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Media Representation

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  • 1. Representation Clara Rodrigues, Chloe Harrison and Ashleigh Gribben.
  • 2. What is representation? Representation refers to the construction in any medium of aspects of a reality such as the people, places, objects, events and cultural identities and other abstract concepts. Such as representations may be in speech or writing as well as still or moving pictures. The easiest way to understand the concept of a representation is to remember that watching a TV programme is not the same as watching something happen in real life. All media products represent the real world to us: they show us one version of a reality, not reality itself. So, the theory of representation in Media Studies means thinking about how a particular person or group of people are being represented to the audience
  • 3. Typing in representation The director wants the audience to be on the side of the protagonist and hope that the antagonist will fail. This means that the audience has no identity with the protagonist they have to have a reason to be on his/her side. But the directors only have a couple of hours to make you identify with the protagonist so, they have to use a kind of shorthand. This is known as typing instead of each character being a complex individual, who would take many hours to understand, we are present with a typical character who we recognise quickly and feel we understand.
  • 4. Character typing An Archetype is a familiar character who is merged from hundreds of years of fairy-tale and storyline. A Stereotype is character usually used in advertising and marketing in order to sell a particular product to a certain group of people. They can also be used negatively in the media such as asylum seekers or hoodies A Generic Type is a character familiar through use in a particular genre (type) of a movie.