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Strategy OverviewThe information contained in this document is privileged and confidential property of TVA Media Group, Inc. No portion may be copied, shared or otherwise disseminated without the express written consent of TVA.
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Why TVA Media Group?TVA Media Group is the most successful, privately-owned, full-service integrated marketing agency of its kind.
An award-winning team supports our 28-year track record of success.
We have an A+ rating with the Better Business Bureau; Class 1 credit rating with Dun & Bradstreet and hundreds of references and case studies covering 30 categories.
Emmy Addy Clio Telly Golden Mike Aegis
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About UsJeffery GoddardCEO / Founder / Executive Producer
For over three decades, Jeffery has pioneered the effective utilization of emerging media
technologies for marketing, advertising and PR. He is the creator of MediaBlitz!®, a script
to screen campaign strategy that has generated some of the highest grossing advertising/
PR campaigns in history. Jeffery has been the subject of numerous major media interviews
including Newsweek, PBS, Discovery, Direct, TLC, Response,and Electronic Retailer. He
is the founder and CEO of TVA Media Group, TVA Productions, head of advertising for
two major studio films and sponsored TV newsmagazine (documercial) series including
Business World News, Heath World News, and Entertainment World News.
Son of the well-known documentary/adventure filmmaker/explorer, John Goddard, Jeffery
grew up surrounded by film production. He was a news anchor and TV reporter for KBYU
while attending Brigham Young University and majoring in Communications / Broadcasting.
He also received a BA in Japanese and Intercultural Communications from the University
of Hawaii. Jeffery has lived and traveled throughout Asia since 1979 and is totally fluent in
reading, writing, and speaking Japanese, as well as some Mandarin.
Jeffery was instrumental in developing worldwide ad campaigns for Sony (including
Walkman launch), Singapore Airlines, Sunkist, Exxon, Yoplait, Lee Jeans and Canada Dry
winning numerous awards. While in Japan, Jeffery made over 300 TV and radio show
appearances including a primetime quiz show similar to “Jeopardy” for six months running,
holding the longest winning streak in the show’s history. He was featured in Newsweek as
one of “Japan’s Gaijin Superstars.”
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About UsJeffery Goddard CONT.CEO / Founder / Executive Producer
Jeffery’s best productions to date are his six vivacious children and his marriage with
Laura. He is also a member of the following organizations:
• Academy of Television Arts & Sciences – Production Executives Committee and
judge for the Emmy Awards since 1992)
• Adventurers Club – 3rd generation member / Treasurer / Director
• American Business Awards – judge
• Brigham Young University – Keynote Speaker for Comm Day
• CAMIE Foundation (Character And Morality In Entertainment) – Vice President /
Executive Producer of the annual CAMIE Awards TV show
• HAL Institute of Computer Technology – Keynote Speaker (in Japanese) annually
since 1991 for graduating students – Tokyo / Nagoya / Osaka (avg. attendance:
2,000 students and faculty)
• UCLA (lecturer)
• Young Entrepreneurs Organization (lecturer)
• Conscious Life Expo (Speaker)
• Forbes Advisory Panel (Communications, Entertainment and Media)
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About UsBruce Somers Jr.Executive Creative Director
After directing his first DRTV commercial in 1991, Bruce is in his 25th year in the direct response arena and is starting to get the hang of it. Over that time, Bruce combined his love of images with the need to connect directly with consumers by becoming a creative director. As a result, Bruce and his team have always been on the leading edge of the highly powerful niche called, Brand Response. Focused on marrying branding with direct response, Bruce and his team achieve results in commercials, infomercials and online campaigns that achieve target goals and leads while concurrently enhancing the Brand via the highest professional standards (all within reasonable budgets).
To date, Bruce has created, directed and produced over 500 campaigns for clients such as DIRECTV, VISA, Microsoft, Los Angeles Times, Citibank, United Airlines, Starbucks, Dell, Bounce, Cascade, Dawn, CoverGirl, Eukanuba, Iams, Hamilton Beach, SC Johnson, Brita, Epson, Disney, Whirlpool, Mr. Coffee, Sunbeam, and TJ Maxx… to name a few.
