MEDIA SURVEY REPORT: KYRGYZSTAN - Public Intelligencespeakers relying on them weekly for news and information. • The use of radio for news and information dropped (from 46 percent

Open Source Center

MEDIA SURVEY REPORT:KYRGYZSTAN

Audience Analysis & Market Profile

November-December 2008

Media Report • 3656/09

Unclassified//For official use only


Media Survey Report • Kyrgyzstan • November-December 2008 • 3656/09 • Page 1



Open Source Center

OSC INFORMATION TO INTELLIGENCE

for Contents

This research has been carried out in conformity with the standards of the ICC/ESOMAR International Code of Marketing and Social Research Practice.*

A summary of the methodology and conduct of the research is contained in this report. InterMedia is not responsible for any use of these data that does not

conform to the ICC/ESOMAR standards. *http://www.esomar.org/index.php/codes-guidelines.html

• Kyrgyzstan at a Glance 2

• Survey Sample Profile 3

• Market Profile: Opinions and Attitudes 5

• Media Access and Use• TV and Radio 12• Computers and Internet 13• News and Information 14• Leading Local Sources 15• Listening/Viewing Times 16

• Television Overview 17

• Television Audience Profiles• UTRK 23• ORT 24• RTR 25• 5 Kanal 26• Attitudes Toward the United States by Viewership 27

• Radio Overview 28

• Radio Audience Profiles• Evropa Plus 32• Radio Belis (21 Vek) 33• Kyrgyzstan Obondoru 34• Avtoradio 35• Attitudes Toward the United States by Listenership 36• Radio Shanson—least favorably inclined toward U.S. 37

• Internet Overview 38

• Site User Profiles• mail.ru 41• Rambler 42• Yandex 43• Google 44• Attitudes Toward the United States by Site Access 45• 24.kg—least favorably inclined toward the U.S. 46

• Press Overview 47

• Newspaper Reader Profiles• Super Info 50• Vecherniy Bishkek 51• Agym 52• Aalam 53• Attitudes Toward the United States by Newspaper Readers 54• Pyramida—most anti-U.S. 55

Project Manager: Mark Rhodes

This report, prepared for OSC by InterMedia, presents results of an InterMedia national survey of adults (15 and older)

in Kyrgyzstan. InterMedia commissioned Inforex, which conducted 2,000 interviews from 10 November to 5 December

2008. Given a sample of this size, the range of error with a 95 percent confidence interval would be ±2.2.%. The data

presented in this paper has been funded through the U.S. Broadcasting Board of Governors (BBG) International

Audience Research Project and is provided through agreement with the BBG.




Open Source Center


forKyrgyzstan at a Glance

• The relatively wide media freedom experienced in

Kyrgyzstan since the 2005 Tulip revolution

narrowed this year. This coincided with local

elections and associated internal political turmoil.

Laws restricting free and independent media remain

in force from previous years.

• Television continues to dominate the media

landscape, with 97 percent of Kyrgyz speakers

reporting they use the medium on a weekly basis for

news and information. Friends and family are the

next-most-used source, with 89 percent of Kyrgyz

speakers relying on them weekly for news and

information.

• The use of radio for news and information dropped (from 46 percent in 2006 and 2007 to 40 percent in

2008). Newspapers are now used as often as radio (41 percent of Kyrgyz speakers surveyed reporting

using this platform on a weekly basis).

• Internet use inched up among Kyrgyz speakers from 5 percent in 2006 to 6 percent in 2008. Although the

change in internet use is not statistically significant, the use of SMS for news and information about

current events is something to watch: whereas just over one-quarter (27 percent) of respondents reported

using SMS as an information source weekly in 2007, that figure increased to one-third (34 percent) of

Kyrgyz speakers in 2008.

• One significant development that has taken place since the 2005 Tulip Revolution is the growth of the

blogger community in Kyrgyzstan which continues to be active.

• In 2008, the media in Kyrgyzstan began to report increasing dissatisfaction with prices for essential

goods, severe energy shortages, and dissatisfaction with the government’s ability to manage these

difficulties. Satisfaction with the economic situation in Kyrgyzstan has descended to approximately the

same levels as the year of the Tulip Revolution, with only 30 percent indicting they are "very" or

"somewhat" satisfied with the economic situation in Kyrgyzstan.

• The regional differences here are very strong: in the north, 45 percent are very or somewhat satisfied

compared with only 11 percent in the south. This may be due to disparities in wealth between the two

regions.

• The latest press freedom ranking from Reporters Without Borders places Kyrgyzstan 111th out of 173

countries.

Base: n = 2,000 (adults 15 and older) in Kyrgyzstan

Yesterday Media Use in Kyrgyzstan(percent of adults using)

83%

25%

3%

Television Radio Internet




Open Source Center


forSurvey Sample Profile:

Demographics

• Kyrgystan’s population is evenly divided between men and women. It is relatively young, with more than

one-half of respondents (54 percent) 34 or younger. The population is also relatively well educated; more

than three-quarters of respondents (81 percent) have at least general secondary education and one in five (19

percent) have at least some university education. Two-thirds of respondents live in rural areas.


Age

Male

49%Female

51%

Sex

Education Urban/Rural

Return to contents

2%

18%

40%

22% 19%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec. /

Incomp.

High.

Univ ./

Higher

34%

66%

Urban Rural

30%24%

18%13%

8% 6%

15-24 25-34 35-44 45-54 55-64 65+




Open Source Center


for

Relationship to Religion

Survey Sample Profile:

Demographics

70%

8%15%

8%

Kyrgy z Russian Uzbek Other

Nationality


Foreign Language Knowledge

Religion

• The population of Kyrgyzstan is predominantly Kyrgyz. Most speak Kyrgyz at home but almost nine in

10 (88 percent) of respondents understand Russian well enough to understand most or all of a radio

broadcast. Uzbek is also widely spoken (47 percent).

• The vast majority of respondents are Muslim. Of the remaining 10 percent, most are Orthodox. Almost

three in 10 (29 percent) describe themselves as either undecided about religion or not religious; the

remaining describe themselves as believers.

90%

8%2%

Islam Orthodox Not close to

any religion

12%

59%

8%

21%

Strong

believ er

Believ er Undecided Not

religious

88%

47%

34%

15%

Russian Uzbek Kazakh English




Open Source Center


forMarket Profile: Opinions and Attitudes

Return to contents

28%

39%

20%

12%

Very

interested

Somewhat

interested

Not v ery

interested

Not at all

interested

How interested are you in politics?

