Meeting Career Training Needsat a Distance:

Partnership Models for Success

Rural Community College Alliance ConferenceSeptember 24-26, 2014

Prescott, AZ

Mary Breeding, Partnership Development ManagerWorld Instructor Training Schools (W.I.T.S.)

• Identifying goals for your community • Determining demand: Job Market• Key characteristics of good online

instruction• Advantages of partnership• Identifying a good partner

Determining Demand:Focusing on Community Goals

• Preparing community members for jobs in careers with high growth potential

• Reducing childhood obesity• Increasing attainment of high school

graduation• Enhancing parenting skills

Determining Demand:Researching the Job Market

• U.S. Department of Labor (DOL) provides short and long-term projections

• Fastest Growing Occupations• Wage and projected job growth data are

provided for 8-10 years period• Can drill down to state and/or MSA level

• U.S. Department of Labor (DOL) provides short and long-term projections

• Fastest Growing Occupations

Determining Demand:Researching the Job Market

(continued)

• North American Industry Classification System (NAICS code)

• National job growth projections

• State Projections for Job Growth

• Wages and Employment Level

• Detailed occupation-specific charts

Key Components of EffectiveOnline Instruction (LERN)

• Continual engagement of the instructor instructors respond to student questions, foster online

discussion opportunities, provide progress notes• Use of Multimedia

Instructor-generated audio and video, YouTube videos keeps students engaged

• Student Involvement with Content Simulations, student-created content, e.g. .ppt presentations, video,

team projects

Critical Lesson Learned by W.I.T.S.

• Over 90% of students taking W.I.T.S. online courses have never taken an online course before

• Technical and instructor support are critical• Mentored model used by W.I.T.S. addresses

concerns of students new to online learning

Student ExpectationsBased on research by ed2go

Face to Face vs. Online Based on research by ed2go

Gateway to Further Training Based on research by ed2go

Advantages of Partnership

• Avoids the high cost of ‘reinventing the wheel’• Subject-matter expertise• Allows college to expand programming• Leverages your marketing reach• Tried and tested curriculum• Makes your life easier

Selecting the Right Partner• How long has the company been in business?• Are the other partners comparable to your

school?• What is the revenue-sharing model?• What is the level of support offered by the

partner?• Strength of connections within the industry

Selecting the Right Partner(continued)

• How flexible is the partner?• Can partner demonstrate need for program?• What external accreditations/approvals can

the partner demonstrate?• Always ask for and contact current partners

whose situations are similar to yours

World Instructor Training Schools (W.I.T.S.)

anded2go

meet all criteria

Bridging

SkillsGap

the

Building a Fitness Career Page at Your School• Online Hybrid Certification Programs

• Continuing Education Courses for current fitness professionals

• Online Training in Marketing and Management specifically geared to the fitness industry

A Sample of Our Educational Partners

Some of Our Fitness Industry Partners

W.I.T.S. Recognitions and Approvals American Council on Education (ACE) International Association of Continuing

Education and Training (IACET)Approved for continuing education credit for:Massage TherapistsOccupational TherapistsAthletic Trainers• Funding through Veteran’s Education

Administration

World Instructor Training Schools

“Knowledge, Practice, Experience”

W.I.T.S. Has Done the Research

• Strong job growth for fitness professionals based on US DOL statistics

• Average $34 an hour in the US market• Full-time work within the industry and

great entrepreneurial opportunities

The W.I.T.S. HYBRID ProgramPersonal Fitness Trainer Certification

Developed for ed2go• 9 week format – Self Paced online• 16 hours online mentored instruction - • 16 hours hands-on practical training – 4 days• Textbook: Fitness Professional’s Handbook, 6th Edition• Certification requirements

– Complete Modules with a mentor– Written Exam & Practical Exam– 30 hour Internship– Current Adult CPR and AED

Personal Fitness Trainer Certification Course Learning Outcomes

• Define basic principles of anatomy, kinesiology and exercise physiology. • Assess an individual’s level of fitness using recommended guidelines of

the American College of Sports Medicine (ACSM.)• Design and customize exercise programs.• Identify and demonstrate proper execution of weightlifting, stretching,

isometric and cardio-respiratory exercises. • Identify and effectively demonstrate at least one strength exercise for

every major muscle group.• Explain and apply ACSM and American Heart Association (AHA)

recommendations for cardiovascular exercise. • Identify special concerns and safety guidelines and create safe and

effective exercise programs for special populations including: pregnant women, individuals with diabetes, obesity, youth and older adults.

