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Media Relations in a New Era. How to make friends and influence writers Michael Wangbickler, Balzac Communications Mark Fisher, Dayton Daily News. Introduction. Best practices. 1. Tell the story. 2. Is it really news?. 3. it’s about relationships. 4. Know preferences and beat. - PowerPoint PPT Presentation
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MEDIA RELATIONS IN A NEW ERA
How to make friends and influence writers
Michael Wangbickler, Balzac CommunicationsMark Fisher, Dayton Daily News
INTRODUCTION
BEST PRACTICES
1. TELL THE STORY
2. IS IT REALLY NEWS?
3. IT’S ABOUT RELATIONSHIPS
4. KNOW PREFERENCES AND BEAT
5. FIND WHAT THEY NEED
6. REGIONAL/GENERATIONAL DIFFERENCES
7. EDITORS ARE OVERWORKED
8. USE EVERY TOOL YOU HAVE
9. BE PREPARED AND FOLLOW THROUGH
10. SAY THANKS
THE NEXT STEP
CONCLUSION
THANK YOU
• Michael Wangbickler, Balzac Communications & Marketing – [email protected]
• Mark Fisher, Dayton Daily News - [email protected]