How interested are you in news

about Kyrgyzstan?


• Kyrgyz are most interested in knowing about what happens in their own country, with at least eight in

10 noting that they are interested in staying informed about current events (82 percent) and in learning

news about Kyrgyzstan (91 percent). International news is also considered important.

62%

29%

7%

2%

Very

interested

Somewhat

interested

Not v ery

interested

Not at all

interested

44%

38%

12%

6%

Very

interested

Somewhat

interested

Not v ery

interested

Not at all

interested

How interested are you in staying informed

about current events in Kyrgyzstan?

How interested are you in international

news?

38%

37%

19%

7%

Very

interested

Somewhat

interested

Not v ery

interested

Not at all

interested




Open Source Center



Return to contents

How interested are you in news about

neighboring countries?


• Respondents professed to be interested in learning news about their neighbours (80 percent). When

asked about more specific countries or regions, in contrast, respondents’ professed levels of interests

declined. Sixty-five percent are interested in learning news about Europe in general, compared with 53

percent who are interested in news about Germany. Slightly more respondents (58 percent) are

interested in hearing news from the United States.

41%

39%

15%

5%

Very

interested

Somewhat

interested

Not v ery

interested

Not at all

interested

25%

33%

28%

15%

Very

interested

Somewhat

interested

Not v ery

interested

Not at all

interested

How interested are you in news about the

United States?

How interested are you in news

about Germany?

22%

31%

29%

18%

Very

interested

Somewhat

interested

Not v ery

interested

Not at all

interested

How interested are you in news about

Europe?

27%

35%

27%

11%

Very

interested

Somewhat

interested

Not v ery

interested

Not at all

interested




Open Source Center



Return to contents


• Although half the population agreed that their interests were represented by the government in 2007,

only 41 percent could agree this year. Even though President Bakiyev is from the south, and it was

hoped he would represent the interests of the south, Kyrgyzstanis there are much more skeptical about

this: more than half (53 percent) of those surveyed in the north agreed strongly or somewhat strongly

with the statement that the government represents their interests, but only a quarter (24 percent) agreed

strongly or somewhat strongly in the south.

• Almost one-half of respondents feel they receive enough information about news and current events. In

addition, they agreed (and nearly one-half “agreed strongly”) with the statement that the government

should control all media outlets.

20%

21%

15%

20%

21%

Agree

strongly

Agree

somewhat

Neither/

nor

Disagree

somewhat

Disagree

strongly

My interests are represented by

the government?

19%

29%

18%

21%

10%

Agree

strongly

Agree

somewhat

Neither/

nor

Disagree

somewhat

Disagree

strongly

I have enough information about local

and national news and current events?

The current government has implemented

an appropriate level of reform?

The government should control the activities

of all radio, television and press?

12%

22%

16%

24%

21%

Agree

strongly

Agree

somewhat

Neither/

nor

Disagree

somewhat

Disagree

strongly

43%

21%

11%

10%

12%

Agree

strongly

Agree

somewhat

Neither/

nor

Disagree

somewhat

Disagree

strongly




Open Source Center



Return to contents

Kyrgyzstan should leave the CIS?

Kyrgyzstan should join the European

Union?

Kyrgyzstan should join NATO?


• More than one-half (53 percent) believe Kyrgyzstan should join the European Union, but apparently not

if this means leaving the Commonwealth of Independent States. More than two-thirds (70 percent)

disagree with the proposition that Kyrgyzstan should leave the CIS, and more than one-half (51

percent) disagree strongly. Neither are they interested in joining NATO, a proposition with which one-

half (51 percent) disagree and with which only one-quarter (25 percent) agree.

13%

12%

14%

19%

33%

Agree

strongly

Agree

somewhat

Neither/

nor

Disagree

somewhat

Disagree

strongly

5%

8%

12%

19%

51%

Agree

strongly

Agree

somewhat

Neither/

nor

Disagree

somewhat

Disagree

strongly

31%

22%

13%

13%

5%

Agree

strongly

Agree

somewhat

Neither/

nor

Disagree

somewhat

Disagree

strongly




Open Source Center



Return to contents

23%

26%

15%

14%

15%

Agree

strongly

Agree

somewhat

Neither/

nor

Disagree

somewhat

Disagree

strongly

The United States has too much

influence over our affairs?

Russia should have less influence

over our affairs?

Kyrgyzstan should align itself more

closely with China?


• One-half the population agrees “strongly” or “somewhat strongly” with the statement that the United

States has too much influence over Kyrgyzstan. Despite this, a majority are favorably disposed toward

the United States (see p. 11). In contrast, they are evenly divided between those who believe Russia

should have less influence and those who do not. Only about a third (34 percent), however, agreed

strongly or somewhat strongly with the statement that Kyrgyzstan should align itself more closely with

China.

17%

22%

13%

22%

23%

Agree

strongly

Agree

somewhat

Neither/

nor

Disagree

somewhat

Disagree

strongly

16%

18%

11%

18%

34%

Agree

strongly

Agree

somewhat

Neither/

nor

Disagree

somewhat

Disagree

strongly




Open Source Center



Return to contents

How satisfied are you with the economic

situation in Kyrgyzstan ?

5%

25%

19%

25%

25%

Very

satisf ied

Somewhat

satisf ied

Neither/

nor

Not v ery

satisf ied

Not at all

satisf ied

How satisfied are you with your

own standard of living?

10%

37% 38%

9%5%

We don' t hav e

enough money

even for f ood

Enough money for

food, but buy ing

clothes is dif f icult

Enough money for

food and clothes

and can sav e a bit,

not enough to buy

expensiv e goods

We can af ford to

buy certain

expensiv e goods

(such as a TV or

ref rigerator)

We can af ford to

buy whatever we

want

Income


• One-half of respondents expressed dissatisfaction with Kyrgyzstan’s economic situation and 30 percent

expressed satisfaction. Despite this somewhat negative take on the country’s economic position, a

majority (56 percent) are satisfied with their own standard of living. A similar proportion (52 percent)

say they have enough money to buy what they need, if not everything they want. The other half (47

percent) struggle to get by.

• As an aside, more than one-third of respondents (40 percent) would prefer that Kyrgyzstan have a

market economy; a little less than one-third (30 percent) prefer a planned economy. Another one-

quarter (23 percent) prefer a mixed economy.

