Meeting “Digital Natives" on their Turf:

Career Development Online

A majority of today’s college students are defined as “digital natives,” persons for whom digital technologies

existed when they were born. In contrast, most career centers have limited digital presences and are

predominantly staffed by digital immigrants. This workshop will explore how career center staffs’ can hold

on to the traditional values and theories of career counseling while adapting to the ever

new frontiers of the digital age.

Career Development Online

Welcome & OverviewLearning ObjectivesWhat We KnowMediums & UsesRecommendations for ImplementationQuestions & Contact Information

Learning Objectives

Understand that though mediums of service delivery will change constantly, the essence of what we do as career counselors remains the same.

Learn about four digital avenues of service delivery, LinkedIn, online workshops, Twitter and Skype.

Know enough information about the four avenues to be able to begin to evaluate and make recommendations to, or not to, implement on their home campus.

Meet other professionals who immigrated into the digital world.

What We Know

Far more than can be contained on

one slide…

Mediums & Uses

LinkedIn: NetworkingOnline Workshops/Webinars: Educational

Program Delivery Articulate GoToWebinar

Twitter: Marketing & EducationSkype: Career Counseling

Recommendations: Implementation

Low Investment: High Return Skype

Medium Investment: High Return LinkedIn

High Investment ($): High Return Articulate ~$700 GoToWebinar ~$99 month

High Investment (time): Low Return Twitter

Questions?

Primary Presenter: Andrea Dine, Associate Director of Career Development, Hiatt

Career Center, Brandeis University dine@brandeis.edu, 781-736-3620

Contributors on Site: Jane Pavese, Assistant Director of Career Development, Brandeis

University Hillary Booker, Graduate Assistant @ Brandeis University,

Northeastern University

Virtual Contributors: Jessica Paquin, Assistant Director of Academic Internships Meridith Apfelbaum, Assistant Director of Career Development for

Alumni

Additional Resources

Born Digital: Understanding the First Generation of Digital Natives, Palfrey, John and Gasser, Urs, Basic Books, New York, NY, August 2008

LinkedIn Career Services Webinar, LinkedIn, 2009 LinkedIn '09 Grad Guide, LinkedIn, 2009 FINALLY FIND OUT WHO LINKEDIN USERS ARE; First study of

member demographics shows site has moved beyond niche tool, Bulik, Beth Snyder, Advertising Age, November 10, 2008

COLLEGE STUDENTS ARE TWITTER-LESS: Millennials are not “friending” or “tweeting” about companies and brands as widely assumed," Cooper, William, Walter E. Griscti chapter of the Public Relations Student Society of America at the University of South Florida, Tampa, FL, APRIL 14, 2009

Facebook Skype And Twitter Oh My, Web 2.0 for Teaching and Scholarship, http://www.slideshare.net/bnixon/facebook-skype-and-twitter-oh-my