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SUN MON TUES WED THU FRI SAT
29 30 31 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31 1
New Year’s Day National Trivia Day
Winter Skin Relief Day
Law Enforcement Appreciation Day
National Pharmacist Day
Clean Off Your Desk Day
National Popcorn Day
NationalHugging Day
National Compliment Day
IV Nurse Day
Data Privacy Day
INSIGHT MARKETING GROUP
Source: Forbes.com
Listen and engage your employees regularly. Don’t wait until quarterly or scheduled reviews to share positive feedback and constructive criticism. Acknowledge their ideas and follow through with what you say.
January is• Birth Defects Prevention Month
• Blood Donor Month
• Cervical Health Awareness Month
• Glaucoma Awareness Month
• Thyroid Awareness Month
Week-Long Observances• 19-31 Healthy Weight Week
• 19-25 National CRNA Week
• 27-31 Medical Group Practice Week
Employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work.
TIP
JANUARY 2020
Martin Luther King, Jr. Day
Women’s Healthy Weight Day
SUN MON TUES WED THU FRI SAT
29 30 31 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31 1
New Year’s Day National Trivia Day
Winter Skin Relief Day
Law Enforcement Appreciation Day
National Pharmacist Day
Clean Off Your Desk Day
National Popcorn Day
NationalHugging Day
National Compliment Day
IV Nurse Day
Data Privacy Day
INSIGHT MARKETING GROUP
Source: Forbes.com
Listen and engage your employees regularly. Don’t wait until quarterly or scheduled reviews to share positive feedback and constructive criticism. Acknowledge their ideas and follow through with what you say.
January is• Birth Defects Prevention Month
• Blood Donor Month
• Cervical Health Awareness Month
• Glaucoma Awareness Month
• Thyroid Awareness Month
Week-Long Observances• 19-31 Healthy Weight Week
• 19-25 National CRNA Week
• 27-31 Medical Group Practice Week
Employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work.
TIP
JANUARY 2020
Martin Luther King, Jr. Day
Women’s Healthy Weight Day
SUN MON TUES WED THU FRI SAT
26 27 29 29 30 31 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
Groundhog DaySuperbowl Sunday
INSIGHT MARKETING GROUP
Look for opportunities to educate patients about other services and options at your practice during check-in/check-out, in exam rooms, or in waiting areas. Just because they scheduled an appointment doesn’t mean they know everything you can offer.
February is• Age-Related Macular Degeneration/Low Vision Awareness Month
• American Heart Month
• Cancer Prevention Month
• Children’s Dental Health Month
• Kids ENT Health Month
Week-Long Observances• 3-9 PeriAnesthesia Nurse
Awareness Week
• 7-14 Congenital Heart Defect Awareness Week
• 9-15 Cardiovascular Professionals Week
• 23-29 Eating Disorders Awareness Week
The best patient is the one you already have.
TIP
FEBRUARY 2020
National Women Physicians Day
World Cancer Day National Wear Red Day (Heart Disease and Stroke in Women)
National Pizza Day Clean Out Your Computer Day
Valentine’s Day
Organ Donor Day
President’s Day Drink Wine Day Caregivers Day
Rare Disease Day
Love YourPet Day
SUN MON TUES WED THU FRI SAT
26 27 29 29 30 31 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
Groundhog DaySuperbowl Sunday
INSIGHT MARKETING GROUP
Look for opportunities to educate patients about other services and options at your practice during check-in/check-out, in exam rooms, or in waiting areas. Just because they scheduled an appointment doesn’t mean they know everything you can offer.
February is• Age-Related Macular Degeneration/Low Vision Awareness Month
• American Heart Month
• Cancer Prevention Month
• Children’s Dental Health Month
• Kids ENT Health Month
Week-Long Observances• 3-9 PeriAnesthesia Nurse
Awareness Week
• 7-14 Congenital Heart Defect Awareness Week
• 9-15 Cardiovascular Professionals Week
• 23-29 Eating Disorders Awareness Week
The best patient is the one you already have.