Bruce’s commitment to create great looking commercials (to support general rate campaigns), combined with compelling offers (to generate a response and maximize ROI), continues to be the winning combination for numerous clients. The ideal direct response offer for both the consumer and the advertiser is the Win-Win offer. And this commitment has been directly attributable to more than $2 billion of measurable revenue over the past two decades for these clients.
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About UsBob LevitanSenior VP / Strategic Marketing
Bob’s unique and specialized background includes years developing and implementing marketing strategies resulting in over one billion dollars in sales. His broad, multi-media experience also includes the creation, writing and execution of over 3000 hours of original talk, information and entertainment-based programming for broadcast television. He is equally skilled in both traditional DRTV response tactics and the brand-response marketing techniques that have successfully driven long-term brand development while meeting or exceeding short and long-term ROI goals. He is an expert at the extraction and implementation of key analytic data; has the ability to create, evaluate and implement strategic positioning; develop targeted brand strategies and compelling USPs; create innovative product offers and insightful scripting for integrated long-form and short-form direct response television and digital campaigns. He can shepherd campaigns from RFP to roll-out, ensuring consistency of messaging, ongoing support of the creative vision and the leveraging of best DRTV practices for maximum ROI.
For five years, Bob was Sr. VP. Of Direct Marketing at Havas, the world’s largest direct response agency, combining the disciplines of direct response and brand response advertising to function as a Strategic Creative Director, overseeing accounts 100mm in media billings. Clients included the Humane Society of the United States, Citi, Cancer Treatment Centers of America, Netflix, Select Comfort, Blockbuster, St. Jude Children’s Hospital and DIRECTV. He was put in charge of creating the agency’s new strategic marketing division, creating complete, integrated strategies for clients and insuring they were consistently applied from pre-production through roll-out.
For over four years, Bob was with Guthy-Renker, one of the largest and most respected direct marketing companies in the world, with distribution in 68 countries. He acted as both a consultant and Senior Advisory Board member to review and evaluate new products and talent. He developed brand strategies for all areas of new and existing creative and analyzed existing business methodologies for greater cost efficiencies and stronger ROI.
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About UsMatthew KemperVP Production
Matthew joins TVA Media Group after launching fitness start up StreetStrider. He brings the hands on experience of growing a start up company from the garage into a global brand. Matthew was responsible for all content and the creative direction for the brand including the website and online store StreetStrider.com, establishing presence on all social media platforms and also generating multiple online campaigns including display, remarketing, e-mail, SEO, Facebook and paid search.
In 2011, StreetStrider teamed up with TVA Media Group to help capture the “product in motion” and get it front of millions of people with a national MediaBlitz campaign – StreetStrider “The Elliptical that MOVES you!“. Matthew helped write and co-direct what quickly became the #2 ranked Short Form DRTV Campaign in the USA in 2012 – 2013. (Source: The Jordan Whitney “Greensheet” as published in Electronic Retailer Magazine) The campaign consistently performed at an MER of 3.0+ and peaked at a record MER of 9.0. Leveraging the success of the DRTV campaign, the product’s innovative technology, and multiple health benefits, Matthew and TVA were able to secure high-level print, online, and television placements including: The Dr. Oz Show, Modern Family, The Biggest Loser, Today Show, The Steve Harvey Show, Telemundo, Los Angeles Times and Oxygen Magazine for a combined reach of over 20 million viewers.
Matthew has also worked as a marketing consultant for companies and brands including Under Armour, IMG, And 1 Basketball and The Movember Foundation. Matthew holds a Bachelors degree and Masters degree in Communication from the University of the Pacific, where he was an Academic All-American and a captain on the men’s basketball team. After college, Matthew played professional basketball in Australia, England, Argentina and Switzerland before returning home to California in 2009. Matthew’s passions include spending time with family and friends, traveling the world, and staying active in the California sunshine.
