-based remote management of all business activities, facilitating VMEdu’ disruptive business model

Comprehensive market analytics and tools/processes

6



Edusys/VMEdu Inc Funding from Sequoia Capital

- Edusys/VMEdu recently secured funding from Sequoia Capital, a Californian venture capital firm located on Sand Hill Road in Menlo Park, California.

- The Wall Street Journal has called Sequoia Capital "one of the highest-caliber venture firms", and noted that it is "one of Silicon Valley's most influential venture-capital firms". The New York Times has called Sequoia "one of the top venture firms in the Valley" and has said that it is "among the most successful venture firms in Silicon Valley." The Washington Post has called Sequoia Capital "one of the pre-eminent venture capital firms in Silicon Valley.“

- Sequoia has funded companies including Apple, Aruba Networks, Google, YouTube, PayPal, Cisco Systems, Oracle, Electronic Arts, Yahoo!, NVIDIA, Navigenics, Cotendo, Atari, Ameritox, Kayak, Meebo, Admob, Zappos, Green Dot and LinkedIn. The firm has offices in the U.S., China, India and Israel. Sequoia invests in companies all over the world.

- Sequoia is known for the companies it has funded, and it estimates that 19% of the NASDAQ’s value is made up of firms Sequoia has funded.



PMstudy Numbers & Market share in US & Canada

Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12

Classes Announced

39 + 4 48 + 4 61 + 5 61 + 6 60 + 7 65 + 5 64 + 8 63 + 6 58 + 6 72 + 7 61 + 7 53 + 6 72 + 7 66 + 8

Classes conducted

28 + 4 23 + 4 36 + 3 35 + 3 36 + 5 49 + 5 45 + 7 48 + 4 31 + 4 41 + 3 42 + 6 32 + 3 33 + 5 37 + 4

Number of students

181 (28 Corporat

e)

165 (23 Corporat

e)192

216 (6 Corporate

)

250 (36 Corporate

)

399 (50 Corporat

e)

406 (52 Corporat

e)

348 (13 Corporate)

155 (6 Corporate

)

238 (66 Corporate

)

232 (11 Corporate)

170 (12 Corporat

e)

187 (8 Corporat

e)

210 (4 Corporate

)

Total Student 181 165 192 216 250 399 406 348 155 238 232 170 187 210

Online US & Canada All

- - 387 326 389 466 588 825 191 203 212 265 279 271

Online > $75 course

- - 207 164 199 221 248 211 135 151 128 146 184 157

PMI Numbers 1986 2319 3000 3077 3199 4243 4534 9653 956 1612 1731 2904 1837 2149

Classroom Market share

9.11 7.12 6.40 7.02 7.81 9.40 8.95 3.61 16.21 14.76 13.40 5.85 10.18 9.77

Online All Market share

- - 12.90 10.59 12.16 10.98 12.97 8.55 19.98 12.59 12.25 9.13 15.19 12.61

Over All Market share

- - 19.30 17.61 19.97 20.39 21.92 12.15 36.19 27.36 25.65 14.98 25.37 22.38

Over All Market share ( >$75

Online course+Classroo

m)

- - 13.30 12.35 14.04 14.61 14.42 5.79 30.33 24.13 20.80 10.88 20.20 17.08

3. Summary of existing classroom courses in US


PMstudy Numbers & Market share in US & Canada



PMstudy Competitors

Competitor Course Fee

PMTI $1,990

Project Management Academy $1,895

Cheetah Learning $3,350

Learning Tree $3,190 (mainly into corporate)

PMTI and Project Management Academy are our biggest competitors right now



PMstudy Competitors – Marketing Messages & 1 week numbers



PMstudy Competitors – Marketing Messages & 1 week numbers



ITILstudy Global Numbers, 2011

Jan '11 to Dec '11

Total No. of

249562Candidates

Pass Rate 88

Region Africa

Central America North South

Antarctica Asia Europe Oceania& West America AmericaIndies

Total No. of

7261 2751 57139 12578 0 72516 86985 10264Candidates

Pass Rate 79 76 88 84 0 89 88 91



Global Numbers, Dec 2011

Dec '11

Total No. of

24948Candidates

Pass Rate 88

Region Africa

Central America North South

Antarctica Asia Europe Oceania

& West America America

Indies

Total No. of

534 280 5874 1581 0 7831 7944 828Candidates

Pass Rate 79 81 89 84 0 90 88 92



ITILstudy Numbers

Month CountryNo. of

Payments Attendees No. of classes

Jan-12 USA/Canada 34 23 5

Feb-12 USA/Canada 49 28 7

Mar-12 USA/Canada 41 9

Apr-12 USA/Canada 62 11

May-12 USA/Canada 55 (till now)



ITILstudy competitors

Competitor Numbers Course Fee

HP Education 585 $1680, Rail, Instructor Led, Onsite

Pink Elephant Corp 503 Online - $475, Instructor Led Online - $1495, Classroom - $1995

ITSM Academy Inc. - Corporate

174 $1495 with EBD of 20%, Virtual Classes also; $499 Online class without Exam

Learning Tree US 181 $2490 with different discount vouchers; Anywhere



Marketing Messages for ITILstudy competitors












VMEdu Inc: Focus Areas for existing courses

Our overall objective is to significantly improve customer experience, customer retention and customer life-cycle value.

► 3 Focus Areas for existing courses► Improve market share in existing courses (Better advertising, setting up

corporate sales channels, upselling other courses etc)► Improved social media presence in Facebook, Twitter, LinkedIn etc.

Webinars for existing students for greater interaction.► Improve operations and handling customer issues, developments in

product platform, technology and delivery channels (e.g. Live classes for ITIL etc)

4. Key Focus Areas and Important Initiatives


Suggested US Core Faculty Team Responsibilities for next 9 months



VMEdu Inc: Important Initiatives in the future

► Key Initiatives in US (short term – next 3 months)► ITIL Intermediate classes► AGILE classes► Six Sigma classes

► Key Initiatives in US (long term: next 9 months – 2 years)► GMAT, GRE, SAT and similar test prep market (start by launching

GMAT in 6 - 9 months)► IT Certifications (start by launching Microsoft Certifications)► Add more courses and classroom trainings on the existing VMEdu

Learning platform, and make it a ‘platform’ to connect teachers with students across several courses.



Individual Faculty Presentations

5. Individual Faculty Presentations


Brainstorming Session

6. Brainstorming Session


Next Steps and Questions?

7. Next Steps and Questions

Documents

Meeting May 05 2012 All Faculty Meeting – VMEdu/Edusys