MEDICAL SALES or PHARMACUTICAL SALES or DEVICE SALES or PRODUCT

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    ED BASTIAN, R.N.614 San DizierSan Antonio, TX [email protected]

    SUMMARY

    Medical Sales Account Manager with Critical Care/Surgical Nurse experience, consistently achieving highest national awards for performance in top 20% of Procter& Gamble's U.S. sales force. Diverse experiences in the Health Care industry from hospital environments to domestic and global corporate settings; high-level project management experience. Built relationships with medical personnel to gainknowledge of the customer's needs, hospital purchasing processes, quality assurance and risk management. Expertise in consultative selling techniques and territory management.* Project Management* Safety Surveillance* Drug Regulatory* Public Relations

    PROCTER & GAMBLE 1994-2010(P&G Pharmaceutical sold to Warner Chilcott November, 2009)

    Healthcare Account Manager / Sales Consultant (San Antonio, TX)Developed & managed $4.5 million dollar pharmaceutical territory in San Antonio,TX. Sold, marketed and educated 350 physicians, staff, 50+ pharmacists, staff and hospital personnel on Prescription and OTC products for disease treatment managed $65K annual budget.* Recognized for consistently ranking in top 20% of Procter & Gamble Pharmaceutical sales force of 910 for total market share (TRX) and new prescription (NRX)growth.* Acquired additional speciality sales responsibilities selling to Gastroenterologist and Urologist in addition to existing call panel. In 14 months Gastroenterologist share grew by 4.75 market share points and Urology share grew by 2.8 market points.* Trained and coached new sales representatives enabling them to maximize their

    skill potential.* Team resource for scientific product and medical information including new market trends resulting in more accurate, pertinent timely information for customers. Shared new "cutting edge" data enabling team to better partner and build trusting relationships to grow brand.* Conducted training and presented Clinical Studies at team meetings improvingbrand and competitive knowledge.

    Pharmaceutical Account Manager (San Antonio, TX)* Consistently exceeded all sales and call goals resulting in year-to-year share growth.* Planned, organized and led dinner programs, peer-to-peer and citywide events

    utilizing outside thought leaders developing brand advocates and growing marketshare, on average for each physician in attendance, by approximately 4.25%.* Leveraged Health Fairs and Symposiums leading to broader brand awareness.* Secured personal drug endorsement letters from key physicians, annually, supporting insurance plan negotiations achieving broad Formulary Tier 2 approval making our brands more competitive and affordable for patients.

    External Relations / Public Relations Manager (Cincinnati, OH, World Headquarters)

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    Created, managed and implemented worldwide and regional public relations plans to bring awareness to new global business unit charged with creating major, incremental value for Procter & Gamble patented technologies. Reported to Vice President of External Relations-Healthcare and Vice President for Corporate New Business Development.* Increased global initiative awareness through lead story in New York Times business section.* PR campaign resulted in Forbes cover story: "P&G Best Company to do BusinessWith."

    Project Manager Systems Development and Global Medical Coding Manager / Chairperson (Cincinnati, OH, World Headquarters)

    Global Chairperson charged with developing work simplification processes, standardization and coding consistency across Pharmaceutical, Dental and Over-the-Counter Healthcare divisions globally developing a central platform with data systems and tools.* Led and Managed team of software writers / engineers and end users worldwidefor P&G Clinical and Post-Marketing Global database systems.* Managed project to develop MedDRA Adverse Event Autocoder fully integrating MedDRA globally in P&G improving efficiencies to 96% and making it second companyin world to implement the New Global Dictionary Standard.

    * Managed project to develop ICD-9 and WHO Drug Autocoder for Clinical and Post-Marketing data base systems increasing coding consistency, accuracy and efficiency to 99% saving time and money.* Developed materials and conducted training seminars worldwide teaching P&G and contract employees on coding, data searches and analysis achieving coding consistency and streamlined work processes increasing efficiencies on global scale.

    Global Medical Chairperson for international (England, France, Germany, Canada and United States) medical scientific board charged with streamlining and standardizing work processes and coding consistency for data analysis and FDA / international regulatory reports. Provided governance for all P&G medical dictionariesincluding MedDRA, COSTART, ICD-9 and WHO Drug.

    MARION MERRELL DOW PHARMACEUTICAL 1991-1994

    Medical Safety Surveillance and Drug Regulatory (Kansas City, KS & Cincinnati, OH)

    Provided medical scientific information for prescription drugs to healthcare professionals. Collected, analyzed, interpreted and reported clinical / post-marketing safety data in compliance with FDA regulations including NDA submissions and Periodic reports. Wrote analytical summaries about various product safety issues in response to FDA inquires. Drug Information Assoc. (DIA) member.* The Registered Nurse selected for six member medical team for major Seldane cardiovascular epidemiology study. Conducted demographic and ECG reviews includi

    ng QRS measurement summaries looking for episodes of QT prolongation leading totorsades de pointes. Result: FDA alerted to safety risk leading to death in patients.* Member Seldane Crisis Management Taskforce Team executing "Black Box Warning"and "Dear Doctor Letter."

    ADDITIONAL ALLIED HEALTHCARE EXPERIENCES

    Critical Care Nurse in Emergency Room, Intensive Care Unit and Surgery. Leadersh

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    ip roles include Charge Nurse of Endoscopy and Urology suites, Hospital QualityAssurance Committee Chairperson, Hospital Product Standards Committee member andelected and served as SW Ohio regional delegate for national convention of Assoc. of Operation Room Nurses (AORN).

    EDUCATION

    * B.A., Management Administration ~ Wilmington College, Wilmington, OH* Registered Nurse, nursing degree ~ Miami University, Oxford, OH* Acute Care Certification ~ Good Samaritan Hospital, Cincinnati, OH

    PAPERS & POSTER SESSIONS PRESENTED

    * 1996 Clinical Symposium Enhanced COSTART Poster presentation (P&G); ClinicalSymposium Presentation--"Using the Enhanced COSTART" (P&G); 1995-96 ADVANCE Training Course Module #14--"Coding AEs and MEDS" (P&G)* IND NDA Tutorial-New Enhanced COSTART and Autocoder (P&G)* Legal Issues Concerning Safety Surveillance and Medical Information (MMD)* Urology-Surgical Technique (AORN); "Diabetic Patient in Surgery" (AORN)* Endoscopy ABCs (AORN)