EN

Mediakit 2018

Multichannel & crossmedia

25 years of experience

Seperate editions

Editorial team

Events

Subscriptions

“If content is king, we’d like to welcome you to our monarchy”

Through our presence on different platforms (print, online, newsletter, social media) we can assure you that your message will reach its intended audience. Our market penetration contains 94%*! The only choice you have to make, is which of these platforms you would like to focus on.

The crown jewel of our enterprise.

The printed issue of Travel Magazine is distributed every 3 weeks, 16 times per year. With a circulation of 7.000 copies, we reach the entire B2B travel industry in Belgium and Luxembourg.

‘The hottest issue in the travel industry’.

The TM Newsletter, that is delivered to more than 6.000 digital mailboxes every Friday, collects up-to-date information and develop-ments in the travel industry. Our pragmatic analyses offer additional clarification on issues and trends that captivate our industry.

The indispensable database for the BeLux Travel Industry.

The annual issue of the Travel Belux contains the contact and address details of all travel organisations in Belgium and Luxembourg in one English publication.

The digital version of our quality magazine.

The TM website is a collection of the diffe-rent editorial content on a digital platform:photo reports of events, trade fairs, workshops and fam trips;breaking news;bonus content of articles and interviews;aviation & cruise newsletter;e-learning;inflight reports;job ads;agenda;Belux directory.

facebook.com/travmag @travmag @travmag

In September of 2017 we celebrated the 25th year of publication of our magazine.

This anniversary is not just another milestone. It is an expression of the loyalty of our readers and commercial partners. Without their trust, we wouldn’t have been able to become the largest and most influential travel trade publication on the Belgian and Luxembourgish market within this timeframe.

The 25 years existence is an expression of our extensive expertise and enthusiasm, of our market knowledge and our good connections with the travel professionals within this sector.

From the outset, we decided to publish our magazine in two seperate editions: a Dutch and a French version.

News value may depend greatly upon the intended audience. Also, some events or products are only available to one language group. By targeting your audience, you will be able to deliver your message without having to spend a penny too many.

On the following pages you will notice a separation of the rates according to the different versions.

Fact: all our articles and translations are published in-house.

Travel Magazine is everywhere. Somewhat like Big Brother, actually...

With a team of about 10 staff reporters, some professional photographers and an army of freelance reporters, you can always count on our presence!

Every year, we organize our very own events, aimed at the Belgian and Luxembourgish travel trade industry:

TM Gala Awards LUXTM Golf TrophyTM-charters to the most important travel trade fairs Vakantiebeurs Utrecht ITB Berlin Top Resa Paris WTM LondonTM Future DayTM Gala Awards 2018

Travel Magazine is media partner and co-organizer of:

Forums/debate evenings (Thomas More)Workshops (Tourism Boards)Travel Rally (Europcar, Interhome & Allianz)Experience trip (EurAm)'Pro' experience fam trip (Imagine Travel & Emirates)Travel Trophy (SudamericaTours)

And supports many different other initiatives and projects:

Club Marvy e-learningE-learning TurespañaBTO NewsletterVirtual Travel & Leisure FairSteering Committee BTExpo

Are you planning on organizing your very own event? Don’t hesitate to contact us! We have a lot of experience when it comes to organizing workshops, introductory trips, discussions, etc. Through our good connections within the travel trade industry, we can introduce you to the right partners and – through our different platforms – we are able to provide you with additional visibility and publicity for your special project!

Publisher / Editor-in-chief: Robrecht WillaertDeputy Director: Pieter WillaertDeputy Editor-in-chief: Bart MatthijsEditorial coordinator: Yorg BonamiStaff reporters: Margaux Descamps Adeline Willems Laurent Versin red@travel-magazine.be

Subscription service / Secretary: Marleen Ceulemans abo@travel-magazine.beOffice Manager / Accounting: Debby Baert debby@travel-magazine.be

5% Others

Target audience

55% Travel Agents

20% Touroperators

6% Aviation

3% Bus and Coach

4% Cruises & Ferries

2% Tourism Boards

5% Hotels

TM 421 - 7 December 2018

TM 422 - 28 December 2018

* Based on the WES study ‘B2B communication of the travel industry towards the travel agent’, published in November 2013.

Advertising

Specials 2018

Advertising & Marketing Department: Yannick Melsen Hilde Van den Brande pub@travel-magazine.be

Every 3 weeks - 16 times a year – our 7.000 readers receive Travel Magazine in their mailbox.

Regular features include:Edito from our editor-in-chiefCover InterviewActua (News)Digital EconomyAgenda

Other regular articles are:Well-performing Travel AgencyFlying High (airline managers)New GenerationHotel ManagersBelgians AbroadCruise contributions

On the timeline on the right, we present the traditional specials that will be published in our 2018 issues. Year after year, they serve as a guideline for our many publications.