TIP
FEBRUARY 2020
National Women Physicians Day
World Cancer Day National Wear Red Day (Heart Disease and Stroke in Women)
National Pizza Day Clean Out Your Computer Day
Valentine’s Day
Organ Donor Day
President’s Day Drink Wine Day Caregivers Day
Rare Disease Day
Love YourPet Day
SUN MON TUES WED THU FRI SAT
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31 1 2 3 4
National Grammar Day National Cereal Day
Registered Dietitian Nutritionist Day
World Kidney DayNapping Day
St. Patrick’s Day
World Water Day American Diabetes Association
Alert Day
Epilepsy Awareness Day – Purple Day
National Doctors’ Day Transgender
Day of Visibility
INSIGHT MARKETING GROUP
Limited time and budget to monitor online reviews? Google your practice and physician names and make a list of the first 3 results for each. Set reminders to check those listings every few days for new reviews.
84% of people trust online reviews as much as a personal recommendation.
TIP
MARCH 2020
Source: Grade.us
World Down Syndrome Day
Certified Nurses’ Day
Spring Begins
Good Samaritan Day
Pi Day
March is• American Red Cross Month
• Athletic Training Month
• Brain Injury Awareness Month
• Colorectal Cancer Awareness Month
• Kidney Month
Week-Long Observances• 8-14 Cardiac Rehabilitation Week Patient Safety Awareness
Week
• 10-16 Patient Safety Awareness Week
• 15-21 Health Care HR Week
• 22-28 Health Information Professionals Week
Daylight Savings
InternationalWomen’s Day
Dentist’s Day
EmployeeAppreciation Day
SUN MON TUES WED THU FRI SAT
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31 1 2 3 4
National Grammar Day National Cereal Day
Registered Dietitian Nutritionist Day
World Kidney DayNapping Day
St. Patrick’s Day
World Water Day American Diabetes Association
Alert Day
Epilepsy Awareness Day – Purple Day
National Doctors’ Day Transgender
Day of Visibility
INSIGHT MARKETING GROUP
Limited time and budget to monitor online reviews? Google your practice and physician names and make a list of the first 3 results for each. Set reminders to check those listings every few days for new reviews.
84% of people trust online reviews as much as a personal recommendation.
TIP
MARCH 2020
Source: Grade.us
World Down Syndrome Day
Certified Nurses’ Day
Spring Begins
Good Samaritan Day
Pi Day
March is• American Red Cross Month
• Athletic Training Month
• Brain Injury Awareness Month
• Colorectal Cancer Awareness Month
• Kidney Month
Week-Long Observances• 8-14 Cardiac Rehabilitation Week Patient Safety Awareness
Week
• 10-16 Patient Safety Awareness Week
• 15-21 Health Care HR Week
• 22-28 Health Information Professionals Week
Daylight Savings
InternationalWomen’s Day
Dentist’s Day
EmployeeAppreciation Day
SUN MON TUES WED THU FRI SAT
29 30 31 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 1 2
April Fools’ Day National Vitamin C Day
World Autism Awareness Day
World Health Day Good Friday
NationalTax Day
Easter National Healthcare
Decisions Day
Take Our Daughters & Sons to Work Day
World Day For Safety & Health At Work
National Earth Day
Administrative Professionals’ Day
INSIGHT MARKETING GROUP
Source: Womply.com
Every interaction, both direct and indirect, with patients can affect the way your practice is perceived. Word travels fast, so make sure your reputation is a good one!
April is• Head & Neck Cancer Month
• Occupational Therapy Month
• STD Awareness Month
• Stress Awareness Month
• Testicular Cancer Month
Week-Long Observances• 5-11 Healthcare Access
Personnel Week
• 6-12 Public Health Week
• 19-25 Infertility Awareness Week
• 21-27 Medical Laboratory Professionals’ Week Infertility Awareness Week
Healthcare centers with a rating between 4.0 and 4.9 stars earn the most revenue according to a study of 25,000+ healthcare and medical centers.
TIP
APRIL 2020
National Sarcoidosis Day
SUN MON TUES WED THU FRI SAT
29 30 31 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 1 2
April Fools’ Day National Vitamin C Day
World Autism Awareness Day
World Health Day Good Friday
NationalTax Day
Easter National Healthcare
Decisions Day
Take Our Daughters & Sons to Work Day
World Day For Safety & Health At Work
National Earth Day
Administrative Professionals’ Day
INSIGHT MARKETING GROUP
Source: Womply.com
Every interaction, both direct and indirect, with patients can affect the way your practice is perceived. Word travels fast, so make sure your reputation is a good one!
