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MEDICAL OBSERVANCES & HOLIDAY CALENDAR 2020 INSIGHT MARKETING GROUP

MEDICAL OBSERVANCES & HOLIDAY

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MEDICAL OBSERVANCES & HOLIDAYCALENDAR 2020

INSIGHT MARKETING GROUP

InsightMG.com • (407) 399-2905

SUN MON TUES WED THU FRI SAT

29 30 31 1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31 1

New Year’s Day National Trivia Day

Winter Skin Relief Day

Law Enforcement Appreciation Day

National Pharmacist Day

Clean Off Your Desk Day

National Popcorn Day

NationalHugging Day

National Compliment Day

IV Nurse Day

Data Privacy Day

INSIGHT MARKETING GROUP

Source: Forbes.com

Listen and engage your employees regularly. Don’t wait until quarterly or scheduled reviews to share positive feedback and constructive criticism. Acknowledge their ideas and follow through with what you say.

January is• Birth Defects Prevention Month

• Blood Donor Month

• Cervical Health Awareness Month

• Glaucoma Awareness Month

• Thyroid Awareness Month

Week-Long Observances• 19-31 Healthy Weight Week

• 19-25 National CRNA Week

• 27-31 Medical Group Practice Week

Employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work.

TIP

JANUARY 2020

Martin Luther King, Jr. Day

Women’s Healthy Weight Day

SUN MON TUES WED THU FRI SAT

29 30 31 1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31 1

New Year’s Day National Trivia Day

Winter Skin Relief Day

Law Enforcement Appreciation Day

National Pharmacist Day

Clean Off Your Desk Day

National Popcorn Day

NationalHugging Day

National Compliment Day

IV Nurse Day

Data Privacy Day

INSIGHT MARKETING GROUP

Source: Forbes.com

Listen and engage your employees regularly. Don’t wait until quarterly or scheduled reviews to share positive feedback and constructive criticism. Acknowledge their ideas and follow through with what you say.

January is• Birth Defects Prevention Month

• Blood Donor Month

• Cervical Health Awareness Month

• Glaucoma Awareness Month

• Thyroid Awareness Month

Week-Long Observances• 19-31 Healthy Weight Week

• 19-25 National CRNA Week

• 27-31 Medical Group Practice Week

Employees who feel their voice is heard are 4.6 times more likely to feel empowered to perform their best work.

TIP

JANUARY 2020

Martin Luther King, Jr. Day

Women’s Healthy Weight Day

SUN MON TUES WED THU FRI SAT

26 27 29 29 30 31 1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

Groundhog DaySuperbowl Sunday

INSIGHT MARKETING GROUP

Look for opportunities to educate patients about other services and options at your practice during check-in/check-out, in exam rooms, or in waiting areas. Just because they scheduled an appointment doesn’t mean they know everything you can offer.

February is• Age-Related Macular Degeneration/Low Vision Awareness Month

• American Heart Month

• Cancer Prevention Month

• Children’s Dental Health Month

• Kids ENT Health Month

Week-Long Observances• 3-9 PeriAnesthesia Nurse

Awareness Week

• 7-14 Congenital Heart Defect Awareness Week

• 9-15 Cardiovascular Professionals Week

• 23-29 Eating Disorders Awareness Week

The best patient is the one you already have.

TIP

FEBRUARY 2020

National Women Physicians Day

World Cancer Day National Wear Red Day (Heart Disease and Stroke in Women)

National Pizza Day Clean Out Your Computer Day

Valentine’s Day

Organ Donor Day

President’s Day Drink Wine Day Caregivers Day

Rare Disease Day

Love YourPet Day

SUN MON TUES WED THU FRI SAT

26 27 29 29 30 31 1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

Groundhog DaySuperbowl Sunday

INSIGHT MARKETING GROUP

Look for opportunities to educate patients about other services and options at your practice during check-in/check-out, in exam rooms, or in waiting areas. Just because they scheduled an appointment doesn’t mean they know everything you can offer.

February is• Age-Related Macular Degeneration/Low Vision Awareness Month

• American Heart Month

• Cancer Prevention Month

• Children’s Dental Health Month

• Kids ENT Health Month

Week-Long Observances• 3-9 PeriAnesthesia Nurse

Awareness Week

• 7-14 Congenital Heart Defect Awareness Week

• 9-15 Cardiovascular Professionals Week

• 23-29 Eating Disorders Awareness Week

The best patient is the one you already have.