15%

41%

19%

17%

8%

Very

satisf ied

Somewhat

satisf ied

Neither/

nor

Not v ery

satisf ied

Not at all

satisf ied




Open Source Center



Return to contents

How favorably inclined are you toward the following countries?

28% 26%

36%

62%

34%40% 42%

29%

20% 18%12%

5%

15%12%

8%3%2% 4% 3% 1%

United States Great Britain Germany Russia

Very f av orably Somewhat fav orably Somewhat unfav orably Very unfavorably DK/NS


• Favorability toward the United States is relatively high, with two-thirds (66 percent) favorably inclined.

Favorability towards Russia is even greater: the vast majority (92 percent this year) agreed with the

statement that they are “very” or “somewhat” favorably inclined toward that country.

• As migration and investment between Kyrgyzstan and China continue, the Kyrgyz population is evenly

split in their attitudes toward China: half indicated they are “very” or “somewhat” favorably inclined

toward China and half said they are “very” or “somewhat” unfavorably inclined.

40%

21%

12%

20%

34%27%

24%30%

15%

23% 25%19%

10%

28%

36%29%

1% 2% 3% 2%

Kazakhstan Uzbekistan Tajikistan China

Very f av orably Somewhat fav orably Somewhat unfav orably Very unfavorably DK/NS




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for

Ownership

99%

44%

72%

13%

2%

Television

Radio

Mobile

Satellite

connection

Cable

connection

Access to Waveband

"Yesterday" Use

Media Access and Use: TV and Radio

Return to contents

"Yesterday" Waveband Use


• Television ownership is essentially universal and has been for the previous four years. Radio

ownership, in contrast, has been falling, from 68 percent in 2004 to 44 percent in 2008. Mobile

telephone ownership or access has skyrocketed, from 13 percent in 2004 to 72 percent in 2008.

• Declining radio ownership (which includes car radios) is reflected in lower listening rates. Only one-

quarter of respondents listened to radio “yesterday,” compared with more than eight in 10 who watched

television. FM is the most popular waveband and is, essentially, the only band used.

83%

25%

3%

Television

Radio

Internet

42%

25%

21%

15%

FM

MW/AM

UKW

SW

23%

2%

1%

1%

FM

UKW

MW/AM

SW




Open Source Center


forMedia Access and Use: Computers and Internet

Return to contents

Internet Activity Among Users

4%

4%

7%

Own a computer

Home internet access

Weekly internet access

Computer Ownership/Internet Access and Use

Base: n = 232 annual internet users (adults 15 and older) in Kyrgyzstan

Which activities used in last

four weeks?

Where most often used?

6%

20%

20%

25%

62%

Elsewhere

At school/ college/

univ ersity

At work

At home

At an internet cafe


• Personal computer ownership has not changed in the past four years; neither has internet access at

home. Among those few respondents with internet access at home, most have dial-up connections,

although one-third have access through their mobile telephones. Weekly internet access is less than one

in 10 respondents.

• Most annual users of the internet use Russian when online. Only one in five (18 percent) of annual

users access the internet daily or nearly everyday; 42 percent access the internet at least once a week.

37%

37%

45%

55%

60%

62%

69%

77%

Newsgroups,

chat rooms

Play games/

entertainment

Listen to

music

Find latest

news

Download

sof tware

Perf orm job-

related tasks

Learn about a

specif ic topic

Send email




Open Source Center


forMedia Access and Use: News and Information

Return to contents

Which television stations, radio stations or newspapers are your most important

sources of information?

How often do you use the following sources to get news about current events?

Television59% 56%

21%

UTRK ORT RTR

Radio

83%

63%

23% 21%

6%2% 1%

97%89%

34%40% 40%

7% 6%

TV Friends or

fami ly

SMS Radio Newspapers Internet Magazines

Daily Weekly

Newspaper


• Television is far and away the most important source of news and information for Kyrgyz, with more

than three-quarters (83 percent) tuning to it daily for news and nearly all tuning in weekly. Friends and

family are the second-most important source, which may contribute to the importance of SMS.

Conventional media outlets such as radio stations and newspapers are much less important as daily

sources of news, although four in 10 (40 percent) listen or read at least weekly for news.

• The three television stations, UTRK, ORT and RTR, are significantly more important as sources of

information than are any other media outlets. Two more television stations, 5 Kanal and Uzbek TV,

would also be listed ahead of the next-most important source, Super Info.

8% 6% 6%

Radio

Belis (21

Vek)

Evropa

Plus

Kyrgy zstan

Obondoru

14%

5% 3%

Super Info Vechernyi

Bishkek

Agym




Open Source Center


for

Television

Radio

Newspapers (Read in the past 7 days)

58.0% 59.4%

40.4%

22.2%

82.9% 79.6%

63.6%

39.8%

UTRK ORT RTR 5 Kanal

Watched "yesterday" Watched in past week

Media Access and Use: Leading Local Sources

Return to contents


• The most important sources of news and information are also the most popular media outlets. The three

most popular television stations are viewed at least weekly by two-thirds or more of respondents. In

contrast, fewer than one-quarter of respondents listen to the most popular radio stations weekly. One-

third of respondents read the most popular newspaper weekly, but readership is much lower for other

newspapers.

33.5%

15.7% 13.3% 13.3%

Super Info Vecherniy Bishkek Agym Aalam

Read in last 7 days

9.6% 9.4% 7.5% 5.6%

23.5% 22.4% 19.1%14.4%

Evropa Plus Radio Belis (21 Vek) Kyrgy zstan Obondoru Avtoradio

Listened "y esterday " Listened in past week




Open Source Center


for

TV/Radio Reach at Various Times of DayPercentage of Adults Listening/Viewing "Yesterday"

Media Access and Use: Listening/Viewing Times

Return to contents


• TV viewing is highest between 21:00 and 21:30 when 76 percent of the population is watching.

Television viewing is low in the early morning hours, rises to 20 percent at 08:00 before declining to

approximately 10 percent through most of the day.

• Radio listening is much more even throughout the day. It increases quickly in the morning as people

wake up, then begins a long slow decline through the day. There is a slight pick-up in the early evening,

as people return home from work, then listening renews its gentle decline.

