M E E T M B H C O R P O R A T I O N S U B S I D I A R Y U K S P O R T S T R A I N I N G

UK SPORTSTRAINING LTD

UK Sports Training was founded in June2012 by Ben Tomlin and was originally asmall training provider, offering one-dayfirst aid & f ire safety courses in Romford inEssex. The early days were very much Benworking on his own delivering courses tovarious gyms, pre schools & sports clubs.  The company soon grew within the f itnesssector, as Ben had previously worked as apersonal trainer in several gyms acrossEssex and already had a foundationknowledge of the industry, so looked tocombine this knowledge into UK SportsTraining. In the early days of the business, Ben’sobjective was to merge with establishedtraining providers already running f itnesscourses, as he needed additionalinfrastructure and facil it ies to support this .At the same time Ben gained his ownqualif ications in Teaching & InternalQuality Assurance to go alongside thefitness qualif ications he had previouslygained from Barking college in Essex, anddelivered his own personal trainingcourses with an additional tutor. It was decided that as a small provideroperating very near to London, and withlarge established companies there offeringthe exact same qualif ications, that UKSports Training needed to be

acutely learner-focused and to offer anamplif ied high-level quality and customerservice to be able to compete. They hadto go above and beyond and trulyconnect with learners, rather than justproviding them with qualif ications andending the relationship at that point. They also had to be smart and drive leadsthrough social media to be able tocompete with the normal, heavily focused& f inancial ly backed Google pay per cl ickads that the bigger companies used. Thiscreated multiple voices that were happywith the opportunity they were given togain qualif ications and employment. Thisled to many referrals . UK Sports Trainingwas then able to develop students intotutors that enabled them to start scaling,whilst maintain the identity as a forward-thinking training provider with learnerexperience at the heart of its plans.   UK Sports Training now has two f ixedsites across Essex, in Romford andSouthend - and recently opened inLondon Bridge. They have also beenoffering Level 3 Sports MassageTherapy qualif ications as a progressionroute for their learners, enabling furthercareer options for both employed andself-employed opportunities.

AN OVERVIEW

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UK Sports Training is motivated to grow in an ever-evolving industry. The Fitness Sector has massiveinfluences on peoples’ well-being; it is proven it canhave a positive impact on not only physical health -also but mental health. Today, the UK needs morepersonal trainers which wil l impact the wellbeing ofpeople who may not be aware of the positiveinfluence physical activity can have on them. Toincrease value further UK Sports Training hasoffered free Mental Health Awareness courses in thelast academic year, which wil l increase movingforward, offering to the wider public, not just forlearners.  Combined with the sheer enormity of social mediaand the rapidly growing market for online personaltrainers, there has never been a better t ime to workin this area. UK Sports Training believe that eventhough the industry is already current and wellestablished, it is hardly touching the surface of itspotential as technological enhancements, wideraudiences from a younger age, and a broadeningawareness of health & f itness in the oldergeneration, is producing an upward trend inparticipants at gyms, health clubs, private f itnessstudios and training from home. After teaming up with Acacia Training & MBH, UKSports Training intends to establish further centresacross the UK and to replicate courses nationally .The company wil l develop & consolidate its newlyfound London site, then moving to establish intoManchester and eventually into other major cit ies.The company wil l continue to produce quality tutorsand offer opportunities for past students to moveinto teaching when they are ready, and to give themthe support they need to be able to take the nextstep in their careers.

GOALS AND FUTURE PLANS

"Partnering with Acacia will strengthenthe company’s back office and enableleverage of systems and processes. Thesolution-focused, strong workingrelationship with both Acacia & MBH willgive UK Sports Training an environment togrow and develop into one of the UK’sleading providers in the fitness sector."

Ben Tomlin is the founder of UK Sports Training. His career to date is based on two industries; theemergency services and the f itness industry. Ben qualif ied as a Personal Trainer at the age of 16 andthen studied for his personal trainer qualif ication around his college commitments with a privatetraining company, jumping into a many freelance f itness roles as he could f it in.

 At 19 years old a complete career change happened by chance for Ben - when he broke his leg playingfootball . The change came with him joining the Metropolitan Police as a Police Officer and at that t imehe put a career in f itness behind him. Although being in the Police force was rewarding, after four yearsservice Ben applied to join the London Fire Brigade, as a f ire-f ighter. He immediately felt more at homein the Brigade due to the physical nature of the job, and after settl ing into his new role decided tolaunch UK Sports Training to go alongside it .

ABOUT THE FOUNDER