TIP

FEBRUARY 2020

National Women Physicians Day

World Cancer Day National Wear Red Day (Heart Disease and Stroke in Women)

National Pizza Day Clean Out Your Computer Day

Valentine’s Day

Organ Donor Day

President’s Day Drink Wine Day Caregivers Day

Rare Disease Day

Love YourPet Day

SUN MON TUES WED THU FRI SAT

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31 1 2 3 4

National Grammar Day National Cereal Day

Registered Dietitian Nutritionist Day

World Kidney DayNapping Day

St. Patrick’s Day

World Water Day American Diabetes Association

Alert Day

Epilepsy Awareness Day – Purple Day

National Doctors’ Day Transgender

Day of Visibility

INSIGHT MARKETING GROUP

Limited time and budget to monitor online reviews? Google your practice and physician names and make a list of the first 3 results for each. Set reminders to check those listings every few days for new reviews.

84% of people trust online reviews as much as a personal recommendation.

TIP

MARCH 2020

Source: Grade.us

World Down Syndrome Day

Certified Nurses’ Day

Spring Begins

Good Samaritan Day

Pi Day

March is• American Red Cross Month

• Athletic Training Month

• Brain Injury Awareness Month

• Colorectal Cancer Awareness Month

• Kidney Month

Week-Long Observances• 8-14 Cardiac Rehabilitation Week Patient Safety Awareness

Week

• 10-16 Patient Safety Awareness Week

• 15-21 Health Care HR Week

• 22-28 Health Information Professionals Week

Daylight Savings

InternationalWomen’s Day

Dentist’s Day

EmployeeAppreciation Day

SUN MON TUES WED THU FRI SAT

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 31 1 2 3 4

National Grammar Day National Cereal Day

Registered Dietitian Nutritionist Day

World Kidney DayNapping Day

St. Patrick’s Day

World Water Day American Diabetes Association

Alert Day

Epilepsy Awareness Day – Purple Day

National Doctors’ Day Transgender

Day of Visibility

INSIGHT MARKETING GROUP

Limited time and budget to monitor online reviews? Google your practice and physician names and make a list of the first 3 results for each. Set reminders to check those listings every few days for new reviews.

84% of people trust online reviews as much as a personal recommendation.

TIP

MARCH 2020

Source: Grade.us

World Down Syndrome Day

Certified Nurses’ Day

Spring Begins

Good Samaritan Day

Pi Day

March is• American Red Cross Month

• Athletic Training Month

• Brain Injury Awareness Month

• Colorectal Cancer Awareness Month

• Kidney Month

Week-Long Observances• 8-14 Cardiac Rehabilitation Week Patient Safety Awareness

Week

• 10-16 Patient Safety Awareness Week

• 15-21 Health Care HR Week

• 22-28 Health Information Professionals Week

Daylight Savings

InternationalWomen’s Day

Dentist’s Day

EmployeeAppreciation Day

SUN MON TUES WED THU FRI SAT

29 30 31 1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 1 2

April Fools’ Day National Vitamin C Day

World Autism Awareness Day

World Health Day Good Friday

NationalTax Day

Easter National Healthcare

Decisions Day

Take Our Daughters & Sons to Work Day

World Day For Safety & Health At Work

National Earth Day

Administrative Professionals’ Day

INSIGHT MARKETING GROUP

Source: Womply.com

Every interaction, both direct and indirect, with patients can affect the way your practice is perceived. Word travels fast, so make sure your reputation is a good one!

April is• Head & Neck Cancer Month

• Occupational Therapy Month

• STD Awareness Month

• Stress Awareness Month

• Testicular Cancer Month

Week-Long Observances• 5-11 Healthcare Access

Personnel Week

• 6-12 Public Health Week

• 19-25 Infertility Awareness Week

• 21-27 Medical Laboratory Professionals’ Week Infertility Awareness Week

Healthcare centers with a rating between 4.0 and 4.9 stars earn the most revenue according to a study of 25,000+ healthcare and medical centers.

TIP

APRIL 2020

National Sarcoidosis Day

SUN MON TUES WED THU FRI SAT

29 30 31 1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 1 2

April Fools’ Day National Vitamin C Day

World Autism Awareness Day

World Health Day Good Friday

NationalTax Day

Easter National Healthcare

Decisions Day

Take Our Daughters & Sons to Work Day

World Day For Safety & Health At Work

National Earth Day

Administrative Professionals’ Day

INSIGHT MARKETING GROUP

Source: Womply.com

Every interaction, both direct and indirect, with patients can affect the way your practice is perceived. Word travels fast, so make sure your reputation is a good one!