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About UsLaura TuPartner / Executive Producer / CFO
Laura has a very diversified background in marketing, finance and information technology. In addition to overseeing TVA’s financial operations, she also acts as an executive producer in bringing in new business and managing the production aspects of the operation including casting, location scouting and production crews. Utilizing her trilingual/cultural background and skills, she is an excellent in-house interpreter and business consultant to our clients who are seeking opportunities in Asia, especially the growing market in China. Laura served as a Vice President at Countrywide Financial in 2007. Prior to joining Countrywide, Laura worked for eight years in the IT arena at both Yahoo and Sprint, with main focus on IT Performance Management. She also owned a successful import and export business handling luxury automobile parts and home products. Prior to pursuing her education in the U.S., she was a managing director at a major pharmaceutical company in China for its import and export business worldwide.
Laura holds a MBA degree from the University of Missouri and a bachelor’s degree in English from China. She also has done studies in Mass Communications and Intercultural Communications. Laura loves to dance and travel. She has explored 33 states since she came to the U.S. in 1997. She is happily married to her soulmate, life companion and career partner, Jeffery Goddard. Their best production to date is Abigail, born in Sept. 2008.
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You’re in Good Company at TVA!Our clients range from global, multi-billion dollar corporations to start-ups to local charities.
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Why TVA Can Provide MORE For LESSOur large volume of ongoing production allows us to amortize our costs over many accounts
28 years of Proven DRTV Performance
Over $6B of Proprietary DRTV Results
Production costs much lower than competition with 30,000 sq ft studio, pre-built sets, 7,400 sq ft house, 60’ x 30’ green screen, six ultraHD cameras including the ultra HD Arri Alexa and RED Dragon S
20%-40% Better ROI than our Best Competitors (Never lost a Head to Head Test)
Our media buyers average $11 million per week in purchasing power
Lower Media Rates and Access to More Time
Performance-Based Media Buyers and Publicists
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The CHALLENGE for Direct to Consumer Marketers
Being Seen and Heard:
in a Competitive Marketwith Fragmented Audiencesand Limited Budgets or Capitalization
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Keys to Strategic GrowthTo grow the financial base of your business while also creating brand awareness, you need to reach as many customers– in as many places - with specific targeted messaging
Create BroadAWARENESS
Generate ImmediateREVENUE
OperateCOST-EFFECTIVELY
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Our Mission
We help companies reach more of their target audience faster and with more impact, leveraging the reach and cost-effectiveness of a blended media campaign
We turn your target audience into paying customers.
Television Social Media Digital In-Flight PR Print Radio
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Our Solution
BLENDED MEDIA CAMPAIGNSWe optimize the best of paid and earned media for maximum exposure at the lowest possible cost.
Out-of-HomePOS
IN-FLIGHT
BRAND AWARENESSPositive ReviewsWord of Mouth
DRTVInfomercial
Spots
DIGITAL VIDEODISTRIBUTION
TALK SHOWS& Radio Interviews
SEO PPCRetargeting
DIGITAL
WEBSITE LANDING PAGE
SOCIAL MEDIAEngage &
Pay to Play
PRINTNewspaper &
Magazine
NEWS& Features
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It takes a powerful campaign to attract the attention of today’s consumer and get them to buy your product or use your service.
Full-scale, orchestrated media assault that blasts your message across 20,000+ multiple media distribution channels for at least six months.
It’s the most cost-effective way to get your product or service in front of millions of potential customers.
Combines the targetability and trackability of DR with the credibility of PR, using 3rd party media endorsements to minimize risk, increase ROI, and make every advertising dollar work as efficiently as possible.
Television Social Media Digital In-Flight PR Print Radio
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We call it a The MEDIAblitZ!® campaign is designed to generate brand awareness, sales revenue and immediate ROI!
What’s Included?
DRTV ProductionTelevision Placements / Media BuysDigital Video DistributionPrintRadioIn-Flight ProgrammingTalk Shows
Social MediaWebsite Landing PageWebsite VideoTestimonial VideosSEO (Search Engine Optimization)
PPC (Pay Per Click)
Remarketing
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The Power of Television Advertising
“TV is still by far the most effective advertising medium.” - ADWEEK June 9, 2015
According to Deloitte’s fifth edition “State of the Media Democracy” survey, 86% of Americans stated that TV advertising still has the most impact on their buying decisions.
