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Researc
Music Magazine Coarse
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Audience Profile
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Research Contents
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Competitor Magazines
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jpg
The NME is the longest published andThe NME is the longest published andmost respected music weekly in themost respected music weekly in the
world. Every week it gives its readersworld. Every week it gives its readers
the most exciting, most authoritativethe most exciting, most authoritativecoverage of the very best incoverage of the very best in
contemporary music.contemporary music.
Key factsPrice: 2.20
Frequency: WeeklyCirculation: 56,284 (ABC Jan-Jun2008)Readership: 362,000 (NRS Jul2007-Jun 2008)Launch Date: 1952
Median Age: 25Target Market: Men aged 17-30Publisher: IPC Media
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CIRCULATION:
AbceUNIQUE USERS:
MALE
FEMALE
AVERAGE
WORKING FULL
WORKING PART
STILL
READERSHIP:
ABC1
Facts about NME
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They like to try new drinks
60%
They go to gigs and live
168 on footwear per
year
372 on clothes per year
667 on audio equipment per year -
Total readership spend on audioEquipment 160m
21% own a digital camera
148 on digital cameras peryear
Total readership spend on
96% use the Internet 66%haveBroadband
Spend an average of 2.4 hours
Buy an average of 6 DVDs per year Total readership buys1.6m DVDs per year Spend 71 on DVDs per year - Totalreadership spends of 22m on DVDs
159 spent on consoles in the pastyear Total readership spends 41m123 spent on games Total
84% receive digital TV or satellite
They enjoy life and dont worry aboutthe future 48%
Its important to them to look welldressed 63%
Its important to be well informedabout things 90%Its worth paying for extra quality
goods 68%
NME Reader
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Front Cover Deconstruction
Bold Title
Article Title abovethe Magazine Name
The Different sizedlettering in this text
Contrasting colors
Quotes
A list of more articlesat the bottom
Use of SlangLanguage
Bold Text on Plain
background
Use of Red Text tohighlight stuff
Use of Different
Shapes like Circles
Use of one SimpleImage
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Uncut is the UKs mostauthoritative music and moviemagazine. Uncut celebrates all
that is great in rock and film, bothnew and old, cult and classic.
Key factsPrice: 4.30Frequency: Monthly
Circulation: 86,925 (ABC Jul-Dec 07)Launch Date: 1997Median Age: 41Target Market: ABC1 men
aged 25-45Publisher: IPC Media
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Uncut is NMEs cooler, older brother our readers
MALE READERSHIPAVERAGE AGE
MARRIED OR LIVING WITH
READERSHIP:
CIRCULATION:WORKING FULL TIME
AVERAGE INCOME
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Uncut readers want to enjoy their lives and lookgood (average spend):Spend 168 on Cinema tickets per yearSpend 192 on Spirits per year
Spend 384 on Beer/Lager per yearSpend 180 Grooming Products per year
Like to keep up with the latesttechnologies:68% own an MP3 Player46% own a digital radio6% of Uncut readers have HDTV(only 3% of 37 year old men haveHDTV)18% of Uncut readers have Sky+(only 6% of 37 year old men haveSky+)
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Brands that trust and useuncut ack
T
Wrangl
Rockpo
David
Absolu
Glenfi
Bitburg
Canon
Noki
Sony
Sony
Philip
Panaso
BM
Appl
S
Nissa
Au
Renau
S
L
V
Merced
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Individuallyminded,
independent ofthought and
musically
experienced, anaudience definedby attitude,passion and
loyalty.
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CoverPrice&Subscription
Rates:
BasicAn
nualUKS
ubscription
Rate:
107.10
Ba
sicCov
erPrice
:
2.20
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MY USP (Unique Sales Point)
Aim for my magazineThe aim of my magazine is to be a new contemporize
indie/alternative rock magazine that is showing a lifestylerather than just the music its self. The magazine is to showthe face of indie music to the world but also other aspects ofthe indie fans life like extreme sports and entertainment. Themagazine is a rounded music magazine for a contemporizeaudience aged 18-30 university student with limited incomeinterested in the Alternative rock genre but with an interestin other things other than music. The magazine will be cleanlooking simple to read and a pick up and flick magazine. Auniversity student does not have loads of time to spend
reading magazines all the time so the magazine will have aquick-flick guide in the contents page and even color codedsection for the reader to identify relevant section that they