Media Presntentation on NME

7/27/2019 Media Presntentation on NME

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NME through the Years


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This was the very first edition of NME

produced in 1952. As you can see the

format of the magazine is very different to

the magazine we all know now. However

the feel of the magazine is still the same

with the friendly informal language whichhas helped to build a mutual respect

between readers and the magazine over

the years.

FIRST EDITION-50s

This double page spread was the first main

story to be included in the NME magazine. As

you can see its focus was on the newspecialized radios that were then available.


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Evolution of the 60s- British Groups and Psychedelia

The 60s saw a huge boom in the sales figures

of NME with the emergence of British bands

like The Beatles and The Rolling Stones. The

cover of the magazine didnt really changemuch from then50s apart from less photos

were used and instead the magazine just

focused on a couple of artists. This double

page spread represents NME awards which

again attracted readers and made the

magazine unique and different to othermagazines of the time.


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The Movement of the 70s

The 70s was a significant year from The NME with

again the emergence of new British bands like the

Who. They appeared numerous times throughout

the 70s. The 70s was also significant because it sawthe emergence of the iconic red initials which were

introduced in the latter part of the 70s. Also as you

can see the magazine was constantly changing with

most covers just solely focusing on one artist.

Furthermore, during the late 70s The NME

controversially began publishing stories based on

political affairs.


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80s Takeover

The 80s still saw the magazine immerse itself

in political affairs. However the magazine very

controversially at the time decided to switch

from its rock roots to hip hop and rap which

were a new thing to the UK.

A tactic that

proved very

popular with

sales figures

was the

inclusion of

free, limited

editioncassette's with

the magazine

through the

80s.

As you can see the magazine cover

hasnt changed much since the 70s, as

the magazine still includes very few sell

lines and still instead focuses solely on

one artist.
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The 90sThe 90s saw very different music been covered year by year. At the beginning of the 90s

was covering the madchester scene which fizzled out in 1992. However this didnt effect

the magazine because during this time bands like Nirvana and other American bands

came to the fore front. But British bands were not to be ignored and in 1994 following

the death of Kurt Cobain bands like Oasis and Blur emerged and with it brought sales

figures rocketing towards the end of the 90s. Steve Sutherland ( editor at the time ) was

criticised for playing the rival up between them by using a very controversial front cover.

As you can see this is the year that really brought to life the NME that we all know now. The

90s saw the emergence of colour and glossy magazine front covers. The year also saw more

sell lines on the cover which the magazine more appealable to a wider audience as moreartists were been advertised.
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NME how we know it todayThroughout the beginning of the new century NME experimented with both a mixture

of hip hop artists and rock bands.

However in 2002 Conor McNicholas was appointed editor and the magazine finally started to

cover one genre. This is indie music and it is what the magazine usually covers today. It

focused on new British bands such as The Libertines, Franz Ferdinand, Bloc Party and the

Kaiser Chiefs. Later in the 2000s and still today Artic Monkeys became the bearers for NME

magazine with them often appearing on the cover.

As you can see the magazine has never lost its authenticity and the

constant support and backing of British groups over the years. The Artic

Monkeys are just one example of hundreds of bands that the NME has

helped to reach global stardom. This emphasises the huge force that

The NME magazine is in the music industry.

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Media Presntentation on NME