7/30/2019 Media Presentation (Kate Nash - Foundations)
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Presentation
1.What is the concept of our video?The concept of our music
video is the breakdown of the singers relationship with
her boyfriend. The video is set in a rural, traditional English
pub, illustrating theartists nationality and class; we felt the use
of a common and relatable setting
would help the audience connect with the messages portrayed in
the songs video
and lyrics.
2.What is the track/artist?The track we are using is Foundations
by Kate Nash. We thought this would be a
good song to choose because it is entertaining with an easy
narrative to follow. We
also decided that this song would be a classic representation of
our chosen genre,due to its dealings with common life situations
and relationship-focused themes.
3.Is it a narrative? and if so tell in detailOur music video is
narrative based because we are following the conventions of
classic indie music videos. The narrative consists of the female
artist relationship
problems mounting to a climax whilst she is out with friends.
The boyfriend is shown
cheating and drinking, we can see the artist becoming
continually frustrated with
this behaviour, before leaving him at the end of the video.
4.How do you intend to represent the artist/characters?It is
crucial that we portray our artist and characters in the
conventional indie-pop
way. We have done this through the clothes worn and the
mise-en-scene. The artist
wore typical indie clothes, for example; her flower accessories
and brands that are
usually associated with the genre like Topshop. The characters
arent featured
heavily in our music video which is typical of the genre as in
most music videos of
this genre the camera focuses mainly on the artist.
5.Who is your target audience, and how will you attractthem?Our
target audience is aimed at females in the age range of 16-24
however this does
not exclude males as from our research we gathered that some
males were also
interested in this genre. We will reach our target audience via
social networking and
sites such as YouTube, as these are the types of mediums our
target audience;
according to our research surveys, spend the most time on.