April is• Head & Neck Cancer Month

• Occupational Therapy Month

• STD Awareness Month

• Stress Awareness Month

• Testicular Cancer Month

Week-Long Observances• 5-11 Healthcare Access

Personnel Week

• 6-12 Public Health Week

• 19-25 Infertility Awareness Week

• 21-27 Medical Laboratory Professionals’ Week Infertility Awareness Week

Healthcare centers with a rating between 4.0 and 4.9 stars earn the most revenue according to a study of 25,000+ healthcare and medical centers.

TIP

APRIL 2020

National Sarcoidosis Day

SUN MON TUES WED THU FRI SAT

26 27 28 29 30 1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24/31 25 26 27 28 29 30

WorldLyme Day

Kentucky Derby

INSIGHT MARKETING GROUP

Source: Harvard Business Review

Your reputation as an employer, manager, and leader matter to current and potential employees. Take time to invest in the education and growth of your leadership team as well as yourself.

May is• Asthma & Allergy Awareness Month

• Hepatitis Awareness Month

• Arthritis Awareness Month

• Stroke Awareness Month

• Skin Cancer Awareness Month

• ALS Awareness Month

• Better Hearing & Speech Month

Week-Long Observances• 3-9 Children’s Mental Health

Awareness Week

• 6-12 Nurses’ Week

• 10-16 Women’s Health Week

• 17-23 Medical Transcriptionist Week

Emergency Medical Services Week

A bad reputation costs a company at least 10% more per hire.

TIP

MAY 2020

National Star Wars Day

National Melanoma Monday

Cinco de Mayo

World Asthma Day

National Nurses’ Day National Teacher

Appreciation DayProvider

Appreciation Day

Mother’s Day Armed Forces DayNational Receptionists’ Day

Memorial Day Senior Health and Fitness Day

SUN MON TUES WED THU FRI SAT

26 27 28 29 30 1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24/31 25 26 27 28 29 30

WorldLyme Day

Kentucky Derby

INSIGHT MARKETING GROUP

Source: Harvard Business Review

Your reputation as an employer, manager, and leader matter to current and potential employees. Take time to invest in the education and growth of your leadership team as well as yourself.

May is• Asthma & Allergy Awareness Month

• Hepatitis Awareness Month

• Arthritis Awareness Month

• Stroke Awareness Month

• Skin Cancer Awareness Month

• ALS Awareness Month

• Better Hearing & Speech Month

Week-Long Observances• 3-9 Children’s Mental Health

Awareness Week

• 6-12 Nurses’ Week

• 10-16 Women’s Health Week

• 17-23 Medical Transcriptionist Week

Emergency Medical Services Week

A bad reputation costs a company at least 10% more per hire.

TIP

MAY 2020

National Star Wars Day

National Melanoma Monday

Cinco de Mayo

World Asthma Day

National Nurses’ Day National Teacher

Appreciation DayProvider

Appreciation Day

Mother’s Day Armed Forces DayNational Receptionists’ Day

Memorial Day Senior Health and Fitness Day

SUN MON TUES WED THU FRI SAT

31 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 1 2 3 4

National Heimlich Maneuver Day

D-Day

Cancer Survivors’ Day National Call

Your Doctor Day

National Flag Day

World Blood Donor Day

Father’s Day

Selfie Day

INSIGHT MARKETING GROUP

Source: Patient Pop

Host regular education and training sessions to reinforce key concepts to staff members at your practice. These can be in-person or online, so they can be done from anywhere.

June is• Cataract Awareness Month

• Men’s Health Month

• Safety Month

• Migraine and Headache Awareness Month

• LGBTQ Pride Month

• Scleroderma Awareness Month

• Vitiligo Awareness Month

Week-Long Observances• 14-20 Healthcare Risk

Management Week

• 17-23 Rheumatoid Arthritis Awareness Week

• 18-24 National Nursing Assistants’ Week

75% of patient interaction is with someone in the office other than a physician.

