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Media Reach Report
OverviewThe Meredith Agrimedia TM Media Reach Report is a document showing brand touchpoints for Successful Farming® and Living the Country Life®. The goal of the document is to demonstrate the wide reach our brands have within the agricultural community.
Total Meredith Agrimedia Audience Touchpoints 4,713,484
1,323,754
3,389,730
™
™
6 months ended December 31, 2014
Successful Farming® Brands1,323,754Print Magazine
Digital Editions
Mobile websiteAgriculture.com® Email
Interactive
Broadcast
2,894
201,050 50,830 293,987
Total average copies per issue distributed
Average monthly unique visitors Average monthly unique visitors Total ag email addresses
156,000Average weekly viewers
Social Media
Facebook12,771
Twitter31,287
425,050Total average paid and verified circulation
Successful Farming Magazine 26,200
Total average paid circulation
Ageless Iron Almanac
Total audience touchpoints*
*Does not account for duplication across the different media platforms
Radio266,500Weekly cumulative listeners
(Likes)
(Followers)
Paid and Verified Circulation
average readers per issue
425,050
Total average copies per issue distributed August 2014 to November 2014
2,894
Total average paid circulation
Total average paid & qualified non-paid circulation
Total average qualified non-paid circulation
85,147
425,050
339,903
Digital Editions
Print MagazineSuccessful Farming magazine was published for the first time in 1902 and sold for 5¢ per copy. The magazine’s goal was — and still is — to be an indispensable source of practical ideas for farm families.
Currently, our digital editions are electronic replicas of our printed magazine.
Print Magazine
26,200 average readers per issue
Source: December 2014 AAM Publisher Statement.
Source: average circulation data from August 2014 to December 2014.
Ageless Iron Almanac is a paid bimonthly publication catering to classical machinery enthusiasts.
Source: Consumer Marketing/Digital Newsstand Partner Circulation Reports; includes all newsstands.
Agriculture.com*
Interactive
m.Agriculture.com*
farmersforthefuture.ning.com*
Agriculture.com is an online farm-management resource for agriculture news, information on markets and crops, weather in your area, ag talk, and more.
The Farmers for the Future network provides resources to help young and beginning farmers succeed.
The m.Agriclture.com platform replicates the experience Agriculture.com offers to users in a mobile-friendly way. Thus, users are able to access our website through their mobile devices.
Average page viewsAverage time spent (in minutes)
Average unique visitors2,563,487
7:12
201,050
Average page views 382,517Average time spent (in minutes) 5:58
Average unique visitors 50,830
19,64812,812
*Source: 6-month average Omniture scores from July 2014 to December 2014.
Average page viewsAverage time spent (in minutes)
Average unique visitors
0:52
Ag Express
Beef Insider
Women in Ag
Product
Weekly
Monthly
Monthly
Frequency
46,640
4,559
9,680
Quantity (email addresses)
Total ag email addresses on file 293,987
Additional ag emails for marketing purposes
On Demand 223,000
Social Media
Facebook (Likes)Successful Farming Machinery Show
Agriculture.com
Successful Farming
(as of January 1, 2015)3,569
7,582
1,620
Twitter (Followers)@MachineryShow
@Agriculturecom
@Successfulfarm
(as of January 1, 2015)870
22,047
2,370
Editors’ aggregate followers* 6,000
Source: January 1, 2015 data. Note: Numbers do not account for duplicate email addresses. E-newsletter quantities do not reflect the full quantity of emails on file but rather the most recent number of actual delivered emails. There are 43,500,000 emails on Meredith’s database marketing; 1,023,000 emails are flagged specifically for ag and rural audiences.
*Editors include @jeffacaldwell, @mikedmcginnis, @johnrwalter, @davekurns, @PDBarbour, @GilGullickson, @KaceyBirchmier, @LookerDan, @David_Ekstrom, @cheryltevis, @BedordLaurie, @JessieScott1, @JordanRAnderson, and @jasonmeeker.
12,771
31,287Total
Total
E-newsletters
Machinery Insider Monthly 5,054Farmers for the Future Monthly 5,034
Machinery ShowBroadcast
Total weekly average
Nothing gets a farmer’s engine running like talking about machinery. Successful Farming® Machinery Show brings a half-hour program on this favorite topic to RFD-TV viewers.
Households125,000
Viewers156,000
Males 18+114,000
Source: Nielsen 6-month average scores from July 2014 to December 2014.
Radio
Cumulative weekly listeners
The Successful Farming® Radio Magazine airs every weekday on 124 farm radio stations in the Midwest. The show is based on the latest stories from Successful Farming magazine and Agriculture.com.
Source:Arbitron data gathered June 18, 2013.
Persons 12+266,500
®
Living the Country Life® Brands
Print Magazine
200,000
Digital Editions Social Media
Interactive
Broadcast
5,535 1,929,700Facebook
12,984
264,096
4,893Total average copies distributed for the early spring, spring and summer 2014 issues
Total average verified circulation
livingthecountrylife.com125,895Average monthly unique visitors
Email846,627Total rural lifestyle email addresses
Weekly cumulative listeners
3,389,730 Total audience touchpoints*
*Does not account for duplication across the different media platforms
(Likes)
(Followers)
(Followers)
Unique Subscriptions: Paid and Verified Circulation
Digital Editions
Total average copies distributed for the Early Spring, Spring, and Summer 2014 issues
5,535
Total qualified non-paid circulation 200,000
Print Magazine
Living the Country Life magazine was first published Spring 2002. Its goal is inspiring people who live in the country with ideas to maximize enjoyment of their property and lifestyle.
Currently, our digital editions are electronic replicas of our printed magazine.
readers per issue200,000
Source: 2015 Publisher Sworn Statement.
Source: Consumer Marketing/Digital Newsstand Partner Circulation Reports, includes all newsstands.
Website livingthecountrylife.comLivingthecountrylife.com was built with a new responsive design technology enabling an optimal screen view on any device, anytime, anywhere. Whether viewed on computer, tablet, e-reader, or phone, our message and marketers remain visually centered.
Average page viewsAverage time spent (in minutes)
Average unique visitors858,410
6:41
125,895
Source: 6-month average Omniture scores from July 2014 to December 2014.
E-newsletters
Free offers
Product
Weekly
Quarterly
Frequency
19,875
26,752
Quantity(email addresses)
Total rural lifestyle e-mail addresses on file
846,627
Additional rural lifestyle emails for marketing purposes
On Demand 800,000
Source: January 1, 2015 data. Note: Numbers do not account for duplicate email addresses. E-newsletter quantities do not reflect the full quantity of emails on file but rather the most recent number of actual delivered emails. There are 43,500,000 emails on Meredith’s database marketing; 1,023,000 are emails flagged specifically for ag and rural audiences.
Living the Country Life® Radio
Social Media
Broadcast
Twitter (Followers)@SmallFarming
(as of January 1, 2015)11,700
Facebook (Likes)Living the Country Life
(as of January 1, 2015)264,096
Living the Country Life® Radio is a syndicated program that connects with your audience during their morning and afternoon commutes.
Pinterest (Followers) (as of January 1, 2015)4,893Living the Country Life
Editors’ aggregate followers* 1,284
Cumulative weekly listeners Persons 12+1,929,700
*Editors include @BetsyFreese
12,984
264,096
4,893
Total
Total
Total
Source: Arbitron data gathered June 18, 2013.