TM 407 - 26 January 2018

TM 408- 16 February 2018

TM 409 - 9 March 2018

TM 410 - 30 March 2018

TM 411 - 20 April 2018

TM 412 - 11 May 2018

TM 413 - 31 May 2018

TM 414 - 22 June 2018

TM 415 - 13 July 2018

TM 417 - 8 September 2018

TM 418 - 28 September 2018

TM 419 - 19 October 2018

TM 420 - 9 November 2018

TM 421 - 7 December 2018

TM 422 - 28 December 2018

Summer 2018 (part I)Golf & Wellness Morocco

Summer 2018 (part II)Turkey MICE Belux

Citytrips & Shortbreaks SummerSpain & Portugal

Tourism EducationGreeceExotic Summer 2018

Italy ScandinaviaThailand & Southeast AsiaFerries

Travel InsurancesCentral- and Eastern EuropeTheme Parks EuropeRail

China & Central AsiaCar Rental

Cruises (Summer)AirportsCoach Tourism

IndiaActive & Adventure

Winter ‘18-’19 (part II)Sub-Saharan AfricaLatin America

Winter Sports Future Day Special

Cruises (Winter) Citytrips & Shortbreaks Winter

Exotic Winter ’18-’19

USA & Canada Future Destinations

Pacific Asia (PATA)River CruisesGulf States

Winter ‘18-’19 (part I)Egypt

Deadline Reservations & Material: 3 weeks prior to publication

TM 416 - 16 August 2018

Inner page 1 language 2 languages

Covers 1 language 2 languages

Print magazine 2018

Special 1 language 2 languages

Advertorial / Focus 1 language 2 languages

2/1 pages

1/1 page

1/2 page

1/4 page

1/8 page

1/16 page

Cover 1*

Cover 2**

Cover 3**

Cover 4**

€ 2.950

€ 1.550

€ 1.050

€ 700

€ 500

€ 330

€ 820

€ 2.100

€ 2.000

€ 2.100

€ 4.700

€ 2.500

€ 1.700

€ 1.100

€ 800

€ 550

€ 1.500

€ 3.200

€ 3.100

€ 3.200

2/1 pages

1/1 page

1/2 page

1/4 page

1/8 page

1/16 page

1/1 page

2/1 pages

€ 4.800

€ 2.700

€ 1.800

€ 1.200

€ 900

€ 550

€ 3.200

€ 5.500

€ 3.100

€ 1.700

€ 1.150

€ 750

€ 550

€ 330

€ 2.050

€ 3.650

1/1 PAGE NON BLEEDH 278 mmL 195 mm

BLEEDH 297 mmL 210 mm

1/2 PAGE VERTICAL

NON BLEEDH 278 mmL 95 mm

BLEEDH 297 mmL 100 mm

1/4 PAGE BLOCK

H 138 mmL 95 mm

VERTICALH 278 mmL 45 mm

HORIZONTALH 68 mmL 195 mm

1/2 PAGE HORIZONTAL NON BLEEDH 138 mmL 195 mm

BLEEDH 150 mmL 210 mm

2/1 PAGES NON BLEEDH 278 mm L 405 mm

BLEEDH 297 mmL 420 mm

1/8 PAGE H 35 mmL 195 mm

1/16 PAGEH 68 mmL 45 mm

The printed issue of our magazine remains the flagship of our company. The print edition of Travel Magazine is published every 3 weeks, 16 times a year.

With a circulation of 7.000 copies (4.000 Dutch + 3.000 French), Travel Magazine reaches the entire B2B travel industry in Belgium and Luxembourg.

* Attention: Cover 1 only 1/16 page is permitted** Attention: Cover 2, 3 en 4: only 1/1 page is permitted

Ads on a preferential position: rate + 20%

Advertorial page with a lay-out of your choice.Included: copywriting, translation, prepress, lay-out.For multiple pages, we will make you a special offer.

The rates indicated are calculated per insertion (Dutch and/or French). They are denominated in Euro, without VAT at 21% and are applicable until 31.12.2018. The rates announced imply delivery of PRINTREADY material (see also technical info). If the delivered material is not ready for printing, the technical costs required for adaption will be put into account.

Cover wrap 4 pages

Insert 1 page

Insert 4 pages

Insert 8 pages

€ 4.000

starting from € 1.125

starting from € 1.450

starting from € 1.610

€ 6.000

starting from € 1.450

starting from € 1.770

starting from € 1.930

‘printready’ delivered material

Inserts 1 language 2 languages

Reservations & technical dataClosing date reservations & material: 3 weeks before publicationMaterial by e-mail to: yannick@travel-magazine.bePDF-file in high resolution (300 dpi.)CMYK colour systemCrop marks and 5mm bleed on all sides of the advert (for bleed adverts)Colour profile (‘ISO newspaper’ of ‘ISO coated’)Coated FOGRA39 (ISO12647 2:-2004)

TM Newsletter 2018‘The hottest issue in the travel industry’.The TM Newsletter, that is delivered to more than 6.000 digital mailboxes every Friday, collects up-to-date information and developments in the travel industry. Our pragmatic analyses offer additional clarification on issues and trends that captivate our industry.