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

5:0

0

6:0

0

7:0

0

8:0

0

9:0

0

10:0

0

11:0

0

12:0

0

13:0

0

14:0

0

15:0

0

16:0

0

17:0

0

18:0

0

19:0

0

20:0

0

21:0

0

22:0

0

23:0

0

0:0

0

Radio TV




Open Source Center


for Television: Overview

Return to contents

• Television viewing remains high in Kyrgyzstan. With 83 percent “yesterday” viewing and 97 percent

“weekly” viewing, no other platform comes close. UTRK, the state channel, remains the number one

channel with 58.0 percent “yesterday” and 82.9 percent “weekly” reach among the general population.

The channel is even more popular among Kyrgyz speakers, with 64.7 percent “yesterday” and 87.4

percent “weekly” reach.

• ORT, a Russian-owned channel with Russian-language content, is highly trusted and has the next highest

reach. Some 92 percent of those surveyed consider the news and information on the channel at least

somewhat trustworthy. UTRK is also considered highly trustworthy, with 86 percent rating the

information as at least somewhat trustworthy.

• There have been notable changes in the television market: 5 Kanal rose from 23.6 percent weekly reach

in 2007 to 39.8 percent. Similarly, ELTR’s weekly reach increased from 29.5 percent to 36.6 percent.

Focus groups conducted by InterMedia in November and December 2008 pointed to these two channels

as having significantly improved their programs over the last year.

• Although the vast majority of Kyrgyzstanis still receive their television signal by antenna, those who

receive their television signal by satellite have grown from 7 percent in 2006 to 13 percent in 2008. Using

cable for television is much less popular, at 2 percent. The percentage of people whose televisions receive

their signal by satellite is clearly higher among Russian speakers: 17 percent of the Russian speakers

surveyed receive their television signal by satellite, compared to 12 percent of Kyrgyz speakers. The use

of television satellites also appears to be much higher in the north (49 percent) than in the south (33

percent) or east (18 percent). Yamal 201-C is by far the most popular satellite: 36 percent of those who

received their television signal by satellite did so through this provider.




Open Source Center


forTelevision: Station Reach (% adults 15+ watching)


Rank Station Yesterday Reach Weekly Reach

1 UTRK 58.0 82.9

2 ORT 59.4 79.6

3 RTR 40.4 63.6

4 5 Kanal 22.2 39.8

5 ELTR 19.7 36.6

6 Uzbek TV 18.8 27.9

7 Pyramida 14.1 24.9

8 NTV 13.0 23.4

9 STS 12.4 22.8

10 NBT 13.0 22.1

11 NTS 10.0 18.4

12 MTV 8.9 17.1

13 Osh TV 9.6 16.7

14 KTK 5.8 13.1

15 Azattyk 0.7 9.5




Open Source Center


forTelevision: Information Sources (% adults 15+ watching)

Please think about all of the sources you use to get news about current events. Which

stations or publications are your most important sources of information? (Respondents were allowed to name three sources)

Rank StationFirst choice as most

important

Total

(selected as one of

three most important

sources)

1 UTRK 37 59

2 ORT 26 55

3 RTR 2 21

4 5 Kanal 6 16

5 Uzbek TV 6 14

6 ELTR 3 11

7 Pyramida 2 5

8 NBT 2 5

9 STS 1 3

10 Azattyk 0 3




Open Source Center


forTelevision: Trust of Selected Stations (% adults 15+ watching)

How reliable do you think the news and information on (channel) is?

Rank Station (yesterday reach)

percent annual

viewers rating

station’s news as

very trustworthy/

somewhat

trustworthy

1 ORT (59.4) 82

2 UTRK (58.0) 77

3 RTR (40.4) 69

4 5 Kanal (22.2) 40

5 ELTR (19.7) 36

6 Uzbek TV (18.8) 24

7 STS (12.4) 24

8 NBT (13.0) 21




Open Source Center


forTelevision: Satellite Access

Which kind of antennas do you

have to receive foreign TV? (percent adults 15+)

• Only 13 percent of respondents report

owning a satellite dish, and an even smaller

proportion report having cable access.

• More than one-half of respondents (56

percent) have access to between one and

six channels, and another one-quarter (26

percent) have access to between seven and

13 channels.

• Among satellite owners, the most widely

used satellite is Yamal 201-C, followed by

Yamal 201-Ku.13%

2%

Satellite Cable





Open Source Center


forTelevision: International Broadcasters

International TV Stations’ Nationwide Reach

0.3%

0.7%

2.5%

4.1%

17.1%

1.4%

1.3%

0.1%

0.0%

8.9%

CNN

International

BBC World

Discovery

EuroNews

MTV

Yesterday Weekly


• International television is not widely popular in Kyrgyzstan. MTV, the music television station,

attracted more viewers “yesterday” than any other international television broadcaster attracted in a

week. News broadcasters, such as BBC, attract even fewer viewers, although EuroNews is the second-

most popular international broadcaster.




Open Source Center


for

UTRK Audience"Yesterday" Reach Among Demographic Segments

Sex

NationalityEducation


"Yesterday" Reach: 58.0%

Age

Audience Profiles: UTRK

Return to contents

• The Kyrgyz National TV and Radio Broadcasting Corporation is a state-run broadcaster with two

networks. Its television broadcasts attract viewers from most demographic segments, although

viewership among Kyrgyz is higher than it is among Russians and Uzbeks.

• The broadcaster’s “yesterday” and weekly reach figures have dropped since 2005, falling from 69.1

percent “yesterday”/94.4 percent weekly to 58.0 percent “yesterday”/82.9 percent weekly in 2008.

55.4% 58.5%59.3% 60.1%

62.5%

53.9%

15-24 25-34 35-44 45-54 55-64 65+

58.7% 57.3%

Male Female

55.9%50.1%

60.5% 58.4% 59.9%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher

64.7%

53.3% 53.7%

Kyrgyz Russian Uzbek




Open Source Center


for

ORT Audience"Yesterday" Reach Among Demographic Segments

Sex


Age

Audience Profiles: ORT

Return to contents

• ORT is a state-owned Russian television broadcaster based in Moscow. It also attracts viewers in

relatively equal proportions from all demographic segments, although Russians are more likely to

watch “yesterday” than were Kyrgyz or Uzbeks.

• The broadcaster’s “yesterday” and weekly reach figures have declined since 2005, falling from 63.4



Return to contents

59.5% 57.7% 60.2% 59.7% 60.3% 60.7%

15-24 25-34 35-44 45-54 55-64 65+

58.9% 59.8%

Male Female

59.3% 60.3%52.6%

63.2%68.5%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


58.6%

73.0%

51.8%





Open Source Center


for

RTR Audience"Yesterday" Reach Among Demographic Segments

Sex


Age

Audience Profiles: RTR

Return to contents

• RTR is another state-owned Russian television broadcaster. It is more popular among better-educated

and older respondents. Like ORT, it is more popular among Russians than among Uzbeks and Kyrgyz.