April is• Head & Neck Cancer Month
• Occupational Therapy Month
• STD Awareness Month
• Stress Awareness Month
• Testicular Cancer Month
Week-Long Observances• 5-11 Healthcare Access
Personnel Week
• 6-12 Public Health Week
• 19-25 Infertility Awareness Week
• 21-27 Medical Laboratory Professionals’ Week Infertility Awareness Week
Healthcare centers with a rating between 4.0 and 4.9 stars earn the most revenue according to a study of 25,000+ healthcare and medical centers.
TIP
APRIL 2020
National Sarcoidosis Day
SUN MON TUES WED THU FRI SAT
26 27 28 29 30 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24/31 25 26 27 28 29 30
WorldLyme Day
Kentucky Derby
INSIGHT MARKETING GROUP
Source: Harvard Business Review
Your reputation as an employer, manager, and leader matter to current and potential employees. Take time to invest in the education and growth of your leadership team as well as yourself.
May is• Asthma & Allergy Awareness Month
• Hepatitis Awareness Month
• Arthritis Awareness Month
• Stroke Awareness Month
• Skin Cancer Awareness Month
• ALS Awareness Month
• Better Hearing & Speech Month
Week-Long Observances• 3-9 Children’s Mental Health
Awareness Week
• 6-12 Nurses’ Week
• 10-16 Women’s Health Week
• 17-23 Medical Transcriptionist Week
Emergency Medical Services Week
A bad reputation costs a company at least 10% more per hire.
TIP
MAY 2020
National Star Wars Day
National Melanoma Monday
Cinco de Mayo
World Asthma Day
National Nurses’ Day National Teacher
Appreciation DayProvider
Appreciation Day
Mother’s Day Armed Forces DayNational Receptionists’ Day
Memorial Day Senior Health and Fitness Day
SUN MON TUES WED THU FRI SAT
26 27 28 29 30 1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24/31 25 26 27 28 29 30
WorldLyme Day
Kentucky Derby
INSIGHT MARKETING GROUP
Source: Harvard Business Review
Your reputation as an employer, manager, and leader matter to current and potential employees. Take time to invest in the education and growth of your leadership team as well as yourself.
May is• Asthma & Allergy Awareness Month
• Hepatitis Awareness Month
• Arthritis Awareness Month
• Stroke Awareness Month
• Skin Cancer Awareness Month
• ALS Awareness Month
• Better Hearing & Speech Month
Week-Long Observances• 3-9 Children’s Mental Health
Awareness Week
• 6-12 Nurses’ Week
• 10-16 Women’s Health Week
• 17-23 Medical Transcriptionist Week
Emergency Medical Services Week
A bad reputation costs a company at least 10% more per hire.
TIP
MAY 2020
National Star Wars Day
National Melanoma Monday
Cinco de Mayo
World Asthma Day
National Nurses’ Day National Teacher
Appreciation DayProvider
Appreciation Day
Mother’s Day Armed Forces DayNational Receptionists’ Day
Memorial Day Senior Health and Fitness Day
SUN MON TUES WED THU FRI SAT
31 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 1 2 3 4
National Heimlich Maneuver Day
D-Day
Cancer Survivors’ Day National Call
Your Doctor Day
National Flag Day
World Blood Donor Day
Father’s Day
Selfie Day
INSIGHT MARKETING GROUP
Source: Patient Pop
Host regular education and training sessions to reinforce key concepts to staff members at your practice. These can be in-person or online, so they can be done from anywhere.
June is• Cataract Awareness Month
• Men’s Health Month
• Safety Month
• Migraine and Headache Awareness Month
• LGBTQ Pride Month
• Scleroderma Awareness Month
• Vitiligo Awareness Month
Week-Long Observances• 14-20 Healthcare Risk
Management Week
• 17-23 Rheumatoid Arthritis Awareness Week
• 18-24 National Nursing Assistants’ Week
75% of patient interaction is with someone in the office other than a physician.