W.I.T.S. ONLINE PROGRAMSFITNESS BUSINESS INSTITUTE

• Highly interactive workshops

• Based on feedback from thousands of W.I.T.S. graduates

• Over 50 online courses provide business acumen to either take a management role or pursue entrepreneurship after graduation.

http://www.witseducation.com/business-institute/

Educational Partner ReferencesBabette WaldCal State Dominguez Hills(310) 243-3730bwald@csudh.edu

Michele BialoSchoolcraft College(734) 462-4676mbialo@schoolcraft.edu

Michael BankeyCuyahoga Community College(216) 987-3237 Michael.bankey@tri-c.edu

Michelle ValinMacomb Community College(586) 498-4006valinm@macomb.edu

ed2golargest provider of online courses for colleges

Core ed2go Partnership Offerings

6 Week Professional Development:

• Comprehensive Online Course in a convenient six-week format

• Expert Instructors lead each course

• Engaging student discussion areas

• New sessions starting monthly

• Confirmation of Completion awarded with passing score

Career Training Programs:

• Learn in-demand skills recognized by employers

• Start anytime – work at your own pace – complete in 3 to 6 months

• Textbooks and learning materials are included

• Support offered via phone, email, or live chat 7 days a week

• Expert instructor assistance provided

ed2golargest provider of online courses for colleges

6 Week Professional Development Courses

Complete Turnkey Enterprise Solution

• Integrated offering• Development and production• Hosting and distribution• Delivery, administration and management reporting

Overview:• Six-week duration; 24 hours of instruction

• Uniquely comprehensive and consistent design

• Engaging; conversational style, applied learning

• Highly interactive; lively discussion areas

• Affordable Selection of over 300 courses

• Sessions begin every month

6 Week Professional Development Courses

Creating Web Pages

Speed SpanishAccounting

FundamentalsMicrosoft Excel

A to Z Grant Writing

Grammar RefresherSecrets of Better

PhotographyDreamweaver

Introduction to PHP and MySQL

Medical Coding

A Revenue Generating Opportunity

Online Courses with ed2go Partner sets the retail price Partner pays wholesale price when students enroll Partner promotes courses; catalog, brochures, ads,

etc. ed2go delivers/manages/supports the courses Partner has expanded offerings with a new revenue

stream

Career Training Programs

ed2golargest provider of online courses for colleges

Overview: Typically between 40 and 400 contact hours of training Open enrollment & self-paced; students can start any day of the year & work at their own pace Each student paired with expert facilitator for one-on-one interaction All required materials (textbooks, software) sent directly to each student upon registration Average program retails for $2,000 End result – student trained for new job, industry credentials, and/or national certification

Program Components: Required reading assignments Online lectures - flash-based, interactive web-content Assessments Discussion forums Chat, scheduled hours Industry specific projects Some externships (virtual example: (http://cengagesites.com/academic/assets/emarketing/build_demo/index.html)

Career Training Programsed2go

largest provider of online courses for colleges

Pharmacy Technician

Medical Transcription

Project Management

Paralegal

Six Sigma

Medical Coding & Billing

Bookkeeping

Veterinary Assistant

A+ Certification

Personal Fitness Trainer

Freight Broker Training

Cisco CCNA

A Revenue Generating OpportunityCareer Training Programs

Partner promotes courses; catalog, brochures, ads, etc.

Partner pays wholesale price when participants enroll or simply receives a check for their share

ed2go delivers/manages/supports the courses Partner has expanded offerings and a new

revenue stream

Thank You For Your TimeIf you should need further information please let us know.

Mary Breeding W.I.T.S. Director of Partnership Developmentmbreeding@witseducation.comOffice: (413) 567-7957Cell: (757) 636-5112www.witseducation.com

Chris Gores, Cengage Learningchris.gores@cengage.com817-615-9483