TV is a major component of the MEDIAblitZ!® campaign because TV advertising continues to influence and motivate consumers to BUY products.
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DRTV Production
Production Includes:
Infomercial or Documercial (5:00 or 28:30)
Short Form DRTV spots (:120, :60, :30)
Scripting
Casting / On-Camera Talent
Shooting on multiple locations
HD Sound Stage/Set
Post Production (editing, graphics, voiceover, music...)
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Television Placements
If we averaged just one order per airing, that would be over 25,000 orders just from the paid TV component alone.
Your productions will air at least 120 times in every major city across the U.S. (120 national airings x 210 Nielsen-ranked markets = 25,200 total local airings) on national and local cable, satellite, and broadcast channels, reaching over 110 million households
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Television Placements (Continued)
TVA leverages our media relationships to provide the greatest exposure and highest ROI
National Network Clusters give you a national footprint with coverage in every major DMA. With over 90+ networks, segmented into 9 demographically targeted clusters, we will reach more of your audience even faster.
News Cluster - 8 Networks
Lifestyle Cluster - 13 Networks
Young Adult Cluster - 8 Networks
*TV Mas
Adult Cluster - 15 Networks
Sports Cluster - 16 Networks
Kids Cluster - 4 Networks
Female Cluster - 12 Networks Male Cluster - 9 Networks
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Television Placements (Continued)
Our DRTV media buyers are the most successful in the industry with:
Constant DRTV media presence - over $11 million per week of DRTV “know-how”
Lower rates and access to more media options
Continuous optimization - Proactive analysis of the media & daily buy management
25 $6 20% - 40% Years of Proven DRTV
PerformanceBillion in Proprietary
DRTV resultsBetter ROI than Our
Competitors
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TV & Radio Talk Show InterviewsGain Earned Media exposure from interviews on popular talk shows (National and/or Top 50 Markets)
Guaranteed minimum of 12 bookings/appearances
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Digital Video Distribution
Your :30 spot will be delivered to a highly targeted and socially interactive audience across desktops, tablets, and smartphones, enabling us to effectively reach your customer in today’s multi-screen world.
Target age, gender, interests and location to make sure your message is in front of your potential customer. We guarantee 100,000 real and engaged views! If the online viewer does not watch your video for the full :30 running length, it doesn’t count.
YOUR VIDEO HERE
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PrintNational Distribution - Placement - Monitoring
Our team will create a2-3 column Newspaper Feature, including photo and URL
Distribution
10,000 Newspapers
220 Millionin cumulative circulation
(approx. 8,400 weeklies and 1,600 dailies)
GUARANTEED RESULTS:
from 100-400 Feature Placements
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Radio GUARANTEED RESULTS:
from 200-400 Feature Placements on radio stations across the country
Our team will create a :30 to :60 sec.Radio Spotlight
Will distribute to 5,000 radio stations for use on news and talk shows
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In-Flight Programming
Inflight airings onboard
Major Airlinesto the world’s largest
captive audience
Your campaign is Guaranteed To Air
as part of scheduled onboard programming or on CNN Airport
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Product Images
During the production of your commercial there will be an opportunity to capture high quality images of your product, models using your product, customer testimonials, action shots, and more…
Our team will capture and deliver these images bringing life to your website, social media platforms, and marketing materials.
Images = Engagement = Sales
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Includes measurable and accountable results, illustrated with reports on Ad Value Equivalency (AEV), Reach, SEO, social media, content interaction and engagement metrics.
Our team will create a social media friendly story, drafted specifically to resonate with media, journalists and end users who are active in social web channels.
Social Media GUARANTEED RESULTS: 30+ social media destinations for a
combined reach of 30 million
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Monitoring Social Promotions Pay to Play Advertising
Our team will bring your Social Media pages to life, attracting more customers, leading to more revenue!
Engaging Content Community Growth Design + Branding Posting
Our team will post Facebook Ad’s and can choose the audiences that see the ad by location, age, interests and more. This makes your product advertisement more relevant for the people who see them and brings you real results.