TIP
JUNE 2020
Donut Day
Making Life Beautiful Day
Take Your Dog To Work Day
PTSD Awareness Day
National Insurance Awareness Day
Social Media Day
NationalHydration Day
SummerSolstice
SUN MON TUES WED THU FRI SAT
31 1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 1 2 3 4
National Heimlich Maneuver Day
D-Day
Cancer Survivors’ Day National Call
Your Doctor Day
National Flag Day
World Blood Donor Day
Father’s Day
Selfie Day
INSIGHT MARKETING GROUP
Source: Patient Pop
Host regular education and training sessions to reinforce key concepts to staff members at your practice. These can be in-person or online, so they can be done from anywhere.
June is• Cataract Awareness Month
• Men’s Health Month
• Safety Month
• Migraine and Headache Awareness Month
• LGBTQ Pride Month
• Scleroderma Awareness Month
• Vitiligo Awareness Month
Week-Long Observances• 14-20 Healthcare Risk
Management Week
• 17-23 Rheumatoid Arthritis Awareness Week
• 18-24 National Nursing Assistants’ Week
75% of patient interaction is with someone in the office other than a physician.
TIP
JUNE 2020
Donut Day
Making Life Beautiful Day
Take Your Dog To Work Day
PTSD Awareness Day
National Insurance Awareness Day
Social Media Day
NationalHydration Day
SummerSolstice
SUN MON TUES WED THU FRI SAT
28 29 30 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31 1
Independence Day
National Pina Colada Day
INSIGHT MARKETING GROUP
Patients now expect to be able to request or schedule an appointment at any time on any day of the week. If they can’t easily schedule an appointment with you, they’ll move on to another practice down the street, so include a HIPAA-compliant scheduling option on your website.
July is• UV Safety Month
• Juvenile Arthritis Awareness Month
• International Sarcoma Awareness Month
Week-Long Observances• 12-18 Everybody Deserves a
Massage Week
Patients have 24/7 access to your practice.
TIP
JULY 2020
NationalIce Cream Day
National Hire a Veteran Day
World Hepatitis Day
World Emoji DayGive SomethingAway Day
NationalIntern Day
National System Adminis-trator Appreciation Day
SUN MON TUES WED THU FRI SAT
28 29 30 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31 1
Independence Day
National Pina Colada Day
INSIGHT MARKETING GROUP
Patients now expect to be able to request or schedule an appointment at any time on any day of the week. If they can’t easily schedule an appointment with you, they’ll move on to another practice down the street, so include a HIPAA-compliant scheduling option on your website.
July is• UV Safety Month
• Juvenile Arthritis Awareness Month
• International Sarcoma Awareness Month
Week-Long Observances• 12-18 Everybody Deserves a
Massage Week
Patients have 24/7 access to your practice.
TIP
JULY 2020
NationalIce Cream Day
National Hire a Veteran Day
World Hepatitis Day
World Emoji DayGive SomethingAway Day
NationalIntern Day
National System Adminis-trator Appreciation Day
SUN MON TUES WED THU FRI SAT
26 27 29 29 30 31 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23/30 24/31 25 26 27 28 29
National Friendship Day
INSIGHT MARKETING GROUP
Remind physicians and staff that something as simple as a smile can go a long way to improving a patient’s day.
August is• Children’s Eye Health and
Safety Month
• Breastfeeding Month
• Immunization Awareness Month
• Psoriasis Awareness Month
• Spinal Muscular Atrophy Awareness Month
• Neurosurgery Outreach Month
TIP
AUGUST 2020
International Beer Day National Night Out Day
Purple Heart Day
Book Lovers’ Day World Honey Bee Day
National Nonprofit Day
World Humanitarian Day
National Senior Citizen Day
National Dog Day
“ Your customer doesn’t care how much you know until they know how much you care.”
– Damon Richards (Customer Care Expert)
NationalCBD Day
Left Handers’ Day
SUN MON TUES WED THU FRI SAT
26 27 29 29 30 31 1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23/30 24/31 25 26 27 28 29
National Friendship Day
INSIGHT MARKETING GROUP
Remind physicians and staff that something as simple as a smile can go a long way to improving a patient’s day.
August is• Children’s Eye Health and
Safety Month
• Breastfeeding Month
• Immunization Awareness Month
• Psoriasis Awareness Month
• Spinal Muscular Atrophy Awareness Month
• Neurosurgery Outreach Month
TIP
AUGUST 2020
International Beer Day National Night Out Day
Purple Heart Day
Book Lovers’ Day World Honey Bee Day
National Nonprofit Day
World Humanitarian Day
National Senior Citizen Day
National Dog Day
“ Your customer doesn’t care how much you know until they know how much you care.”