Return to contents

36.5% 38.0%43.3% 43.6% 41.8%

50.6%

15-24 25-34 35-44 45-54 55-64 65+

42.8%38.0%

Male Female

40.4% 38.0%34.6%

45.9% 48.5%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


37.7%

53.1%

33.8%





Open Source Center


for

5 Kanal Audience"Yesterday" Reach Among Demographic Segments

Sex


Age

Audience Profiles: 5 Kanal

Return to contents

• The station attracts a mix of viewers, including the youngest and oldest. It is more popular with

Russians.

• 5 Kanal viewers are the least favorably inclined toward the United States.


Return to contents

34.0%

21.2% 21.1% 21.8% 18.0%

27.2%

15-24 25-34 35-44 45-54 55-64 65+

22.3% 22.1%

Male Female

15.2%22.5%

16.5%

27.3% 28.7%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


20.6%

33.3%

20.0%





Open Source Center


forAttitudes Toward the U.S. by Viewership

Return to contents

How favorably or unfavorably inclined are you personally toward the United States?

• The table shows attitudes toward the United States by yesterday viewers of TV broadcasters.

• The stations are ranked by the percentage of "very favorable" responses among viewers; rows add to

approximately 100 percent.

• This cross tab is presented as part of the audience profile for media outlets. Although often suggestive,

these tabulations do not prove causality.

Rank

Station

(Number of yesterday

viewers)

Very

favorably

inclined

percent

Somewhat

favorably

inclined

percent

Somewhat

unfavorably

inclined

percent

Very

unfavorably

inclined

percent

Don’t know-

refused

percent

Top 5Survey sample average

(Total = 2,000)28 34 20 15 2

1 TV 3 (111) 40 34 13 11 1

2 STS (249) 36 32 22 8 2

3 NTS (210) 36 32 20 9 2

4 TNT (145) 36 31 21 11 2

5 Uzbek TV (353) 35 28 18 16 3

Bottom 5

1 5 Kanal (451) 25 33 26 13 3

2 Rossiya (RTR) (829) 28 33 23 14 2

3 MTV (168) 28 38 22 10 2

4 Pyamida (290) 29 31 26 12 2

5 Osh TV (180) 29 32 17 18 3




Open Source Center


for

• Radio use is declining in Kyrgyzstan: whereas nearly four in 10 respondents (38 percent) in 2005 said

they listened to radio daily (and two-thirds—67 percent—weekly), in 2008 these numbers had fallen to

25 percent and 48 percent, respectively. In addition, whereas one-third (33 percent) tuned to radio daily

for news and information (57 percent weekly) in 2005, in 2008 these numbers had also fallen, to 21

percent and 40 percent, respectively.

• Evropa Plus has traded places with Radio Belis (formerly 21 Vek) as the top station, but the difference

between their reaches is not statistically significant. On the whole, radio listening is disproportionately

high in Bishkek: of those who listened “yesterday,” almost one-quarter (24) are located in Bishkek (as

opposed to 15 percent of the general population).

• Technological developments have yet to be reflected in radio listening in Kyrgyzstan. Satellite radio and

listening to radio on the internet are both less than 1 percent weekly. Western FM continues as the

preferred waveband for radio listeners, with 23 percent “yesterday” and 45 percent weekly reach. No

other waveband approaches these numbers. Shortwave had 0.5 percent “yesterday” and 2 percent weekly

reach.

Radio: Overview

Return to contents




Open Source Center


forRadio: Station Reach (% adults 15+ listening)


Rank StationYesterday

ReachWeekly Reach

1 Evropa Plus 9.6 23.5

2 Radio Belis (21 Vek) 9.4 22.4

3 Kyrgyzstan Obondoru 7.5 19.1

4 Avtoradio 5.6 14.4

5 Russkoe Radio 4.6 13.3

6 Hit FM 3.9 9.9

7 Kyrgyzskoe Radio 1 3.1 8.2

8 Min Kyial 2.7 7.8

9 Radio Almaz 2.9 7.6

10 Pyramida 2.4 6.5

11 Vodiy Sadosi 2.6 5.4

12 Radio Azattyk 1.6 8.4

13 Love Radio 1.6 4.9

14 Radio Shanson 1.5 4.3

15 Radio Almaz Yug 1.4 4.0




Open Source Center


forRadio: Information Sources (% adults 15+ listening)



Rank StationFirst choice as most

important

Total

(selected as one of

three most important

sources)

1 Radio Belis (21 Vek) 2 8

2 Evropa Plus 1 6

3 Kyrgyzstan Obondoru 1 6

4 Radio Azattyk 1 6

5 Vodiy Sadosi 0 2

6 Russkoe Radio 0 1

7 Hit FM 0 1

8 Kyrgyzskoe Radio 1 0 1

9 Avtoradio 0 1

10 Pyramida 0 1




Open Source Center


forRadio: Trust of Selected Stations (% adults 15+ listening)

How trustworthy do you think the news and information on (channel) is?

Rank Station (yesterday reach)

percent annual listeners

rating station’s news as

very trustworthy/

somewhat trustworthy

1 Radio Belis (21 Vek) (9.4) 90

2 Kyrgystan Obonduru (7.5) 88

3 Avtoradio (5.6) 87

4 Pyramida (2.4) 87

5 Radio Almaz (2.9) 87

6 Hit FM (3.9) 86

7 Russkoe Radio (4.6) 85

Base: Annual listeners for each broadcaster in 2008. Radio Belis n=871, Avtoradio n=603, Kyrgyzstan

Obonduru n=813, Pyramida n=334, Radio Almaz n=357, Russkoye Radio n= 602, Hit FM n=342, DW n=29.




Open Source Center


for

Evropa Plus Audience"Yesterday" Reach Among Demographic Segments

Sex


Age

Audience Profiles: Evropa Plus

Return to contents

• Evropa Plus is a privately owned broadcaster based in Bishkek. It appeals most to younger and better-

educated respondents and is more popular among Russian respondents.



Despite this, Evropa Plus displaced Kyrgyzstan Obondoru from the position it held as the most popular

radio station in Kyrgyzstan in 2005. Kyrgyzstan Obondoru has fallen to third.