More than 1.4 billion people use Facebook to connect with what matters to them, and more than 900 million visit every day. (Facebook Internal Data, March 2015)
We bring people from Facebook to your website to make a purchase.
Social Media (Continued)
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Website Landing PageMore than ever before, potential customers are going online to learn more about your product, especially after seeing a TV commercial, online advertisement or hearing about your product from friends and family.
A few key ingredients:
• Short product video• Authentic testimonials • Any positive press and/or
endorsements • Compelling offer• Strong Call-to-Action (CTA)
Our team will deliver a first class responsive (works on all platforms – desktop, tablet, mobile) landing page designed to convert leads into sales.
(We will not push the website live until you have approved the design and content!)
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Website Video
Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source: Mist Media)
Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)
Landing pages with video have up to 800% more conversions than the same page without a video. (Source: Orion21).
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Testimonial Videos
78% of Americans report that customer testimonials and reviews help them decide whether they should purchase a product
- Ipsos Open Thinking Exchange (OTX)
Authentic customer testimonials will give your product instant credibility and help gain the trust of a potential customer, ultimately helping close the sale.
During your production, our team will capture real people talking about their experience with your product or service. Our team will edit the testimonials into individual short videos for you to use on your website and other marketing materials.
Real People Sell to Real People
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SEO (Search Engine Optimization)In order for potential customers to find your website, search engines (like Google) need to know what it is you do and how well you do it. Our SEO experts have experience promoting websites in a variety of highly competitive industry verticals so consumers are able to find your product online.
Our SEO team provides only white hat, Google Webmaster compliant campaigns. This approach ensures a better user experience, better long term outcomes, and more security for your website’s marketing results!
Our team will deliver an SEO campaign focused on directing relevant, high-converting traffic to your website.
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PPC (Pay Per Click)Whether you’re an established brand or a start-up, a PPC campaign is a must in today’s digital world. Our PPC campaign will reach your targeted audience and deliver customers to your website that are ready to purchase.
PPC Campaign Services Include:
• Business and keyword research• Competitor campaign review• Bottom-up keyword analysis• Ad type creation: Text ads Display ads Shopping or Product Listing ads• Remarketing campaigns• Analytics review and data processing• Ongoing tracking and improvements• And more…
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Remarketing
We use marketing to bring visitors to your website. If they don’t make a purchase on their first visit, we use remarketing to help bring the visitor’s back to your website and convert them into sales. Out team will design powerful, attention grabbing banner ads that reach your customers across in-demand inventory sources, including desktop and mobile websites, mobile apps and Facebook.
Why is remarketing important to your campaign?
96% of individuals leave a website before converting on their first visit
YOUR AD HERE
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Massive Exposure Your campaign will be seen by millions on over 20,000 media outlets as you grow your business and build your brand
MEDIA OUTLET
Total Audience Reach
Television
Newspapers & Magazines
Internet / Digital
Radio
Airlines
110 Million HH
50 Million
30 Million
6 Million
1 Million