Our database of more than 6,000 addresses is at your disposal to send your specific campaigns.

Included in the mailings are:lay-out (HTML or PDF)test runactual mailingreport on open-/clickrates

Rate = €1.500

Custom quotations are provided for special editions catered to a specific audience (eg. based on industry, profession or language).Contact us at pub@travel-magazine.be.

Special edition / Focus

Job Ads

Do you have a vacant position in your company? We would like to help you with the creation and publication of a Job Ad.

The same rates of the regular ads apply, but we will also publish the job ads on our website, without surcharge, until the end of the application period. Of course, the job ads are also published in our weekly TM Newsletter.

Number Date of publication

1005 05/01/2018 1006 12/01/2018 1007 19/01/2018 1008 26/01/2018 1009 02/02/2018 1010 09/02/2018 1011 16/02/2018 1012 23/02/2018 1013 02/03/2018 1014 09/03/2018 1015 16/03/2018 1016 23/03/2018 1017 30/03/2018 1018 06/04/2018 1019 13/04/2018 1020 20/04/2018 1021 27/04/2018 1022 04/05/2018 1023 11/05/2018 1024 18/05/2018 1025 25/05/2018 1026 01/06/2018 1027 08/06/2018 1028 15/06/2018 1029 22/06/2018 1030 29/06/2018 1031 06/07/2018 1032 13/07/2018 1033 20/07/2018 1034 27/07/2018 1035 03/08/2018 1036 10/08/2018 1037 17/08/2018 1038 24/08/2018 1039 31/08/2018 1040 07/09/2018 1041 14/09/2018 1042 21/09/2018 1043 28/09/2018 1044 05/10/2018 1045 12/10/2018 1046 19/10/2018 1047 26/10/2018 1048 02/11/2018 1049 09/11/2018 1050 16/11/2018 1051 23/11/2018 1052 30/11/2018 1053 07/12/2018 1054 14/12/2018

Dimensions (NEW 2018!) 1 language 2 languages

1/2 banner

1/4 banner

1/8 pavé (1st banner in Newsletter)

1/8 banner

€ 1.000

€ 520

€ 520

€ 280

€ 1.300

€ 850

€ 850

€ 500

new lay-out!

1/8 BANNER W 850 px H 150 px

MOBILE W 320 pxH 250 px

1/4 BANNER W 850 px H 300 px

MOBILE W 320 pxH 400 px

1/2 BANNER W 850 px H 600 px

MOBILE W 320 pxH 700 px

Reservations & technical data

Extra visibility?

Would you like to publish your Newsletter banner on our TM website as well, next to a news item?

As an exclusive deal for our Newsletter adverti-sers, we will show your rotating banner on our web pages for an additional €200 per week.

All KPI’s will be analysed and will be sent to you.

Closing date reservations: 4 days before publication.Closing date material: 2 days before publication.All material should be sent by e-mail to: newsletter@travel-magazine.be,

both printready material ( (.jpg, .png, .gif, .html, max.150 dpi) and ads that need to be created.

Possibility to add hyperlinks to the ads, that redirect to a specific webpage, e-mail address or online document.

For a crisp depiction on devices with a higher resolution (e.g. Apple’s retina display), you can deliver the banners double their size. Ex. 1/8th banner in high resolution: W 1700 x H 300 pixels.

TM Website 2018The digital version of our quality magazine.

The TM website is a collection of the different editorial content on a digital platform.

Are you interested in our web statistics, please send an email to pub@travel-magazine.be and we will inform you about all the clicks and tracks on our B2B website.

Closing date reservations: 4 days before publication.Closing date material: 2 days before publication.SWF (Flash), (animated) GIF, JPEG (no Java-scripts)Always use target _blank for Flash or Animated GIFs; SWFs should already include the hyperlink.Resolution: max. 72 dpi.For a crisp depiction on devices with a higher resolution (e.g. Apple’s

retina display), you can deliver the banners double their size.

On our website we have two specific platforms where the daily news about the airline and cruise industry is published. At the end of the day, our readers receive an email with updates from their favorite sector(s). For this, we rely on the professional contributions of our two specialists in both fields, respectively, Luk De Wilde and Patrick Parez.

Reservations & technical data

Aviation & Cruise Newsletter Online

Formats Dimensions Desktop Mobile Rate per month Rate per year

Full

1/8th

Lazy

Button

Skyscraper

Half

horizontal

horizontal

horizontal

horizontal

vertical

vertical

1200 x 250 pixels

850 x 150 pixels

790 x 250 pixels

468 x 60 pixels

380 x 760 pixels

120 x 600 pixels

320 x 700 pixels

320 x 250 pixels

320 x 250 pixels

320 x 150 pixels

950€ / month

750€ / month

750€ / month

500€ / month

850€ / month

500€ / month

9.500€ / year

7.500€ / year

7.500€ / year

5.000€ / year

8.500€ / year

5.000€ / year

Full

Hal

f

Skys

crap

er

Lazy

1/8th

Button