MEET BUSINESS TECH EXPO

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How you connect means everything

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TOP 10E-CommerceTaking over

Retail

Increase inIoT

Connectivity

BlockchainTechnology

grows

FinTechis

everywhere

ContinuedCloud

Migration

Increaseduse of

Managed IT

Hypervigilanceabout

cybersecurity

Big(Growing)

Data

InformationAugmentation

ArtificialIntelligencebecomes

less Artificial

BUSINESS TECH TRENDS

What IsBusiness Tech ExpoWe are in a connected world, how YOU connect meanseverything.

Business Tech Expo is Texas largest business tech B2B trade show, conference & networking event, we bring togetherthousands of business owners and decision-makers to shop for products & services from suppliers like you. We provide visitors with the best tools, solutions and advice to maximize success. The event provides unique and unrivalled access to customers from multiple business technology channels, which enable our clients to achieve their business development through technology all in one place.

Attracting over 3,000 technology professionals from Government, enterprise, SMBs and start-ups, Business Tech Expo also engages with decision makers at the highest level with over 500 C-Level executives attending.

Business Tech Expo provides access to a diverse community that is engaged throughout the year, our social media and BTech Exponewsletter subscriber base enables us to provide key supporters with an unrivalled platform to communicate with industry.

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Product Discovery:through a 44,000-sqft trade exhibition incorporating exhibitors; showfloor theatres;technology features and workshops

Content & Learning:extensive keynote and conference program bringing industry thought-leaders toBusiness Tech Expo

Collaboration & Networking:Supporting events include the Exhibition Networking Drinks and the Business Black Tech Cocktail.

Business Tech Expofocuses on:

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Any company that has a product or service that helps any type of business be more productive and efficient through technology should exhibit atBusiness Tech Expo. If you want qualified leads and want to increase your sales, exhibiting at this show is a must.

Who Exhibits

Business Tech Expo is the key event in every Texas IT decision maker’s diary, as the industry looks to understand what technologies can benefit his or her organization. Exhibiting at Business Tech Expo allows your organization to demonstrate yourtechnology solution with a range of decision makers from enterprise, SME, government and start-up. We offer a wide range of exhibiting, sponsorship and branding options that are suitable to companies of all sizes, whether you are a large multinational or a new technology start-up, Business Tech Expo has an opportunity for you.

Why Exhibit

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Benefit from an extensive pre-event marketing campaignincluding PR; online; above the line advertising & socialmedia Brand your Business

Reach THOUSANDS of Qualified Buyers

Make Immediate Sales

Introduce Your Company’s New Products & Services

Distribute Product Samples

Give Live Product & Service Demonstrations

Generate sales leads

Extensive brand exposure

Position your brand as a market leader

Demonstrate your product in person

Face to face beats phone sales any day!

Meet government buyers

The biggest IT buying segment in Texas

Network with the industry elite

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Our MatchMaking system will help alignattending businesses with our sponsors and exhibitors at the Business Tech Expo.

On The Business Tech Expo Web site, attendees can register a profile detailing their needs anddepending on your type of products or services we will get in touch with the attendee’s that match your offer to set up a quick meeting with you.

Also visitors can search the catalog of sponsors and exhibitors and request meetings with you. You can view the profile, business requirements,budget, etc. and prepare for the meeting inadvance with all the tools at your disposal.

The matchmaking system will generate anindividualized meeting schedule for participants. Short-notice scheduling changes will be sent out by short messaging service and pre-appointment and post-appointment emails will be sent toattendees.

MatchMaking

M E E T B U S I N E S S T E C H E X P O I 2 0 1 999+81+91Enquire about exhibitingWe have written a comprehensive guide to help you understand the continued importance of including industry events in yourmarketing plan. Get our guide “The Complete Guide to Event Marketing: How Events Fit into the Technology Marketing Mix”.

15,000 +promotional items

MediaReach

17.3advertising reach

1,500media invitations

Sources:American Business Media Center for Exhibition Industry Research Convention Industry Council (CIC) EXHIBITOR Magazine Fortune.com Market Reality eSurvey Oxford Economics Business Travel Study US Bureau of Labor & Statistics US Census Bureau US Small Business Administration

$33.7 BILLION+ in direct spending generated

by Trade Shows. 99%

of the nation’sbusinesses are Small

Businesses.

