In what ways does your media product use, develop or challenge form and convention of real media products?

For the music video: We used the following conventions: narrative scene, band scene, close up on band members and on the instruments, locations which are urban and outdoor, and costumes which are simple casual clothes.

Through our research we found out that indie band videos frequently have narratives and having a band scenes. The narratives are often based on some personal issues between a boy and a girl, therefore in our video is about the relationship of a girl and boy.he costume’s the band is wearing are simple, casual clothes as from our music video analysis we found out that a lot of indie bands i.e the Kooks, wear urban clothes. Plus through our questionnaire we learned that majority of indie fans wear clothes which are urban and casual clothes nothing high branded.

Use of close up: We used close ups of instruments and of band members as it creates band identity and audience can recognise them, they are used to sell the band.

Costume: The costume’s the band is wearing are simple, casual clothes as from our music video analysis we found out that a lot of indie bands i.e the Kooks, wear urban clothes. This may be for the reason that through our questionnaire we learned that majority of indie fans wear clothes which are urban and casual clothes nothing high branded, meaning that it is a way to sell the band.

Locations: We used an outside location for our narrative part as in most of indie videos the narratives a outside, however the performance was indoor because while looking at different music videos some of them had indoor performance especially on a white background. Therefore we chose to do it indoor.

DigipakWe chose a Digipak with eight panels. The conventions we followed are: Colour contrasting, photos of band members and nature, use of font.Colour Contrasting: The colour theme we used is blue, as Indie genre uses colours which connotes nature and goodness.While looking at other Digipak images they also have similar colour themes.

Photos of band Members and nature:While looking at different Digipak we noticed that they contain imagesOf Band Members, therefore we decided to include individual photos of each band member, the colour scheme for those images is not blue but instead in more brighter colours. This is so it creates a brighter effect and allows recognition of band members which can help sell the band.

We also used images of nature, such as the wolf and the sunset, as indie genre refers to nature and, additionally a special effect we used was the stars dot to dot style for the band photo. The Dot to Dot style has been applied for the reason that it displays the band members on the front cover and in addition relates it to indie genre.

Use of font: Through our Digipak research we found out that the font is slightly contrasting with the background e.g. by looking at a “the kooks” Digipak. Since our background is dark our font is a lighter shade. The font style has to go with the style of the Digipak. As the Digipak is casual and simple the Font style is also light and casual, relating the indie style.

By looking at different Posters I found out that about each poster contains the following conventions: Name of Band, Name of Album (including some song names it contains), Release Date of the Album, Tour Date, Record Label, Colour theme, a small image of album front cover.Name of Band: This is a basic convention I used because without a name, the band will not have a recognition making it difficult to sell the band. Additionally I noticed by looking at a “bleed from within” poster that the band title is often at the top in large prominent writing. Therefore I made the writing on our Poster in a light colour which made it stand out from the background, the font size is large so someone looking at the Poster straight away notices the band name and the font style is chosen to be simple, but not too plain.

Name of Album: Apart from the band name, the name of the album is also shown prominently. Similarly as the name of band is meant to give recognition, the name of Album is meant to give additional recognition of the band. Also displaying the name of some songs the album has gives the audience more information about the band and possible a certain song they look forward to. Which helps to sell the band.

Release Date of the Album: This convention is used for the audience to know when the album will release and be available for them.

Tour Date; Tour Date's are a convention which help to sell the band, as if an audience member particular likes the band, he or she will have something to look forward to. Therefore it is displayed clearly in light coloured font striking out from the dark background for fan to be read easily. Plus using the light coloured font suits the indie genre.

Record Label: The record label is used to show which record label company is going to sell our album. Which will increase recognition.

Colour theme: We used the convention throughout our products. Similarly to the Digipak we used here the blue colour theme for the background, as indie genre often matches with light colours and nature.

Album front cover: During the research I found on the poster of “bleed form within” that posters have a small image of their album front cover. We used this same convention on our poster, hence the audience will know what the front cover will look like.

Poster