Social Media For Business

Stephanie Frost & Jim Caruso

Your Social Media Skills• Same as offline:

• Meet People

• Nurture Relationships

• Ask/Answer Questions

• Establish Trust

• Build Reputation

Offline & Online

• Drive prospects through the sales cycle

• Leverage all activities, on and offline

Awareness ~> Knowledge ~> Selling ~> Closing

Communications & Influence

• Attention

• Acquisition

• Assessment

• Action

Internet: Then & Now

Engagement Matters: Participation

The Internet Is:Word Of Mouth On Steroids

Social Media Connects:Online & Offline

• Engagement

• Social Media

• Status

• Location

• Blogs

• PR

• Web (SEO)

Rethink Marketing• Outbound

• Telemarketing

• Direct mail

• Blast

• Print Ad

• TV/Radio

• Inbound

• Social Media

• Blogging

• Freemium

• Public Relations

• Search SEO/SEM

Where Is Social Media?

• Social networks: LinkedIn, Facebook

• Sharing sites: YouTube, Flickr

• Status update services: Twitter

These are the top 5 (key tools, different categories) - there are more than 600 and new ones every day

52%

Invite & Nurture

• Photo

• Employment

• Education

• References

• Activities

• Status

• Presentations

• Blog Posts

• Calendar

• Travel

Twitter

Twitter Users & Profile

Twitter, Personalized

Customer Service• New customer service channel

• Public or private conversations

• Need to get it right

• Possibly faster response / resolution

Twitter.Grader.com

Grow A Following:Anyone Can Do It

Blog Success Factors• Read

• Write

• Comment

• Use your real name

• Provide an example

• Add a point

• Offer a link on the subject

• Disagree

• Ask a question

Participatory Content

Sources• HubSpot

• Grader.com

• Mashable

• Pew Internet Trust

• Zero G

• MediaFirst

• Google

• LinkedIn

• Facebook

• Twitter

• Creative Commons

• Intersection Consulting

Thank You• Jim Caruso

• MediaFirst

• 770/642-2080

• (M) 4/788-0188

• Jim@MediaFirst.net

• Stephanie Frost

• swfrost@gmail.com