81%state that Trade Shows help attendees become

aware of new products and services.

91%of attendees say theyget their most useful

buying info fromTrade Shows.

Trade Show Facts

Meet Austin and TexasThe Austin area was named the “Most Business-Friendly U.S. City” by the Kauffman Foundation. Austin places at or near the top of fDi Intelligence’s annual “American Cities of the Future” rankings, as well as Area Development’s “Leading Locations.”

Forbes calls Austin “America’s No. 1 Boom Town.” These evaluations are made based on performance and on the criteria that business uses for making location decisions—like workforce quality, capacity for innovation, low cost of doing business, and the quality of life that Central Texas affords.

Austin was named the No. 3 “Most Inventive City” due to patentactivity by the Wall Street Journal and was No. 2 on Forbes’ list of “America’s Most Innovative Cities” (based on per capita patent activity and VC investment).

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2nd state in the U.S. for business innovation

2nd state in the U.S. for the most businesses

2.8 m businesses in Texas

World Economic Forum ranks Austin the #1 cityfor tech in the world. (April 2017)

Forbes ranks Texas the #2 best state for businessand #1 for economic climate (2018)

Texas ranked #1 for capital investments in U.S.A. (2016)

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More than 1,000 people a daybecame Texans over the past year U.S.Census Bureau data shows.

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Meet ourAttendees IN

DU

STRY

18% Professional and Business Services

15% Healthcare

14% Tourism and Hospitality

11% Finance and Banking

10% Information and Technology

7% Oil and Gas

7% Food and Beverage

6% Manufacturing

4% Public Sector

3% Construction

5% Others

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35% Austin, Tx.

15% Dallas-Fort Worth

12% Houston

20% San Antonio

12% Other Texas Cities

5% Other U.S. States

1% International

Location26% < 50 employees

24% 51 to 200 employees

22% 201 to 500 employees

13% 501 to 1,000 employees

15% >1,000 employees

Company Size72% Director, VP, C-Level

22% Manager Level

6% Analyst or Specialists

Seniority

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Budget for TechAnnual Revenue31% < $10 m

17% $11 to $99 m

12% $100 to $199 m

17% $200 to $399 m

22% > $400 m

14% < $100,000 a year

18% $101,000 to $500,000 a year

20% $501 to $1 m a year

15% $2 m to $5 m a year

13% $5 m to $10 m a year

12% $11 m to $ 20 m

8% > $21 m

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Top Areaswhere they seek

improvement

78% Resource Management

77% Cloud Computing

76% Big Data

74% Cybersecurity

64% Automation

57% App Development

52% Web-Site Optimization

49% E-commerce

47% Communication

31% Connectivity

24% Hardware

Meet Our Marketing PlanBenefit from Business Tech Expo comprehensive marketingcampaign, which will generate: • PR reach of 11.6m with editorial value of $5.9m • 1,500 media invited • 17.3m advertising reach • Social media reach of 9.4m during the 2 days of Business Tech Expo

The extensive marketing campaign will comprise of:Email Marketing • Promotional emails to our unique 150k strong customer database • BTech newsletter distributed twice monthly • Show daily emails to attendees wrapping up each day’s highlights

Content Marketing • External media contributions • Promoted content on blogs • Branded content

Media Relations • Comprehensive 10 month campaign via PR agency • Media releases & pitching • Exhibitor liaison

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Above-the-Line• Flags & Pylon banners throughout the city of Austin, Tx.• Billboards in high traffic highways• Print advertising• Radio

Online Advertising • Google AdWords and Display Network including remarketing • Social media advertising on Facebook, LinkedIn, Twitter & YouTube

Social Media • Across the year we will use social media to: Share Business Tech Expo content - Exhibitor, sponsor & speaker ‘shout-outs’ • Event updates • Curated industry news • On the day coverage • Promote registrations via our advocate registration partner

AssociationsThe Business Tech Expo team has built up relationships with the leading trade, business and tech associations to promote Business Tech Expo to their communities.