Return to contents

14.3%10.5% 7.7% 6.2% 3.6% 4.3%

15-24 25-34 35-44 45-54 55-64 65+

11.1% 8.1%

Male Female

6.9% 6.9% 7.3%12.4% 14.2%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


8.7%15.5%

8.7%





Open Source Center


for

Radio Belis (21 Vek) Audience"Yesterday" Reach Among Demographic Segments

Sex


Age

Audience Profiles: Radio Belis (21 Vek)

Return to contents

• Radio Belis (21 Vek) is part of the state-owned Kyrgyz National TV and Radio Broadcasting

Corporation. Its listeners tend to be younger, better-educated males.

• The broadcaster’s “yesterday” and weekly reach figures have also declined since 2005, when it was the

third-most popular station, falling from 12.9 percent “yesterday”/31.2 percent weekly to 9.4 percent

“yesterday”/22.4 percent weekly in 2008.


Return to contents

11.7% 10.5% 7.1% 8.5% 6.7% 6.7%

15-24 25-34 35-44 45-54 55-64 65+

11.5%7.4%

Male Female

0.0%7.2% 8.0%

12.7% 11.7%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


11.6% 9.7%4.5%





Open Source Center


for

Kyrgyzstan Obondoru Audience"Yesterday" Reach Among Demographic Segments

Sex


Age

Audience Profiles: Kyrgyzstan Obondoru

Return to contents

• Kyrgyzstan Obondoru is a privately owned radio station based in Bishkek. It appeals mostly to younger,

better-educated respondents.

• The broadcaster’s “yesterday” and weekly reach figures have also declined since 2005, when it was the

most popular station, falling from 15.8 percent “yesterday”/34.8 percent weekly to 7.5 percent

“yesterday”/19.1 percent weekly in 2008.


Return to contents

10.1% 7.1% 8.6% 5.7% 4.0% 2.7%

15-24 25-34 35-44 45-54 55-64 65+

7.8% 7.3%

Male Female

3.4% 6.0% 5.9%9.9% 10.2%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


9.1% 8.5% 5.7%





Open Source Center


for

Avtoradio Audience"Yesterday" Reach Among Demographic Segments

Sex


Age

Audience Profiles: Avtoradio

Return to contents

• Avtoradio is a privately owned radio station. Like the other radio stations featured in this report, it is

most popular among younger, better-educated respondents. It is also more popular among males and

among Russian respondents. Its “yesterday” and weekly reach figures remain essentially unchanged

from those recorded in 2005; however, then it was the eighth-most popular station, whereas in 2008, it

is the fourth-most popular.


6.6% 5.2% 7.3% 3.6% 4.8% 3.6%

15-24 25-34 35-44 45-54 55-64 65+

7.4% 4.0%

Male Female

1.9% 4.0% 3.3%7.2%

10.7%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


5.0%9.2%

4.6%





Open Source Center


forAttitudes Toward the U.S. by Listenership

Return to contents


• The table shows attitudes toward the United States by yesterday listeners of radio broadcasters.

• The stations are ranked by the percentage of "very favorable" responses among listeners; rows add to




Rank

Station

(Number of yesterday

viewers)

Very

favorably

inclined

percent

Somewhat

favorably

inclined

percent

Somewhat

unfavorably

inclined

percent

Very

unfavorably

inclined

percent

Don’t know-

refused

percent


(Total = 2,000)28 34 20 15 2

1 Vodiy Sadosi (46) 46 31 13 9 0

2 Radio Almaz (52) 39 32 10 20 0

3 Pyramida (47) 35 32 24 3 6

4Kyrgyzstan Obondoru

(144)32 36 20 11 2

5 Evropa Plus (182) 28 42 21 9 1

Bottom 5

1 Radio Shanson (32) 11 31 37 13 8

2 Min Kyial (48) 19 47 21 11 2

3 Hit FM (73) 25 33 34 6 2

4 Avtoradio (113) 25 36 25 12 2

5 Love Radio (32) 26 31 33 4 6




Open Source Center


for

Radio Shanson Audience"Yesterday" Reach Among Demographic Segments

Sex Age

Return to contents

Audience Profiles: Radio Shanson—most anti-U.S.

• Radio Shanson is a Russian station.

• Its “yesterday” and weekly reach figures remain essentially unchanged from those recorded in 2005.

• listeners are the least favourably inclined toward the United States.


Return to contents

1.9% 1.6% 1.4% 0.5% 1.3% 2.8%

15-24 25-34 35-44 45-54 55-64 65+


Return to contents

2.4% 0.7%

Male Female

0.0% 1.6% 1.3% 0.8% 3.0%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


0.8% 2.9% 0.9%





Open Source Center


for

• Internet use remains static in Kyrgyzstan: in 2006, the internet had 7 percent weekly reach among the

general population, 5 percent among Kyrgyz speakers, rising to 7.2 percent weekly reach among the

general population and 5.2 percent weekly reach among Kyrgyz speakers in 2007. In 2008, these figures

had not changed: the internet has 7.3 weekly reach among the general population and 6.4 among Kyrgyz

speakers. As for using the internet specifically for news and information about current events, the figures

remain unchanged from 2006: 7 percent of the population reports using the internet to get information

about current events on a weekly basis.

• The web is increasingly accessed from home. Less than one-quarter (22 percent) of regular internet users

reported accessing the internet from home in 2007, but more than one- third (36 percent) of regular users

reported accessing the web at home in 2008. Internet cafés retain their popularity.

• Also of significance in Kyrgyzstan is that the level of internet use is much different among Kyrgyz,

Russian and Uzbek speakers. Thirteen percent of Russian speakers report using the internet on a weekly

basis, but that figure drops by more than one-half to 6 percent among Kyrgyz speakers and 4 percent

among Uzbek speakers. This may be in part due to a higher concentration of Russian speakers in urban

areas (where there is better internet access) than in either the Kyrgyz- or Uzbek-speaking populations. As

elsewhere, internet is higher among the young, male and urban.

• Among popular internet sites, an important change this year is the rise of 24.kg from the fifth position to

the third position, with 29.8 percent of regular internet users indicating they use the site “most often” for

news and information. The proportion of regular internet users using this site most often has more than

tripled since 2007.

