Mediamark - TV RATE CARDTV RATE CARD Turner’s Cartoon Network is a universally appealing channel driven by its exciting slate of surprising comedy and adventure. For more than 25

February and March 2018Rate Card

TV RATE CARD

Turner’s Cartoon Network is a universally appealing channel driven by its exciting slate of surprising comedy and adventure. For more than 25 years, Cartoon Network’s line-up explores the relatable themes of humour, friendship, imagination, action and adventure. The channel targets boys and girls aged 6-12 and aims to champion kids being themselves through its rich mix of entertaining and globally successful content. Awarded “coolest kid’s channel” in South Africa (source: Sunday Times Generation Next Survey 2017), Cartoon Network is the first choice for kids and families.

CARTOON NETWORK

Rates exclude VAT, Standard Terms and Conditions apply. E&OE.*NETT RATES

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0

#Duration over 50” to be approved by channel prior to booking and transmission.

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Spot Advertising

Spot Rates

Programme/Time Specific Rates

Package Advertising

CN - 1 week package*

CN - 2 week package*

Combo - Cartoon Network & Boomerang - 1 week package*

Day

Mon - Sun

Mon - Sun

Day

Mon - Sun

Mon - Sun

Mon - Sun

Time Band

06h00 - 23h00

06h00 - 23h00

Time Band

06h00 - 23h00

06h00 - 23h00

06h00 - 23h00

30” Rate

R6 000

R6 500

No. of spots

25

50

50

Value

R150 000

R300 000

R300 000

Averagecost per spot

R1 520

R1 300

R1 320

Investment Cost

R38 000

R65 000

R66 000

*Launch packages valid from February - March 2018 only, subject to availability.

Please contact your Account Manager for detailed show information, sponsorship and promotion enquiries.

Turner’s Boomerang is a 24-hour channel, offering classic remakes as well as the latest animated shows coming from the best studios across the globe. Boomerang targets boys and girls aged 4-9 and their families, offering an exciting mix of light-hearted and fun family favourite cartoons such as Be Cool, Scooby-Doo!, The Tom and Jerry Show, Wacky Races, Dorothy and The Wizard of Oz, Masha and the Bear, Mr Bean, Grizzy and the Lemmings or Angry birds. Awarded second “coolest kid’s channel” in South Africa (source: Sunday Times Generation Next Survey 2017).

BOOMERANG

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Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0


Spot Advertising

Spot Rates


Day

Mon - Sun

Mon - Sun

Time Band

06h00 - 23h00

06h00 - 23h00

30” Rate

R6 000

R6 500

Package Advertising

Boom - 1 week package*

Boom - 2 week package*

Combo - Cartoon Network & Boomerang - 1 week package*

Day

Mon - Sun

Mon - Sun

Mon - Sun

Time Band

06h00 - 23h00

06h00 - 23h00

06h00 - 23h00

No. of spots

25

50

50

Value

R150 000

R300 000

R300 000


R1 520

R1 300

R1 320

Investment Cost

R38 000

R65 000

R66 000



TCMSince its rebrand from classic black and white movies to a blockbuster movie destination channel, TCM is one of South Africa’s fastest-growing movie channels. Known by the signature “Powered by Movies” tagline, TCM has become the choice American blockbusters destination. TCM is the only movie channel on the DStv platform available on all DSTV bouquet tiers, including the Access (estimated 1.2m households) and Easy View options.

3


Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0


Spot Advertising

Spot Rates


Package Advertising

TCM - 1 Week Package*

TCM - 2 Week Package*

Day

Mon - Sun

Mon - Sun

Sat - Sun

Day

Mon - Sun

Mon - Sun

Time Band

06h00 - 16h59

17h00 - 22h59

20h00

Time Band

06h00 - 23h00

06h00 - 23h00

30” Rate

R1 500

R2 500

R4 000

No. of spots

28

56


R1 071

R893

Value

R56 000

R112 000

Cost

R30 000

R50 000



CAPE TOWN TV is a non-profit, free-to-air, community television station licensed to serve the greater Cape Town metropolitan area. The channel aims to showcase local talent and address economic and social development through informative and educational programming produced by and for the community. Community participation is the DNA of Cape Town TV. Cape Town TV is deeply rooted in the community it serves and encourages active community participation in the channel. Programmes are created in partnership with stakeholders such as GOs, educational institutions and the private sector.