– Damon Richards (Customer Care Expert)
NationalCBD Day
Left Handers’ Day
SUN MON TUES WED THU FRI SAT
30 31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 1 2 3
Labor Day Suicide Prevention Day
National Grandparents’ Day
Neonatal Nurses’ Day
Talk Like A Pirate Day
World Alzheimer’s Day
National Voter Registration Day
Women’s Health and Fitness Day
NationalCoffee Day
INSIGHT MARKETING GROUP
Source: teamWorks
There are a lot of common areas in your office where patients may hear gossip and complaints easier than you may think. Your office culture and interpersonal relationships can have a big impact on productivity and morale.
September is• Leukemia Awareness Month
• Childhood Cancer Awareness Month
• Gynecologic Cancer Awareness Month
• Prostate Health Month
• Lymphoma Awareness Month
• Alopecia Areata Awareness Month
Week-Long Observances• 6-12 Nephrology Nurses’ Week
• 13-19 Surgical Technologist Weekk
• 20-26 Nurses in Staff Development Week
• 21-27 National Rehabilitation Awareness Week
65 hours per employee per year is wasted on gossip at work.
TIP
SEPTEMBER 2020
Patriot Day and National Day of Service and
Remembrance
National Pediatric Oncology
Nurses’ Day
SUN MON TUES WED THU FRI SAT
30 31 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 1 2 3
Labor Day Suicide Prevention Day
National Grandparents’ Day
Neonatal Nurses’ Day
Talk Like A Pirate Day
World Alzheimer’s Day
National Voter Registration Day
Women’s Health and Fitness Day
NationalCoffee Day
INSIGHT MARKETING GROUP
Source: teamWorks
There are a lot of common areas in your office where patients may hear gossip and complaints easier than you may think. Your office culture and interpersonal relationships can have a big impact on productivity and morale.
September is• Leukemia Awareness Month
• Childhood Cancer Awareness Month
• Gynecologic Cancer Awareness Month
• Prostate Health Month
• Lymphoma Awareness Month
• Alopecia Areata Awareness Month
Week-Long Observances• 6-12 Nephrology Nurses’ Week
• 13-19 Surgical Technologist Weekk
• 20-26 Nurses in Staff Development Week
• 21-27 National Rehabilitation Awareness Week
65 hours per employee per year is wasted on gossip at work.
TIP
SEPTEMBER 2020
Patriot Day and National Day of Service and
Remembrance
National Pediatric Oncology
Nurses’ Day
SUN MON TUES WED THU FRI SAT
27 28 29 30 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31 1
National Taco Day
World Mental Health Day
National Coming Out Day
World Arthritis Day
National Emergency Nurses’ Day
National Boss’ Day
National Pharmacy Technician Day
United Nations Day
World Stroke Day Halloween
INSIGHT MARKETING GROUP
Source: Lifesize.com
Non-verbal cues are everywhere, as most patients won’t let you know how they are feeling. If you can pick up on their non-verbal cues, you’ll be able to diffuse a potentially negative experience… or at least turn one around.
October is• Breast Cancer Awareness Month
• Chiropractic Care Month
• Eczema Awareness Month
• Pregnancy & Child Loss Month
• Physical Therapy Month
Week-Long Observances• 4-10 Pediatric Nurses’ Week
• 6-12 Physician Assistants’ Week
• 11-17 Healthcare Security and Safety Week
• 19-25 Healthcare Quality Week Medical Assistants Recognition Week
93% of communication is “non-verbal” in nature.
TIP
OCTOBER 2020
Pregnancy and Infant Loss
Remembrance Day
National Mammography Day
SUN MON TUES WED THU FRI SAT
27 28 29 30 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31 1
National Taco Day
World Mental Health Day
National Coming Out Day
World Arthritis Day
National Emergency Nurses’ Day
National Boss’ Day
National Pharmacy Technician Day
United Nations Day
World Stroke Day Halloween
INSIGHT MARKETING GROUP
Source: Lifesize.com
Non-verbal cues are everywhere, as most patients won’t let you know how they are feeling. If you can pick up on their non-verbal cues, you’ll be able to diffuse a potentially negative experience… or at least turn one around.
