Medical Reserve Corps Public Relations Plan

Presenter: JoAnne Breault

Greater Fall River Medical Reserve Corps

(GFRMRC)

Medical Reserve Corps

Need for Medical Reserve Corps Arose From September 11, 2001

Medical Reserve CorpsProblem

Need For Trained Volunteers

Medical

Non-medical

Competition from other non-profits for volunteers

Mission

To identify and prepare

individuals who want to

volunteer their time to respond in the event of a medical emergency in the community.

Mission Statement

Be Informed. Be Prepared. Be a Volunteer.

Emergency preparedness is everyone’s responsibility!

Motto

Citizens Corps

Objectives of MRC PR Plan

100% of GFRMRC Are Volunteers

Utilize PR Tactics to Recruit New Members

Poster visually displaying training and community involvement

News Release to announce their annual trainingVideo Public Service AnnouncementSchedule a Press Conference when the Director retires

RE-purpose Photos of Community Events & Training

Display Posters in Public Buildings

Target Key Publics

& Potential Volunteers:

• Government Center• Town Halls• Council on Aging• Senior Apartment Complexes• Hospitals

Poster

Sent to local newspapers:

Fall River Herald NewsSomerset SpectatorFall River SpiritWestport Chronicle

The GFRMRC covers:

Fall RiverWestportSomerset Swansea

News Release Promotes Annual Training

Press Conference

Press Conference in January to announce new director

Evaluation

GFRMRC WebsiteGFRMRC Facebook

Twitter

• Website created in 2006• Content is rich but looks outdated• Lists recent activities as 2008• Needs photos and video links• Student Intern to keep it updated

Evaluation

GFRMRC Newsletter

• Professionally produced• Distributed to internal publics • Excellent source of news• Highlighted training and volunteers

Public Relations Plan in January

• Evaluate for one year

• Increase presence in community

• See if the number of volunteers goes up