Cape Town TV

Time Band Segment Mon - Fri Sat/Sun

24h00-02h00 Off Peak R750 R500

02h00-06h00 Off Peak R950 R750

06h00-08h00 Off Peak R1 250 R950

08h00-12h00 Off Peak R1 500 R1 250

12h00-15h00 Off Peak R1 750 R1 500

15h00-18h00 Off Peak R1 950 R1 750

18h00-22h00 Prime Time R3 250 R2 500

22h00-24h00 Off Peak R1 500 R1 250

* *

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Rates exclude VAT, Standard terms and conditions apply. E&OE.*NETT RATES

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0


GLOW TV is an Eastern inspired entertainment channel. Glow TV’s premium shows and genre mix have proven a popular alternative for South African’s looking to celebrate life with eastern inspiration. From gripping love stories and suspense filled dramas to exotic destinations, delectable dishes and side splitting comedy, Glow TV offers entertainment for the whole family. Available on DStv 167 and OVHD 140.

GLOW TV

Time Band Segment Mon - Fri Sat/Sun Programme Specific Price Range

24h00-02h00 Off Peak R1 000 R1 000 R1 000-R10 000

02h00-06h00 Off Peak R1 000 R1 000 R1 000-R10 000

06h00-08h00 Off Peak R1 000 R1 000 R1 000-R10 000

08h00-10h00 Off Peak R1 000 R1 000 R1 000-R10 000

10h00-14h00 Off Peak R1 000 R1 000 R1 000-R10 000

14h00-16h00 Off Peak R1 000 R1 000 R1 000-R10 000

16h00-18h00 Prime Time R2 500 R2 500 R2 500-R10 000


22h00-24h00 Off Peak R1 000 R1 000 R1 000-R10 000

* *

5

Rates exclude VAT, Standard terms and conditions apply. E&OE.*NETT RATES

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0


SONY ENTERTAINMENT TELEVISION is a 24 hour Hindi General Entertainment Channel that provides complete family entertainment. A dynamic channel that responds to the diverse needs of its viewers, it offers a complete spectrum of genres from thrillers to dramas, events to comedies, game shows to dance shows and much more. Our Brand Belief is “When relationship turns into partnership, life looks up and leaps forward, our differences dissolve and we appreciate each other more, laugh together more and hence it’s a win win for all”. With our prudent story telling we continue to rule the roost with stories that are relevant, engaging and entertaining.

Sony TV Asia

Time Band Day 30” Rate

00h00-18h00 Mon - Sun R3 400

18h00-23h00 Mon - Sun R3 800

23h00-24h00 Mon - Sun R3 400

Rates exclude VAT standard terms and conditions apply. E&OE.

Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0

*NETT RATES

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STARSAT gives you top class entertainment with over 120+ channels to choose from. Our channel offering is vast. We offer movies, news, series, kids programmes, music, gospel documentaries, sports, lifestyle, telenovelas, comedy and dramas.

StarSat


Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0

*NETT RATES

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Spot Advertising

Spot Rate

Special Events

Time Band

06h00 - 24h00

06h00 - 24h00

30” Rate

R8 000

R10 000

Day

Mon - Sun

Mon - Sun


DUMISA TV provides a voice and a platform for African Traditional churches. More than 1.6 million* loyal viewers tune in to Dumisa weekly. Viewers find inspiration in the live broadcasts of the Sunday Church Services. Viewers can also enjoy coverage of live events, gospel music and talk shows. *Source: TAMS.

DUMISA TV


24h00-06h00 Off Peak R2 500 R2 500 R2 500-R12 500

06h00-08h00 Off Peak R2 500 R2 500 R2 500-R12 500


22h00-24h00 Off Peak R2 500 R2 500 R2 500-R12 500


Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0

*NETT RATES

* *

8


Gospel music enjoys the largest following of any musical genre in Africa and ONEGospel answers this need as the only 24 hour gospel music channel on DStv. ONE GOSPEL unites Africa through music and provides inspirational and relevant content to more than 1,5 million* South Africans. One Gospel boasts viewership across all provinces nationwide and in 10 other African countries via GOtv. 7 Viewership on DStv Premium, Access, Compact, Compact Plus and Family, nationwide and in 7 other African countries – Botswana, Malawi, Mozambique, Namibia, Swaziland, Zambia & Zimbabwe. *Source: TAMS.

ONE GOSPEL


24h00-08h00 Off Peak R2 750 R2 750 R2 750-R15 000


22h00-24h00 Off Peak R2 750 R2 750 R2 750-R15 000


Duration 5” 10” 15” 20” 25” 30” 35” 40” 45” 50” 55” 60”

Multiply By 0.5 0.6 0.7 0.8 0.9 1.0 1,17 1.33 1.5 1.67 1.83 2.0

*NETT RATES

* *

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• All rates quoted are in respect of 30 second commercials (for other durations, please consult the table at the bottom of the rate card).

• Added Value is subject to availability at time of booking and transmission.

• All sponsorship rates are by negotiation, and are subject to change with the issuing of revised rate cards and show changes.

• Preferred spots, requested by advertising break or hour, carry a 25% surcharge, and will be adjusted with revised rate cards.