• Although 98 percent of regular internet users said they access sites in Russian (the same as in 2007),

internet use in Kyrgyz has gone up. In 2008, 25 percent of regular internet users reported accessing sites

in Kyrgyz, compared to 8.9 percent in 2007. The desires of the Kyrgyzstani population are also changing:

in 2007, when asked what language they would wish to receive more information, 19.9 percent said

Kyrgyz. In 2008, 42.0 percent said Kyrgyz, suggesting there is an increasing market for Kyrgyz content.

• Among regular users, internet continues to be highest in Bishkek (44 percent), followed by Chui oblast

(22 percent) and Osh oblast (17 percent). No other oblast or region reached 10 percent.

• The percent of the population with a working cell phone continues to grow in Kyrgyzstan, rising to 72

percent in 2008 from 56 percent in 2007. Cell phone ownership is higher among Russian speakers, 80

percent of whom report having a working cell phone.

• The majority of those who have a cell phone use their phones for more than just making calls: instead,

exchanging messages with friends and family and games are popular.

• Receiving information from an official news provider is increasing, growing from 6 percent in 2006 to 11

percent in 2007 and 15 percent in 2008.

Internet: Overview

Return to contents




Open Source Center


for

Sex

Education


Age

Return to contents

Internet Access by Demographic Groups

Annual Reach Among Demographic Segments

• Internet user profiles remain essentially unchanged from 2008 in the sense that users tend to be younger

and better-educated respondents. There is little difference which language they use at home.

Language Spoken at Home

Return to contents




Open Source Center


for

Internet Site Reach (% adults 15+ accessing in the past 12 months

Rank Sitepercent accessed

in past 12 months

1 mail.ru 11.4

2 Rambler 9.4

3 Yandex 7.5

4 Google 6.7

5 Yahoo! 5.5

6 24.kg 4.4

7 novosti.kg 3.3

8 Akipress 2.5

Internet Activity Among Users


Which activities used in last

four weeks?

Where most often used?

Base: n = 232 annual internet users (adults 15 and older) in Kyrgyzstan

37%

37%

45%

55%

60%

62%

69%

77%

Newsgroups, chat rooms

Play games/ entertainment

Listen to music

Find latest news

Download software

Perform job-related tasks

Learn about a specific topic

Send email

6%

20%

20%

25%

62%

Elsewhere

At school/ college/

university

At work

At home

At an internet cafe




Open Source Center


for

Sex Age

Return to contents

User Profiles: mail.ru

Access in Past Four Weeks Among

Demographic Segments

• Mail.ru is a Russian-language email provider. It remains the most popular internet site in Kyrgyzstan.

According to alexa.com, the internet site ranking website, mail.ru is the 21st most popular website in

the world based on Alexa’s “calculated using a combination of average daily visitors and page views

over the past three months.” This and the following rankings were accessed on 22 May 2009. Mail.ru

appears to be the leading Russian-language site.

Past Four Weeks Reach: 11.4%


24.0%

10.7%4.4% 4.6% 1.4% 1.4%

15-24 25-34 35-44 45-54 55-64 65+

12.4% 10.3%

Male Female

6.1% 6.6% 6.9%

16.0%20.5%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


10.6%18.9%

6.3%





Open Source Center


for

Sex Age

Return to contents

User Profiles: Rambler



• Rambler.ru is a Russian-language internet portal. According to Alexa, it is the 87th most popular website

in the world.



19.9%

8.9%3.3% 4.0% 0.9% 1.4%

15-24 25-34 35-44 45-54 55-64 65+

9.7% 9.0%

Male Female

6.1% 4.5% 5.5%

15.3% 15.7%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


8.7%16.0%

5.0%





Open Source Center


for

Sex Age

Return to contents

User Profiles: Yandex



• Yandex.ru is a Russian-language internet portal. According to Alexa, it is the 31st most popular website

in the world.



15.6%7.8%

2.3% 2.6% 1.3% 1.4%

15-24 25-34 35-44 45-54 55-64 65+

8.2% 6.8%

Male Female

3.4% 3.3% 3.8%

12.6% 13.9%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


6.6%13.5%

3.5%





Open Source Center


for

Sex Age

Return to contents

User Profiles: Google



• Google is the U.S.-based internet search site. According to Alexa, it is the most popular website in the

world.



14.4%

5.3% 3.3% 2.3% 1.0% 1.4%

15-24 25-34 35-44 45-54 55-64 65+

7.1% 6.2%

Male Female

6.1%2.3% 3.7%

10.6% 12.6%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


6.3%11.2%

3.1%





Open Source Center


forAttitudes Toward the U.S. by Access

Return to contents


• The table shows attitudes toward the United States by monthly users of the internet.

• The sites are ranked by the percentage of “very favorable” responses among users; rows add to




Rank

Website

(Number of monthly

users)

Very

favorably

inclined

percent

Somewhat

favorably

inclined

percent

Somewhat

unfavorably

inclined

percent

Very

unfavorably

inclined

percent

Don’t know-

refused

percent


(Total = 2,000)28 34 20 15 2

1 Akipress (46) 30 43 23 2 2

2 Rambler (169) 28 39 26 6 1

3 novosti.kg (62) 27 48 21 3 1

4 Yandex (138) 27 39 27 6 1

5 mail.ru (204) 26 40 27 6 1

Bottom 3

1 24.kg (82) 22 45 22 9 2

2 Yahoo! (99) 24 43 27 7 0

3 Google (121) 25 43 24 7 1




Open Source Center


for

Sex Age

Return to contents



• 24.kg is the Russian- and English-language news website of 24 Press Club and News Agency based in

Bishkek. It’s Alexa traffic rank is 93,391.


User Profiles: 24.kg—most anti-U.S.


9.5%3.2% 2.5% 2.1% 0.9% 0.8%

15-24 25-34 35-44 45-54 55-64 65+

5.3% 3.7%

Male Female

0.0%3.5% 1.8%

7.3% 8.0%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


4.3% 7.5% 2.3%





Open Source Center


for

• Print media continues to be an important source of news and information, with 40 percent of respondents

reading a newspaper at least once a week for news and information. This places newspapers on par with

radio as an information source.

• In the newspaper market, Super Info has maintained its position as the leading newspaper, boosting

weekly reach from 22.8 percent in 2007 to 33.5 percent in 2008 among the general population. There is

now a significant gap between this paper and middle-tier papers.

