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Media with the biggest affinity index*, Playhouses have an audience profile more qualified (top wealthiest people), more seats per room (if compared to movie theaters) and tickets around R$50 (US$28).
*Source: Ipsos Marplan / AS AB 25+ / Grande SP Grande RJ / Consolidado 2010
TRAFFIC – RIO DE JANEIRO
PLAYHOUSE PLACEMENT # OF SEATS SESSIONS PER WEEK
AUDIENCE PER WEEK
ATTENTION INDEX CONSIDERED IMPACTS
ANGLO AMERICANO RIO DE JANEIRO 280 5 840 90% 756
CASA DA GÁVEA RIO DE JANEIRO 80 3 144 90% 130
CLARA NUNES RIO DE JANEIRO 527 9 2.846 90% 2.561
TEATRO DAS ARTES RIO DE JANEIRO 457 15 4.113 90% 3.702
EDUARDO KRAICHETE RIO DE JANEIRO 340 6 1.224 90% 1.102
GRANDES ATORES - AZUL RIO DE JANEIRO 398 11 2.627 90% 2.364
GRANDES ATORES - VERMELHA RIO DE JANEIRO 398 8 1.910 90% 1.719
MIGUEL FALABELLA RIO DE JANEIRO 450 10 955 90% 860
SESI RIO DE JANEIRO 450 4 1.080 90% 972
SOLAR DE BOTAFOGO RIO DE JANEIRO 300 6 1.080 90% 972
VANNUCCI RIO DE JANEIRO 450 18 4.860 90% 4.374
PLAYHOUSE PLACEMENT # OF SEATS SESSIONS PER WEEK
AUDIENCE PER WEEK
ATTENTION INDEX CONSIDERED IMPACTS
AMIL SÃO PAULO 334 7 1.403 90% 1.263
ANHEMBI MORUMBI SÃO PAULO 758 6 2.729 90% 2.456
AUGUSTA SÃO PAULO 326 7 1.369 90% 1.232
BIBI FERREIRA SÃO PAULO 300 15 2.700 90% 2.430
BRADESCO SÃO PAULO 1457 6 5.245 90% 4.721
BRIGADEIRO SÃO PAULO 700 7 2.940 90% 2.646
CLEYDE YACÓNIS SÃO PAULO 288 6 1.037 90% 933
EVA WILMA SÃO PAULO 700 7 2.940 90% 2.646
FOLHA SÃO PAULO 304 12 2.189 90% 1.970
FREI CANECA SÃO PAULO 600 9 3.240 90% 2.916
GAZETA SÃO PAULO 700 6 2.520 90% 2.268
GRANDE OTELO SÃO PAULO 734 5 2.202 90% 1.982
TRAFFIC – SÃO PAULO
PLAYHOUSE PLACEMENT # OF SEATS SESSIONS PER WEEK
AUDIENCE PER WEEK
ATTENTION INDEX CONSIDERED IMPACTS
JUCA CHAVEZ SÃO PAULO 346 12 2.491 90% 2.242
MARIA DELLA COSTA SÃO PAULO 370 8 1.776 90% 1.598
PROCÓPIO FERREIRA SÃO PAULO 670 7 2.814 90% 2.533
RAUL CORTEZ SÃO PAULO 520 5 1.560 90% 1.404
RUTH ESCOBAR - DINA STAF SÃO PAULO 390 12 2.808 90% 2.527
RUTH ESCOBAR - GIL VICENTE SÃO PAULO 317 12 2.282 90% 2.054
SANTO AGOSTINHO SÃO PAULO 718 13 5.600 90% 5.040
SÃO PEDRO SÃO PAULO 636 2 763 90% 687
SILVIO ROMERO SÃO PAULO 200 8 960 90% 864
UNIÃO CULTURAL SÃO PAULO 260 9 1.404 90% 1.264
VIVO SÃO PAULO 290 5 870 90% 783
TRAFFIC – SÃO PAULO
RATES (USD)
Auwe positions playhouses as a clear and competitive media, and values what is really important: THE AUDIENCE. The following proposal is based on the 60% of total occupancy of the chosen playhouses. Therefore, we arrived to a C.P.I. (cost per impact) value, which is multiplied by the estimated number of impacts that your spot is going to reach. Example: Teatro Procópio Ferreira# of seats: 670 x # of sessions per week: 7 x estimated occupancy index: 60% = audience per week: 2.814 Discount: 40%Final Gross Rate – C.P.I.: US$ 1,04 ProposalTeatro Procópio Ferreira – 01 weekFinal Gross Rate – Proposal: US$ 2.926,56
EXAMPLE PROPOSAL
SPOT :30
# of weeks 2
# of rooms 14Gross Rate - C.P.I.* $ 1,73Discount 50%
Final Gross Rate - C.P.I.* $ 0,86
Final Gross Rate - Proposal $ 67.077,88
AUDIENCE STUDIES
Estimated audience per room per week** 2.776
Estimated audience - total period 77.726 # of gross impacts 77.726 Attention index 90%
Average of impacts considered in the period 69.954
PLACEMENT PLAYHOUSERIO DE JANEIRO TEATRO CLARA NUNESRIO DE JANEIRO TEATRO DAS ARTESRIO DE JANEIRO TEATRO DOS GRANDES ATORES - SALA AZULRIO DE JANEIRO TEATRO DOS GRANDES ATORES - SALA VERMELHARIO DE JANEIRO TEATRO MIGUEL FALABELLARIO DE JANEIRO TEATRO VANNUCCI
SÃO PAULO TEATRO AUGUSTASÃO PAULO TEATRO BRADESCOSÃO PAULO TEATRO FOLHASÃO PAULO TEATRO FREI CANECASÃO PAULO TEATRO GAZETASÃO PAULO TEATRO PROCÓPIO FERREIRASÃO PAULO TEATRO RAUL CORTEZSÃO PAULO TEATRO VIVO
Playhouses considered in the proposal:
*C.P.I. = cost per impact / **Basis for calculating: 60% of rooms occupancy
Available Plays - Showing
CABARET (Brazilian version of the Broadway Musical)
Teatro Procópio Ferreira – until February, 26th
Shell Awards – 02 nominees: best actor and illumination
Folha de SP (November, 10th, 2012) – Musical review: great!
Sold out until the end of January
Tickets around US$ 86
HAIR(Brazilian version of the Broadway Musical)
Teatro Frei Caneca – until April, 29th
Sessions with all seats occupied
Tickets around US$ 84
Available Plays - Showing
CADA UM COM SEUS POBREMA (Comedy)
Teatro Frei Caneca – until March, 21st
Showing since 2004
Sessions with all seats occupied
Tickets around US$ 40
OS SUBURBANOS (Comedy)
Teatro Miguel Falabella – until February, 26th
Showing since 2005
Available Plays - Showing
COMÉDIA EM PÉ (Stand-up comedy)
Teatro das Artes – until June, 28th
Showing since 2008
Available Plays – Coming Soon
PRISCILLA (Brazilian version of the Broadway Musical)
Teatro Bradesco – March, 16th
Mega production. First time in Brazil.
TIM MAIA – VALE TUDO (Musical about a famous brazilian singer)
Teatro Procópio Ferreira – March, 9th
Success of public and review during
Rio de Janeiro season (SOLD OUT)
