Meeting

07-09 May 2014

CROATIA

Trade consumer activities & competitor activities in 2013/2014

• Consumer activities:

• INA active sales on desk with mint flavour

• DM bonus catalogue with coupons 50% off, Dec 2013, Jan 2014

• Plodine hanging strips placing

• Tisak ( kiosk) -secondary placement with plastic transparent balls TPR 25%

• Traditional trade special outer promotion ( 33% TPR), 8 gratis /24 )& and FF Tin as a gift

• Competitor activites: TV copy & introduction of new flavours ORBIT 

“Nježno čisti jezik i usta”“Cleans gently mouth and tongue”

 TIC TAC 

“Svježina u dvije riječi”“Freshness in two words” 

 ORBIT 

 “Za zdrave i čiste zube, jedi pij i žvači Orbit”“For clean and healthy teath, eat, drink and chew Orbit”

 AIRWAVES(chewing gum) 

 “Udahni snagu”“Inhale strength”

Print adds

Lider business magazine March 2014DM catalogue 13/14

Lider DM

Promotions

Thank You!!