TIP

JUNE 2020

Donut Day

Making Life Beautiful Day

Take Your Dog To Work Day

PTSD Awareness Day

National Insurance Awareness Day

Social Media Day

NationalHydration Day

SummerSolstice

SUN MON TUES WED THU FRI SAT

31 1 2 3 4 5 6

7 8 9 10 11 12 13

14 15 16 17 18 19 20

21 22 23 24 25 26 27

28 29 30 1 2 3 4

National Heimlich Maneuver Day

D-Day

Cancer Survivors’ Day National Call

Your Doctor Day

National Flag Day

World Blood Donor Day

Father’s Day

Selfie Day

INSIGHT MARKETING GROUP

Source: Patient Pop

Host regular education and training sessions to reinforce key concepts to staff members at your practice. These can be in-person or online, so they can be done from anywhere.

June is• Cataract Awareness Month

• Men’s Health Month

• Safety Month

• Migraine and Headache Awareness Month

• LGBTQ Pride Month

• Scleroderma Awareness Month

• Vitiligo Awareness Month

Week-Long Observances• 14-20 Healthcare Risk

Management Week

• 17-23 Rheumatoid Arthritis Awareness Week

• 18-24 National Nursing Assistants’ Week

75% of patient interaction is with someone in the office other than a physician.

TIP

JUNE 2020

Donut Day

Making Life Beautiful Day

Take Your Dog To Work Day

PTSD Awareness Day

National Insurance Awareness Day

Social Media Day

NationalHydration Day

SummerSolstice

SUN MON TUES WED THU FRI SAT

28 29 30 1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31 1

Independence Day

National Pina Colada Day

INSIGHT MARKETING GROUP

Patients now expect to be able to request or schedule an appointment at any time on any day of the week. If they can’t easily schedule an appointment with you, they’ll move on to another practice down the street, so include a HIPAA-compliant scheduling option on your website.

July is• UV Safety Month

• Juvenile Arthritis Awareness Month

• International Sarcoma Awareness Month

Week-Long Observances• 12-18 Everybody Deserves a

Massage Week

Patients have 24/7 access to your practice.

TIP

JULY 2020

NationalIce Cream Day

National Hire a Veteran Day

World Hepatitis Day

World Emoji DayGive SomethingAway Day

NationalIntern Day

National System Adminis-trator Appreciation Day

SUN MON TUES WED THU FRI SAT

28 29 30 1 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31 1

Independence Day

National Pina Colada Day

INSIGHT MARKETING GROUP

Patients now expect to be able to request or schedule an appointment at any time on any day of the week. If they can’t easily schedule an appointment with you, they’ll move on to another practice down the street, so include a HIPAA-compliant scheduling option on your website.

July is• UV Safety Month

• Juvenile Arthritis Awareness Month

• International Sarcoma Awareness Month

Week-Long Observances• 12-18 Everybody Deserves a

Massage Week

Patients have 24/7 access to your practice.

TIP

JULY 2020

NationalIce Cream Day

National Hire a Veteran Day

World Hepatitis Day

World Emoji DayGive SomethingAway Day

NationalIntern Day

National System Adminis-trator Appreciation Day

SUN MON TUES WED THU FRI SAT

26 27 29 29 30 31 1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23/30 24/31 25 26 27 28 29

National Friendship Day

INSIGHT MARKETING GROUP

Remind physicians and staff that something as simple as a smile can go a long way to improving a patient’s day.

August is• Children’s Eye Health and

Safety Month

• Breastfeeding Month

• Immunization Awareness Month

• Psoriasis Awareness Month

• Spinal Muscular Atrophy Awareness Month

• Neurosurgery Outreach Month

TIP

AUGUST 2020

International Beer Day National Night Out Day

Purple Heart Day

Book Lovers’ Day World Honey Bee Day

National Nonprofit Day

World Humanitarian Day

National Senior Citizen Day

National Dog Day

“ Your customer doesn’t care how much you know until they know how much you care.”

– Damon Richards (Customer Care Expert)

NationalCBD Day

Left Handers’ Day

SUN MON TUES WED THU FRI SAT

26 27 29 29 30 31 1

2 3 4 5 6 7 8

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23/30 24/31 25 26 27 28 29

National Friendship Day

INSIGHT MARKETING GROUP

Remind physicians and staff that something as simple as a smile can go a long way to improving a patient’s day.

August is• Children’s Eye Health and

Safety Month

• Breastfeeding Month

• Immunization Awareness Month

• Psoriasis Awareness Month

• Spinal Muscular Atrophy Awareness Month

• Neurosurgery Outreach Month

TIP

AUGUST 2020

International Beer Day National Night Out Day

Purple Heart Day

Book Lovers’ Day World Honey Bee Day

National Nonprofit Day

World Humanitarian Day

National Senior Citizen Day

National Dog Day

“ Your customer doesn’t care how much you know until they know how much you care.”