TOTAL ESTIMATED REACH
197 Million
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Comparative Value Typical production costs (low-high range) in 2015Source: Response magazine July 2015 issue
60-Second DRTV Spot 30-Minute Infomercial
Script consultation*
Script*
Music/audio/mix
Crew/equipment/staff
Location/studio
Talent/agency fee
Art direction/stylist
Props
Editing
Catering
Director
Voiceover
Animation/graphics
Mark-up (10-35%)
TOTAL
Feasibility study*
Primary consumer research*
Script consultation/concept*
Script*
Music/audio
Crew/equipment
Location/studio
Art direction/stylist
Props
Editing
Catering
Director
Voiceover
Animation/graphics
Mark-up (10-35%)
TOTAL
2015 2015$2,500
$2,000
$1,600
$10,000
$2,500
$3,600
$2,100
$1,500
$6,000
$1,000
$2,500
$1,000
$2,000
$3,830
$42,130
N/A
$10,000
$7,000
$10,000
$5,500
$30,000
$20,000
$4,500
$2,800
$28,000
$2,500
$7,500
$4,000
$9,000
$35,200
$176,000
Low-End Low-End$17,000
$28,000
$16,000
$60,000
$17,000
$40,000
$15,000
$15,000
$39,000
$5,000
$22,000
$3,200
$25,000
$105,770
$407,970
$10,000
$40,000
$18,000
$45,000
$22,000
$115,000
$75,000
$40,000
$25,000
$102,000
$7,000
$36,000
$7,000
$52,770
$207,900
$801,900
High-End High-End
AVERAGE COST: $225,050 AVERAGE COST: $488,950
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Average Industry Rates for National Media Blitz
DRTV PRODUCTION60-second Commercial (avg. production cost for National Broadcast quality in HD per Response Magazine July 2015 survey)(TVA’s MEDIAblitZ!® package includes production of FOUR spots: 5-min, :120, :60 and :30-seconds)
TELEVISION PLACEMENTS / MEDIA BUYTop 210 Nielsen-ranked DMAs Nationwide
PRINT2-3 Column Newspaper Features (equivalent ad value of exposure)
RADIORadio Features (equivalent ad value of exposure)
IN-FLIGHT PROGRAMMING Major Airlines
PR / PUBLICISTTo generate TV-Radio Talk Show Interviews
PRODUCT IMAGES High Resolution stills for website, social media and other marketing materials
SOCIAL MEDIASocial Media design, branding, engaging content, community growth, pay to play advertising Social Media Placements reaching 30 million unique viewers
DIGITAL VIDEO DISTRIBUTION30 spot shown to a targeted and engaged online audience
DIGITAL CAMPAIGNSSEO / PPC / Remarketing Campaigns
WEBSITEResponsive Website Landing Page (desktop, tablet & mobile)Website Video & Testimonial Videos
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25000 airings
250 articles
300 placements
2
6 month retainer
10
3 months30 placements
100,000 views
3 months
15 -10
$225,050
$93
$720
$390
$65,000
$7,500
$250
$6,000$500
$0.20
$15,000
$20,000$5,000
$225,050included
$2,325,000
$180,000
$117,000
$130,000
$45,000
$2,500
$18,000$15,000
$20,000
$45,000
$20,000$5,000
ITEM QTY RATE TOTAL
You could pay this amount, or more, to obtain ALL these services on your own if you paid rate card pricing*
Average Industry Rate Card Totals: $3,147,550*Estimates are based on STAR (Strategic Tracking, Analysis and Research) reports using reliable data such as Nielsen SIGMA Service, Nielsen Media Research, Arbitron, Spot Quotation and Data, Inc. (SQAD), Standard Rate & Data Service (SRDS) and Bacon’s Information, Inc.
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Our Costs vs OthersA national TV, print, radio, airline, digital and PR media blitz reaching nearly every household in America could easily cost over $3,000,000
We are able to deliver a 9 month MEDIAblitZ!® campaign from script to screen for less than 1/3 of that amount
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Shared Risk
1.2.3.
Qualifying clients may apply for a shared-risk partnership, where TVA will match your investment for up to 50% of TVA’s discounted rate in exchange for a small commission on sales we’ve generated.
Let us know you are interested in being considered for our Shared-Risk Program
Provide product samples and additional information on your product costs & target metrics.
If your CPE viability score is in the “very likely to succeed category” we will match your costs in kind, dollar-for-dollar, up to 50% of the total campaign package, in exchange for a mutually agreeable backend deal.