• Citizen journalism does not appear to be growing in Kyrgyzstan. In 2007, 23 percent of the Kyrgyz-

speaking population was “very” or “somewhat” likely to share a picture with the media and 29 percent

were “very” or “somewhat” likely to call a media organization. In 2008, those figures did not

significantly change. Sharing news with friends and family is a more popular activity, and one that is less

likely to vary among Kyrgyz speakers and the general population. For example, 93 percent of the general

population and 92 percent of the Kyrgyz-speaking population is very or somewhat likely to tell friends

and family about an event.

• In March, a Reporter Bishkek journalist was attacked and stabbed outside the newspaper’s offices. The

newspaper is independent and publishes reports and editorials critical of the government.

Press: Overview

Return to contents




Open Source Center


for

Newspapers: Weekly Reach (% adults 15+ reading in past 7 days)

Rank NewspaperRead in past 7

days

1 Super Info 33.5

2 Vecherniy Bishkek 15.7

3 Agym 13.3

4 Aalam 13.3

5 KTR OBO 13.0

6 Delo No 8.8

7 Erkin Too 7.5

8 Komsomal’skaya Pravda 5.5

9 Kyrgyz Rukhu 5.2

10 Pyramida 5.0

11 Slovo Kyrgyzstana 4.6

12 Osh Zhanyrygy 4.2

13 Blits Info 4.1

14 Osh Park 3.6

15 Spid Info 2.7

16 Bishkek Tayms 2.5

17 Moskovskiy Komsomolets 2.5

18 De Fakto 2.5

19 MSN 2.2

20 AiF-Aziya 1.6

Other 16.7

Did not read a newspaper 38.4




Open Source Center


for

Newspapers: Information Sources (% adults 15+ reading)



Rank NewspaperFirst choice as

most important

Total

(selected as one of

three most

important

sources)

1 Super Info 3 14

2 Vecherniy Bishkek 1 5

3 Agym 0 3

4 KTR OBO 0 2

5 Erkin Too 0 2

6 Delo No 0 1

7 Slovo Kyrgyzstana 0 1

8 Osh Zhanyrygy 0 1

9 Osh Park 0 1




Open Source Center


for

Sex Age

Return to contents

Reader Profiles: Super Info

Super Info Readers

Weekly Reach Among Demographic Segments

• Super Info is the most popular newspaper in Kyrgyzstan, attracting one-third of respondents weekly.

Readers tend to be younger and better-educated. Women are slightly more likely to read the newspaper

and readers are more likely to be Kyrgyz.

Weekly Reach: 33.5%


42.8%38.1%

34.7%

26.0%

17.0%

4.7%

15-24 25-34 35-44 45-54 55-64 65+

31.6%35.3%

Male Female

8.5%

23.6%

32.4%40.1% 40.1%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


40.6%35.0%

22.4%





Open Source Center


for

Sex Age

Return to contents

Reader Profiles: Vecherniy Bishkek

Vecherniy Bishkek Readers


• Vecherniy Bishkek is a privately owned Russian-language daily that attracts about one in six

respondents weekly. Readers tend to be better-educated Russians. The newspaper’s weekly reach is

unchanged from 2005.

Weekly Reach: 15.7%


16.0% 15.8% 16.8% 16.9% 15.2%8.5%

15-24 25-34 35-44 45-54 55-64 65+

15.9% 15.4%

Male Female

4.8%11.6% 9.3%

21.5%27.4%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


13.7%

25.6%

9.1%





Open Source Center


for

Sex Age

Return to contents

Reader Profiles: Agym

Agym Readers


• Agym (“The Current”) is a Kyrgyz-language business newspaper. Its readers are mostly middle-aged,

highly educated males.

• The newspaper’s weekly reach is unchanged from 2005.

Weekly Reach: 13.3%


10.7% 14.2%14.5% 16.4% 14.6%

10.1%

15-24 25-34 35-44 45-54 55-64 65+

14.5% 12.1%

Male Female

2.2%6.1%

11.8%16.9%

20.4%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


16.3% 14.5%9.6%





Open Source Center


for

Sex Age

Return to contents

Reader Profiles: Aalam

Aalam Readers


• Aalam’s weekly reach increased from the 8.5 percent recorded in 2005.

Weekly Reach: 13.3%


9.5%15.5% 16.3% 15.0% 13.8%

8.8%

15-24 25-34 35-44 45-54 55-64 65+

14.5% 12.0%

Male Female

2.2% 5.4%13.6% 13.6%

20.8%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


16.2% 13.2% 11.1%





Open Source Center


forAttitudes Toward the U.S. by Readership

Return to contents


• The table shows attitudes toward the United States by weekly readers of newspapers.

• The newspapers are ranked by the percentage of “very favorable” responses among readers; rows add to




Rank

Newspaper

(Number of weekly

readers)

Very

favorably

inclined

percent

Somewhat

favorably

inclined

percent

Somewhat

unfavorably

inclined

percent

Very

unfavorably

inclined

percent

Don’t know-

refused

percent


(Total = 2,000)28 34 20 15 2

1 MSN (44) 44 31 13 13 0

2 De Fakto (50) 35 41 13 12 0

3 Super Info (645) 34 36 17 13 1

4 Blits Info (78) 34 26 26 13 1

5 Osh Park (70) 32 43 23 2 0

Bottom 5

1 Pyramida (101) 19 51 22 6 2

2 AIF-Aziya (33) 20 34 32 11 3

3 Vecherniy Bishkek (319) 22 41 23 10 3

4Komsomal’skaya Pravda

(118)23 35 28 12 2

5 Spid Info (53) 24 45 26 5 0




Open Source Center


for

Sex Age

Return to contents

Reader Profiles: Pyramida—most anti-U.S.

Pyramida Readers


• Pyramida is an influential media outlet in Kyrgyzstan; however, its ownership in not clear.

Weekly Reach: 5.0%


5.7% 5.3% 4.8% 4.0% 3.3% 5.5%

15-24 25-34 35-44 45-54 55-64 65+

4.4% 5.5%

Male Female

4.0% 3.8% 3.1%7.4% 7.4%

None/

Primary

Incomp.

Secondary

Tech./

Gen. Sec.

Spec./

Incomp.

High.

Univ./

Higher


4.4% 8.0% 3.9%


Kyrgystan-Audience-Analysis-Market-Profile-InterMedia-Dec-2008.pdf

Documents

MEDIA SURVEY REPORT: KYRGYZSTAN - Public Intelligencespeakers relying on them weekly for news and information. • The use of radio for news and information dropped (from 46 percent