– Damon Richards (Customer Care Expert)

NationalCBD Day

Left Handers’ Day

SUN MON TUES WED THU FRI SAT

30 31 1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 1 2 3

Labor Day Suicide Prevention Day

National Grandparents’ Day

Neonatal Nurses’ Day

Talk Like A Pirate Day

World Alzheimer’s Day

National Voter Registration Day

Women’s Health and Fitness Day

NationalCoffee Day

INSIGHT MARKETING GROUP

Source: teamWorks

There are a lot of common areas in your office where patients may hear gossip and complaints easier than you may think. Your office culture and interpersonal relationships can have a big impact on productivity and morale.

September is• Leukemia Awareness Month

• Childhood Cancer Awareness Month

• Gynecologic Cancer Awareness Month

• Prostate Health Month

• Lymphoma Awareness Month

• Alopecia Areata Awareness Month

Week-Long Observances• 6-12 Nephrology Nurses’ Week

• 13-19 Surgical Technologist Weekk

• 20-26 Nurses in Staff Development Week

• 21-27 National Rehabilitation Awareness Week

65 hours per employee per year is wasted on gossip at work.

TIP

SEPTEMBER 2020

Patriot Day and National Day of Service and

Remembrance

National Pediatric Oncology

Nurses’ Day

SUN MON TUES WED THU FRI SAT

30 31 1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 1 2 3

Labor Day Suicide Prevention Day

National Grandparents’ Day

Neonatal Nurses’ Day

Talk Like A Pirate Day

World Alzheimer’s Day

National Voter Registration Day

Women’s Health and Fitness Day

NationalCoffee Day

INSIGHT MARKETING GROUP

Source: teamWorks

There are a lot of common areas in your office where patients may hear gossip and complaints easier than you may think. Your office culture and interpersonal relationships can have a big impact on productivity and morale.

September is• Leukemia Awareness Month

• Childhood Cancer Awareness Month

• Gynecologic Cancer Awareness Month

• Prostate Health Month

• Lymphoma Awareness Month

• Alopecia Areata Awareness Month

Week-Long Observances• 6-12 Nephrology Nurses’ Week

• 13-19 Surgical Technologist Weekk

• 20-26 Nurses in Staff Development Week

• 21-27 National Rehabilitation Awareness Week

65 hours per employee per year is wasted on gossip at work.

TIP

SEPTEMBER 2020

Patriot Day and National Day of Service and

Remembrance

National Pediatric Oncology

Nurses’ Day

SUN MON TUES WED THU FRI SAT

27 28 29 30 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31 1

National Taco Day

World Mental Health Day

National Coming Out Day

World Arthritis Day

National Emergency Nurses’ Day

National Boss’ Day

National Pharmacy Technician Day

United Nations Day

World Stroke Day Halloween

INSIGHT MARKETING GROUP

Source: Lifesize.com

Non-verbal cues are everywhere, as most patients won’t let you know how they are feeling. If you can pick up on their non-verbal cues, you’ll be able to diffuse a potentially negative experience… or at least turn one around.

October is• Breast Cancer Awareness Month

• Chiropractic Care Month

• Eczema Awareness Month

• Pregnancy & Child Loss Month

• Physical Therapy Month

Week-Long Observances• 4-10 Pediatric Nurses’ Week

• 6-12 Physician Assistants’ Week

• 11-17 Healthcare Security and Safety Week

• 19-25 Healthcare Quality Week Medical Assistants Recognition Week

93% of communication is “non-verbal” in nature.

TIP

OCTOBER 2020

Pregnancy and Infant Loss

Remembrance Day

National Mammography Day

SUN MON TUES WED THU FRI SAT

27 28 29 30 2 3 4

5 6 7 8 9 10 11

12 13 14 15 16 17 18

19 20 21 22 23 24 25

26 27 28 29 30 31 1

National Taco Day

World Mental Health Day

National Coming Out Day

World Arthritis Day

National Emergency Nurses’ Day

National Boss’ Day

National Pharmacy Technician Day

United Nations Day

World Stroke Day Halloween

INSIGHT MARKETING GROUP

Source: Lifesize.com

Non-verbal cues are everywhere, as most patients won’t let you know how they are feeling. If you can pick up on their non-verbal cues, you’ll be able to diffuse a potentially negative experience… or at least turn one around.