October is• Breast Cancer Awareness Month
• Chiropractic Care Month
• Eczema Awareness Month
• Pregnancy & Child Loss Month
• Physical Therapy Month
Week-Long Observances• 4-10 Pediatric Nurses’ Week
• 6-12 Physician Assistants’ Week
• 11-17 Healthcare Security and Safety Week
• 19-25 Healthcare Quality Week Medical Assistants Recognition Week
93% of communication is “non-verbal” in nature.
TIP
OCTOBER 2020
Pregnancy and Infant Loss
Remembrance Day
National Mammography Day
SUN MON TUES WED THU FRI SAT
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 1 2 3 4 5
Veterans Day World Diabetes Day
Thanksgiving Day Black Friday
INSIGHT MARKETING GROUP
Source: Wordstream
Add captions to your videos and lobby loops whenever possible to increase effectiveness, engagement, and conversion.
November is• Alzheimer’s Awareness Month
• Diabetic Eye Disease Month
• Healthy Skin Month
• Lung Cancer Awareness Month
• Pancreatic Cancer Awareness Month
Week-Long Observances• 1 - 7 Medical-Surgical Nurses’
Week Allied Health Professions Week Medical Staff Services Awareness Week Radiologic Technology Week
85% of video on Facebook is watched without sound.
TIP
NOVEMBER 2020
World Prematurity Awareness Day
Mickey Mouse’s Birthday National Adoption Day
National StressAwareness Day
World Kindess Day
National X-Ray Day
SUN MON TUES WED THU FRI SAT
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 1 2 3 4 5
Veterans Day World Diabetes Day
Thanksgiving Day Black Friday
INSIGHT MARKETING GROUP
Source: Wordstream
Add captions to your videos and lobby loops whenever possible to increase effectiveness, engagement, and conversion.
November is• Alzheimer’s Awareness Month
• Diabetic Eye Disease Month
• Healthy Skin Month
• Lung Cancer Awareness Month
• Pancreatic Cancer Awareness Month
Week-Long Observances• 1 - 7 Medical-Surgical Nurses’
Week Allied Health Professions Week Medical Staff Services Awareness Week Radiologic Technology Week
85% of video on Facebook is watched without sound.
TIP
NOVEMBER 2020
World Prematurity Awareness Day
Mickey Mouse’s Birthday National Adoption Day
National StressAwareness Day
World Kindess Day
National X-Ray Day
SUN MON TUES WED THU FRI SAT
29 30 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31 1 2
World AIDS Day
National Day of Giving
Human Rights Day
National Ugly Christmas Sweater Day
Winter Solstice Christmas Eve Christmas National Candy Cane Day
New Years Eve
INSIGHT MARKETING GROUP
Source: MSLGroup
Encourage employees to interact with and share your practice’s social media. Don’t be afraid to show some personality either – photos or quick videos of birthday and anniversary celebrations, community events, and holidays can be a fun and easy way to boost employee and social engagement.
December is• International AIDS
Awareness Month
• Drunk and Drugged Driving Prevention Month
• Safe Toys and Gifts Awareness Month
Week-Long Observances• 10-18 Hanukkah
Brand messages reach 561% further when shared by employees vs. a brand’s social channels.
TIP
DECEMBER 2020
Bacon Day
Bill of Rights Day
GingerbreadHouse Day
SUN MON TUES WED THU FRI SAT
29 30 1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31 1 2
World AIDS Day
National Day of Giving
Human Rights Day
National Ugly Christmas Sweater Day
Winter Solstice Christmas Eve Christmas National Candy Cane Day
New Years Eve
INSIGHT MARKETING GROUP
Source: MSLGroup
Encourage employees to interact with and share your practice’s social media. Don’t be afraid to show some personality either – photos or quick videos of birthday and anniversary celebrations, community events, and holidays can be a fun and easy way to boost employee and social engagement.
December is• International AIDS
Awareness Month
• Drunk and Drugged Driving Prevention Month
• Safe Toys and Gifts Awareness Month
Week-Long Observances• 10-18 Hanukkah
Brand messages reach 561% further when shared by employees vs. a brand’s social channels.
TIP
DECEMBER 2020
Bacon Day
Bill of Rights Day
GingerbreadHouse Day