• Product exclusivity is not guaranteed within commercial breaks.• All packages are subject to availability.

SPONSORSHIP TERMS• Consists of an OBB, CBB and generic spot.• Rates for sponsorships are available on request and are subject

to availability at time of booking and transmission.

MATERIAL REQUIREMENTS• Material requirements: ads to be sent to the following ad-

delivery companies: MediaMove or Adstream. They will handle the Quality Control of the video encoding, automatic loudness levels/format and handle the electronic delivery in the various formats required for broadcast.

• The Advertisement Copy must be delivered to the ad-delivery company not less than 7 (seven) business days before the date of the intended transmission.

BOOKING APPLICATIONS AND AMENDMENTS• In the event that booking applications or amendments

are received later than 7 (seven) working days prior to transmission, Mediamark will endeavour to transmit the relevant advertisements at the intended time, but accepts no responsibility or liability in the event of incorrect booking schedules, incorrect material being transmitted, material not being transmitted, or any other administrative errors whatsoever.

CANCELLATION OF AIRTIME BOOKED• Cancellations to booking applications must be received from

the Advertising Agent or Advertiser by the Company in writing no less than 28 (twenty eight) days prior to the intended transmission date, failing which the Advertiser shall pay 100% of the total airtime value of such bookings:

• In the event of booking cancellations being received later than 7 (seven) working days prior to the intended transmission, Mediamark accepts no responsibility or liability for the transmission or non-transmission of any material incorrectly or erroneously flighted.

RATES, CHARGES AND CHANGES• All advertisement transmission bookings are accepted on the

understanding that they will be paid for at the rate actually in force at the date of transmission.

ANNUAL COMMITMENT INCENTIVES• All annual nett volume incentives require written approval

from the client / agency. However, should the client / agency not respond in writing within 10 (ten) working days of receipt of the incentive letter, it will be deemed accepted and implemented as proposed.

DELIVERY:• Delivery of the Advertisement Copy shall be deemed to have

been made only when Mediamark and/or the Broadcaster’s technical requirements have been met and the relevant transmission instructions have been given.

GENERAL• Rates quoted exclude VAT.• Rate card effective from 01 February - 31 March 2018• This is a nett rate card and excludes any negotiated incentives

and/or discounts.• This rate card is issued for the information of advertisers

and advertising agencies and does not constitute an offer by Mediamark. Mediamark and/or the TV Channel reserves the right to change scheduled programming or rates.

• Confirmation of orders placed with Mediamark will be issued to verify the commercials booked. This will be deemed correct unless written notice contrary to such confirmation is received in writing within 2 (two) working days after the confirmation has been issued.

• Compensation for spots not flighted on a TV channel will be given in airtime. No credits will be passed.

• TV Channel and Mediamark liability for spots not flighted and/or incorrectly flighted is limited to the value of the spots not flighted and/or incorrectly flighted.

• The advertiser and/or advertising agency acknowledges that the broadcaster of the Advertisement is subject to the provisions of the Advertising Standards Authority Code, or other such authority regulator body.

• The advertiser or advertising agency indemnifies Mediamark and the TV stations represented by Mediamark for damages resulting from any advertisements placed on any TV Channel within Mediamark’s portfolio, including but not limited to any third party claim arising from any matter depicted in such advertisement of the Advertiser.

• The advertiser and/or advertising agency shall not be entitled to cede any of its rights in terms of this agreement to third parties, without the consent of Mediamark.

• The Advertising Agency that enters into this contract on behalf of the Advertiser warrants that it has the necessary authority from their Advertiser to do so. Such Agency shall be liable for amounts owed by the Advertiser in terms of this agreement.

• The rates represented in this document are the sole rates applicable for the period and supersedes all previous rates.

• E&OE

Terms and Conditions

10

PACKAGES• All channel packages are based on 30” spot duration.• All packages are scheduled at Mediamark’s discretion based on

inventory availability.• For Telmar application purposes, the one and two week

packages have been formulated to run over the relative period.

• Packages detailed on Telmar and Arianna are merely a guideline for campaigns – the final schedule may differ from the contract supplied.

• Mediamark is not accountable for differing performances based on projections versus the actual transmitted plan..

• Breaks are subject to change dictated by the Channel and Mediamark cannot be held responsible for scheduled spot moves as a result.

Mediamark Johannesburgmediamark house. 36 homestead road. rivonia. po box 5981. rivonia. 2128.tel: +2711 235 7600. fax: +2711 803 5388.

Mediamark Cape Townmediamark. 9 parklane avenue. century city. milnerton. 7441. tel: +2721 529 4140.

www.mediamark.co.za

Documents

Mediamark - TV RATE CARDTV RATE CARD Turner’s Cartoon Network is a universally appealing channel driven by its exciting slate of surprising comedy and adventure. For more than 25