October is• Breast Cancer Awareness Month

• Chiropractic Care Month

• Eczema Awareness Month

• Pregnancy & Child Loss Month

• Physical Therapy Month

Week-Long Observances• 4-10 Pediatric Nurses’ Week

• 6-12 Physician Assistants’ Week

• 11-17 Healthcare Security and Safety Week

• 19-25 Healthcare Quality Week Medical Assistants Recognition Week

93% of communication is “non-verbal” in nature.

TIP

OCTOBER 2020

Pregnancy and Infant Loss

Remembrance Day

National Mammography Day

SUN MON TUES WED THU FRI SAT

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 1 2 3 4 5

Veterans Day World Diabetes Day

Thanksgiving Day Black Friday

INSIGHT MARKETING GROUP

Source: Wordstream

Add captions to your videos and lobby loops whenever possible to increase effectiveness, engagement, and conversion.

November is• Alzheimer’s Awareness Month

• Diabetic Eye Disease Month

• Healthy Skin Month

• Lung Cancer Awareness Month

• Pancreatic Cancer Awareness Month

Week-Long Observances• 1 - 7 Medical-Surgical Nurses’

Week Allied Health Professions Week Medical Staff Services Awareness Week Radiologic Technology Week

85% of video on Facebook is watched without sound.

TIP

NOVEMBER 2020

World Prematurity Awareness Day

Mickey Mouse’s Birthday National Adoption Day

National StressAwareness Day

World Kindess Day

National X-Ray Day

SUN MON TUES WED THU FRI SAT

1 2 3 4 5 6 7

8 9 10 11 12 13 14

15 16 17 18 19 20 21

22 23 24 25 26 27 28

29 30 1 2 3 4 5

Veterans Day World Diabetes Day

Thanksgiving Day Black Friday

INSIGHT MARKETING GROUP

Source: Wordstream

Add captions to your videos and lobby loops whenever possible to increase effectiveness, engagement, and conversion.

November is• Alzheimer’s Awareness Month

• Diabetic Eye Disease Month

• Healthy Skin Month

• Lung Cancer Awareness Month

• Pancreatic Cancer Awareness Month

Week-Long Observances• 1 - 7 Medical-Surgical Nurses’

Week Allied Health Professions Week Medical Staff Services Awareness Week Radiologic Technology Week

85% of video on Facebook is watched without sound.

TIP

NOVEMBER 2020

World Prematurity Awareness Day

Mickey Mouse’s Birthday National Adoption Day

National StressAwareness Day

World Kindess Day

National X-Ray Day

SUN MON TUES WED THU FRI SAT

29 30 1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31 1 2

World AIDS Day

National Day of Giving

Human Rights Day

National Ugly Christmas Sweater Day

Winter Solstice Christmas Eve Christmas National Candy Cane Day

New Years Eve

INSIGHT MARKETING GROUP

Source: MSLGroup

Encourage employees to interact with and share your practice’s social media. Don’t be afraid to show some personality either – photos or quick videos of birthday and anniversary celebrations, community events, and holidays can be a fun and easy way to boost employee and social engagement.

December is• International AIDS

Awareness Month

• Drunk and Drugged Driving Prevention Month

• Safe Toys and Gifts Awareness Month

Week-Long Observances• 10-18 Hanukkah

Brand messages reach 561% further when shared by employees vs. a brand’s social channels.

TIP

DECEMBER 2020

Bacon Day

Bill of Rights Day

GingerbreadHouse Day

SUN MON TUES WED THU FRI SAT

29 30 1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31 1 2

World AIDS Day

National Day of Giving

Human Rights Day

National Ugly Christmas Sweater Day

Winter Solstice Christmas Eve Christmas National Candy Cane Day

New Years Eve

INSIGHT MARKETING GROUP

Source: MSLGroup

Encourage employees to interact with and share your practice’s social media. Don’t be afraid to show some personality either – photos or quick videos of birthday and anniversary celebrations, community events, and holidays can be a fun and easy way to boost employee and social engagement.

December is• International AIDS

Awareness Month

• Drunk and Drugged Driving Prevention Month

• Safe Toys and Gifts Awareness Month

Week-Long Observances• 10-18 Hanukkah

Brand messages reach 561% further when shared by employees vs. a brand’s social channels.

TIP

DECEMBER 2020

Bacon Day

Bill of Rights Day

GingerbreadHouse Day

MEDICAL OBSERVANCES & HOLIDAYCALENDAR 2020

INSIGHT MARKETING GROUP

InsightMG.com • (407) 399-2905