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Your Schedule to Success
PHASE IStrategy
PHASE IIPre-Production
PHASE IIIProduction
PHASE IVLaunch /
Distribution
PHASE VMonitoring
FULL 9 MONTH CAMPAIGN
• Signoff / First Payment• Client Kick Off Call• Product Review (“Deep Dive”)• Research Competition• Develop Strategic Image Objectives
with Unique Selling Proposition (USP), clear value proposition, benefit and positioning statements, offer/upsell development
• Conduct Creative Strategy Sessions• Begin Scripting
• Develop Scripts• Talking Points• Secure Production Crew• Shoot Logistics• Casting• Location Scouting• Permits & Releases• Insurance• Start Website Landing Page
• Second Payment• Commence Shooting• Post-Production (editing, graphics,
voiceover, music, etc.) • Present Finished Products for Client
Approval• Make any Necessary Edits• Finalize Media Plan• Continue Website Landing Page
Content Build Out and Design• Prepare and Develop Digital
Campaigns: PPC, SEO, Remarketing, Social Media
• Third (final) Payment• Distribute TV Programs to
Media Outlets• Distribute Newspaper and
Radio Features• Commence Booking of TV &
Radio Talk Show Interviews• Launch Digital Video Campaign• Launch Digital Campaigns: PPC,
SEO, Remarketing, Social Media • Launch Website Landing Page
with Homepage Video and Testimonial Videos
• Continue Media Buys• Continue Digital Campaigns• PR bookings• Tracking, Monitoring, Compil-
ing Reports• Media Analytics, Attribution
and Optimization• Seek Additional Utilization
and Distribution Opportuni-ties to Maximize ROI
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Client Testimonials
“As you know, I had some poor experiences with media companies in the past and those experiences added up to some costly mistakes. It was so refreshing to work with a trustworthy media partner who knows how to put the client first! Since starting the MEDIAblitZ!®, we’ve now become profitable and our sales are accelerating at a blistering pace. Thanks again for treating us like family as it really made
the leap into the Direct Response business much easier than I anticipated. Thanks for all that you do!”
$420M in sales to date.#1 DRTV campaign in Health & Well-Being for 53 Weeks
“I’d recommend your MEDIAblitZ!® package without hesitation to anyone interested. Thanks again for your help, Jeffrey!”
A VIP Client since 1987, TVA’s campaigns have helped generate over $3 BILLION for Children’s Hospitals across the nation. One campaign alone became the single most successful fund raising
even in televised history, raising an unprecedented $229,000,000 for Children’s Hospitals, helping over 17 million kids.
Garrett Watkins - CEO, StreetStrider
Thomas Cheng - Co-Founder, Cortislim
Sales were at $150k before their MEDIAblitZ!® campaign. After their short form spot aired on ABC’s Shark Tank and helped land an investment from Lori Greiner (the Queen of QVC) their MEDIAblitZ!® campaign launched leading to sales that are now at $8+ million in just two years.
“We give TVA’s performance a 10. It’s a pleasure working with people that have an ethical responsibility to their clients.”
Dr. Keith Marz, Co-Founder
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Client Testimonials
Since hiring TVA in 1987, NUTRILITE has become the #1 supplement in the world generating $4.7 billion in sales last year alone.
“Tremendous success! And I’ve never looked so good on-screen.”
The book quickly became a NY Times bestseller after 15,000 copies were sold in just the first weekend of the MEDIAblitZ!® 50,000 copies were recently ordered by Costco.
“You delivered everything promised in the MEDIAblitZ !® campaign package-and more! I was an unknown author with only one book. Jeffery is the person responsible for launching my career as an author and frequent TV commentator--- and making my books NY Times bestsellers and my name, a BRAND.”
“Phones have not stopped ringing since our MEDIAblitZ!® commenced. We could not be more pleased with your work. Thanks for the great job. You are a genius at what you do.”
Sam Rehnborg - PH.D., President Daniel R. Solin - Author
Jorge Andrade - CEO Neil Muller - Founder
HUNDREDS MORE REFERENCES AND CASE STUDIES
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How to Get StartedComplete TVA questionnaire or online RFPhttp://www.tvamediagroup.com/drtv-evaluation/
Submit product sample (if applicable) for Consumer Product Evaluation
Schedule online or in-person meeting with TVA team and take VIP studio tour (optional)
TVA will conduct a CPE and Media Needs Analysis and provide a proposal with a definitive flat rate fee and/or shared-risk or stock options, as applicable.
Sign Client Agreement
Make initial deposit
Schedule client kick off call and shoot dates
Let your begin!
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The information contained in this document is privileged and confidential property of TVA Media Group, Inc. No portion may be copied, shared or otherwise disseminated without the express written consent of TVA.
WE LOOK FORWARDto turning your Vision into Visuals, your Image into Income